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Operations Mgmnt

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Submitted By ashutosh1
Words 1971
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Transforming an Indian Manufacturing Company:The Rane Brake Linings Case

1. How do you consider the linkages of “Operations Strategy” to its “Business Strategy”? What do you believe are the key links?

An organization’s operations function is concerned with getting things done; producing goods and/or services for customers. Operations management is important because it is responsible for managing most of the organization’s resources. However, many people think that operations management is only concerned with short-term, day-to-day, tactical issues.

All business organizations are concerned with how they will survive and prosper in the future. A business strategy is often thought of as a plan or set of intentions that will set the long-term direction of the actions that are needed to ensure future organizational success. However, no matter how grand the plan or how noble the intention, an Organization’s strategy can only become a meaningful reality, in practice, if it is operationally enacted. An organization’s operations are strategically important precisely because most organizational activity comprises the day-to-day activities within the operations function. It is the myriad of daily actions of operations, when considered in their totality that constitute the organization’s long-term strategic direction.

The relationship between operations and the other business functions is similarly important. The objective of the operations function is to produce the goods and services required by customers whilst managing resources as efficiently as possible.

Rane Brake Lining planned to transform it to compete with global players. Automatically it would help the RBL to be successful in Indian market also. In this journey RBL has changed its goal “to create customer” and aimed at “maximizing customer satisfaction”. The

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