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Innovation can transform and possibly reinvent services and products to accommodate the needs and demands of the market. According to Business Dictionary online (2011), “Globalization implies opening out beyond local and nationalistic perspectives to a broader outlook of an interconnected and inter-dependent world with free transfer of capital, goods, and services across national frontiers.” Globalization and technology has broadened the pool of creativity and new ideas. Today innovation is taking organizations and rewiring them for growth. In a time of change and reduce profits, organizations are retooling and finding the need to modify business strategy. Without innovative programs or ideas, change is difficult for a business. In this paper, I will evaluate the impact of innovation on AT&T, Toyota, and Coca Cola and discuss the impact on strategy, process, product, or services with each type of organization. All organizations noted above use innovation and creativity as the main source for improving business strategy. AT&T understands there are many opportunities with a rapidly expanding economy worldwide and has used innovation to develop new business in an emerging global economy. AT&T serves millions of corporations on the continents of North America, Canada, China, India, Asia, Europe, Africa, Latin America, and Middle East regions. Innovation in mobile telephones has created a new facet of performance in technology. Because of improvements in technology, mobile telephones are more than communication tools used to call or send a message. Today mobile telephones have many innovative functions. For example, a built-in camera, games, Bluetooth capability, video streaming, and the latest movie download. The organization has an enterprise product which that offers real-time communication between corporations on different continents. In these

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