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Behavioral Performance Management
By Luthans, F.
Edited by Paul Ducham
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Contents
* BEHAVIORISTIC THEORIES * COGNITIVE THEORIES * SOCIAL LEARNING THEORY * LAWS OF BEHAVIOR * REINFORCEMENT THEORY * BEHAVIORAL MANAGEMENT * POSITIVE AND NEGATIVE REINFORCERS * ANALYSIS OF MONEY AS A REINFORCER * SOCIAL RECOGNITION * PERFORMANCE BEHAVIORS * MEASUREMENT OF BEHAVIOR * FUNCTIONAL ANALYSIS OF BEHAVIOR * INTERVENTION STRATEGY * PERFORMANCE IMPROVEMENT * BEHAVIORAL MANAGEMENT * SERVICE APPLICATIONS
BEHAVIORISTIC THEORIES
The most traditional and researched theory of learning comes out of the behaviorist school of thought in psychology. Most of the principles of learning and organizationalReward Systems and the behavioral performance management approach discussed in this chapter are based on behavioristic theories, or behaviorism. The classical behaviorists, such as the Russian pioneer Ivan Pavlov and the American John B. Watson, attributed learning to the association or connection between stimulus and response (S-R). The operant behaviorists, in particular the well-known American psychologist B. F. Skinner, give more attention to the role that consequences play in learning, or the response-stimulus (R-S) connection. The emphasis on the connection (S-R or R-S) has led some to label these theconnectionist theories of learning. The S-R deals with classical, or respondent, conditioning, and the R-S deals with

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