...iniEnhance our standing as an international University Embed internationalisation into our activities This means that …. Our staff understand what internationalisation means for the University of Leeds. We have country and regional engagement plans which support our international strategic agenda and priorities and secure our international presence and profile. We provide an international experience for all students, through internationalisation of the curriculum and increasing opportunities for home students to engage with international activity through Leeds for Life. We understand how internationalisation supports research performance. We have a diverse and vibrant community, including high-quality international students and staff. Alumni relation activities support the internationalisation agenda. Create sustainable recruitment of high quality international students This means that… International partnerships, collaborative teaching programmes and student exchange schemes support our international recruitment activities. We experience a strong level of demand from high-quality international students. There is a shared common understanding of the primary factors which attract high quality international students. We recruit students from diverse markets to all levels of study and across subject areas, in accordance with our strategic priorities. Students receive excellent and creative teaching and are well supported, academically and pastorally, through the Leeds model for...
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...that country. Economists refer to such assets as factors of production and they include capital, technology, managerial talent and manufacturing infrastructure. * Foreign Direct Investment - is an internationalisation strategy in which the firm establishes a physical presence abroad through acquisition of productive assets such as land, plant, equipment, capital and technology. It is a foreign-market entry strategy that gives investors partial or full ownership of a productive enterprise. * International portfolio investment - refers to the passive ownership of foreign securities such as stocks and bonds for the purpose of generating financial returns. International portfolio investment and foreign direct investment are the two essential types of cross-border investment. The Nature of International Investment Foreign direct investment (FDI) is the ultimate stage in internationalisation and encompasses the widest range of international business involvement. Firms engage in FDI to establish: * A factory or other facility to produce products or services * A sale of rep offices to conduct marketing or distribution activities. * A regional headquarters How does International Business differ from Domestic Business The Four Risks In Internationalisation * Cross-cultural Risk -...
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...Internationalisation and the Smaller Firm: A Review of Contemporary Empirical Research Author(s): Nicole E. Coviello and Andrew McAuley Reviewed work(s): Source: MIR: Management International Review, Vol. 39, No. 3 (1999 3rd Quarter), pp. 223-256 Published by: Springer Stable URL: http://www.jstor.org/stable/40835788 . Accessed: 19/01/2013 08:47 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at . http://www.jstor.org/page/info/about/policies/terms.jsp . JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about JSTOR, please contact support@jstor.org. . Springer is collaborating with JSTOR to digitize, preserve and extend access to MIR: Management International Review. http://www.jstor.org This content downloaded on Sat, 19 Jan 2013 08:47:56 AM All use subject to JSTOR Terms and Conditions mir vol. 39, 1999/3, 223-256 pp. mir - ^^ · Management International Review © Gabler Verlag1999 Nicole Ε. Coviello/Andrew McAuley and the Smaller Firm: Internationalisation A Review of ContemporaryEmpirical Research1 Abstract ■ Thispaperreviews assessesrecent and research theinternationalon empirical inthecontext Foreign isation smaller of of ...
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...imperialism. The rise of new cultural imperialism is shaping children, the future citizens of the world into ‘global citizens’, intelligent people with a broad range of skills and knowledge to apply to a competitive, information based society. Globalisation and technological advancements are delivering and increasing access to the world and subsequently subjects should reflect this global outlook. The internationalisation of higher education can be linked to various internal and external changes in the international system. Externally, there have been changes in the labour market, which have resulted in calls for more knowledge and skilled workers, and workers with deeper understandings of languages, cultures and business methods all over the world. Education is becoming more invaluable to individuals. In today's environment, education provides individuals with a better chance of employment, which in turn leads to a better lifestyle, power and status. The commodification of knowledge as intellectual property has occurred particularly with regard to connecting the intellectual work of universities with community, business, and government interests and priorities. While such...
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...GLOBALISATION AND HIGHER EDUCATION DEVELOPMENT: A CRITICAL ANALYSIS RUI YANG Abstract – This article sets out to analyse critically the nature of globalisation and how it is affecting higher education. The author first reviews the nature of globalisation, and then examines its international impact on higher education development. He contends that globalisation is predominantly economic, and points out that global exchanges in the economic, cultural and educational domains continue to be unequal. At the same time, education is increasingly treated as a business. By exposing the negative side of globalisation and its effects on universities, the author aims to counter the uncritical acceptance of globalisation as a positive force for higher education and society as a whole. Zusammenfassung – Ziel dieses Artikels ist eine kritische Analyse der Natur der Globalisierung und ihrer Auswirkungen auf die höhere Bildung. Der Autor beginnt mit einem Rückblick auf die Eigenheiten der Globalisierung und untersucht dann ihren internationalen Einfluss auf die Entwicklung der höheren Bildung. Er behauptet, dass Globalisierung vorherrschend wirtschaftlicher Art sei und weist darauf hin, dass ein globaler Austausch in wirtschaftlicher, kultureller und erzieherischer Hinsicht ungleich bleibt. Gleichzeitig wird Bildung immer mehr als eine Art Geschäft behandelt. Indem der Autor die negative Seite der Globalisierung herausstellt sowie ihre Auswirkung auf die Universitäten, will er der unkritischen...
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...A Report on Foreign Market Entry Strategy: The case of Crimson Tide Plc Global Marketing Masters in Business Administration Word count excludes tables, figures, abstract, bibliography and appendix Glenworth M Joseph A4046741 Page i of 28 A Report on Foreign Market Entry Strategy: The case of Crimson Tide Plc Table of Contents Executive Summary ........................................................................................................................................................... iii 1 1.1 Introduction ............................................................................................................................................................... 1 Crimson Tide..................................................................................................................................................... 1 1.1.1 1.1.2 1.1.3 1.2 2 2.1 3 3.1 3.2 3.3 4 5 5.1 6 7 8 8.1 9 9.1 9.2 9.3 9.4 9.5 10 11 12 Core business and performance ............................................................................................................ 1 History of the company.......................................................................................................................... 1 Target Market and Competitors ............................................................................................................ 1 Going Global.....................................................................................................
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...and ultimately convenience for the consumer to enhance enjoyment. The notion of the creation of ‘shared value’ is a main focus of the firm and is an area which is supported by the firm’s ability to ‘go beyond compliance and sustainability and create new and greater value for our people, our shareholders and society as a whole’ (Nestlé , 2014, p.1). This statement supports the integrated approach Nestlé adopt through their commitment to recognising the responsibility the firm has to the wider external environment, which moves beyond a simple aspiration of profit. SWOT analysis This section presents a SWOT analysis to review the micro environment of the firm reflecting specifically upon the strengths and weaknesses of Nestlé and the opportunities and threats the firm must respond to through an alignment of firm strengths to such forces. A SWOT analysis is often used, as a strategic tool to allow a presentation of the firm’s resources and...
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...academic source but a personal essay representing the views and research of the author. It may include errors and / or omissions. Interested readers should refer to the original sources and / or more up to date texts. This essay should not be reproduced either in part or whole.) Background and introduction Students had written card to their tutor; ‘Merry Christmas’ was the message and in a variety of languages: English, Italian, Chinese, Polish, African, German, Malaysian, Spanish and others, which remained unidentified (tutor’s limitations). It was touching, but more than that it was a sharp reminder that for teaching to be relevant and meaningful to students, course design and teaching has to take into account the issues, needs and opportunities presented by learner diversity and increasing globalisation. An inclusive definition of diversity A personal, anecdotal recognition of the importance of student diversity is backed by weight of evidence and research. The Higher Education Statistics Agency (2005), identified that of all first degree students in 2003/4, at least 6.4% were known to have a disability, c. 56% were female and 16% part time. Numerous references, projects, papers and discussions are dedicated to the topics of diversity and its stable mate ‘widening participation’. They have emerged, not only in specialist HE channels such as the HEFCE website but also, as noted by Watson (2006 p.2), ‘into the general conversation and discourse of our wider society.’ ...
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...marketing strategies of IKEA with marketing strategies used in China. The paper builds on both primary and secondary data. Interviews with senior managers at IKEA are conducted and studies on business and retailing in China are used. Findings – The marketing strategies used by IKEA in China are found to be different from the standardised strategies it uses throughout the rest of the world. Several of the changed strategies are central to the business concept of IKEA. Research limitations/implications – The present paper shows the challenges for a standardised marketing concept and its implications. Originality/value – The paper provides, in the context of the standardisation and adaptation of marketing activities, a more nuanced and up-to-date picture of the strategies used by IKEA compared to previous studies. Keywords Retail management, Marketing strategy, Standardization, China Paper type Research paper 1. Introduction Retail internationalisation is not a new topic. Rather, it is one of the most discussed topics in retailing in the last ten to 20 years. The themes on these topics have...
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...The internationalisation process of the firm - a case study Tomas Sylverberg - - Avdelning, Institution Division, Department Datum Date 2004-01-20 Ekonomiska institutionen 581 83 LINKÖPING Språk Language Svenska/Swedish X Engelska/English Rapporttyp Report category Licentiatavhandling Examensarbete ISBN ISRN Internationella ekonomprogrammet 2004/26 C-uppsats X D-uppsats Serietitel och serienummer Title of series, numbering ISSN Övrig rapport ____ URL för elektronisk version http://www.ep.liu.se/exjobb/eki/2004/iep/026/ Titel Title Företagets internationaliseringsprocess - en fallstudie The internationalisation process of the firm - a case study Författare Author Tomas Sylverberg Sammanfattning Abstract Background: The Uppsala model is the most accepted paradigm regarding the internationalisation process of the firm. This thesis tries to complement the Uppsala model with Porter's theories regarding internationalisation. Purpose: The purpose of this thesis is to study to what extent the Uppsala model is applicable to a small manufacturing firm, and to see if the theory, combined with the Porterian framework, can provide a more solid framework for the description of the internationalisation process of the firm. Method: The master thesis is based on one personal interview with the CEO of the study object, Bukowski design. Results: The internationalisation process of the firm can to some extent be explained using the Uppsala...
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...International Marketing assignment 1 Christian Dior Galway Business School Monday, November 25th Alexandra Dervaux Table of contents 1.Introducing the corporation . o Reasons to internationalise o Models of inernationalisation 2.Analyse the environment o Christian Dior in China PESTEL analysis o Christian Dior SWOT analysis 3.Marketing research 4.Entry modes 5.References Christian Dior 1. Introducing the corportation Christian Dior SA is one of the most important company in the luxury indutry .It is a french holding wich control several subsidiaries composed by the « haute couture » brand named Christian Dior couture (100% owned by the company ) , LVMH SA (40% owned by the company ). The holding business principal activities are : -‐Clothes -‐Wine and spirits -‐Fashion and leather good -‐Perfumes and cosmetics -‐Watched and sunglasses -‐Fine jewellery ...
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...These social values, which are the key elements for understanding Chinese social behavioural patterns and their business dynamics, are shared by Chinese societies all over the world. Alibaba.com is one of the most successful Internet companies to emerge from China. In fact, China's post-economic reform context has created a very favourable climate for B2B in Asia. If we draw a parallel between this growing sector and often floundering B2C/C2C companies which have faced threats such as the lack of credit systems, online payment problems, poor logistic systems and the old consumer habits we can see why Alibaba.com decided to seize the B2B market opportunity. Alibaba.com choose B2B, but focused on small and medium sized companies because of the disadvantages they faced in international trade until now. This was the basis of the innovation. The barrier abolition linked to the China's economic reform allowed companies to expand into an international trade market. Alibaba.com enabled SME's to find product and partner information around the world via Internet, offering e-commerce capabilities. Quantity, quality and price are the keys to its success. This essay looks in detail at Alibaba's business model and strategy. Extract Alibaba.com was one of the few companies in China that did not copy existing business models in the US or Europe. It provides a platform for buyers and sellers, and proposes news, analysis and timely price lists, and development team works research...
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...description of assessment 21 6. Other Details 23 1. Welcome Welcome to the exciting world of International Business Management! In this era of globalization, there are very few companies that can say that they are not part of a global network. Every firm has to think of itself as a global company, if for no other reason than because it has to meet competition from global companies. This changes the entire strategy of the firm. In the future, we expect that all of you will be involved in managerial decision making that will take you beyond the realms of your geographical territory. This course on International Business Management will have the focus on helping you make better international decisions. Aside from the opportunities offered by globalisation, there are also many risks in entering into the global market. This course will attempt to address, in a structured format, the ways and possibilities of addressing these risks. The basic philosophy behind this course is to develop a holistic understanding of international business, appreciating the risks, and developing competence in using tools to mitigate that risk. In order to extract the most benefit from this course you will need to be actively engaged. You will gain marks, up to 10% of the total score for the course, by attending and...
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...Hyundai Motors Globalization strategy 1967-2013 06/06/2013 Research project: Hyundai globalisation strategy Executive summary The following report maps out Hyundai Motor Corporation’s (HMC) internationalisation strategy from its creation in 1967 to the current period. This strategy can be chronologically divided into four phases according to HMC’s objectives and rationale for expansion at different stages of its existence. From the research carried out, it appears that HMC’s choices of specific internationalisation patterns at different stages essentially stemmed from: The dynamics of the relationship between HMC, the Hyundai business group and the South Korean economic and political environment; Political, social and nationalistic incentives deriving from the specificities of Chaebol management and later the influence of the Asian crisis on this management and decision taking processes; Korea’s initial factor dotation, i.e. the prevalence of certain factors over others which pushed the company to seek knowledge and resources abroad at a very early stage; The replication of Japanese strategies (Nissan, Mitsubishi, Toyota). - Due to the complexity of HMC’s environment, strategy over time cannot be illustrated using a single internationalisation framework. The report therefore discusses two different frameworks – namely Porter’s diamond and Dunning’s eclectic paradigm – to analyse the company’s strategy at different stages of its international development. 2 ...
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...goods (FMCG) multinational operating in several businesses. In 2004, the Unilever 2010 strategic plan was put into action with the mission to ‘bring vitality to life’ and ‘to meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good, and get more out of life’. The corporate strategy is of focusing on bore businesses of food, home care and personal care. Unilever operates in more than 100 countries, has a turnover of € 39.6 billion and net profit of € 3.685 billion in 2006 and derives 41 per cent of its income from the developing and emerging economies around the world. It has 179,000 employees and is a culturally-diverse organisation with its top management coming from 24 nations. Internationalisation is based on the principle of local roots with global scale aimed at becoming a ‘multi-local multinational’. The genesis of Hindustan Unilever (HUL) in India, goes back to 1888 when Unilever exported Sunlight soap to India. Three Indian, subsidiaries came into existence in the period 1931-1935 that merged to form Hindustan Lever in 1956. Mergers and acquisitions of Lipton (1972), Brooke Bond (1984), Ponds (1986), TOMCO (1993), Lakme (1998) and Modern Foods (2002) have resulted in an organisation that is a conglomerate of several businesses that have been continually restructured over the years. HUL is one of the largest FMCG company in India with total sales of Rs. 12,295 crore...
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