...Near and Far Our eyes are a well-designed optical system, our eyes are a complicated and highly developed organ. You could say that we rely on our eyes for just about everything we do without lives, whether it’s our personal or work related. Wouldn’t you agree? I believe that’s a good enough reason for us to take good care of our eyes. According to “The Big Book of Family Eye Care” by Joseph DiGirolamo, if it wasn’t for our eyes that saw these beautiful roses and flowers we’d never stop and smell and admire them. Now that you stopped and thought about it aren’t you happy you get to experience that moment and that’s something most of us don’t appreciate enough. A 2009 study conducted by the National Eye Institute found that the prevalence of nearsightedness, or myopia, rose by 66 percent in the United States since the 1970’s. Nearsightedness or myopia is a condition of the eye that makes it difficult to see objects that are far away. Although, possibly this study most likely didn’t consider the factors of our technology of today affecting our vision such as cell phones, computers, and tablets. I could only imagine if they would have, the percentage would just have been a lot higher. In nearsighted people, the eyeball is too long or the cornea has too much curvature, so the light entering the eye is not focused correctly. The retina in the eye has light sensitive part causing the vision to be viewed blurry. This is easily fixed by going to the eye doctor and having your...
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...United States have vision correction (“Vision Impact Institute...” Essilor). This means that at least three out of four people see an optometrist. Optometrists are doctors of optometry and are commonly known as eye doctors. These doctors treat and diagnose problems with eye health and vision. Doctors of Optometry see a variety of patients and have many responsibilities throughout the day; this job requires extra schooling but seems to be well worth it. Optometrists are doctors that specialize in eye care. They identify vision issues, and correct them by prescribing glasses or contacts. Optometrists also...
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...If you are planning to be an optometrist, in high school you should take plenty of math and science classes. For example, courses in biology, chemistry, physics, calculus, and some AP classes as well. 2. In high school, it is key to build communication skills in English, drama, and speech classes. 3. It is also smart to learn a foreign language so you can communicate with patients that know different languages. For example, Spanish is a common second language to take. 4. It is also a good idea to sign up for business and accounting classes, so if you are managing your own business you will be able to take care of the needs of your business. 5. In high school make sure you have mastered the computer, so it will be...
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...the customer first, and seek to connect with them on a long-term relationship basis * Straightforward-Being honest, transparent and upfront with you. Their Customer Benefit Package Design Configuration is the integrated set of goods (eyewear) and services (accurate eye exam and one-hour service) are of equal importance. LensCrafters is a trusted household name across North America, known for providing convenient access to eye exams, a wide choice of frames and lenses, one-hour service, attractive prices, an unconditional 30-day guarantee, fashion and luxury eyewear, and more. With the original store opening in 1983, LensCrafters was the first optical retailer to promise glasses in about an hour. By bringing an independent doctor of optometry, the optical laboratory and a wide selection of frames together under one roof, LensCrafters perfected complete customer convenience. Today,...
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...The average optometrists performs several functions during their work day. A couple include prescribing, supplying, and fitting visual aids such as spectacles or contacts. Analyzing test results and removing foreign bodies from the eye. These are done on an everyday basis. The history of optometry begins in Europe where in 1286 the first pair of glasses were developed in northern Italy. Another important milestone in the history of optometry is when contact lenses were developed in 1938. The education program for optometrists is usually 8 years long. This means a doctorate degree is not needed. The first 4 years usually entails obtaining a chemistry or biology degree. After that enrollment in an optometry program is required to finish studies....
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...S Afr Optom 2010 69(2) 86-92 Refractive error in school children in Agona Swedru, Ghana G O Ovenseri-Ogbomo* and R Assien† *Department of Optometry, University of Cape Coast, Ghana †Eye Unit, Regional Hospital, Koforidua, Ghana * Received 25 September 2009; revised version accepted 9 June 2010 Abstract Uncorrected refractive errors remains a public health problem among different population groups. Among schoolchildren, uncorrected refractive errors have a considerable impact on learning and academic achievement especially in underserved and under-resourced communities. A school based cross-sectional study was carried out to estimate the prevalence and distribution of refractive error among schoolchildren in the Agona Swedru municipality of Central Region of Ghana. 637 schoolchildren aged 11-18 years old were randomly selected for the study. Non-cycloplegic refraction was performed on each child who failed the reading test. Hyperopia was defined as spherical power of ≥ + 0.75 D, myopia as ≤ – 0.50 D and astigmatism as a cylindrical power of ≤ – 0.50 D. Of the children examined, only 13.3% had previously had an eye examination. Introduction Uncorrected refractive errors remains a public health problem among different population groups. Among schoolchildren, it has a considerable impact on learning and academic achievement especially in underserved and under-resourced communities. Uncorrected refractive errors in schoolchildren and its impact on academic achievement have...
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...your face, and the nuances of how you see. So they’re not just the best eyeglasses. They’re your glasses.” (Atom, 2010) CBP(Customer Benefit Package) The benefits that I found was the basis for LensCrafters success included * Products and the latest designs and Top brands, * Convenience of in store optometrist and onsite Lab * Co-partners with an array of Insurance plans and See now and pay later program that provides twelve months of no interest on your purchase that helps make it affordable for everyone. * Happy and engaged employees to provide excellent customer service Strategic Competitive Prioritiesveryone LensCrafters ability to set itself apart from other by being one of the frontiers of one stop shop optometry, part of their ability to separate themselves from their competitors has been the whole process keeping a step ahead of the pack. They have...
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...Preliminary Market Strategy Market size – Geriatric Population (age 65 and over) * 17% of the current US population (23 million) year 2010 * 27 % of the projected population by 2020 (32 million) * 31% of the projected population by 2030 (37 million) Market size – Senior Population (age 50 to 64) * 18% of the current population (17 million) year 2010 * 22 % of the projected population (19 million) by 2020 * 24 % of the projected population (22 million) by 2030 Estimated Usage of Glasses for Reading/Corrective Vision * 62 % of US citizens over the age of 50 * 73% of US citizens over the age of 70 Number of New Prescription Glasses per Year per Age Cohort * 50 – 59. 3.2 million * 60 – 69. 4.9 million * 70 – 79. 5.5 million * 80 – 89. 8.1 million Actual Market Size Estimates (reading and corrective vision) * 2010 – 33.2 million * 2020 – 41.5 million * 2030 – 55.4 million Geriatric Population is the fastest growing cohort in the United States followed by the senior cohort. In other countries the use of eyewear for prescription purposes is far exceeded by the United States. However, the use of reading glasses is very popular with the geriatric population. Some estimates have the usage up to 12 % in European and Asian countries. Growth of Senior/Geriatric Market in the U.S. Combined Senior/Geriatric cohorts will combine to about 44% of US population by 2050. Preliminary Target Markets American Association...
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...GLASSES AND YOUR EYES It doesn't matter if you need to them or wear them just for fun - they are a great fashion accessory. Quality is important though. And from an image aspect glasses are as important as your make-up and hairdo. Glasses are very fashionable. Not just on the ski slopes or the beach but anywhere now that the Couturiers (notably Claude Montana, Karl Lagerfeld and Jean-Paul Gaultier) have sent their top fashion models down the catwalk with spectacles. When selecting glasses ensure that the shape of the frame suits your face. It can improve facial features that are less than perfect. Some make-up hints for wearers of glasses: • If you are short-sighted, the lenses will make your eyes look smaller: use light colours and avoid strong kohl lines. • If you are long-sighted, the lenses will enlarge your eyes, a magnifying glass effect: use dark colours and kohl outlines to make the eye look smaller. Apply your eye shadow colours a little more strongly as the lenses will absorb some of the intensity. This applies particularly to people who wear tinted glasses. Remember always use proper eye make-up remover, and be very gentle when you apply it and when you wipe it off. If you find mascara difficult to wear but need to intensify the lashes - have the lashes tinted. LOOKING AFTER YOUR EYES • Use sunglasses to block glare from sun, sand, sea and snow. Not only do they protect the eye itself, but stop you from squinting...
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...During a routine market survey of college students—the target group for Bausch and Lomb (B&L) contact lenses—a team from FCB Ulka, the company’s creative agency made a significant discovery. It found that when youngsters play dumb charades, the person who is called to gesture, involuntarily puts aside his glasses (if he’s wearing one), so his mates can correctly read his expressions. Surprisingly, for a country of 17.37 million in need of vision correction, the contact lens penetration is dismally low—at 5%, that is about 0.87 million users, representing a market of Rs 100-120 crore, although growing at 20% year-on-year. This compares poorly with contact lens penetration in, say, China (16%), Thailand (13%) and Malaysia (25%). The total vision care market in India is valued at Rs 1,800-Rs 2,000 crore (95% unorganised and growing at 25% per annum), of which the contact lens market accounts for only Rs 100-120 crore. The key players are B&L, Johnson & Johnson brand (although they only operate in the premium category, that is, daily, fortnightly and monthly modality disposable lenses, priced in the range of Rs 1,400-Rs 30,000 per annum for the daily disposable lenses) and Ciba Vision (specialist in coloured lenses). The three players command 60%, 30% and 10% share respectively in the urban market, according to market estimates. The unorganised market is small (Rs 30 crore) and not a cause for worry. The Y-o-Y growth for the organised sector is 20%, although in the last couple...
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...| Optician is Not an Option | Campaign to promote eye check up for Kids | | Dahisha Saint Franc | 12/2/2013 | | Case and Situation The vision council of America is a trade group representing the optical industry. Its 2 core membership groups are ophthalmologists, opticians and optometrists. The group has decided to launch a consumer education program after research reveals a reluctance to take children for eye exams because parents rely on free in-school screenings. Research shows that 80% of learning before age 12 is accomplished through vision, yet traditional in-school vision screening miss between 70 and 80% of children’s vision problems. Introduction Our PR firm was hired to organize a campaign that will educate the public about the importance of eye check up or consultation from a credible person such as an optician. Through research parents are reluctant to take their children to see an optician because they rely on in-school vision screening. Part of our campaign is to target the area where the problem is more persistent. For example through research our campaign will localize the target public such as parents and their income. Also the cause behind why parent depends on the in-school vision screening. Our mission or ultimate goal is to get more parents to bring their children to a professional eye doctor. In order to reach this goal, our campaign will display and go through different objectives. Problems The main problem in this...
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...Selecting a snazzy pair of sunglasses isn’t as simple as it might appear. In addition to trends, budget and personal taste, shoppers must consider a wide array of factors when eyeing a new set of shades. Below, the eye wear experts at Optics Eyewear in High Point, NC outline some tips and tricks to help you find the perfect pair. Frame Size Shopping for sunglasses is similar to shopping for a pair of jeans – the better they fit, the better they look. As such, it’s important to determine your frame size before hitting the racks. If you have a pair of glasses – whether prescription or another set of sunglasses – that fit you, get the sizing and go from there. In most cases, you can find the frame size on one of the inside arms. Face Shape...
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...Do you have any idea about quantum vision system? Well, if not here is the right place for you; this is a vision therapy program that was created by Dr.Kemp, actually this program is a step by guide that contains information on how to improve your vision permanently, this program provides some necessary information that are common with people with eye issues, there are a number of issues that are addressed by this program that will help you to deal with eye problems. Overview of the program. If you are tired of using lenses and glasses, then quantum vision program is here for you, simply because after using this program you will be able to get rid of the glasses and the lenses, more so, the program offers very essential information about the root causes and the common eye cases, in this case the remedy can easily be found simply because you have the root cause at hand, also you will be able to get some important information on how surgeries, glasses and lenses will affect your general vision in the long run and what to do as a far as the remedies are concerned, the good thing about this program is that it is very easy to follow since it’s a step by step guide that has got short instructional videos that will help you to deal with this issue, in this program you will be able to find information about eye nourishment, eye cleansing and effective exercises that can help to improve your vision. The program is really enjoyable simply because, you don’t have to struggle so...
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...Farsightedness What is farsightedness? Farsightedness, also known as hyperopia, is a common type of refractive error where distant objects may be seen more clearly than objects that are near. However, people experience farsightedness differently. Some people may not notice any problems with their vision, especially when they are young. For people with significant farsightedness, vision can be blurry for objects at any distance, near or far. RETINA VITREOUS GEL IRIS CORNEA Image focused on the retina What is refraction? Refraction is the bending of light as it passes through one object to another. Vision occurs when light rays are bent (refracted) as they pass through the cornea and the lens. The light is then focused on the retina. The retina converts the light rays into messages that are sent through the optic nerve to the brain. The brain interprets these messages into the images we see. What are refractive errors? In refractive errors, the shape of the eye prevents light from focusing on the retina. The length of the eyeball (longer or shorter), changes in the shape of the cornea, or aging of the lens can all cause refractive errors. MACULA OPTIC NERVE LENS PUPIL How does farsightedness develop? Farsightedness develops in eyes that focus images behind the retina instead of on the retina, which can result in blurred vision. This occurs when the eyeball is too short, which prevents incoming light from focusing directly on the retina. It may also be caused...
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...Children are exposed to computers at an early age and some even children know more than their parents about computers. However, regular computer use can have some negative effects on children, especially those that frequently use computers for extended periods of time. Visual Problems Some children who frequently use the computer may be at risk for developing vision problems. According to the American Optometric Association, children can be even more susceptible than adult to developing eye discomfort, fatigue, headaches and blurred vision. One reason this may occur is that a child may be more apt to ignore problems when they are viewing a computer screen. For example, an adult that is having problems with glare when viewing a computer screen may try to adjust the screen to reduce the glare. A child will not do this. Instead, a child will simply adapt to the problem. This can cause increased stress on their vision and can potentially lead a child to needing glasses at an early age. These potential vision difficulties can also interfere in a child's ability to do schoolwork or read. Bates Method Secrets How to See Better Without Glasses & Improve Your Eyesight Naturally! www.Program-for-Better-Vision.com Sponsored Links Physical Decline According to Wellesley University, hours behind a keyboard can take a heavy toll on childrens' bodies. It can cause delays and strain on their developing musculoskeletal system. It also takes away time that a child usually spends out playing...
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