Chapter 4 Ch

INSTRUCTIONAL OBJECTIVES
Upon completion of this chapter, students should be able to:
Explain t e importance o mission, vision, a d pa the po ta ce of ss o , s o , and organizational objective in an organization. Describe the strategic planning in organization.

Overview
Resources provide the raw material, but organizational infrastructure provides the catalyst that allows innovation to occur. People individually and in groups promote innovation based on how the infrastructure responds to those new, troubling, and sometimes off‐the‐wall ideas.

Overview
While innovators generally become passionate about pursuing a particular activity, some minimum level of infrastructure support is absolutely essential for them to move forward. forward The infrastructure must find a way to accommodate the innovation process, or innovation will not take place.

The organizational infrastructure issues are :

Mission
The mission of an organization is a general expression of the overall purpose of the organization. It broadly defines the scope and boundaries of the I b dl d fi h d b d i f h organisation, which should be in line with the expectations and values of major stakeholders.

Mission
Written declaration of a firm's core purpose and focus which normally remain unchanged, whereas business strategies and practices may frequently be altered to adapt to the changing circumstances. Some organizations find it helpful to provide a concise and clear written statement of their broad objectives. Whilst such statements are called different names, most find the term mission statement to be the most suitable .

Why have a mission statement?
It clearly communicates the objectives and values of the organization to the various stakeholders groups. This theoretically prevents people from misunderstanding the purposes of the business. In the normal operation of