...VIETNAM NATIONAL UNIVERSITY – HOCHIMINH CITY INTERNATIONAL UNIVERSITY SCHOOL OF BUSINESS AN IMPACT OF BRAND ELEMENTS ON BRAND AWARENESS THE CASE OF OPPO SMARTPHONES IN HCM CITY In Partial Fulfillment of the Requirements of the Degree of BACHELOR OF ARTS in BUSINESS ADMINISTRATION Student’s name: VU NHU QUYNH (BABAIU11308) Advisor: HO THI BICH VAN, PhD Ho Chi Minh City, Vietnam May, 2015 AN IMPACT OF BRAND ELEMENTS ON BRAND AWARENESS THE CASE OF OPPO SMARTPHONES IN HCM CITY APPROVED BY: Advisor APPROVED BY: Committee ___________________________ ___________________________ Ms. Ho Thi Bich Van, Ph.D Ms. Ho Thi Bich Van, PhD ___________________________ Mr. Bui Quang Thong, PhD ___________________________ Ms. Nguyen Thi Huong Giang, MBA ___________________________ Mr. Tran Van Dat, PhD THESIS COMMITEE ACKNOWLEGDEMENT This thesis could have never been done without the help and contributions of many people that I am very thankful to. First of all, I would like to express my deepest acknowledge to my supervisor, Dr. Ho Thi Bich Van – lecturer at Business Administration School, Ho Chi Minh City International University for her unbelievable and unreserved support, enthusiastic and valuable advices. She is a wonderful teacher who has taught and encouraged me from the beginning of this task till the end. Again, I want to say “Thank You Very Much” to my advisor for all she has done for me. Then, I would like to express...
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...Reference………………………………………………………15 Summary: Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. China is a big market; the mobile phone industry in China develops very fast. By 2008, the Chinese mobile phone users has reached nearly 400 million, China became the world's largest mobile phone market. OPPO mobile phones as a part of Chinese domestic mobile phone brand grow up together with the cause of China's communication. Introduction: Guang Dong OPPO Mobile Telecommunications corp. OPPO Company is from Dongguan, the pearl mobile communication co., LTD changed its name, 2 at the end of 2009 the company completed name change procedures. Dongguan, the pearl mobile communication co., LTD., formerly known as Dongguan Shengming electronic co., LTD., founded in April 2003, in 2007 changed its name to April Dongguan, the pearl mobile communication co., LTD. OPPO in 2008 launched a music cell phone products, because of its strong quality, get the consistent high praise and love music enthusiasts. In the birth of the world's first APE/FLAC hard to decode music phone T5 and the world's first Real networks Company authorized RMVB/RM hard decoding multimedia mobile phone T9. Situational analysis: SWOT analysis is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities,...
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...About OPPO OPPO is a global electronics and technology service provider that delivers the latest and most exquisite mobile electronic devices in over 20 countries, including the United States, China, Australia and many countries throughout Europe, Southeast Asia, South Asia, the Middle East and Africa. OPPO is dedicated to delivering customers with the most extraordinary mobile experience through meticulous designs and smart technology. The Art of Technology There’s an Art to Living Life. At OPPO, we’re here for those that expect more from their smartphone than a run-of-the-mill experience.This is the reason for the dedication and effort we put into bringing users the very best, which is why we put as much effort into what our phones can do for you. We are driven by our love for art. Our devotion and dedication to the art of technology is what inspires us to create beautiful products-inside and out. Everything is considered. From the tactile qualities to the aesthetic aspects of each of our devices; every angle, every color, every piece is meticulously crafted…so we are left with not just a remarkable looking device, but a cultivated experience. We put as much thought and consideration into the designing of our products as one would into designing their own unique lifestyle, right down to the very minute of details. It is here, where the art of technology and life convene. OPPO Global Business OPPO is relentless in the pursuit of the latest technology, the highest...
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...Chinese mobile handset maker, Oppo has launched a new smartphone Oppo Mirror 3 which runs on a customized Android operating system ColorOS, available at Rs 16,999 in India. The company already offers a number of smartphones that include N1, Ni mini, R1, R5, Find 7a, Find 5 mini, Neo, Joy and Yoyo, apart from Mirror 3. The smartphone has a 4.7 inch HD IPS LCD display, powered by a 1.2 GHz quad-core Qualcomm MSM8916 Snapdragon 410 processor, 1GB of RAM, and 8GB internal memory that can be further expanded up to 128GB with a microSD card. The device also features an 8MP autofocus rear camera, a 5MP front-facing camera, and it’s connectivity options include Bluetooth 4.0, Wi-Fi (with Wi-Fi Direct), as well as a microUSB port and a microSD card slot. The other features of the smartphone include 2,000 mAh battery, that can be charged in 90 minutes with its 5V-2A charger, measure dimensions 137mm × 68mm × 8.95 mm and its weight is 126 gm. In its price range, Mirror 3 will compete against Gionee Elife S5.1 (Rs 17,900), Sony Xperia SP (Rs 15,699), Lenovo S820 (Rs 15,189), Nokia Lumia 730 (Rs 14,896), and Samsung I8552 – Galaxy Grand Quattro (Rs 13,899), among others. In December 2014, Oppo had launched a 4G-enabled smartphone model named Oppo R5 at INR 29,990. Earlier last year, Oppo had announced its foray into Indian market with its flagship pr enovo is a $30 billion electronics company and the world’s second-largest PC vendor. It employs 30,000 people, operates in more than 60 countries...
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...QUY ĐỊNH LIÊN LẠC OPPO Co.,Ltd Ký hiệu Ngày có hiệu lực Lần ban hành Trang/ tổng số trang QĐLL/HCNS 15/4/2013 01 1/ 1 Điều 1. Mục đích, đối tượng và phạm vi áp dụng. 1. Văn bản này quy định về việc hình thức liên lạc của cán bộ nhân viên (CBNV) Công ty TNHH một thành viên Kỹ thuật và Khoa học OPPO (sau đây gọi tắt là Công ty). 2. Mục đích: nhằm đảm bảo sự thuận tiện, nhanh chóng và chính xác trong công việc. Điều 2: Quy định cụ thể 1. Nhân viên công ty sử dụng email công ty theo 2 hình thức: Outlook hoặc Web mail (mail.oppomobile.vn) 2. Cấu trúc email nội bộ của công ty: tên.họ@oppomobile.vn. Nếu có sự trùng cả tên và họ thì bắt đầu người thứ 2 bị trùng sẽ có thêm chữ lót. 3. Tất cả nhân viên công ty phải trao đổi thông tin, nội dung công việc trong nội bộ và với đối tác bằng email của công ty. 4. Tất cả nhân viên công ty phải check mail thường xuyên và khi có yêu cầu nhằm đảm bảo cập nhật nhanh chóng thông tin công việc, thông báo và tin tức của công ty một cách kịp thời. 5. Trong mail phải thiết lập chữ ký như sau: Tên Chức vụ T (84-8) 38218580 -ext: F (84-8) 38218602 E tên.họ@oppomobile.vn M OPPO Science & Technology Co.,Ltd Ben Thanh Times Square Tower, 172-174 Ky Con St, Nguyen Thai Binh, Dist 1, HCMC. www.oppomobile.vn 6. Tất cả nội dung công việc đều phải gửi qua email, giữa các nhân viên làm việc với nhau qua email phải Cc cho người quản lý bộ phận mình. Giữa các giám đốc bộ phận phải Cc cho Tổng giám đốc. 7. Đối với nhân viên mới của công ty sau...
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...ook Rev u ion” debate about the role of dig al or ic b ol t it tech olo ies in the 2011 “Arab Spring” upris ngs, and it boils down to two ways of look ng n g i i at things: the micro and the macro. On the one hand, we have the ratio al choice, agentn based approach and on the other we have more tra i ional soci og al approaches based dt ol ic on larger-scale social structures. If you look at some of the key char c er s ics of the upris ngs, it looks like a win for the a t i t i tomslee.net/2013/02/503.html 1/19 3/18/13 Notes on Identity, Institutions, and Uprisings | Whimsley micro side. The ies, and North African upris ngs. or i EVENT MICRO MACRO Sud en upris ng (cascade) d i Lack of strong oppo i ion movement st Net ork technologies w Score Y Y Y 3 N N N 0 The sin le most dra atic thing about the “Arab Spring” upris ngs was their unex ected g m i p sud en ess. They fit the “infor a ion cas ade” mod ls devel ped by Timur Kuran, d n m t c e o Suzanne Lohmann...
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...communication networks and data resources that collect, transform and distribute information to support decision making in an organization. The are several types of information system that help people in organization that are Transaction Processing System (TPS) , Knowledge Management System(KMS), Learning Management System(LMS), Database Management System(DBMS), Office Information System(OIS), and Management Information System(MIS). There are five companies that get benefits of Information Technology and Information System in becoming international companies that are the telecommunication electronics Apple,inc, Xiaomi Inc, OPPO Electronics Corp, HTC Corporation, Samsung. These five electronics company has gone worldwide. The companies produce variety of product. The top five of the products is IPhone6 for Apple, Note 4 for Samsung, Redmi note for Xiaomi, Find7 for Oppo and HTC Desire eye for HTC. Besides the top model phone the companies also produce electronics appliances. Swot analysis Swot analysis is a study that undertaken to know the potential of an organization from the internal that is strengths and weakness and from the outer such as opportunities and threats. 1)Apple Inc. Strengths i. ii. iii. iv. v. vi. Marketing and advertising capabilities. Powerful product quality Loyal user Creative interface of products. Billion revenues and profit made every year Highly demand of orders Weakness i. ii. iii. iv. v. Expensive Limited product with specific function. No expandable memory...
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...exhaust every possible type of outreach/polling available o By definition, focus group sample size is tiny, and their success or failure is often a consequence of the moderator’s ability or inability to properly address and communicate with the audience o Tracking polls, benchmark polls, feasibility tests, and push polls are a few of the more data-intensive methods that the campaign can use Reach a wider audience Tackle more issues Collect more useful data (vs. the alternative) Jeb Bush • As in MR’s case and stated in the response above, JB should use absolutely every polling and research technique available to his campaign, with an emphasis on analytical volume • As it’s very early in the cycle, he needs to do perform extensive oppo research on potential Republican candidates and their respective public receptions/perceptions • As he’s a relatively centrist candidate (for his party), JB needs to work on figuring out how best to capture independents and lean-lefts, and...
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...Student c.Government employee d.Private employee e.Others….. 5.Family Monthly Income: a.15000-20000 b.20000-30000 c.30000-40000 d.40000-50000 6.How much importance you put on mobile phone? Unimportant……….(1)……….(2)……….(3)……….(4)……….(5)……….Important 7.How frequently do you change your mobile phone? a.Every 6 months b.Once a year c.Every 2-3 years d.More than 3 years e.I don’t change 8.Rank your “mobile phone” Brand accordingly to your preference (1-5) where (5=Most preferred; 1=Least preferred): a.Symphony ………… b.Walton………….. c.Maximus…………… d.Micromax………….. e.Oppo……………... f.Others………… 9.Place your belief about the price,quality of this 5 mobile phones in the space below (S=Symphony,W=Walton,MX=Maximus,M=Micromax,O=Oppo) Economical……………… …………. ………………… ……………………….. ……………………..Expensive Low quality………………. ………… ……………………. ………………………. ………………….High quality 10.Which features of a mobile phone do you like most? a.Affordability b.Warranty c.Durability d.Style 11.What come to your mind when you hear the word “Symphony”? a.Good quality b.Affordable price c.Durability d.Good features e.All of the above 12.How did you come to know about “Symphony”? a.TV commercials b.Newspaper c.Billboard d.Posters e.Friends/Relatives 13.Place your beliefs of the different attributes of “Symphony” in spaces below: Low Price…………….1……………..2…………….3…………………..4……………………5………….High Price Poor Quality…………1…………2…………….3………………….4…………………..5……………High...
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...supplier on two levels. On one hand it competes with Samsung, HTC, Sony, LG & smaller local players in the hardware space while on the other hand it also faces competition with respect to the Operating System platform. Google’s Android platform is the only major competitor to Apple’s iOS operating system. Android is available as an open source platform to all Smartphone manufacturers across the industry. However, Samsung has been the only large rival which has been able to compete neck to neck with Apple while using Android as a platform. Rivalry among Competitors The Smartphone market as of today is highly commoditized and consists of large international players like Apple, Samsung, LG, HTC, Sony & Lenovo and regional players like Oppo, Micromax, Karbonn, Xiaomi, Gionee etc. The market is divided into several segments based on pricing. While Samsung and other players using Google’s Android platform dominate the low and mid-priced segments (less than $400), Apple is the dominant player (~84% market share) in the segment above $400. Apple’s ability to charge premium due its brand positioning, highly differentiated product offering and exclusive OS platform coupled with superior and consistent product quality have contributed to its dominance in the high end premium smartphone category. However, the company continues to face...
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...In Q2 2014, the world’s largest smart phone market, mainland China, accounted for 37% of global shipments – some 108.5 million units. Of the top five vendors in China this quarter, all but one were local companies. And perhaps more impressively, that home-grown success continues in the top 10, where eight vendors were Chinese. In little over a year, Xiaomi has risen from being a niche player to become the leading smart phone vendor in the world’s largest market, overtaking Samsung in volume terms in Q2. Xiaomi took a 14% share in China, on the back of 240% year-on-year growth. With Lenovo, Yulong, Huawei, BBK, ZTE, OPPO and K-Touch, the eight Chinese vendors in the top 10 together accounted for a total of 70.7 million units and a 65% market share. Samsung and Apple, the only international vendors in the top 10, together accounted for shipments of 20.0 million units, representing 18% of the overall smart phone market in China. ‘This is a phenomenal achievement for Xiaomi,’ said Shanghai-based Canalys Research Analyst Jingwen Wang. ‘Undoubtedly this was helped by an anticipated, temporarily under-strength Samsung performance during the quarter. But that is only half the story - Xiaomi has also executed on its strategy to grow volume shipments. It has delivered compelling products at aggressive price points, focused chiefly on its locally relevant MIUI software features and services, backed by effectively targeted marketing. In particular, its affordable RedMi range is booming...
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...Could legalization of marijuana pave the way to a modern and less violent society ? Plan : 1) Proposition California ( modern or chaotic state ? 2) The debate : fear or hope. 3) The arguments in favour : Financial, Mexicant cartels (tempered by BRAND study) ( it’s a good start. 4) The argument oppos : the raising of consumers and the consequence on heath. 5) The portuguese exemple tempered by the differences between the countries. 6) The conservative views : an break to mernisation, the exemple of prohibtion in the thirties al Capone. 7) Let’s be modern ! 1) Next month, a proposition which legalises marijuana will be voted in the state of california. According to the polls proposition 19 has a big shot of becoming a state law, making California the first amercian state to legalize marijuana. The proposition stipulates that adults could grow own and consume a little bit of marijuana for personal pleasure. If adopted, will this law make California a modern state or a chaotic one ? Those two perspectives are on one hand a hope for the majority and a fear for the others. The debate opposing those in favour of leagalising marijuana and those against is old. In 1972 more than 30 years ago, the opponents would have won at a rate of 2 against one, now we’re facing the oposite. But this fact isn’t a revolution. It’s more likely to be the result of an evolution of minds : Indeed in 1997 a big step was made towards legalization :...
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... Nowadays, standardized tests have been regarded as an important part in our lives for many years. In other words, they are not new things for most people who have experienced edu-cation. When the children began to enter the kindergarten, standardized tests exist until they be-come adults and go to work. Standardized tests are designed for different groups but base on one standard. Moreover, standardized tests are controversial all the time, because some educa-tional are wondering that whether these tests can reflect the learning level of students and are suitable for everyone to take it. Some people argue that the standardized tests should not be measured as a standard for the outstanding students, however, there are other people hold oppo-site ideas that more practice and texts may help students study better and can divide the students into different levels. However, not all the students are suitable for the examination system. Everyone has her/his individual motivation to study or take a test. “For students who do not perform well, such as those with test anxiety, language barriers, or special education students who are required to take a grade equivalent test, this extrinsic reward system can be devastating.”(Ballard&Bates,2008 p.563 ). This proves that standardized testes are not suitable for every student. For example, some students who get high test scores can get rewards in some schools. For some other students who have test anxiety or language barriers, they may feel...
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...Nike.inc SWOT analysis Strengths: y Nike is a globally recognized for being the number one sportswear brand in the World. Nike being a competitive organization has a healthy aver sion towards its competitors i.e. during Atlanta Olympics, Reebok expensed on sponsoring the games; Nike however sponsored the top athletes and due to this step, it gained valuable coverage. Nike has no factories; rather it uses contract factories to get the work done which makes it quite a lean organization. It has contracts with above 700 shops globally in about 45 different countries. Nike is quite strong regarding its research and development; quite evident regarding its evolving and innovative product range. They manufacture high quality at the lowest possible price, if prices rise due to price hike then the production process is made cheaper by changing the place of produ ction. It has a strong sense of marketing campaign by sponsoring top athletes. It uses lunarlite foam and flywire materials in order to make the manufactured shoes lighter and more controllable. Nike, Inc is listed in NYSE and positioned as a US headquartered worldwide sportswear trader and supplier that: Contracts with about 700 shops worldwide, runs offices in 45 countries, and manages factories in China, Indonesia, Taiwan, Thailand, India, Vietnam, Philippines, Pakistan, and Malaysia. Belongs to Fortune 500 companies which 2007 total re venue exceeded 16 b. USD Employs more than 30.000 people worldwide; Owns strong marketing...
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