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Organisation Resistance to Nchange

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The Orange Company has established many branches in Canada and as far as Europe. Within the main company situated in Michigan, various domestic trading partners have taken part in trading with this company. Many trading partners especially the ones dealing with fruit production and perishable consumable products are very pertinent trading partners. With the improved and high level of technology existing, the company has majorly relied on the use of e-business activities with the companies who buy the product in large scale and also with those that provide us with the basic raw materials like fruits for the production of juice. The company uses online business transaction in ordering raw resources, delivering goods to consumers and communicating with the other company managers. This has greatly reduced the cost, facilitated efficiency thus enhancing the production of juice leading to high profit making.
Since the company has just began operating, web hosting service can provide the best method to reach out different people and share our products with them. Millions of people access internet and business website hence the worldwide spreading and advertising the name and the product of the company provides a reliable method of enhancing consumption of the products hence leading to rise in the profit of the company.
The company needs to design its own website then link it with the web hosting service. This is a cheap and a reliable way through which the company will market the products at a cheaper price. Moreover, having the company website will enhance communications between the consumers and the firm management about the products. All these factors coupled together are aimed at ensuring that the business grow, develop technologically and raise maximum profit.

References
Begley, T. M. (1995). Using founder status, age of firm, and company growth rate as the basis for distinguishing entrepreneurs from managers of smaller businesses. Journal of business venturing, 10(3), 249-263.
Penrose, E. T. (1960). The growth of the firm—a case study: the Hercules Powder Company. Business History Review, 34(01), 1-23.

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