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Operations

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Submitted By ruby2010
Words 4052
Pages 17
Unit 34 – Operations Management in Business

(Word Count: 3598)

Jason Hixson

Tel: 01454 281141

Tutor: Mike Brayford

Email: jason@rapidandsecure.co.uk

Contents Page(s)

Task 1 Nature & Importance of Operational Management 3 - 6

Task 2 Operations Management & Strategic Planning 7 - 8

Task 3 Production Process 9

Task 4 Techniques/Operational Plan 10 - 12

Bibliography 13

Task 1

Introduction:
McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth.
A McDonald's restaurant is operated by either by a franchisee, an affiliate, or the corporation itself. The corporation's revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company-operated restaurants. McDonald's revenues grew 27 percent over the three years ending in 2007 to $22.8 billion, and 9 percent growth in operating income to $3.9 billion.
McDonald's primarily sells hamburgers, cheeseburgers, chicken, french fries, breakfast items, soft drinks, milkshakes and desserts. In response to changing consumer tastes, the company has expanded its menu to include salads, wraps, smoothies and fruit.
Operations Management
Definition: Those activities that take inputs, add value to them and provide an output to
Customers. It is

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