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Organizational Structure Paper
Mark Simpson
MGT/230
May 24, 2012
Professor Jonathan Green

Organizational Structure Paper
The organizational structure of the Cheesecake Factory demonstrates how organizational function, and organizational design can lead to having a successful franchise. “The company operates 150 upscale casual dining restaurants under the “Cheesecake Factory “brand“ (Datamonitor, 2011). The company utilizes point of sale cash register system to maintain financial and accounting controls in restaurants (Datamonitor, 2011). The company is known for the variety of flavors in cheesecakes, and also offers a wide selection of food to choose from in their daily menu’s.
Structure
The Cheesecake factory utilizes Hierarchal structure comprised of 11 executives in all. The company has a CEO, 6 Directors, a Chief Financial Officer, Chief Operating Officer, Legal & Secretary, and Bakery (The Official Board.Com). Steak n Shake utilizes a Hierarchal structure also comprised of 6 executives, which is the CEO, Vice Chairman of the board, 2 directors, Vice President and Control (The Official Board.Com). Burger King has 22 executives comprised of a CEO, 8 directors, a Chief Financial Officer(CFO), Human Resources, Operations, Legal& Secretary,Communications & Culture, Asia Pacific, EMEA, Latin America, North America, Chief Information Officer(CIO), Product marketing, Investor Relations & Global Communications, Operations, North America Operations (The Official Board.Com).
Organizational Function
The main contributing factors to the Cheesecake factory’s success are marketing, finance, human resources and operations. The engine of success for this company has required them to spend very little on advertising. “Howard Gordon, Cheesecake Factory vice president of business development and marketing, has perfected a viral marketing strategy most advertising professionals can only fantasize about. He said that, in 28 years, he's never had to advertise the Factory. It's all done by word-of-mouth advertising”(Eddie). The Cheesecakes finance is successful due to its message consistency to its managerial staff (Ruggles, 2011). Another aspect of its success is how it functions is in the human resources department. The company has been recognized for being innovative and effective for its stay interviews and manager certification programs (Ruggles, 2011). “"Their turnover rates for both management and hourly employees were among the lowest in their industry segment,? said Joni Doolin, founder of the People Report, a research firm and sponsor of the conference along with Black Box Intelligence, another research firm” (Ruggles, 2011). Instead of performing exit interviews the company utilizes stay interviews designed to improve working conditions to impress upon employees to stay. In order to efficiently monitor sales and inventory the company utilizes a Point of Sale(POS) system as items are rang up in the register providing at real time key spending and income factors.
Organizational Design
The company is geographically located in most major united states locations. It employs a hierarchal organizational design. One of the contributing factors to its success is the company’s success in providing a dining experience for its customers that excel in choices, price, customer service, and serving size. The company is known world-wide for its delicious cheesecakes with the key factor being the variety.
Conclusion
The Cheesecake Factory stands out as a full service restaurant, being much younger than Burger King, and Steak n Shake. By utilizing POS the company can look almost real time at all of its stores to assess inventory, sales, and market trends. The company has a marketing strategy utilizing more results than radio and television commercials. Its major source of adverstisement is word of mouth. Instead of turning its workers away it successfully utilizes the concept of employee retention. Wherever one is located it should not be hard to locate a Cheesecake Factory that is serving its customers with extraordinary customer service.

References
(n.d.). Retrieved from The Official Board.Com: http://www.theofficialboard.com/org-chart/cheesecake-factory
(n.d.). Retrieved from The Official Board.Com: http://www.theofficialboard.com/org-chart/burger-king-holdings
(n.d.). Retrieved from The Official Board.Com: http://www.theofficialboard.com/org-chart/burger-king-holdings
Bateman, T. &. (2011). Management: Leading and Collaborating in a competitive world (9th ed.). New York, NY: McGraw-Hill Irwin.
Datamonitor. (2011). Cheesecake Factory Incorporated(The) SWOT Analysis.
Eddie, K. (n.d.). Cheesy What can the Boise Cheesecake Factory teach you about marketing strategy? Plenty. Idaho Business Review.
Ruggles, R. (2011, 12 19). Rewarding Excellence. Nation's Restaurant News, 45(26), p. 11.

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