Operational strategy: * The services offered by the venture come under the ‘Food and Beverage’ industry and will initially cater to the 600+ student managers of SIMS. * Ideally, a team of 6 people would be required for handling the day-to-day operations at any point of time along with a team of 3-4 people who would look into element of Marketing and Promotion. The day-to-day operations would involve the preparation of the food-items and beverages as according to the quantity demanded. * Along with this an individual, to manage the daily monetary-transactions, would be continuously required to maintain and keep a track of the finances of the venture. * The work force required would be managed amongst the team-managers by working in shifts and changing the responsibilities as and when required while keeping in-mind the smooth working of the venture. * Expenses will include material-procurement costs, salaries, travel, communication, electricity and internet bills.

Risks and challenges:
Problem 1: Many other players in the ‘food-industry’ in the market.
Solution: Give an unmatched service and the most satisfying experience in the market, take regular feedback from customers, discuss the different options and implement new ideas that would adapt to the ever changing environment.

Problem 2: Not enough customers initially.
Solution: Work towards creating strong relations with the initial customers, networking and developing strong promotional activities to attract more and more customers for the business.

Problem 3: Initial apprehension of the customers towards the relatively costlier products.
Solution: Emphasize and highlight the high value for money benefits that the customers would receive through innovative ways. Try and deliver products that would continuously satisfy the tastes and needs of the customers.

Vision / Long term plan: * Since the business will be in the startup stage, initially all the promotional activities would be carried-out with a goal of reaching every individual in the campus in the least cost possible. Promotional activities would be carried out with the help of tools such as online media (eg: Facebook), e-mails, word-of-mouth, phone-messages and posters. * A key strategy would be to promote the venture over time by continuously providing additional innovative services for the customers such as ‘anywhere-delivery’ * Depending on the success of the venture, the business would also look at diversifying into Bakery-products category in the long run. This would provide the venture with new growth opportunities. * One of the most important strategies would be expanding the scope of the venture beyond the campus area. This would be achieved by expanding the business into other campuses of Symbiosis university in and around Pune. This would ensure a huge target market segment for the venture. * The expansion would be done in steps as the expansion strategy has to be in accordance with the competence and capacity of the venture.