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Contents Executive Summary: 2 1. Personality: 4 1.1 The Big Five Personality Factors of Richard Branson: 4 1.1.1. Expression style 4 1.1.2. Interpersonal style 4 1.1.3. Work style 5 1.1.4. Emotional style 6 1.1.5. Intellectual style 6 1.2 Myers Briggs Type Indicator of Richard Branson: 7 1.2.1. Extrovert: 7 1.2.2. Intuitive: 7 1.2.3. Feeling: 8 1.2.4. Perceiving: 8 1.3 Personality Traits of Richard Branson: 9 1.3.1. Locus of control: 9 1.3.2. Authoritarianism: 9 1.3.3. Dogmatism: 9 1.3.4. Machiavellianism: 9 1.3.5. Risk Propensity: 9 1.3.6. Self-Esteem: 9 1.3.7 Self-Monitoring: 10 2. Secrets of Success 11 2.1. He enjoys what he does 11 2.2. He creates Something That Stands Out 11 2.3. He Creates Something That Everybody Who Works For Him Is Really Proud Of 11 2.4. Be a Good Leader 12 2.5. Be Visible 12 2.6. Be Calculative 12 3. Success in Other Businesses 13 4. Conclusion: 14

Executive Summary:
Sir Richard Branson, one of the Britain’s richest men, born on July 18, 1950 in England, left school at the age of 17 because of his unrecognized dyslexia made teacher assume that he will “either go to prison or become a millionaire”.
Richard Branson, one of the outstanding business personalities of our time, is a risk taker who has never allowed setbacks to block his road to success. He points himself as independent, stubborn, cunning, a team player, affectionate, irreverent towards authority and competitive. Branson consider his business and personal life as seamless event. His point is-in life as in business all risk should be calculated ones. He first started with venture Student magazine which he thought it’s much more a creative enterprise rather than money making one. And at that time, it became huge success. Above all, he always tries to create something to proud of. Later, his business exploits, which have stamped the Virgin brand on

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