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Operational Approaches

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Submitted By ilvuman
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The response addresses the queries posted in 1725 words with references.

//As per the directions, the section explains about the operational approaches that can be used for service and manufacturing organizations. It discusses the important operational approaches like Customer Relationship Management
(CRM), Enterprise Service Management (ESM), Supply chain Management (SCM) and Decision Making Framework (DMF).\

To serve the different needs and expectation of various customers effectively, it is necessary to implement effective operational approaches, which enable the organization to meet the standards of particular industry. There are various operational approaches for a service and manufacturing organization, which are necessary for increasing the productivity and efficiency of the organization. I have chosen consumer relationship management as an operational approach for service organization and supply chain management for manufacturing organization.

Operational Consumer relationship management: It is used to handle relationship with customers and assists the front office business processes such as marketing, sales and service. Each contact with the customer is added to the contact history of the customer, which can be used later by the employees to analyze information from the customer's database. This CRM practices the data of customer for a number of purposes such as to manage different campaigns, sales force automation and marketing automation.

Enterprise service management (ESM): It is the most important approach used by service organization to achieve competitive advantage in the service industry. It aligns the whole organizational goal into business goal. It implements innovative rules of service within the service organization to provide better solutions.

Supply chain management (SCM): It refers to planning, implementing and controlling all

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