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Organizational Structure

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Dwayne Wright
MGM 310
Unit 1 IP
Organization structure

Organization structure
For an internet business management should focus on keeping up with advancements in technology. Leaders need to keep the creative minds working to make the website more accessible and tech friendly. While the leaders of brick and mortar organizations should focus on employee morale and performance. Managers need to focus on maintain and enforcing company rules.
Research successful traditional and online retailers and address the following issues: Starbucks a primarily brick mortar establishment is a successful business that has 10 executive board members and an acting CEO Howard Schultz (The Official Board, 2012). The acting CEO manages a team of chief information officer, chief marketing officer, CFO, chief administration officer, and five presidents. There are also nine senior VP’s who answers to these chiefs. The chief marketing officer has a senior VP as well as the CFO who has a senior VP in finance to name a few. The Starbucks organization structure consists of board members who make decisions with the CEO. The CEO then discusses plans with their chiefs in order to implement rules and guidelines to successfully achieve the goals of the board. These implementations are then passed down to the senior VP’s who implement them to the rest of the organization. This is the chain of command for the Starbucks enterprises. The online retailer flowers.com receives incoming flower orders and match these up with local flower shops and shares in the sale. This online retailer’s organizational structure is different from the traditional brick and mortar type establishment like Starbucks. While Starbucks has a complicated chain of different top ranking official’s flowers.com is not so complexed. This is a breakdown of their organizational chart. The acting CEO James McCann

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