...SMM Group 2 – Alex, Jaya, Rachel, Richard Oscar Myer Case Background Oscar Mayer is a leading manufacturer of processed meats in the American market because of its brand equity, successful history and effective product diversification within the meat market. It is focused on placing quality first and price second and its major goal is to boost convenience products in the processed meat market. Currently, the OM sales are declining, but the losses have been offset by a recent acquisition of Louis Rich (LR) a #1 turkey based line (#1), which is a cheaper and less fat meat more in tune with customer demand. The SWOT analysis given below presents a snapshot of the company’s internal and external background. Weaknesses Strengths High prices of OM products compared to Powerful brand reputation with retailers competitors and consumers Focused on product and competition, and Technology skills in R&D not on “customer satisfaction” Unmatched sales force No products on chicken market History as “get it done” organization Batting average for new products: 1 in 10 Strong business and distribution system Strong acquisition of a #1 turkey based line – cheaper and less fat “total division scorecard” – favorable Threats Opportunities The processed meat undergoing The need for products offering greater fundamental changes that will affect convenience growth in 3‐5 years. The growing emphasis on nutrition Red meat products (bologna...
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...company operating therefore customer trends are very important when making decisions. The new healthy trends demanding nutritious meat products are what need to drive Oscar Mayer into making decisions. By improving their product lines, they will not only satisfy consumer demand but encourage company growth, potential and profits in the long run. The preferred alternative would be to reinvigorate their meat products by working along with Turkey Time as suggested by Jane Morely. This is how they can introduce turkey bacon, turkey ham and other products which are low in calorie and very healthy for the customers who want to keep up with trends to not only eat healthy but stay healthy. This will then bring into the effect proposed company growth which will allow them to take their place in the market and improve their financial position. Recommendations After reading the case study and doing further research on Oscar Mayer there are many recommendations that would benefit the company. An important recommendation would be for them not the change their brand as it is widely recognized and popular in the American cold cut and meat market. Their brand has been in the market for years and incorporating a new brand would not have the same effect on customers since they already have trust and faithfulness to the Oscar Mayer brand. Investing a lot in Advertising and Promotion would only reduce the company’s income. In our marketing strategy class I have learnt that advertising is only...
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...(1) In the beginning of the case McGraw thinks he has "never encountered such a complex business challenge" as the one he currently faces. By the end of the case, after he has read the ideas listed in the four memos, McGraw can’t believe he ever thought the investment issue was "going to be a hard one." What changed the president’s perspective? What strategic decision-making process does McGraw pursue? In the first instance, McGraw thought that the problem in his Division was so complex and did not know what direction to take in his upcoming Strategic Plan presentation to his boss. After reading all the memos sent by his managers, he got many ideas on how to tackle the issue. The strategic decision making that he took was to carefully read the ideas conveyed in the four memos prepared by these managers, weigh the pros and cons of these ideas, and then put his conclusions together to formulate his strategic plan. (2) If McGraw chooses a strategic direction that favors only one department, what negative effects could this have on other departments? How can McGraw mitigate the damage? If McGraw would use a strategy that favours only one department, the brands of the other departments would lose. Sales for the other divisions would also decline probably causing a consequent collapse and closure of these divisions as suggested by Eric Stanger, VP on OM products. The foundation of the OM brand, for example was eroding rapidly due their attempt to underwrite the new line of LR trademarks...
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...PRESS NOTE ON QUARTERLY ESTIMATES OF GROSS DOMESTIC PRODUCT FOR THE SECOND QUARTER (JULY-SEPTEMBER) OF 2011-12 CENTRAL STATISTICS OFFICE MINISTRY OF STATISTICS AND PROGRAMME IMPLEMENTATION GOVERNMENT OF INDIA 1 PRESS INFORMATION BUREAU GOVERNMENT OF INDIA Dated the 9 Agrahayana, 1933 Saka 30 November, 2011 PRESS NOTE ESTIMATES OF GROSS DOMESTIC PRODUCT FOR THE SECOND QUARTER (JULY-SEPTEMBER) OF 2011-12 The Central Statistics Office (CSO), Ministry of Statistics and Programme Implementation has released the estimates of Gross Domestic Product (GDP) for the second quarter (July-September) Q2 of 2011-12, both at constant (2004-05) and current prices, alongwith the corresponding quarterly estimates of expenditure components of the GDP. 2. The estimates of Quarterly GDP for the years 2009-10 and 2010-11 have been revised on account of using the new series of Index of Industrial Production (IIP) with base 2004-05 released by CSO on 10th June 2011. The revisions are mainly in mining, manufacturing, electricity and trade, hotels and restaurant sectors in GDP. Estimates of components of expenditure side of GDP have also been revised, accordingly. 3. I (a) The details of the estimates are presented below. ESTIMATES OF GDP BY ECONOMIC ACTIVITY At constant (2004-05) prices 4. Quarterly GDP at factor cost at constant (2004-05) prices for Q2 of 2011-12 is estimated at Rs. 12,27,254 crore as against Rs. 11,48,472 crore in Q2 of 2010-11, showing a growth rate of 6.9 per cent...
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...OSCAR MAYER: STRATEGIC MARKETING PLANNING Group 8 Smitesh Shah (152054) Prayrit Arora (152038) Shivang Sah (152051) Nikhil Chaudhary (152035) Manik Vasudev (152030) The case is about Oscar Mayer, the leading meat distribution of the company, which pioneered the market in the early 1900s. Through the years the company indulged in several marketing programs to maintain their position in the market. The case starts with the president of the company, Marcus McGraw as he is evaluating various strategies presented from four of his most trusted managers, as the company’s position is under threat based on a report by the consulting firm, McTierman Corp. The report has analysed current market trends and how they are going to effect the marketing strategies of Oscar Mayer Foods. The report says that the company’s most prominent offering, red meat products from Oscar Mayer Foods is facing a serious decline in demand, which for the past couple of years is being offset by the increasing demand for the healthier white meat products offered under the Louis Rich brand. The McTierman report further goes on to suggest investment strategies in order for Oscar Mayer Foods to retain its market share and growth including added benefits to products from both product lines, strengthening via acquisition and/or developing new products to address the changing market demands. Next, he reads the memo from Rob Goodman, Louis Rich Category Manager. He starts off with pointing to the fact...
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...innovation. However, this was not always the case. In 2008, Kraft ranked next to last in its peer group in new product successes. (Goudreau, 2013) For the rest of 2008 and 2009, 17 of 19 new products introduced into the market were considered failures. There is even a quote from an outside company consultant who was brought in to report on Kraft’s innovation process who said that “Kraft is where good ideas go to die.” (Goudreau, 2013) However, in 2010 Kraft brought in some new senior level management that drastically changed Kraft’s innovation process. Instead of waiting for new ideas to develop naturally, Kraft decided to focus its innovation efforts on only a few ideas. The result of this is that Kraft developed MiO drink mixes, Oscar Mayer...
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...Oscar Mayer and Kraft foods have contributed more than $1 billion in cash and food donations to help aid in the fight against hunger. For the past 25 years, the Kraft food organization have partnered with various supporters to deliver food in underprivileged areas. The Kraft foundation is committed to fighting hunger and promoting active, healthy lifestyles (Mondelezinternational.com). Oscar Mayer is dedicated to producing foods people love. The company forms partnership that motivates and educate people to make healthy life and everyday food choices. Oscar Mayer is committed to being socially responsible and has improved their product with specially selected cuts of meats that have no artificial preservatives as well as no artificial flavors or colors. The wanted to find a better way to improve the quality of their brand and promote healthy living at the same. Using simple ingredients such as celery juice allowed the company to produce half of their products without artificial preservatives (Kraftbrands.com/Oscar Mayer). Oscar Mayer and the Kraft family believe people can still enjoy what they eat and still live a healthy lifestyle (Mondelezinternational.com). Oscar Mayer is on a mission to help consumer’s manager their calories, reduce sodium, and increase whole grain and reduce fat (Mondelezinternational.com). The company is reaching out to consumers by educating them about making informed decisions regarding nutritional facts. Oscar Mayer has taken an additional step...
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...McTiernan report and by the managers. The strategic directions that the company will follow should reflect McGraw’s projections and the needs from the different departments of the Division. Accordingly, we recommend the following strategic course for the division: “To invest more in Advertisement &Promotion but avoiding cannibalization risks specially among white and red meat products. Also, the company should maintain its diversifying strategy creating new products that can tap the new consumer needs. Finally, the company should consider new acquisitions of business-related small companies that can support the division on its growth rate and profitability” So, we can conclude the following: According to the Boston Consulting Matrix, the Oscar Mayer products are the Cash Cows of the Division of the company while the Louis Rich line is positioned as the star. On both parts, the company can diversify its products. However, just in the star product is relevant to increase the A&P 9 | Total: 10 MSC IN MANAGEMENT MSC IN ICT STRATEGIC MANAGEMENT (MUISM) investment for current established products of the line, because OM products are established in a mature market, where innovation with new products may be the best strategy. The company should invest in new acquisitions of other companies (e.g. Time Ltd.) but just considering no resources constraints for this strategic purpose. As Jane recommended, this can have some risk on the operating income of the Division, but on the...
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...Oscar Mayer: Strategic Marketing Planning -Summary: Marcus McGraw is the president of food Production Company specifically to do with various types of meats. He has just received a report from a consultation firm stating that the marketplace for meat was changing drastically and it would have an effect on the company’s profits. The report suggests that the company should “broaden and contemporise its product lines against emerging health and convenience trends” (Quelch, et al. 1997) McGraw is faced with a range of different options from his team of business managers to achieve this task and struggles to decide on an option. On review of the options McGraw realises that any of the alternatives would be successful as the team he has surrounding him care and always get the job done. -Situation analysis: Strengths: -Strong team of business managers -Strong consultation firm providing advice -Acquisition of a strong company in a profitable sector of the market -President with lots of experience within the company -Extensive product range -Positive growth rate Weaknesses: -Failure to launch successful new product in past (stuff n’ burger) -Failure to recognise changing consumer preferences in past -Availability of money to fund advertising and/or product development (states they would need to operate at a loss if this was the case) Opportunities: -Consumers demanding healthier food alternatives -Consumers demanding faster food alternatives -Smaller companies that...
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...Kraft General Foods: The Merger Issues: Following are the issues found in KGF: * General foods were unionized but Kraft foods were not unionized. (The PR and employees policies face problems because of this issue.) * Integrating issues in Kraft and General Foods. (Human resource issues and employees expertise) * Kraft management was dominant. (The executives of Kraft Foods were more involved.) * Increase in price brought decline in volumes: (Increase in prices of some products decreased volumes of sales.) Analysis: General Foods was unionized but Kraft Foods was not unionized: Employees of General Foods formed unions but the Kraft Foods’ employees were non-union. Labor relations in both companies were positive but divergent because of history and policies. Managers at Kraft foods always take the complaints of the employees seriously and encouraged workers to bring grievances to higher level. Most workers of Kraft voted against unions. Both companies maintained different negotiating philosophies in dealing with workers. Integrating issues in Kraft and General Foods: The cultural differences between both organizations were an issue in the integration of KGF. There was a difference in the Human resource of the both companies. Employees of both organizations were expert in their own fields. Salaries in General Foods were 20-25 percent higher than Kraft foods. A committee was formed by the Philip Morris to resolve the issues of integration, the committee focused on the...
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...Can Marissa Mayer Save Yahoo? By Brad Stone on August 01, 2013 http://origin-www.businessweek.com/articles/2013-08-01/can-marissa-mayer-save-yahoo Marissa Mayer is sitting in URLs, the Yahoo! (YHOO) cafeteria, making the case for the future of a company that almost everyone in Silicon Valley views as doomed. Employees swarm around her, assembling rows of chairs for the afternoon’s FYI, a new weekly ritual where employees get to lob questions at Mayer and her executive team. It’s been a long July, in which Mayer’s one-year anniversary as chief executive officer was marked with an uninspiring second-quarter earnings report. Mayer prefers to focus on the company’s increase in Web traffic. She won’t give numbers but says it’s enough to erase the entire decline from the previous year. “Name another Internet giant that went through three years of decline and then started to grow again,” she says. “It’s a very good sign.” When Mayer left her executive role at Google (GOOG), she knew she was taking on what might be the hardest job in the Valley. Yahoo has had a lost decade, laboring under a series of failed product strategies and CEOs. It was a Web directory under founders Jerry Yang and David Filo, then a Web portal under Tim Koogle. Terry Semel made it a tech company with Hollywood pretensions, and, most recently, it languished under Carol Bartz and Scott Thompson as a dot-com relic known mostly for losing its top talent to competitors. Now Mayer wants to transform it into...
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...We need to change the world and not let the world change itself. John Mayer wrote a song called “Waiting on the World to Change” and this song i about how John Mayer has no influence on how we are going to change the world. He may not have influence on the world but he does express a lot of feelings in this song to everyone who feels the same way as he does. John Mayer is also letting everyone know that the world can and will change. John Mayer is disappointed that he can’t influence change on the Earth. John Mayer is feeling disappointment. He is feeling this way because he has to wait for the world to transform itself without his influence due to this quote from the song “Waiting on the world to change”. Another quote from the song that...
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...Marissa Mayer became the CEO of Yahoo due to the fact that she took charge of the company and dramatically increase the company’s worth. She did this by focusing on four key areas which are mobile, social media, native advertisements, and videos. The first step in Marissa Mayer’s plan was to look that the company as a whole, hence she had to evolve the companies entire focus. The focus was evolved by changing the vision and mission statement of Yahoo. At the time the company had 12,000 employees and Mayer change the company policy so that all the employees came into the office located in Sunnyvale, California because she believed that it would be more efficient for overall company improvement. Since all of the employees working in the office...
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...Historia de los Academy Awards. La Historia de los Oscars de Hollywood es larga y no siempre ha gozado de la atención de los medios de comunicación mundiales. Al principio sus estrellas no eran tan conocidas, no había alfombra roja ni desfiles con ostentosos vestidos. La gala consistía simplemente en una tranquila cena y los ganadores de los Oscars se conocían de antemano. El primer año de su celebración(1928), Janet Gaynor fue la única mujer en ganar un Oscar, siendo condecorada con el premio a la Mejor Actriz por su trabajo en "El séptimo cielo", "El ángel de la calle" y "Amanecer". El segundo año sólo se entregaron siete premios y desde entonces los Oscars han crecido linexorablemente tanto en audiencia como en categorías. La necesidad de categorías especiales fue reconocida desde el principio y ya en 1929 se entregaron dos: uno para Warner Bros. por producir la primera película hablada ("The Jazz Singer") y el otro para Charlie Chaplin por producir, dirigir, escribir y protagonizar "The Circus". En 1936, la Academia comenzó a conceder premios a los actores secundarios o de reparto, ya que quedo comprobado que los actores que tenían papeles protagonistas eran los que tenían más probabilidades de resultar ganadores. El primer Oscar al Mejor Actor de Reparto fue otorgado a Walter Brennan por "Rivales", mientras que la ganadora al Oscar a la Mejor Actriz de Reparto fue a parar a manos de Gale Sondergaard por "El caballero Adverse". El año siguiente(1937), se...
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...On July 16, 2012, Marissa Mayer was appointed President and CEO of Yahoo!, effective the following day. Mayer changed the overall business strategy which had been changing over the years because Yahoo! was quite often changing its CEO. The constant changes in leadership made Yahoo! appear to be an unstable company, and Mayer hoped to fix that. She has not said exactly what the company’s strategy is, but we can of course make assumptions based on what strategies she’s been implementing and what she’s been changing. As we can take form her Q&A session during the Goldman Sachs (GS) Technology and Internet conference on February 12th, 2013 (CNN.com), she is focusing the company on the “big four” (search, display ads, mobile, and video). Right now Yahoo! offers about 60 mobile apps and they want to bring it down to 12-14. They will also be revamping and updating the apps that do stay, all in an effort to, as she put it, “services are No. 1”. On February 20th, 2013, Yahoo! began rolling out their new and improved homepage. The webpage has a design intended to “deliver a consistent experience across the desktop, tablets, and phones that gives users a bottomless, personalized well of news and information, while at the same time delivering targeted ads across devices” (Wired.com). There were major changes to Yahoo Mail, and their new Flickr app. With many new features such as an infinite news scroll, with the ability to set preferences to determine what pops up in the infinite scroll...
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