...Ads are everywhere, and they have a great influence on our minds as well as our decisions as consumers. Oreo brand is one of the big companies that consists of more than 30 varieties around the world. Oreo advertising is characterized by its updated ways of convincing consumers that they can satisfy their needs. Oreo cookies have two sides that are separated, and they are available with white cream as well as chocolate cream. Moreover, the brand parent name is imprinted on Oreo wafers; it’s an oval shape with a diagonal lines leading from the top and that is what constitutes the base of the logo. Oreo Yummy contains 6 portions that is suitable for a big family as well as a small one, also the 250ml size is suitable for children’s lunch boxes. On the packaging, a piece of Oreo a cookie floating beyond a cup of milk is drawn. The 3 Oreo's ads use several techniques to draw the attention of the consumer. The presentation of 3 different cookies satisfys all kinds of tastes and the two sides of the cookie shows that the consumer can twist it. Oreo Yummy’s packaging means that you do not need to consume it in a short time so that you can shake, twist and drink in any time you want. Oreo advertisements have 3 main values: first is the functional one that satisfies hunger; for instance, when you wake up at night you can take Oreo cookies and taste them. Second is the emotional side that satisfies not only the fun need for kids but also for adults, and the value of self-expression...
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...the Top 200 Small Companies of the World and it is also the second most trusted brand in India. Name Marie Gold Quantity 150 gm 300 gm 171 gm Britannia Bake Rusk 82 gm 200 gm Price 15.00 30.00 120.00 10.00 27.00 Make your tea time crispy and rusky Bake Rusk – Fresh Elaichi Wheat Flour(71%), Wheat Fibre, Sugar, Tag Line Types Ingredients Wheat flour (65%), sugar, edible vegetable oil (10.3%), invert syrup milk solids (1.1%), Healthy Tea Marie Gold Time Biscuit Edible Vegetable Oil, Milk Solids, Salt, Suji, Yeast, Invert Syrup, Butter, Emulsifier, Flour Treatment Agent, Spices(Cardamom & Its Oil - 0.09%) and Antioxidant. 27/06/2014 2 Good Day Cookies 39 gm(Pack of 12) 150 gm 60.00 Buy it and get a Bite of it Good Day Cookies Wheat Flour, Sugar, Vegetable Oil (Palm Oil), Butter (4.5%) and Skimmed Milk Powder (from Cows and/or Buffalos Milk), Leavening (Ammonium Bicarbonate (E503), Sodium Bicarbonate (E500), Salt, Emulsifiers (Mono Diglycerides of Vegetable origin (E471), Soya Lecithin (E322), Artificial Flavors (Butter, Vanilla, Milk) and Annatto Extract (E160b). 20.00 50-50 Maska Chaska 50 gm 60 gm (Pack of 6) 10.00 60.00 Mouth wateringly yummy 50 – 50 snakcuits – Italiano Pizza...
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...Miguel, Maravilla English 103 Consider the Orangutans Most of us have grown up to the Oreo cookie; it has been America’s favorite cookie for many years, as well as my own. There has even been a “debate” as to how we eat them, from dunking them in milk or twisting one side and eating the filling first. The Oreo cookie is made up of two chocolate wafers with the sweet white creamy middle in between the wafers. Oreos have sold “Over 362 billion” sold since it was first introduced in (1912), making it the bestselling cookie of the 20th century. the line of production for the Oreo cookie was brought into stores by the” National Biscuit Company” best known as (Nabisco) The Nabisco Company is the American maker of cookies, as well as for other snacks sold in the United States such as “Ritz, Chips Ahoy, Teddy Gram” and many more. The Oreos filling was created by Nabisco principal food scientist, Sam Porcello or also nicknamed “Mr. Oreo”. The process of making the Oreo cookie starts at the Nabisco company industry; a two-stage process is used to make Oreo cookies....
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...The Oreo chocolate sandwich cookie was first introduced in Hoboken, N.J. in 1911. Oreos today are far and away the world’s most popular cookie. The Oreo family accounts for approximately 10 percent of all store cookie sales--a $3 billion market. However in recent years Nabisco has been reluctant to adapt to current market trends. The company was focusing on producing new versions of existing products to make them more convenient. Situation Analysis In 1898, the New York Biscuit Company and the American Biscuit and Manufacturing Company merged over 100 bakeries into the National Biscuit Company, later called Nabisco. Founders Adolphus Green and William Moore, orchestrated the merger and the company quickly rose to first place in the manufacturing and marketing of cookies and crackers in America. To expand their global presence and to strengthen their position in the fast-growing consumer snacks sector, Philip Morris Co. Inc. acquired Nabisco Holdings in December 2000. Philip Morris purchased Nabisco for $14.9 billion in cash plus assumed $4 million in debt. Eventually, Philip Morris integrated the Nabisco brands with its Kraft Food operations. And now it includes brands such as Chips Ahoy, Fig Newtons, Mallomars, Oreos, Premium Crackers, Ritz Crackers, etc….. Nabisco Arabia Company Ltd. (NAARCO) was formed in 1995 as a joint venture between Nabisco International and The Olayan Group of Saudi Arabia. In 2000, NAARCO made a major investment in a new plant to produce OREO, the...
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...Smart cookie - OREO Executive Summary: For most of its 100-year existence, Oreo was America's best loved cookie, but today it is a global brand. Faced with stagnation in the domestic market, Kraft Foods moved it into emerging markets where it made some mistakes, learnt from them and ultimately triumphed. This case study looks at the strategies used to win over customers in China and India. On March 6, 2012, the famous cookie brand, Oreo, celebrated its 100th birthday. From humble beginnings in a Nabisco bakery in New York City, Oreo has grown to become the bestselling cookie brand of the 21st century generating $1.5 billion in global annual revenues. Currently owned by Kraft Foods Inc, Oreo is one of the company's dozen billiondollar brands. Until the mid-1990s, Oreo largely focused on the US market - as reflected in one of its popular advertising slogans from the 1980s, "America's Best Loved Cookie". But the dominant position in the US limited growth opportunities and spurred Kraft to turn to international markets. With China and India representing possibly the jewels in the crown of international target markets due to their sheer size, Oreo was launched in China in 1996. The China launch was based on the implicit assumption that what made it successful in its home market would be a winning formula in any other market. However, after almost a decade in China, Oreo cookies were not a hit as anticipated, according to Lorna Davis, in charge of the global biscuit division...
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...Cookies and Cream Cookies *1/2 cup butter *1/3 cup *1 tablespoon granulated sugar *1/3 cup brown sugar, packed * 1/2 teaspoon salt *1 teaspoon vanilla *1/4 teaspoon baking soda *1/2 teaspoon baking powder *1 large egg *1 1/2 cups flour *2 tablespoons milk *1 1/2 cups Oreos, chopped Preheat the oven to 350°F. Lightly grease two baking sheets, or line with parchment. Beat together the butter, sugars, salt, vanilla, baking soda, and baking powder until well combined. Add the egg, beating until smooth. Scrape the sides of the bowl, and beat again until smooth. Add the flour, mixing it in completely. Stir in the milk, then carefully stir in the Oreos. Drop the cookies by rounded spoonfuls onto the prepared baking sheets, spacing them about 2 inches apart. A cookie scoop works well here. Bake the cookies for 11 to 15 minutes, until they’re a light golden brown, and a bit darker around the edges. Remove from the oven, and cool right on the baking sheets. Lipsmacking Goodness Chicken Nuggets 12 ounces chicken breast 2 tablespoons cornstarch 1 teaspoon onion powder a packet of Ramen Noodle seasoning* 1/2 teaspoon granulated garlic 1/4 teaspoon pepper **************************** 1 egg + 1 tabelspoon water 1/2 cup seasoned bread crumbs Using a pair of kitchen shears, cut chicken into pieces about the size of peas. Do not use a processor- it will change the texture dramatically. Mix the chicken, cornstarch and seasonings together and form little...
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...that I am faithful to is the American icon, the Oreo cookies. It is true that Oreo cookies are an American cultural icon and for that reason is why I am passionate about Oreo cookies, with a great customer loyalty and an abundant relationship with customers, and with a lack of competition of the Oreo cookies. Passion of an American Icon There are many reasons that I am passionate about Oreo cookies and to label each one would be hard since they all flow in to one. As a child one of my fondest memories was visiting with my grandmother who always had Oreo cookies in her pantry. Getting to have those deliciously sweet chocolate and crispy cookies with a sugary creamy filling as soon as I walked in the door, I knew the fun would begin. Sitting around the table with my family, with a glass of milk in front of each of us, each one would create a new way, a favorite way to eat those delicious cookies. She made eating Oreo cookies fun by reaching out to each of our creative sides. It was one thing that we all enjoyed, unlike vegetables. It was an enchanting time for me and I can appreciate why an Oreo cookie is an American icon. Customer Loyalty and Relationships According to "Oreo" (2010) “Since its introduction in 1912, Oreo cookies continue to be America’s most popular cookie brand.” (para. Achievements). Nabisco Company still focuses on customer loyalty and the relationship to other companies and their brands. Oreo has...
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...buying habits and are looking for good deals. Applying these tactics give companies an extra pull over customers and draw them into giving their products a try. All of the efforts of consumer promotions is to catch the attention of customers and when done correctly can have a major impact on brand loyalty and recognition. The first type of consumer promotion is point-of-purchase (P.O.P). Usually, when a customer walks into a store and they see a display built to advertise one particular product, which helps build traffic and contributes to impulse buying. This method works well with other forms of advertising. For example, if the product Oreo had a commercial advertising their product, then had a display set up in a market, people who see the commercial and then come across that display in the store are more likely to buy the product. Oreo has used this method many times because they understand that having huge displays and signs draw the attention of shoppers in stores. Also being such a well-known brand helps. The second type of promotions used could be coupons. A coupon is a document with a stated...
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...Marketing Plan for Oreo Cookies in Poland TABLE OF CONTENT Executive Summary 4 Business Mission 4 External Marketing Audit 5 Macro-environment - PEST Analysis 5 The Market 6 Competition for Oreo in the Polish market 7 Internal Marketing Audit 8 Operating Results 8 Strategic Issue Analysis 8 Marketing Mix Effectiveness – 4 P’s 9 SWOT Analysis OREO 10 Marketing Objectives 11 Strategic Thrust 11 Strategic Objectives 11 Core Strategy 12 Target Markets 12 Competitor Targets 12 Competitive Advantage 12 Marketing Mix Decisions for Poland 13 Product 13 Promotion 13 Price 13 Place 13 Budget 14 Sales and breakeven 14 Promotion expenditure 14 Organisation 14 Implementation 15 Marketing control 15 Action plan (see excel) 15 Reviews 15 Bibliography 16 Executive Summary This report is the marketing plan for the proposed market development of Oreo brand to Poland. The purpose of the plan is to analysis the feasibility and profitability of introducing Oreo brand to Poland market. Oreo brand is one of our leading brands and it constitutes a substantial part of our revenue in the previous years. Oreo is the biggest selling cookies in china in 2006 and it sales reach $1 billion in US in six months. Oreo is a sweet, creamy chocolate with moderate amount of calories and also serve as complementary products. Well packaged and easy to unwrap. ...
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...Recipes <3 The Best Chocolate Cake Ever 1 box devil’s food cake mix 1 small pkg Jello instant chocolate pudding mix 1 cup sour cream 1 cup vegetable oil 4 eggs, beaten 1/2 cup milk 1 tsp vanilla 2 cups mini chocolate chips Preheat oven to 350 degrees F. In a very large bowl, mix together everything except chocolate chips. Batter will be thick. Stir in the chocolate chips. Pour batter into cake pan of choice (I normally use two 9-inch pie pans). For cooking time, I use the cooking times on the back of the devil’s food cake box as a guide and usually add 10 mins to whatever it says. Then I do the toothpick check, and if it’s not done, I check on it every 5 mins after that. It usually takes around 45 mins for two, 9-inch pie pans. Buttercream Frosting 1 cup shortening (Crisco) 4 cups powdered sugar 1/4 tsp salt 1 tsp vanilla extract 1/3 cup heavy whipping cream In a mixing bowl, cream shortening until fluffy. Add sugar and continue...
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...COMPANY ANALYSIS In 1898, several baking companies merged to form the National Biscuit Company (NaBisCo), the maker of Oreo cookies. By 1902, Nabisco created Barnum's Animal cookies and made them famous by selling them in a little box designed like a cage with a string attached (to hang on Christmas trees). In 1912, Nabisco had a new idea for a cookie - two chocolate disks with a crème filling in between. The first Oreo cookie looked very similar to the Oreo cookie of today, with only a slight difference in the design on the chocolate disks. Nabisco Oreo sandwiches, a brand that is older than the automobile assembly line. It is estimated that an average of 4.3 billion sandwiches have been eaten each year over the last 90 years. Nabisco, a business with a rich and colorful history, is able to trace its founding back to the late 1800s. In the next century, the company experienced a sustained period of growth and became no stranger to the process of mergers and acquisitions, before finally coming to rest under the considerable umbrella of Kraft at the turn of the millennium. Company Profile Kraft Foods (NYSE: KFT) is a global leader in branded foods and beverages with 2004 net revenues of more than U.S.$32 billion. Built on more than 100 years of quality and innovation, Kraft has grown from modest beginnings to become the largest food and beverage company headquartered in North America and second largest in the world, marketing many popular brands in more than...
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...Oreo: US Vs China Market Oreo is a sandwich cookie that is made of two outer chocolate round biscuits filled with cream. The “Oreo Biscuit” was first introduced in the United States in 1912 in New York City by The National Biscuit Company, now known as Nabisco. Currently, Nabisco is a division of the Mondelez International brand. In its long history, the Oreo has been known by various different names including the “Oreo Sandwich”, introduced in 1921, the “Oreo Crème Sandwich” in 1948 and finally the “Oreo Chocolate Sandwich Cookie” in 1974. The very first Oreo design was a simple wreath around the embossed word Oreo. In 1952, William A Turnier, created the Oreo design that is still used today, complete with the Nabisco logo and much further embossing around the cookie. In the 1990's, concerns about the health of Oreo's, regarding the lard in the cream filling, sparked a change in the recipe. The cookie filling was now made with partially hydrogenated vegetable oil. In 1997, following a three year recipe development, Oreo made their cookies Kosher and many consumers were over-joyed by this change. Later, Oreo suffered some criticism still, and in 2006 the recipe was changed again, only with the use of non-hydrogenated vegetable oil. This put Oreo on the “accidentally vegan” list on Peta.org and has since changed its previously negative views on the cookie's health to very positive, in moderation. On March 6th 2012, Oreo celebrated it's 100th anniversary in the...
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...PDF file of the presentation on Psychology and Food Group Name: Dendrite Group Members: Talha Bin Islam Mahmudul Islam Farhan Nadim Md. Mahmudur Rahman • The psychological influences behind purchasing food: Everyone has to eat food to live. Different types of people like different food according to their culture and country. Children, teenager and adult take food what they prefer. When we go to purchase food product there are a number of factors that influence the decision made by consumers on a day to day basis whit regard to product packaging. Psychologically when purchase food shape, color, design and brand are all essential. While food stores do not normally hire marketing psychologists they use basic psychology monitoring people behaviors and buying habits and figure out the best course of action including store design for the highest rate of profit possible. • Shape of Food Packaging: Interesting packaging shapes are one way to attract the interest of a customer. Square packaging is considered conventional, but it also makes the product easier to arrange and present on shelves. Ultimately, all of these factors are linked. If the colors make the product look attractive a consumer will pick up the product. If the consumer...
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...largest manufacturers of cookies and crackers. Nabisco Brands was formed in 1981 through a merger of Nabisco and Standard Brands. In 1985 R.J. Reynolds Industries acquired Nabisco brands in one of the largest takeovers in business history. In earlier years the company was called N.B.C. In 1941 the company took on the name Nabisco, but it was in 1971 when the name became the official corporate name. The National Biscuit Company resulted from a merger in 1898 of the midwestern American Biscuit Company whom is a result of a merger of 40 midwestern bakeries, and the eastern New York Biscuit Company, formed from eight bakeries and a smaller firm, The United States Baking Company. The company had 114 bakeries and a capital of $55. The company held a monopoly on cookie and cracker manufacturing in the United States. The first chairman of the new company was Adolphus Green. Green was a Chicago lawyer and businessman who had negotiated the American Biscuit Company merger during the first 20 years of its existence. N.B.C. developed products that could be nationally identified with the company. All of its merchandise was marked with the company’s distinctive emblem: an oval topped by a cross with two bars, which represented the triumph of good over evil. The National Biscuit Company built its reputation on customer loyalty to recognized brands. In the early years of the 20th century, the company concentrated on expanding its line of cookies and crackers. Some...
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...WELCOME TO ABOUT Bobalicious is the leading boba smoothie drink enterprise in the world. We use the best ingredients and provide top customer service to ensure Bobalicious continues to be a trustworthy brand. We are the first Bobalicious with dual-mixed flavors. We use puree instead of creamer. we use milk instead of creamer. Come experience a refreshing drink at one of our many fun and relaxing stores. Beside Bobalicious Smoothie, we do catering services for sandwiches, pastas, sausages and finger foods. “A drink at Bobalicious is not just a drink, it’s a lifestyle.” PRODUCTS The smoothies are mixed with fruits, milk as well as yogurt, and customers can choose either fresh milk, low fat milk, soy milk or water as part of the blend. There are three categories of smoothies – dual mixed, ultimate fresh and indulgences. Dual mixed means puree and milk are used instead of creamer, and the price ranges from RM6 to RM8 per cup of 12 oz. The indulgences category includes oreo cookies, chocolate cookies, capuchino, hazelnut and mocha. The price ranges between RM7 and RM10. STORES Tropicana City Mall, Petaling Jaya, Selangor “Our target is open another 3 outlets in Klang Valley, Johor and Penang within 2013” Paradigm Mall Kelana Jaya, Selangor VALUES Our actions and decisions reflect tremendously on our values, which are a set of guidelines that we strongly believe in. They become our day-to-day basis on how we should operate, sincerely and responsibly...
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