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Operations Management

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BY LINDA UWAOMA, SHANSHAN LI, REHANA DAYANANDA AND ANDREA VAN DER WEST

OPERATIONS MANAGEMENT REPORT- DELL COMPUTERS

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Table of Contents
OPERATIONS MANAGEMENT REPORT- DELL COMPUTERS ...................................................1 OPERATIONS MANAGEMENT REPORT- DELL COMPUTERS ...................................................2 EXECUTIVE SUMMARY..............................................................................................2 INTRODUCTION .....................................................................................................3 BODY..................................................................................................................4 EXAMINATION OF DELL’S SUPPLY CHAIN OPERATIONS .......................................................4 • Direct to customers (DTC); a pull based system: ...............................................4 • Direct to Retailers (DTR); Employing Partners and specialty stores: .......................5 A Problem statement: ........................................................................................7 RECOMMENDATIONS ...............................................................................................8 • MARKETING AND PRODUCT IMPROVEMENTS: .................................................................9 • SUPPLY CHAIN IMPROVEMENTS; A HYBRID PLAN: ............................................................10 • A NEW SYSTEM STRUCTURE AND VALUE CHAIN MODEL:......................................................10 CONCLUSION.......................................................................................................12 REFERENCES .......................................................................................................13

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BY LINDA UWAOMA, SHANSHAN LI, REHANA DAYANANDA AND ANDREA VAN DER WEST

OPERATIONS MANAGEMENT REPORT- DELL

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