How would you describe the culture at BMW?
They are de-centralized company, communication goes in the two ways upwards and downwards, therefore they were able to get so many ideas to enhance their cars, and that is the reason they said the difference is in their management.
The second thing is remembering the crucial time for the company went through at 1959, and how they used that as a pivotal moment for all the company employees from the Top managers to the last small employee. The story of 1959 told and retold again with each orientation of ant new plant associate
Most of the stakeholders are from the same family Quandnt with 47% share, as they say BMW wouldn’t exists if it wasn’t from the Quandnt family.

What model of leadership is illustrated by BMW?
- Motivation BMW main strategy was biased on their employees understanding that the main asset of the company is their staff. So what the things they had done, they include their staff of their yearly profit when they meet their financial target. In return that leads that the company can get the maximum effort form their staff as they will be flexible like when they introduce a new line or a new technology, as well they could increase the productivity schedule without the need of overtime from 60 hours per week to 140 hours per week, and the reason of the that is the management way how they treat their staff as an important asset of the company and the prove is that their percentage of layoff was 0% since 2000.
- Work environment
The work environment is so friendly as a place and people; it was design with a creative way where the sunlight streaming through the glass wall with a comfortable design of the place internally and externally made it similar to an art museum more than a car manufactory. As well all the people are friendly even the upper class mangers all are humble friendly and working close