...Lopez Stock1 Queen of Talk Under Bad Lighting As a leader and icon Oprah Winfrey has redefined the meaning of success and has become one of the most praised women. Oprah has had numerous articles, books, and magazines, dedicated to highlighting her success. Another article in the New York Times summing up Ms. Winfrey’s accomplishments is nothing less than typical. However, what is uncommon is to come across a writer such as gossip columnist Kitty Kelley, doing what no one dares to do and confronting the negative and practically silent aspects of Oprahs’s stardom. In Kitty Kelley’s Oprah biography, she provides her readers with a raw and insightful view contradicting The New York Times view on Oprah as an ultimate multimedia icon. Oprah Winfrey has set a silent standard to the way her fans and outside viewers perceive her, this standard being that you, do not question the queen of talk. The New York Times along with other newspapers and magazines would not dare contradict Oprah because in the eyes of the media she has the very two qualities we love as a nation, power, and money. The article in the New York Times states her accomplishments as her show “Oprah” is now soon to end, and what else is in her future. It is all apart of the typical praise that follows the headline “Oprah Winfrey”. As mentioned our nation loves money and power so it is by no surprise the opening sentence into the article states “Oprah Winfrey, the first black woman to appear on Forbes billionaire list”...
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...Abstract Oprah Winfrey is one of the most accredited media icons as well as one of the most successful, self made billionaire women in African-American history today. Through her career, she started as a news broadcaster then began to pursue entertainment achieving many accomplishments, including direct contracts as television talk shows host and film actress. Her self-improvement and spirituality values have been influential to millions of people world wide. As one of the greatest black philanthropist donor, she has donated much of her own money to charities around the world. In South Africa, she initiated and built an all girls academy to inspire many young girls to strive for a better life with her personal assistance and support. Despite her history of poverty, rape, and physical abuse, she's one strong woman who is still continuously having ample of success today. OPRAH WINFREY'S PROFILE AT A GLANCE Many have grown to know Oprah Winfrey by her self-empowering wisdom and philanthropist work but generally, she's the most inspirational woman known world wide. From a young girl born into poverty, sexual molestation as well as discrimination, her success proves that it does not matter where you come from or what class you're in because anyone can rise above their and everyone else's expectations. As one of the greatest media icons, she continues to support and educate people. Through her generous ways to hearten spirits and her kind words of encouragement, she gives people...
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...good to the society. We can learn good qualities like patriotism, bravery, courage, non violence, compassion, humility, kindness. I would like to illustrate this notion through the theme of Influence and Role Models. We may wonder how can the actions of icons of the past have consequences on people nowadays? In order to illustrate the fact that what they do influence us, our lives, our beliefs, our values My presentation will fall into 3 parts: First of all, I'll concentrate on how role models inspire us by their actions that move us to do the same, then I'll analyse how they encourage us to be the best that we can be before finally focusing on the fact that they are selfless and teach us how to be. Nowadays, a lot of successful people were seen as other’s model. Most of us looked up to someone. It is wildly acknowledged that, role models can influence our lives. They can play an important role in shaping our society. They are figures who seem to embody everything that we think is good, all of the ideal traits that we would like to be able to possess for ourselves, and the kind of life that we would one day want to live. For instance they can provide a model for living and for getting to the point we want to be at in our lives. Role models can influence a young one’s values, beliefs, and attitudes, which will shape the person that one will grow to be. Role models inspire others not only by their words, but more so by their actions that move us to do the same. For instance...
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...2013 Oprah Winfrey Erin Phillips ECO2123 2013 Oprah Winfrey Erin Phillips ECO2123 Oprah Winfrey is more than just a talk show host, a celebrity or a cultural figure. She is a genius entrepreneur. She has made some of the smartest decisions. Every now and then in history, we find a life story that is truly remarkable. Oprah Winfrey ventured forth from the agonizing childhood that was her world of common day to a region of supernatural wonder. Oprah’s road to success was not an easy task. From her early childhood, Oprah challenged many fabulous forces that she encountered. Oprah Winfrey tells the life story one of America's richest and most successful show business personalities. When Oprah Winfrey told her 49 million viewers, "It just stopped me cold from eating another burger!" about the Mad cow disease, she wouldn't know it would cost the beef industry $12 million. Texas cattlemen tried to sue Oprah for causing this such massive downfall, but she would. Oprah Winfrey was once a constantly abused thirteen year old girl. Now she is arguably the most famous African American woman and her talk show is highly regarded as the most talked about show in America. Her show has influenced many to change their lives and help others out. Abraham Lincoln once said, "I am a slow walker, but I never walk backwards." This quote of perseverance could describe her life. Oprah Winfrey's abusive childhood has driven her to make something out of herself and others...
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...that are put into history have done wonderful things in the world. One woman that should be written into history is Oprah Winfrey; she is the first African American to be a billionaire. She is really committed to help others and people look up to her. It does not matter who you are, where you came from. The ability to successes begins with you. Although Oprah Winfrey is famous for her work in media, she deserves to be written into history because of her work in making a difference in the world as well. As a result, history will be enriched in all the things she can do to change others lives. Oprah Winfrey lived with her grandmother in Mississippi. She comes from a poor family and even though she went through stuff she had her grandmothers and church support. At age 13 she moved to Milwaukee to live with her mother. That was when trouble came into her life. While she was living with her mother she faced sexual abuse and molestation; by her male relatives and her uncle. Sapiro says, "About 80 percent of women and 64 percent of men defined" a relative having sexual intercourse with a teenager under the age of 18" as rape"(Sapiro 402). Just to think that any teenage under the age of 18 can be raped by a relative is hard to imagine. Children that get raped at such a young do not always make a life out of themselves. They keep it all in and that damages them. Oprah never told anyone she kept it a secret and it all turned into anger. She would get into trouble at school. At age 14...
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...Chosen Leader: Oprah Winfrey There are many great leaders throughout the world but the leader that our group chooses to write about is Oprah Winfrey - one of the world’s most influential women. Oprah Winfrey was born in 1954, she is a famous American media proprietor, talk show host, actress, producer, and philanthropist. The reason why we choose Oprah is because our group has 5 ladies, all ambitious and want to be successful in life. Oprah is an example of a woman that had overcome many difficulties in life and became one of the richest women. Studying about her will help us apply her leadership style and hopefully be a better leader in the future. Why do you consider her as a leader? According to the definition of leadership we studied in...
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...unbelievable the amount of influence that Oprah Winfrey has had over the lives of millions of people all over the world. She has become a demi-god in America. There are people who are ready to worship the ground over which she walks. She has lived the Great American dream, a veritable tale of rags to riches with the right amount of glamor added to it. Born in 1954 to unmarried parents, Oprah was raised by her grandmother on a farm with no indoor plumbing in Kosciusko, Mississippi. Oprah's childhood turned into a nightmare because of sexual abuse that she suffered. After suffering abuse and molestation, she ran away and was sent to a juvenile detention home at the age of 13. In 1968, at the age of 14 she gave birth to a premature baby who died soon after birth. An incident of this nature can devastate the entire life of a person. But Oprah Winfrey came out of it a stronger and fiercely determined individual. Her story is one of unrelenting focus and determination. Oprah's tryst with the world of entertainment began when at the age of three she began speaking in church. By the time she was a teenager Oprah was touring the churches of Nashville, reciting the sermons of James Weldon Johnson. Crowned Miss Fire Prevention in Nashville at 17, Winfrey visited a local radio station, where she was invited to read copy. She was so good that she was hired to read news on the air. While still in school, Oprah became the first African-American and the first woman to anchor a newscast in...
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...According to Daft (2008, p. 4) the definition of leadership has been discussed since ages in the academic environment but scientific studies have started in the 20th century. There are a lot of suggestions about its definition one of which is that leadership is nothing more than a romantic myth – people hope that their problems will be solved by someone’s sheer force of will. One of the popular definitions is “Leadership is an influence relationship among leaders and followers who intend real changes and outcomes that reflect their shared purposes” (Daft, p. 5). Some people cannot distinguish the difference between a manager and a leader. It is well-known that you can be a leader without being a manager. Bennis and Nanus propose that “managers are people who do things right and leaders are people who do the right thing” (Are Managers Leaders, 2011). In order for everyone to be an effective leader they have to be able to find the right balance between moral, social and business characteristics of leadership. According to Yukl (1989, p. 6) an effective leader is generally someone that leads by example and other people just tend to follow because they believe what they do is the right thing. A commonly used measure of leader effectiveness is how well the leader’s group fulfills its tasks and attains its goals. Another indicator is the attitude of followers toward the leader. A very important measurement of the leader’s effectiveness is his contribution to the quality of the group...
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...AN OVERVIEW ON BRANDING – IMAGE BUILDING BY BRISHTI PANNA M.F.TECH. MANAGEMENT PREFACE This Minor Project is basically to introduce myself to the basic concept of “Image –Building” in branding. I took this topic for my minor project as I am keenly interested to the field of branding. I was fascinated with the fact that how pure business is so related with human psychology and its application. I have chosen concept of Image Building and I have tried to cover the few areas as follows: a) What is Brand? b) What is Branding? c) How to create an image for a Brand? d) Importance of innovation in terms of sustaining a Brand for a long term. TABLE OF CONTENT INTRODUCTION 5 HISTORY OF BRANDING 6 WHAT IS BRAND 7 WHAT IS BRANDING 7-8 WHY BRANDING IS SO IN 9-12 PRIMAL CODE 13-20 FIVE DICIPLINE 21-27 INNOVATION AND RENOVATION 28-30 REFERENCES 31 INTRODUCTION Talking about branding is like talking about leadership. There are coaches and courses which...
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...Opportunities for Action in Consumer Markets Trading Up: The New Luxury and Why We Need It Trading Up: The New Luxury and Why We Need It In the history of man, there have always been goods reserved for the upper classes. In ancient Rome, the elite built lavish marble baths for entertaining friends and allies, while the masses waited in line at public baths. In late-eighteenth-century France, the aristocracy turned to saddle maker Hermès for the perfect seat, while commoners had to walk through wet and muddy streets. But today we are witnessing a different phenomenon: the democratization of luxury. We define it as middlemarket consumers selectively trading up to higher levels of quality, taste, and aspiration. The democratization of luxury is occurring across a surprisingly broad set of categories, and it is destabilizing competition, creating new winners and losers, and offering new rules for brand strategy. Already, this force has transformed a score of markets. (See Exhibit 1.) Many more categories are ripe for the taking. The question for established marketers is, Who will be first to bring the new luxury to my category? To understand this movement, you must first appreciate the differences between the new luxury and the old, as well as the powerful emotional and economic forces behind consumers’ propensity to trade up and seek quality. It’s Not Your Father’s Luxury Old luxury is expensive. Only the really rich—a small segment, typically over 50 and conservative—can...
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...Higher Education: A Wise Investment The world is perpetually changing, and people are changing with it. Every day, there are new demands, necessities, and ways to achieve success in the 21st century. Consequently, to evolve at this rapid pace, people desperately seek opportunities to grow intellectually and feel they have succeeded in life, because everyone has his/her own inner power to make the world better. According to a contemporary model of a liberal society, humans are placed in the center of the planet around them. They are not just observing what is going on, but also participating. They have the right to express their opinion. These ideas might seem to be not very related to an educational process. However, a basis of such concepts like a freedom of speech, a critical thinking and self-respect are formed at school and polished at higher educational institutions (Bronfenbrenner). Everybody has a unique individuality. Studying at a university or college is efficient for liberating consciousness and developing the creativity of young people. Thus, investing into a higher education might lead to efficient results in this sphere. All around the world, universities are considered to form free-thinking members of the democratic society. The latter tend to make themselves and their communities better (Sokol). It is quite difficult to state that attending a university is a sine-qua-non for everyone in society. However, most experts would agree that higher education...
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...spent a year on tour trying to promote his album, though his album “Bad” wasn’t as successful as “Thriller”. By the 1990s he had already had his dream home built. Calling it the “Neverland” ranch it had everything from amusement park rides to exotic pet animals his favorite was bubbles his chimpanzee. At this time rumors about him were everywhere like that he bleached his skin to look more “white “and that he slept in a tube to try to live longer. In 1991 he released another album called “Dangerous” with a song called “Black or White”. The music video for the song in the videos final seconds, he caused a lot of controversy with his what other people called sexual gestures and violent actions. In 1992 Michael sat down for an interview with Oprah Winfrey and explain that he had a skin disease called vitiligo, and he said that how his dad emotionally abused him when he was little. In 1993 there were allegations against Michael Jackson when a 13 year old boy claimed that Michael touched him inappropriately. Police searched his ranch but didn’t find anything. The case was settled out of court with the kid’s parents. He gave the boy more than 15 million dollars then gave the parents 1.5 million each. In 1994 he told everyone that he married Lisa Marie Presley, the daughter of Elvis Presley, in secret, but many people thought that this was just a sham to get Michael’s image back after the allegations. They divorced in 1996. In the same year he married Nurse Debbie Rowe and were married...
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...9-508-047 REV: MARCH 25, 2008 JOHN DEIGHTON Dove: Evolution of a Brand In 2007, Unilever’s Dove was the world’s number-one “cleansing” brand in the health and beauty sector, with sales of over $2.5 billion a year in more than 80 countries. It competed in categories that included cleansing bars, body washes, hand washes, face care, hair care, deodorants, anti-perspirants, and body lotions. It competed with brands like Procter and Gamble’s Ivory, Kao’s Jergens, and Beiersdorf’s Nivea. Dove had recently launched what it termed a Masterbrand campaign under the title of The Dove Campaign for Real Beauty. For some marketing observers the campaign was an unqualified success, giving a single identity to the wide range of health and beauty products. But the vivid identity owed much to the campaign’s use of the unruly, unmapped world of Internet media.1 Were there risks to putting the “Real Beauty” story out on media like YouTube, where consumers were free to weigh in with opinion and dissent? On blogs and in newsletters, marketing commentators argued that Dove’s management was abdicating its responsibility to manage what was said about the brand, and was putting its multibillion-dollar asset at risk.2 Unilever A leading global manufacturer of packaged consumer goods, Unilever operated in the food, home, and personal care sectors of the economy. Eleven of its brands had annual revenues globally of over $1 billion: Knorr, Surf, Lipton, Omo, Sunsilk, Dove, Blue Band, Lux, Hellmann’s...
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...MMGP: Research Paper Final Business 520 Introduction In determining what makes a business successful one must consider all aspects of a firm. One of the most important factors of success is imbedded in the marketing management team of a company. In this project, Subway’s marketing strategy is thoroughly researched to reveal why the firm is thriving among fast food chains around the world. This is done through researching the background on the company, analyzing the fast food market, identifying the position/competition/brand, evaluating the services and pricing, and finally considering promotions/marketing. Through the breakdown of these subjects it will be apparent that Subway is not only one of the leading firms in its industry, it will also show that it has outshined companies across the world in marketing management. Provide a description of your product/service and a brief history of the firm that produces your product/service. Subway is a fast food restaurant franchise that specializes in the submarine sandwiches. It is owned and operated by Doctor’s Associates, Inc. Subway’s headquarters is located in Milford, Connecticut. The franchise has five regional offices to oversee its international operations. The regional offices for Europe are located in Amsterdam, regional offices for Australia and New Zealand are located in Brisbane, regional offices for Asia are located in Beirut and Singapore, and regional offices for Latin America are located in Miami, Florida...
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...that Woods partnered with included Accenture, AT&T, PETA, Gillette, and Gatorade. Each of these nationally and globally know companies decided to end their endorsement partnerships with Tiger Woods in the weeks and months following the post-Thanksgiving incident and increasing marital issues. The only sponsor that has continued to endorse Woods has been Nike (CBS/AP, 2009). The main reason for these companies parting ways with Woods is due to an emphasis in keeping their names in good standings. In any form of public relations, you always want to have your company or business looked at in a positive light. When CEO’s and presidents of Woods’s former sponsors made remarks as to why they had terminated their relationship with the sports icon, they all mentioned that it was imperative to put the organizations good name as the top priority. This has been most reflected by Accenture’s reason for dropping Woods (Hamblen, 2009). The consulting firm had seen an increase in revenue in the months leading up Woods’ public relations nightmare (Hamblen, 2009). Keeping Woods as the firm’s public figure could have led to a decline in the revenue they had just received. Keeping a company’s name and reputation in good standing is vital for working with business partners and audiences. For your audience to continue to support and help finance your company, they must feel the company is promoting good values and ethics. If Gatorade were to continue to...
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