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Organisational Change

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PIONEER INSTITUTE OF PROFESSIONAL STUDIES

SWOT ANALYSIS REPORT

OF

ARCHIES LIMITED

Submitted To - Submitted By :
Prof. NIHIT JAISWAL LALIT ASNANI MBA 3rd Sem.

PHASE 1

Contents:-

• Business and Company

• Promoters

• Vision and Mission

• Product mix

• Mergers, acquisions, take overs and alliances

• Top management

• Locations

• Touch points

Business and Company

Archies Limited (BSE: 532212|NSE: ARCHIES) (earlier called Archies Greetings and Gifts Ltd.) is an Indian company based in New Delhi. It was started in 1979 by Anil Moolchandani. Initially it sold song books, posters and leather patches. The company's main product, greeting cards, was introduced in 1980. Cards were introduced for major Indian festivals such as Holi, Diwali and Rakhi, apart from the usual new year, birthday and anniversary occasions. The company went public in 1995. In 1998, it was listed on the National Stock Exchange of India and Bombay Stock Exchange.
Archies Limited is in the business of manufacturing and selling greeting cards and other social expression products such as gifts and posters. Archies has a market share of about 50% of India's greeting cards market.
Promoters

|Citibank N A |
|ICICI Bank Ltd |
|Indusind Bank Ltd

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