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Organizational Culture: Dicks Sporting Goods

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Organization Culture: Dicks Sporting Good

Logistics: The store I chose to observe was Dicks sporting goods, which is located in the Cordova Mall at the intersection of Airport Boulevard and North 9th Avenue, Pensacola, FL. It is located directly across from both Pensacola State College and Sacred Heart Hospital, each a very busy campus. It is also right by the airport, which attracts lots of attention and traffic flow. These roads are extremely busy during almost all hours of the day, so the likelihood of stores’ hosting shoppers in indirectly increased. Dicks Sporting Goods is in a great location and is surrounded by many stores and restaurants, ultimately giving customers perceived convenience. My observation was done on November 12th at 6pm with my father.

Overview of the Organization: Stores that deliver finished products to the public classify the retail industry. In 1927, there was an unjust tax on sporting goods of 10 percent tax on every retail stores of sporting goods. This tax led sporting good dealers to create The National Sporting Goods Association (NSGA), which fought to repeal the tax, and supports its members by allowing them to be profitable. Hard goods are just one of many categories that retail entails. Hard goods include those products that are sold in sporting goods stores. Much of society today now prefers one-stop shopping with retail stores emerging on every corner that provide all types of products from groceries to clothing. Dick’s Sporting Goods, Inc. first started when 18-year-old Dick Stack decided to open his own bait & tackle shop with only $300 after his boss told him he did not know anything about fishing and would never make it as a merchant. Around the mid-1950s, his store expanded its products into the general sports merchandise. Dick Stack opened the first Dick’s Sporting Goods in New York in the early 1960s and

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