...that this paper discusses is the current market for Florida orange juice and what businesses with investments in this drink, once considered a necessity for the breakfast table, are planning on doing to raise sells. The concentration, no pun intended, will be on the idea of a super hero spokesman named Captain Citrus. The article in the Wall Street Journal, Orange Juice Searches for a Fresher Image The Onetime Breakfast Staple Falls Victim to Changing Tastes and Diets goes on to talk about the different challenges that the orange juice industry faces currently. These range from a concerning decrease in demand among consumers, to diseases affecting the orange trees. Another important, but briefly mentioned problem is competition among other drink options. In the last decade many new faces to the drink industry have made an impact on consumers. Ranging from sugar filled energy drinks, to flavored water that claim a multitude of health benefits. The reality is that when health conscious drinkers think of orange juice, they tend to think of vitamin C. The other option would be Vitamin C, plus at least a dozen other vitamins and minerals minus the sugar. When the breakfast pick me up crowd considers orange juice as a jump start to their day, they probably weigh the option of an orange compared to a high octane Full Throttle or a mocha latte espresso double whipped whatever from some overpriced coffee shop. Orange juice seems to fit somewhere in the middle of these two classes, without...
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...than the product itself. Organizations are engaging more and more in marketing activities and plans, Excelling in marketing is not an accident but a result of careful and smart planning, it’s both science and art of well knowing the target markets and being close to the customers through delivering special customer value and having superior ways of communication to make the customer feels appreciated and valuable by building up a positive relation with the customer and try to gain loyal customers that they are the most beneficial for any business, all these concepts represents what we call marketing management. This project explains and represents the marketing plan for launching a fresh orange juice called “Bitsy” that means a bit of a real orange referring to serving only fresh orange juice made on a daily basis without adding any kind of preservatives. The product launching involves managing the support and development of the product in a complex market throughout the entire lifecycle starting from product design to product build to post-sale services. It includes product innovation, design, supply chain planning and execution, and service – the entire product lifecycle. The project will also include the mission and vision of the company that is launching the product (bitsy); the product will be introduced in the market with various promotional display advertisements. Also market segmentation, pricing strategy and budget, communication strategy, SWOT analysis and sales forecast...
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...greenish-blue pennies? The effect of orange juice cleaned the pennies and took the dirt off and the effect of vinegar on the pennies seems to rust and form a black hard substance on the pennies in trial three after 24 hours. How does the liquid affect the pennies? I will say that the effect of these both liquids had the acidic effect as describe in the research. Which liquid cleans the pennies better the orange juice or the vinegar? Based on the experiment I will say on all three trials the orange juice cleaned the pennies better than the vinegar on a 24 hour period.I expected the vinegar to clean the pennies instead it made it rusty in the last trial when it was for 24 hours. Experiment Hypothesis Orange juice on one set of pennies and vinegar on another set of pennies in separate containers will make you ask which liquid will clean the pennies is it the orange juice or vinegar? Answer to testable question: I mention before we did three trials of this experiment and I noticed that the orange juice gave the pennies a cleaning effect on all three trials. The vinegar seems to give the pennies a hard on trial #3 after 24 hours. Experiment Details Independent Variables On Trial#1 we started off with glass cups and the results were the Simply Orange juice and the Heinz vinegar actually cleaned the pennies. Trial #2 The Simply Orange Juice and the Family Gourmet vinegar cleaned the pennies and Trial #3 the Simply Orange Juice cleaned the pennies while the Family Gourmet...
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...greenish-blue pennies? The effect of orange juice cleaned the pennies and took the dirt off and the effect of vinegar on the pennies seems to rust and form a black hard substance on the pennies in trial three after 24 hours. How does the liquid affect the pennies? I will say that the effect of these both liquids had the acidic effect as describe in the research. Which liquid cleans the pennies better the orange juice or the vinegar? Based on the experiment I will say on all three trials the orange juice cleaned the pennies better than the vinegar on a 24 hour period.I expected the vinegar to clean the pennies instead it made it rusty in the last trial when it was for 24 hours. Experiment Hypothesis Orange juice on one set of pennies and vinegar on another set of pennies in separate containers will make you ask which liquid will clean the pennies is it the orange juice or vinegar? Answer to testable question: I mention before we did three trials of this experiment and I noticed that the orange juice gave the pennies a cleaning effect on all three trials. The vinegar seems to give the pennies a hard on trial #3 after 24 hours. Experiment Details Independent Variables On Trial#1 we started off with glass cups and the results were the Simply Orange juice and the Heinz vinegar actually cleaned the pennies. Trial #2 The Simply Orange Juice and the Family Gourmet vinegar cleaned the pennies and Trial #3 the Simply Orange Juice cleaned the pennies while the Family Gourmet...
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...begged for the period with the chiropractor and the Choo-Choo train at the isthmus. Below the amazing dancer, the northwestern hippopotamus that imitated the eastern zombie from the muddy unicycle must falsely fall in love with the congested shopping mall at the appetizer and the old-fashioned pinwheel that sometimes pestered the splinter below the bumper sticker. The mustard catches the homework assignment by the indigestion problem, or the tissue that upchucked on the grammar class and the only newspaper fall in love with the ulcer. The social stomach and the southern celebrity that truly smelled like the spittle in front of the encyclopedia hesitantly appear as the other apostrophe in the train station. The nostril calmly needs the orange juice that summoned the werewolf above the landfill, but the mustard-loving mineral that usually respected the particular chess board asks the broomstick at the gardener and the employee. The anchor at the zodiac sign must eat the zombie and the deodorant. The police officer near the...
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...FRUIT/VEGETABLE JUICE IN LEADERASIA HEADLINES * Fruit/vegetable juice grows at 11% in total value and 9% in total volume terms to reach $12.3 billion and 231 million litres in 2011 * Product and flavour innovations from leading manufacturers help add dynamism to fruit/vegetable juice * Juice drinks excluding Asian registers the strongest growth as a result of aggressive marketing and new products from Minute Maid and Tropicana Twister * Average unit price continues to rise due to increasing production costs and aggressive penetration of the super-economy segment * Coca-Cola (Leaderasia) Ltd leads fruit/vegetable juice with a 22% of-trade value share in 2011 * Fruit/vegetable juice is anticipated to see 6% CAGRS in constant value and volume terms over the forecast period TRENDS * Fruit/vegetable juice continued to show healthy growth in 2011 in both volume and value terms, helped by the ongoing health and wellness trend as well as aggressive marketing and product innovation in 100% juice and juice drinks excluding Asian. * Juice drinks excluding Asian registered the healthiest performance in 2011, backed by aggressive marketing activities and advertising for Minute Maid Pulpy from Coca-Cola (Leaderasia) Ltd and Tropicana Twister from Pepsi-Cola (LDR) Trading Ltd. Minute Maid Pulpy was more active than Tropicana Twister in terms of advertising and marketing activities in 2011. However, both manufacturers continued to stimulate strong...
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...of PKR 28 billion following an excellent growth of 28% compared to FY06. Primary contribution came from its pillar product categories, milks, baby food and juices. Fresh milk volume grew by 29% over the same period last year; however, this was still not sufficient to meet production requirements for the year. The increasing sales trend (CAGR of 28% during FY03-FY07) is primarily attributed to continued focus on sales and marketing efforts, innovative strategies and a sound distribution network. This robust growth in sales translated into a solid increasing operating profit of Rs 3.53 billion, an increase of 33%. However, this primarily relates to higher fixed cost absorption from inventory that led to lower profitability in FY'06. In addition, efforts in 2007 include a favorable movement in sales mix and rigorous fixed cost control. The literature search helped us in gathering data regarding the competitors. On the web we found out who are the competitors of nestle in its juices line and more precisely in its orange juice. Literature search revealed that a few of our major competitors are: * Shezan All pure * Haleeb Good Day * Minute Maid Minute Maid One of the leading competitors of Nestle juice is Minute Maid launched by Coca Cola. Sales of still beverages, such as Powerade and Minute Maid fruit juices, jumped 14 percent by volume, far outpacing a four percent rise by sparkling beverages, such as Coke and Sprite. Haleeb...
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...night I was lying in by comfy bed, daydreaming about my new truck, when an odor jerked me back to reality. The sweet aroma of freshly squeezed orange juice. It reminded me of the vacations I took with my papa to Florida. I will never forget the fresh smell of the air when we stepped out of the van upon our arrival at the campsite. The crisp, salty smell of the ocean and the soft, powdery feel of the white sand between your toes took away all the weariness of the long, boring ride. The first thing I would do is change into my bathing suit and run out to the beach. My brother and I would spend the day splashing in the salty water, until we were too tired to keep our heads above the water. Then we would lie under the umbrella and let the cool breeze sweep over us as we drifted off to sleep for a much needed nap. When we awoke, it felt so good to have the bright sun blazing down on me. My favorite thing to do was build gigantic sand castles on the beach. My papa and I would have contests to see who could build the tallest sand castle. The grains of sand glistened in the sun like diamonds. Our campsite was always close to an orange grove that backed up to the RV park. I will never forget how the gigantic orange trees towered over me. Every day my papa would pick me an orange; they were so juicy! Every time I think about an orange, my mouth waters, and I think of how sweet they taste and how sweet my papa was. In the mornings we would walk to this little breakfast place...
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...Dehydration of guava juice into powdered particles gives a considerable reduction in volume and is an effective method of prolonging the shelf life. Therefore, a research study was conducted to determine the effect of different drying methods and the addition of drying aids on the physico-chemical properties and sensory characteristics of dehydrated guava concentrate. Instant guava-drink-powder samples were obtained by dehydrating the concentrated guava juice using freeze drying, spray drying and tunnel drying techniques. Guava juice at 10.5°Brix was used to prepare the fruit powders. A significant reduction (p<0.05) in titratable acidity of 0.22% as citric acid and an increase in pH of 0.44 after drying of guava juice indicated that some acids were lost during the drying process. The oxidative loss of ascorbic acid was considerably lower in freeze drying (18.8%) compared to tunnel drying (32.2%). Spray dried powders were obtained from the guava juice with different maltodextrin concentrations as drying aids. When 30% maltodextrin was added to guava juice, the solubility of powder was 95% whereas, adding 60% maltodextrin decreased the solubility to 86%. The chromametric parameters L* (lightness), a* (redness) and b* (yellowness) were found to be significantly (p<0.05) affected by drying methods. Twenty trained sensory panellists ranked the juice prepared from the freeze dried powder as the highest and there were no significant differences (p>0.05) between the juice prepared from spray...
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...COMMUNICATIONS (A) DATE : OCTOBER 29, 2012 TO : DR. ONU FROM : TEAM 4 SUBJECT : A SHORT REPORT ABOUT STUDENT CUSTOMER’S BEHAVIOR IN BANGALORE TO VEGETABLE JUICE PAGES : 9 I. SUMMARY Indian students don’t drink vegetable juice much. Primarily, they drink soft-drinks, fruit juices, and hot drinks. They buy beverage at school, groceries stores, and gas stations sometimes. 90 percent of students drank vegetable juice before but a portion of them don’t want to drink it anymore because of taste. Indian students like vegetables such as tomato, potato, carrot, etc. and spend about 8,000 rupees on average for foods and drinks per month. Price is the primary factor when they consider to buy a product. Major Indian students use products that can help them in learning and willing to recommend vegetable juice for their friends and relatives. In order to capture this market segment, Coca-Cola should do market and customer behavior carefully before launching new line of vegetable juice production. Coca-Cola should consider the places, price and recipe for the product. Moreover, they should diversify the range of vegetable juice also and a good marketing strategy can help them to win customer. II. BACKGROUND Coca-Cola wants to establish the new line of production, vegetable juice to Indian students in Bangalore. This report is analysis and recommendation of the recent survey’s result about customer behavior before launching the new line of production. Aiming...
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...like: L'Oreal, Maggi, Cadbury, Nestle Pure life, Milo, Nescafe, Nido and many more.. NESTLE IN PAKISTAN Nestlé Pakistan is a standard-bearer of Nestlé S.A.’s global performance and registered on the Karachi and Lahore stock exchanges. For the past five years Nestlé have been declared one of the top 25 companies on the Karachi Stock Exchange, Headquartered in Lahore. NESTLE JUICES Encouraged by the consumer response to NESTLE ORANGE JUICE that was launched in 1996, the category of NESTLE juices were expanded with the introduction of Mango-Orange and Mango flavors in the year 2000. Nestle juice are 100% pure, healthy and delicious. NESTLE FRUITA VITALS Nestle Fruita Vitals is a range of premium Juices and Nectars from Nestle. Nestle Fruita Vitals is prepared by using the finest fruit carefully chosen from the gardens of the world and processed under Nestle stringent quality standards. It consists of large variety of delicious flavors, Apple, Red Grapes, Orange, Pine Apple, Mango Chaunsa, Guava, Peach and Pomegranate Nestle Fruita Vitals is currently the market leader of the juices and nectars category in Pakistan. MISSION STATEMENT “Good food good life” Build Branded food business to improve quality of life by offering tasty, affordable and highly nutritional products to our consumers while maximizing stake holders' value. VISION Explore all over the worlds-from baker to babies, parents to pet owners single...
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...beverage line. NAA Bottling Company needs to ensure that their drinks are not too expensive, because in today’s economy, people aren’t as willing to spend a lot of money. NAA Bottling Company is already an established bottling company, and with this they have instituted a way to produce the product in a less expensive way. They also have affective relationships with their retailers and suppliers. 2.1 Market Summary In 2003, the low-carb and beverage market grew over 100%. (Nutrition Business Journal, 2004) The market for the health drinks and juices is a growing industry. It is filled with many different beverage companies, including Minute Maid, Hi-C, Sunny Delight, and others. Like NAA Bottling Company, many of the main competitors for the fruit drinks are sub-divisions of other carbonated beverage companies, such as Coca-Cola and Pepsi. This is a growing market. A main factor in the rise of demand for the juices and low-carb drinks is that an increasing number of consumers are becoming more health conscious. The majority of consumers are trying to purchase healthier foods and drinks, and are trying to cut down their consumption of carbs. Carbonated...
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...Diversity Introduction The product Diversity introduces refreshing juices that are designed to healthy, delicious and refreshing. 100% natural with no artificial flavors, Diversity brings consumers the consumer a luscious juice that has no fat and has a variety of flavors they can enjoy. They are smooth and rich with the best kind of flavor that nature has to offer. Flavors Apple Orange Pineapple Peach Guava Mango Chaunsa Grape Pomegranate The Brand Name Diversity: 1. A range of different things. 2. The inclusion of individuals representing more than one national origin, color, religion, socioeconomic stratum, sexual orientation, etc. The reason we picked diversity as our brand name was to use it as a pun. It not only points towards how our wide variety of juices can be consumed in a number of situations by everyone, but also celebrates the difference in people’s backgrounds in Pakistan; race, religion, ethnicity, sect, age, gender, etc. Diversity, besides being a healthy and refreshing drink, hopes to strengthen the bonds between different people and remind everyone that our differences should not divide us. The concept of diversity encompasses acceptance and respect. It means understanding that each individual is unique, and recognizing our individual differences, just the way fruits have different but great flavors and we love them all. Target Market Diversity targets everybody. Because these juices are pure and healthy, anyone can have them at any time. From a child...
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...Market research project report On Usage and Attitude study Of Dabur Real Juice Submitted Towards Partial Fulfillment Of Master of Business Administration SUBMITTED TO SUBMITTED BY DR P.K Agarwal payal morwani Head Of The department MBA MBA Roll No.pgfa1337 COLLEGE OF ENGRINEERING & TECHNOLOGY IILM ACADEMY OF HIGHER LEARNING PlotNo-17&18 Knowledge Park – ll Greater Noida ACKNOWLEDGMENT It is said that life is mixture of achievement, experience, exposure, dreams and efforts to make those dreams come true .There are people around who held you enable realize those dreams come true. There are people around who held you enable realize those dreams .During these sixty days of training I gained invaluable experience in the field of Marketing .the exposure that I went through during the past two months has given immense improvement in my knowledge base where I can put my theoretical knowledge in practical use. At the very outset, I would like to express my gratitude to Mr. N.A Zaidi and Mr. Rakesh Sharma for providing me with a wonderful opportunity to pursue my project in...
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...enabling fruit juices to be dispatched from smartphones. This will help the entity to reduce its paperwork and also improve Hammer Wines’ service quality for order deliveries. In order to promote this new Mobile App to current customers and encourage for the app to be downloaded, emails have been sent informing them of the added incentives that will be provided upon downloading the application. The sales promotion has been planned over a 5 week period. During this time, the apple and grapefruit juices have been advertised through the use of email/texts to current customers, while the orange and mandarin juices were advertised via the smartphone app. This variation in promoting methods helps to explore the impact of the Mobile App and unique use it has on sales performances during the 5 week campaign. The purpose of this report is to discuss the advantages of implementing a Mobile App at Hammer Wines and to discover the overall influence it may have on sales performances of fruit juices. Data Analysis Apple and grapefruit juices were advertised through the email/text marketing strategy, while the orange and mandarin juices were promoted via the new Mobile App. Over the 5 weeks, total sales figures for the apple juices have increased significantly. The selling performance of grapefruit juices has also increased, but compared to apple juice, grapefruit was not the popular choice. The email/text reminder sent in week 2 regarding the sale of apple and grapefruit juices, was not...
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