...Ford and Firestone Case Study Safety issues involving Firestone tire tread separations specifically on Ford Explorer SUV’s and resulting vehicle rollovers were brought into the public’s view in early 1998 as a result of several tragic accidents. Tire tread separation photo, Associated Press, 2000 One accident involved a junior high school girl named Jessica LeAnn Taylor from Mexia, Texas. Jessica was a passenger in a Ford Explorer with Firestone tires, during the accident the tire peeled off and forced the vehicle to lose control and proceed to roll. This young girl died from complications caused during this accident. Another accident involved a Ford Explorer driven by Victor Rodriguez from Laredo, Texas. The Firestone tire shredded off while Victor was driving. His car flipped and Mr. Rodriguez’s 10 year old son Mark Anthony died at the crash site. On February 7, 2000, Anne Werner, a reporter at KHOU-TV, in Houston, TX, introduced Cynthia Jackson, who described how her husband of a year and a half had died and how her own legs were amputated above the knee because their Ford Explorer fitted with the original Firestone Radial ATX tires flipped after the front tire came apart1. Firestone later reprimanded Robert W. Dechrd, CEO of A.H. Bello Corporation (owners of KHOU) and Peter Diaz, President and General Manager of KHOU, for airing the story which, according to them, “contained falsehoods and misrepresentations that improperly disparage Firestone and...
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...Tire Company Conflict Scenario Management 521 February 12, 2012 Just Right Tire Company Conflict Scenario Learning Team A was assigned a conflict scenario to assess for Week Three of our Management 521 class. The team reviewed and discussed issues with three members of a marketing team for Just Right Tire Company that worked well together in the past, but cannot find a suitable compromise for a current project, and their team is dangerously close to not meeting its deadline. In this paper, the learning team outlined some points from our discussion and our suggestions to resolve the conflict. Dream Team Becomes Living Nightmare Jan, Sally, and Mark were asked to develop an ad to promote a brand of tires with a new tire tread design that the company plans to launch in the fall. Jan specializes in developing ad ideas, Sally in graphics, and Mark in writing slogans. Together, this trio has created a string of successful ads and proven to be a very effective team for all their past completed projects. However, their newest project is not working out like past projects. Jan and Marc each began working on the project separately and now have two different ideas that fit their personal strengths, but do not complement each other’s specialty. Sally tried to play the role of mediator to her teammates, but when no simple compromise could be achieved, she gave up in frustration and began working on her own ad idea independent of the other two. First Step: All Hands...
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...car. He may be a loyal customer of Ford, so he may bias toward Ford and give favorable information and perspective for Ford. 2. My perspective as the analyst: Ford is one of my favorite brands because of its bold image. Therefore, I may be more interested in favorable facts and deny negative numbers of Ford. I don’t know much about automobiles, so I may not understand the consequences of tire tread separation when driving. B. State what you are bracketing: They would do bad things to lower the costs of tire which led to tire tread separation. They would have blamed each other and their customers for their own fault. They would keep all customers’ complaint and lawsuit private from public. They would continue to use low quality tires. II. The Situation : A. List the facts relevant to the issue(s) identified: • The first lawsuit against Firestone was in 1991. • Lori Lazarus was trapped in her car and rescued later because of roll-over • Jessica LeAnn Taylor died because of tire tread separation. • Victor Borriguez’s son was died because the tire tread shredded off. • Randy Robert filed a lawsuit against Firestone for its tire issue • By 1997, State Farm noticed a pattern of problems with ATX and Wilderness tires. • Randy won the lawsuit. • Firestone had to turn over confidential...
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...How do consumers purchase tires. Most consumers view tires as expensive necessities to keep a vehicle in driving condition and will purchase them only when aware of their need for the tires. Among all tire buyers, 53% of them did not know what brand of the tires they purchase; All tire consumers can be grouped into 3 types: 1) 41% price-conscious consumers, treating tires as a commodity purchase 2) 18% quality-conscious consumers and 3) 23% value-conscious consumers, for both type 2) and 3) consumer, they select tires based upon the product quality – the five most important attributes are tread life, wet traction, handling, snow traction and dry traction. Across the segments, all consumers place high importance on price when making their purchase decision and expect to buy their tires on sale. Finally, most tires consumers go to small independent tires dealers and mass merchandisers buying tires, which account for 40% and 23% sales individually. What Strategic roles did Aquatred play Why Aquatred is different? Aquatred is a tire with unique value proposition on wet traction performance, which differentiates it from tires in the replacement tire market. According to the performance test, cars equipped with Aquatreds traveling at 55 miles per hour stopped in as much as two-car-lengths-less distance than similar cars equipped with conventional all radials. Re-branding the Goodyear tires into a high-performanced image With the premium value proposition - outperformed...
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...Tips For Servicing Your Tires Before A Road Trip Before you head off on a cross-country road trip, you'll want to have your tires checked and serviced. This will reduce the risk of a flat or other problems while you're on the road. Good tires are not only important for safety, they also help your car get better gas mileage and they help your car handle better on wet roads. Here are some of the things you'll want your mechanic to check when your tires are serviced. The Depth Of The Tread Tread depth is important for safety. When the tread is worn down, your car doesn't grip the road as well and the tires become a safety hazard. Not only that, the tire is at increased risk of a flat or blow out. The mechanic can check the depth of the tread with a gauge and determine if the tires are fit for a long road trip. If not, you may need new tires before you head out. Signs Of Damage And Old Age...
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...Organizing is a management function that combines people, performance of tasks and financial resources to get results. Small enterprises or companies with turbulent environments tend to be less complex in the organizational function because of frequent changes in strategies. Enterprises with routine technologies require a high degree of structure in the organizing function. Management has the responsibility of choosing the best organizational form for the best possible results. Instructions 1. o 1 Organize the budget to manage the objectives of the programs to be performed for maximum productivity. Determine the costs necessary for overhead to meet the objectives. Determine the projected revenues from fees, grants, gifts, or contracts. Calculate your projected profit margin. Draft a budget and provide justifications. Make adjustments to produce a working budget. Consider last year's budget for similar programs or create a new budget for new programs. o 2 Organize personnel management by developing an organizational structure to avoid wasting time, money and duplication of effort. Classify people into a hierarchy to manage the various activities in order for each employee to know who to report to and who he is accountable to. Assign supervisory responsibilities of the departments to middle level management. Assign foremen to supervise lower-level management. o 3 Review organizational goals in terms of quantity,...
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...Dated: 8th January 2013 To Head of Marketing Bdnews24.com Subject: Proposal for Venue permission and Support from Federation for organizing ‘Inter-Corporate Footsal Championship 2013’ Sir, ‘Inter-Corporate Footsal Championship 2013’ is a joined initiative of Event Craft and Exito Events. Both the firms have fair experience of organizing events based on sports and entertainment. Our prime objective of this upcoming venture is to create awareness in the corporate world by proving a point that corporate professionals have the urge to play footsal if they have the platform. Big firms of our country will want to step up to the occasion and since it’s an indoor event, we the organizers can build up a formal environment for them. This whole tournament will be brought under multiple media which can only inspire more professional corporate to get in touch with such activities in the future and make a name for their firms. We are hopeful about twenty four participating firms for the competition. Our event is planned to be staged tentatively on the last week of March 2013. We are interested to organize the tournament inside the ‘National Handball Stadium’ premises for two consecutive days. Also we have a plan to stage a press conference twenty days prior to the event. It is our own pledge to create an unparallel level of euphoria and adrenaline rush this year, where we can bring in enthusiastic corporate personnel into indoors to compete against each other. This...
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...through window, others cook and assemble the hamburger , another works the fryer, another gets the drinks, another bags orders, and so forth. Secondly, the departmentalization are grouped together. Five common forms of departmentalization are used, although an organization may develop its owns unique classification. For example, a major Japanese electronics firms organizes its divisions along functional lines, its manufacturing units around processes, its sales units around seven geographic regions, and its sales regions into four customer groupings. Thirdly, the chain of command is the line of authority extending from upper organizational levels to lower levels, which clarifies who reports to whom. Managers need to consider it when organizing work because it helps the employees with questions. Fourthly, the span of control is important...
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...Responsibilities Full HR Spectrum Management as below: Payroll Management * Manage the accurate and timely completion of payroll processes. * Prepare monthly salaries cost reports by cost centre for the respective accounts departments and to provide ad hoc payroll reports requested by business units. * Liaison with external auditors on payroll audit. * System test and co-ordinate with IT provider on any payroll related HR system changes, upgrade, enhancement or problem logs. * Administer staff monthly claims and deductions. Staffing And Recruitment * Deliver high quality candidates by sourcing, screening, interviewing and assessing applicants that match the qualifications, skills and the experience specified. * Conduct Orientation Day for newly join employee * Update and maintain staff movement data and organizational charts. * Arrange corporate mobile phone, petrol card and/or email setup Attendance & Leave Management * Administer staff attendance and leave application * Compensation And Benefits * Administer staff benefits to ensure that it is according to the approved HR Policies and Procedures Employee And Labour Relations * Maintain good interpersonal relationship among employee. Labour Laws * General correspondence with statutory bodies. Ensure compliance with all statutory requirements, its deadline and to keep abreast of current legislation. Trainings And Developments * Organise...
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...a. PRINCIPLES OF COMMUNITY ORGANIZING According to Borgos and Douglas, the key principles of contemporary CO are: 5.1 A participative culture CO organizations view participation as end in itself. Under the rubric of leadership development, they devote considerable time and resources to enlarging the skills, knowledge and responsibilities of their members. “Never do for others what they can do for themselves” is known as the iron rule of organization. 5.2 Inclusiveness CO groups are generally committed to developing membership and leadership from abroad spectrum of the community, with many expressly dedicated to fostering participation among groups that have been “absent from the table” including communities of colour, low income constituencies, immigrants, sexual minorities and youth. Working with marginalized groups demands a high level of skill, a frank acknowledgement of power disparities, and a major investment of time and effort. 5.3 Breadth of mission and vision In principle, every issue that affects the welfare of the community is within CO`s purview, where other civic institutions tend to get stuck on certain functions while losing sight of the community’s larger problems. In practice, strong (but by no means all) CO organizations have proven adept at integrating adverse set of issues and linking them to a larger vision of the common good. This is a holistic function that has been largely abandoned by political parties, churches, schools and other civic institutions...
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...SEDL – Advancing Research, Improving Education The Impact of School, Family, and Community Connections on Student Achievement Annual Synthesis 2002 A New Wave of Evidence Anne T. Henderson Karen L. Mapp SEDL – Advancing Research, Improving Education The Impact of School, Family, and Community Connections on Student Achievement Annual Synthesis 2002 A New Wave of Evidence Anne T. Henderson Karen L. Mapp Contributors Amy Averett Joan Buttram Deborah Donnelly Marilyn Fowler Catherine Jordan Margaret Myers Evangelina Orozco Lacy Wood National Center for Family and Community Connections with Schools SEDL 4700 Mueller Blvd. Austin, Texas 78723 Voice: 512-476-6861 or 800-476-6861 Fax: 512-476-2286 Web site: www.sedl.org E-mail: info@sedl.org Copyright © 2002 by Southwest Educational Development Laboratory (SEDL). All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or any information storage and retrieval system, without permission in writing from SEDL or by submitting a copyright request form accessible at http://www.sedl.org/about/copyright_request.html on the SEDL Web site. This publication was produced in whole or in part with funds from the Institute of Education Sciences, U.S. Department of Education, under contract number ED-01-CO-0009. The content herein does not necessarily reflect the views of the U.S. Department...
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...CASE: M-321 DATE: 8/27/09 OBAMA AND THE POWER OF SOCIAL MEDIA AND TECHNOLOGY In early 2007, Barack Obama was a little-known senator running for president against Democratic nominee and household name, Hilary Clinton. But on November 4, 2008, Obama made history as the first African American to win the election against Republican candidate, John McCain, thus becoming the 44th president of the United States. Obama won by a margin of nearly 200 electoral votes and 8.5 million popular votes. Many factors contributed to his success, but a major one was the way Obama and his Chicago-based campaign team used social media and technology as an integral part of their campaign strategy, not only to raise money, but also more importantly, to develop a groundswell of empowered volunteers who felt that they could make a difference. Michael Malbin, executive director of the Campaign Finance Institute said: “No other candidate has ever integrated the full picture the way he [Obama] has, that‟s what‟s really new about his campaign.”1 Edelman Research analysts said that Obama won by “…converting everyday people into engaged and empowered volunteers, donors and advocates through social networks, e-mail advocacy, text messaging and online video. The campaign‟s proclivity to online advocacy is a major reason for his victory”2 (Exhibit 1). In terms of the numbers, externally, Obama‟s campaign was able to garner 5 million supporters on 15 different social networks ranging from Facebook to MySpace...
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...UNIVERSIDAD DE ZAMBOANGA School of Education, Arts and Sciences Zamboanga City SYLLABUS in NSTP (CWTS) Course Title: NSTP 1 (CWTS) Course Credit: 3 units Descriptive Title: National Service Training Program (Civic Welfare Training Service) Semester: First Semester, SY: 2014-2015 Curricular Year: First Year Degree: All 2-year courses and 4-year degrees Course Description: The Civic Welfare Training Service (CWTS) 1 as a component of the National Service Training Program (NSTP) is a course for the first year student both male and female designed to help them understand, appreciate and eventually live the basic concepts of Students Transformation and Enrichment for Truth (STET) with the end in view of empowering them of becoming an important resources in the nation building. Civic Welfare Training Service (CWTS) 1 is designed to encourage the youth to contribute to the improvement of the general welfare and the quality of life of the Filipino. CWTS requires students to carry out projects and activities in their assigned barangays or Government Organization (GO’s) and Non Government Organization (NGO). Particularly activities contributory to the general welfare and the betterment of life for the members of the community or the enhancement of its facilities especially those devoted to improving health, education, environment, safety, livelihood, entrepreneurships and morals of citizenry and other social welfare services. Course Requirement: ...
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...This paper intends to research the aims and objectives of a community development project, whilst examining the proponents that initially drove this project, highlighting both the positives and negatives. It will identify if Social Change has impinged on the policies, procedures and framework of this project and will endeavour to explore if the project meets the current needs of the local community. “Community development work supports people to work collectively for social change which will improve the quality of their lives and the communities in which they live.” Framework Information Hand-out (1999). Family Resource Centres were established by The Family Support Agency in 2003, under the auspices of The Department of Children and Youth Affairs as Community Development projects, to address the needs of marginalised individuals residing in disadvantaged areas. Like most community development projects, Rosemount Family Resource Centre was established as a direct result of a community coming together to address issues such as poor housing in three Dun Laoghaire Rathdown Local Authority blocks of flats. In general residents accepted occupancy of these flats on the understanding that it would be short term, but found out to their detriment that it was far from a stopgap. For many of the residents it took over ten years to be rehoused, some took as long as sixteen years. This complex was situated in the heart of Dundrum in what was seen to be an affluent area, yet the housing...
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...Empowerment of Coastal Fishing Communities for Livelihood Security GOB/UNDP/FAO Project: BGD/97/017 Community Empowerment Abu Nashir Khan Fisheries Officer (Marine) Introduction: The report is structured as follows. The background information of “ Empowerment of the Coastal Fishing Communities for Livelihood ” project is first followed by justification of the report. The implementation of the process is described next. It also explores the best practices regarding community empowerment of the ECFC project. Background: The project works with the coastal fishing communities who are exposed to multiple vulnerabilities that determine their current condition of poverty and threaten their future. Though the project started functioning from December 2000 most of the field activities were launched in January 2001 onwards. The project is considered to be an innovative effort at evolving a partnership among GoB agencies, NGOs, fishing communities and the private sector for providing services at the doorsteps of the communities to empower them and encourage the community thus prepared to contribute to regeneration of coastal fisheries resources for their own sustainable livelihoods. The Empowerment of Coastal Fishing Communities For Livelihood Security project aims to enable and facilitate participatory community-based fisheries co-management and sustainable human development in coastal fishing communities of selected Upazilla of Cox’s Bazar District, through awareness...
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