...Kellogg Company Strategic and Operational Plans Christian Carpenter Management 521 November 1, 2014 Kim Hinton, Professor The planning process of an well-managed business usually starts with a broad mission statement or vision. While this starting point is both admirable and necessary, it usually does not become useable by management until the mission is converted into a strategic plan that is then used to guide operations. Understanding of the differences of the distinction between strategic and operational objectives by the managers play a major role in the conversion of an overarching vision into concrete, specific tasks. Kellogg Company is a multinational fortune 500 company that produces breakfast foods, snack foods, cookies and crackers. The company also manufactures and markets ready-to-eat cereals and convenience foods such as toaster pastries, cereal bars, fruit snacks, frozen waffles and veggie foods (Company, 2014). With its headquarters in Battle Creek, Michigan and employing over 30,700 people the company has grown into a marketing conscious company. It focuses its branding on customer values by doing extensive market research and product branding in order to align to its customers oriented culture. The following strategic direction and goals included in this plan is Kellogg Company’s response to its understanding of its mission of nourishing families so they can flourish and thrive, and its vision to enrich and delight the world through foods and brands that...
Words: 591 - Pages: 3
...Organizational Planning Cathy G. Jones MGT/521 November 9, 2013 Dr. Rosa Osuoha Organizational Planning According to Small Business Chron.com, “Planning is a key management role in any organization, whether a private business, a nonprofit organization, a corporate business or a government agency. Managers engage in different types of organizational planning to strategically steer their companies towards profitable and successful futures. Effective planning relies on a thorough understanding of the range of variables involved in each decision and collaboration with employees from different levels of an organization” (Small Business Chron.com, 2013). Within Chevron’s organization structure, the organizational planning is based on the strategic and operational plans of the SWOT Analysis. How these plans will achieve the related goals Achieving goals and results is important in Chevron’s Organizational Structure. According to Chevron, 2013, the Chain of Command is part of Chevron’s organizational structure. It promotes teamwork, which works toward a common goal (Chevron, 2013 and Small Business Chron.com, 2013). The effect of planning decisions on the internal and external stakeholders identified According to Chevron, 2013, “the Strategic Plan sets direction, aligns our organization and differentiates Chevron from the competition. It guides Chevron’s actions to successfully manage risk and deliver shareholder value” (Chevron, 2013). This is done by the Enterprise...
Words: 574 - Pages: 3
...------------------------------------------------- Organizational Planning Worksheet Complete each section below. Be sure to cite your sources when necessary. 1. Fortune 500 Company name McDonald’s Corporation | 2. The company’s internal and external stakeholders Internal stakeholder’s | External stakeholder’s | Employees | Customers | Suppliers | Communities | Owners | Government/Media | Creditors | Trade Unions | Stockholders | Activist Groups | 3. Company’s mission and vision Company’s mission McDonald's mission is to be our customers' favorite place and way to eat with inspired people who delight each customer with unmatched quality, service, cleanliness and value every time. We invite you to be the part of this winning team and give yourself an opportunity to grow with the family of people striving to create smiles on the faces of millions of people every day. | Company’s vision McDonald’s vision is to be the world’s best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile. | 4. Company goals At least one company goal that can be accomplished through a strategic plan Souring 100% of coffee, palm oil, and fish that is verified to support sustainable production. | Increasing energy-efficiency in company-owned restaurants by 20% in seven of its top markets. | At...
Words: 307 - Pages: 2
...Organizational Planning Coca-Cola was created May 1886 in a small pharmacy located in Atlanta, Georgia by Dr. John Pimberton. Back then, nine drinks a day were sold ("The Chronicle of Coca-Cola: Birth of a Refreshing Idea", 2012). Today Coca-Cola is the world’s largest beverage company servicing 200 countries and employing over 6700 people, and currently ranked number 58 on the Fortune 500 list. The company’s mission is to refresh and completely satisfy the world, provide supreme quality at an affordable price and fill hearts with joy to make a difference across the globe. The company included a vision that focuses on being a great place to work all while bringing the world a portfolio of quality beverage brands and maximizing long-term dividends to their shareholders. Coca-Cola also envisioned being responsible citizens that will make a difference by helping to build and support a sustainable community while continuing to be highly effective, lean and a fast moving organization (Coca-Cola Bottling Co., 2014) . Coca-Cola’s internal stakeholders consist of employees, managers, and owners, while their external stakeholders are customers, shareholders, creditors, suppliers and government bodies (Coca-Cola Bottling Co., 2014). Over the years, Coca-Cola has continued to grow and develop innovative ways to maintain their position in the business world as a global company. To continue this growth, the company has goals to more than double system revenue while increasing system...
Words: 1048 - Pages: 5
...Organizational Planning - SWOT Organizational Planning - SWOT 1. Fortune 500 Company name Ingredion Incorporated | 2. The company’s internal and external stakeholder’s Internal stakeholder’s | External stakeholder’s | Directors (Marketline, 2012). | Suppliers (Ingredion Incorporated, 2013c) | Presidents (Marketline, 2012). | Customers | Vice Presidents (Marketline, 2012). | Communities (Ingredion Incorporation, 2012) | Employees | | 3. Company’s mission and vision Company’s mission We are a global ingredient solutions company built on a rich legacy of exceptional performance and market-leading innovation. Our geographic footprint and diverse organization give us the capability to deliver solutions on a global scale and the agility to meet the needs of local markets (Ingredion Incorporation, 2013b). | Company’s vision Each day, we live our Company Values—Safety, Quality, Integrity, Respect, Excellence and Innovation—so that we may create enduring, mutual value for our customers, business associates, communities, colleagues and shareholders (Ingredion Incorporation, 2013b). | 4. Company goals At least one company goal that can be accomplished through a strategic plan Ingredion’s sustainability program is designed to develop a better business and build a better world by incorporating and encouraging sustainable practices which benefit our people, planet and products, and promote prosperity in the communities...
Words: 400 - Pages: 2
...Organizational Planning As we discussed in previous classes organizational planning was into organizational or strategic plans. Strategic plan are plans that apply to the entire organization and establish the organization’s overall goals in other hand plans that encompass a particular operational area of the organization are called operational plans (Robbins & Coulter, 2010). The aim of this paper is the analysis the strategic and operational plans of our Fortune 500 companies Google Inc. Based on the SWOT analysis we can achieve business goals ones who can affect the internal or external stakeholders. Strategic Plan The strategic plan focuses on those goals that affect the entire organization as we mentioned already. It can related to external stakeholders who in an SWOT analysis are opportunities and threats. Based on the strategic company plan for Google Inc. one goal is to succeed on and off the web. Succeed on and off the web Google is not limited to be the best web search in the planet. They are expanded his territories in different fields. They found an opportunity in growing number of mobile internet users. They partner with HTC to create a mobile phone that can compete with Apple Inc and Samsung Inc. They enter the tablet market with his Nexus tablet. These markets can help in getting more global revenues and achieved strategic plan goal as they reach other markets. These opportunities bring Google Inc a wide range area. These goals had a positive direct...
Words: 758 - Pages: 4
...Business Proposal Organizational Planning Sheldon Martinez MGT/521 March 15, 2014 Anthony De veto Organizational Planning Netflix has become a very popular Internet-based choice for consumers who watch movies and television shows. Since the company started more than fifteen years ago, it identified and capitalized on the way television consumers prefer to watch movies and television. Netflix recognized that preference was quite simple, which is to watch television programs and movies without interruption from advertisements that you cannot escape when watching regular television. Since 1998, Netflix has set goals, implemented plans and strategies to become the leader of television network on the Internet and to maintain that industry position. This paper will examine the company’s strengths, weakness, opportunities, and threats analysis (SWOT) as well as recommend a strategic and operational plan to ensure Netflix remain the leader in Internet television networking. SWOT ANALYSIS A SWOT, which is strengths, weaknesses, opportunities, and threats analysis is a snapshot assessment of the current state of the company. It can highlight what the company does well or better than others as well as present the things the organization does poorly and areas in which improvements are necessary. Such analysis can also determine the various opportunities that a company can capitalize on. Just as important as the previous reasons, the analysis can provide information...
Words: 1602 - Pages: 7
...Organizational Planning Week 3 MGT/521 Nicholas Roberto Jr University of Phoenix Mr. Thompson Caterpillar is a manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. A strong portfolio of brands supports Caterpillar’s business growth and diversified geographic presence helps the company mitigate the overall risk associated with the range of external factors in the marketplace. The company operates globally with major presence in North America, Asia Pacific and Europe. Its headquarters is located in Peoria, Illinois and employs roughly 120,000 people. Caterpillar’s Mission, Vision and Goals are as follows… “Our mission is to enable economic growth through infrastructure and energy development and to provide solutions that support communities and protect the planet”. “Our vision is a world in which all people’s basic needs – such as shelter, clean water, sanitation, food and reliable power – are fulfilled in an environmentally sustainable way and a company that improves the quality of the environment and the communities where we live and work”. “Our strategy is to provide work...
Words: 600 - Pages: 3
...Organizational Planning MGT/521 May 6, 2015 Andrew Van Ness Strategic Plan Creating a strategic plan to enhance and grow your company means developing a road map to your company’s future. A good map can help to achieve your company’s goals. In the case of Activision Blizzard Inc., the goal of the company is to become the largest and most profitable game developer in the world. This goal will not be reached overnight. It requires a well-developed strategic plan supported by multiple operational plans. Strategic Plan - Defined In the business world, a strategic plan is a written outline. This outline compares the company’s goals with marketplace needs. It goes much further than a traditional plan. The strategic plan not only defines the goals, but also addresses how to utilize company resources and assets effectively to reach them. Positive results can be achieved through analyzing the business’s strengths and weaknesses, and acting appropriately on opportunities as they become available (Scott, 2015). Activision Blizzard Inc., created by the 2008 merger of Activision and Blizzard Entertainment, is one of the largest developers and publishers in the interactive gaming industry (Activision Blizzard Inc., 2015). Based upon Activision Blizzard Inc.’s SWOT analyses, the goal to become the largest and most profitable game developer in the world can only be achieved through an expansion in their current line of products. Strategically, the company has to increase the number...
Words: 867 - Pages: 4
...Organizational Improvement Richard Cooper July 28, 2012 It’s a great honor to be given this responsibility of reshaping this fine organization and trying to get it to a point that it is a accustomed to and putting customers needs first. The goal is to moves the company from the old style of management quality control to this new style , the Six sigma way. This will not be an easy process and will take cooperation from all involved. In the end the company will have a product in place that will be better representative of who you are and your vision as a company. After taking a long look at the company it is apparent that their needs to be changes in how you deal with situations that arise on a daily basis. The employees need direction and the leaders have to provide this and guide them, towards the same goal. The company has worked against itself with leaders who had their own agendas and allowed those agendas to cloud the companies vision, which is to provide a quality product and experience for your customers. It is important for the company to take customer feedback and be able to change things that are not working in order to keep up with the competition. As of now, it seems that there are factions within the organization that make decisions for the group that may not benefit all parties and this push pull effect has made the original vision of all the employees and...
Words: 2798 - Pages: 12
...University of Phoenix Material Organizational Planning Worksheet Complete each section below. Be sure to cite your sources when necessary. Fortune 500 Company name Adidas The company’s internal and external stakeholders |Internal stakeholder’s |External stakeholder’s | |Mark Line |Employees of Adidas Group | |Vicky McAllister |Authorisers | |Francis House |Opinion Formers | |Francis Wilshaw |Customers | |Shaun McCarthy |Peers | Company’s mission and vision Company’s mission |Adidas strives to be the leader in sporting goods indsusty. Also committed to continuously strengthening their brands and products to be| |in a competitive position/ | Company’s vision ...
Words: 328 - Pages: 2
...Cabela’s Incorporated Organizational Planning Cabela’s Incorporated is a specialty retailer of hunting, fishing, camping and outdoor goods with headquarters in Sydney, Nebraska. Cabela’s was founded in 1961 and now operates retail stores across the United States and Canada. Three important goals of Cabela’s Incorporated are increasing customer spending, improving marketing effectiveness and increasing retail space by adding new locations throughout the United States and Canada. The first of these three goals is “increasing customer spending through customer targeting, digital and mobile marketing, social networking, specialty catalogues and marketing new products” (Cabelas 2014). This goal can be achieved by focusing advertising and emphasizing the world class customer service that Cabela’s customers have become accustomed to. Cabela’s has a large customer base with high brand loyalty that expects the newest and most advanced products available to them and the company offers free lifetime guarantees for all Cabela’s branded clothing and equipment. “In 2013 [Cabela’s] launched our brand platform “It’s in your Nature” which creates a connection between us and our customers by focusing on our common appreciation for the outdoors” (Cabela’s 2014). The company is in line to increase sales and profit due to an increasing popularity in hunting across the United States and Canada. With the increasing popularity of hunting and fishing across the country there is an increase in conservation...
Words: 583 - Pages: 3
...Organizational Planning at Ford Motor Company Organizational Planning at Ford Motor Company Ford Motor Company manufactures and distributes vehicles around six continents making it one of the largest automotive manufacturer’s in the world. The company has a strong market position as a result of its product portfolio that gives Ford significant competitive advantage in the marketplace. However, Ford Motor continues to strive to become the world’s leading consumer company for automotive products and services ("Sustainability Report", 2014). Achieving Goals To achieve goals, Ford plans to implement both strategic and operational plans that coincide with the company’s mission and vision for the future. Its main purpose is to improve its products and services to meet customer needs, and to provide a reasonable return to its shareholders. Strategic Plan Ford Motor Company has a goal of becoming an efficient global enterprise by using its new technologies on its global platforms. This will allow the organization to generate growth across its products and efficiency savings (“Global Round-Up,” 2011). Its focus is on sustainability and fuel efficient technologies. Ford recognized for its efficient use of natural resources, such as retooling its manufacturing facilities with energy-efficient equipment, and increasing the use of sustainable materials while eliminating undesirable materials and substances. Additionally, the company focuses on delivering...
Words: 835 - Pages: 4
...CHAPTER 7 Principles of Planning CHAPTER SUMMARY Planning is the process of determining how the organization can get where it wants to go. The fundamental purpose of planning is to help the organization reach its objectives. Advantages of planning include: (1) an emphasis on the future, (2) coordination of decisions, and (3) a clear focus on the objectives. If done incorrectly or excessively, planning can be disadvantageous, but its benefits outweigh its disadvantages. The six steps of the planning process are: (1) stating objectives, (2) listing alternatives, (3) developing premises, (4) choosing alternatives, (5) developing plans to pursue the chosen objective, and (6) putting the plan into action. Implementation of the planning process is the key to success. One way of approaching this implementation is to view planning activities as organizational subsystems. Chief executives have the final responsibility for organizational planning. Many chief executives, especially of larger firms, seek planning assistance from organizational planners. These planners should be able to: (1) use their organizational experience, (2) see the organization as a whole, (3) detect and react to trends, and (4) get along with others. Organizational planners have three general duties to perform. These are: (1) overseeing the planning process, (2) evaluating developed plans, and (3) solving planning problems. The evaluation of planners would be based on both objective and subjective...
Words: 739 - Pages: 3
...and Variance Analysis TJ Wicker TJ Wicker Kaplan University Chapter 8 Question 8.1 Why are planning and budgeting so important to an organization’s success? Planning and budgeting both play a critical role in the finance functions of all healthcare service organizations. In fact, on could argue (and usually win the argument) the planning and budgeting are the most importnat of all finance related tasks. Planning encompasses the overall process of preparing for the future. Because of tis’ importance to organizational success, most health services managers, especially at large organizations, spend a great deal of time on a=activities related to planning. Budgeting is an offshoot of the planning process. A set of budgets is the basic managerial accounting tool used to tie together planning and control functions. In general, organizational plans focus on the long-term big picture, and through the control mechanism, ensuring that current performance is consistent with organizational plans and goals. Question 8.2 Briefly describe the planning process. Be sure to include summaries of the strategic, operating and financial plans. 1. Goal setting: Plans are the means to achieve certain ends or objectives. Therefore, establishment of organizational or overall objectives is the first step in planning. Setting objectives is the most crucial part of planning. The organizational objectives should be set in key areas of operations. The objectives must be clear, specific and informative...
Words: 1155 - Pages: 5
