...Kraft cannot remain stagnate. This report will accomplish an internal view of Kraft Foods’ strengths and weaknesses. After analyzing these strengths and weaknesses, Kraft can use the strength of innovation and the weakness of supply and turn them both into good opportunities. Strengths Innovation: One of Kraft Foods’ greatest newfound strength is innovation. However, this was not always the case. In 2008, Kraft ranked next to last in its peer group in new product successes. (Goudreau, 2013) For the rest of 2008 and 2009, 17 of 19 new products introduced into the market were considered failures. There is even a quote from an outside company consultant who was brought in to report on Kraft’s innovation process who said that “Kraft is where good ideas go to die.” (Goudreau, 2013) However, in 2010 Kraft brought in some new senior level management that drastically changed Kraft’s innovation process. Instead of waiting for new ideas to develop naturally, Kraft decided to focus its innovation efforts on only a few ideas. The result of this is that Kraft developed MiO drink mixes, Oscar Mayer...
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...Heparin: Costs and Deadly Side Effects Heparin is a blood thinner, prescribed by physicians and surgeons for kidney-dialysis and post surgical patients to prevent blood clots. One of the key ingredients in Heparin is derived from the mucous membranes of pig intestines; pigs naturally produce proteins used in pharmaceutical products. Baxter International, a very large multinational health care company based in Deerfield, Illinois, whose sales totaled $11.26 billion in 2007, partnered with Scientific Protein Laboratories (SPL) to provide Baxter with the key ingredient for Heparin. SPL was started in 1976 by Oscar Meyer Company in Waunakee, Wisconsin. In 2007, a team of quality control specialists from Baxter International visited a facility in the Zhejiang Province, which is located in a remote area north of Shanghai, China. This facility is owned by its partner, SPL. The quality control team found nothing unusual and gave the facility a “clean bill of health.” Approximately a month and a half later, after using Heparin for two months while on dialysis, an American woman, Bonnie Hubley, died on December 19. She had been rushed to the hospital two days prior with various complications, such as diarrhea, vomiting, as well as substantial pains in her chest and abdominal areas. Within two days of admittance into intensive care, she slipped into unconsciousness and was placed on a breathing tube, deteriorating rapidly. The doctors at the Toledo, Ohio hospital were stunned...
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...Kraft Foods Dr. Ramble Zompler MGT 599, Module 5 Case June 8, 2013 Kraft Foods Executive Summary Kraft Foods Company, which has been studied in the previous papers, is the largest North American Company providing packaged food and beverages and one of the largest global companies that offer consumer packaged foods. Kraft manufactures and markets products that include coffee, cheese, refrigerated meals, beverages, and other grocery products (SEC Filings). It has invented more food than any other company and can be traced back as far as 1765 (Bellis, 2013). The company is split into two operating divisions, Kraft Foods North America and Kraft Foods International. All the brands and products sold by Kraft today were largely brought together by Philip Morris, which is a merger of Kraft, Inc., General Mills, and Nabisco. 16.1 percent of the shares are public, while Morris retained the remaining shares (Kraft Foods Inc., 2012). Kraft business focuses on snacks, beverages, cheese, grocery items, and convenient packaged meals. Some of the most well-known brands come from Kraft such as Kraft Cheese, Oscar Meyer, and Maxwell House (Chapman & D'Innocenzio, 2013). This study describes Kraft Foods Group’s organizational design, key strategic control systems, primary human resources concerns, and cultural factors, and the effect that these have had on the implementation of the company’s strategy. This study also evaluates the fit or the lack of fit between Kraft’s...
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...Goals & Objectives 34 Description of Growth Strategy 35 Market Selection 37 Segmentation 37 Targeted Customer Segments 38 Positioning 38 Product 39 Goals 39 Product Description 39 Processes 40 Outsourcing 42 Life Cycle Stage 43 Services 43 Place 43 Goals 43 Distribution Plan 44 Channel Responsibilities 45 Supply Chain System 46 Promotion 48 Goals 48 Promotional Blend 49 Web Based Promotion 49 Social Media Promotion 50 Billboard Promotion 50 Promotional Budget 51 Price 51 Value Proposition & Customer price sensitivity 51 Pricing Strategy 52 Breakeven Analysis 53 Expected Financial Analysis 54 Internal/Sustainable Growth Rates 54 Projected Budget 55 Best Case Scenario 58 Worst Case Scenario 59 Situational Analysis 61 Calculated WACC 63 Implementation & Control 65 Project Conclusion 66 Appendix 67 References 75 Executive Summary Kraft-Heinz is a leading global producer of food products. It is the world’s fifth leading food superpower. We own products such as Heinz...
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... | |Twilight | |New Moon | |Eclipse | |Breaking Dawn | |Author |Stephenie Meyer | |Country |United States | |Language |English | |Genre |Romance, fantasy, young-adult fiction | |Publisher |Little, Brown and Company | |Published |2005–2008 | |Media type |Print | Twilight is a series of four vampire-themed fantasy romance novels by American author Stephenie Meyer. It charts a period in the life of Isabella "Bella" Swan, a teenage girl who moves to Forks, Washington, and falls in love with a 104-year-old vampire named Edward Cullen. The series is told primarily from Bella's point of view, with the epilogue of Eclipse and Part II of Breaking Dawn being told from the viewpoint of character Jacob Black, a werewolf. The unpublished Midnight Sun is a retelling of the first book, Twilight, from Edward...
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...the entire country, segmented the U.S, market, in effect, by selling their products only in certain areas. However, as more and more brands became national, the second major system of segmentation—demographic segmentation—became popular. Under this philosophy, targets were defined as younger people, men, or families with children. Unfortunately, a number of recent studies have shown that demo- graphic variables such as age, sex, income, occupation, and race are, in general, poor predictors of behavior and, consequently, less than optimum bases for segmentation strategies. More recently, a third type of segmentation has come into increasing favor: volume segmentation. The so-called "heavy half theory, popularized by Dik Twedt of the Oscar Meyer...
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...the entire country, segmented the U.S, market, in effect, by selling their products only in certain areas. However, as more and more brands became national, the second major system of segmentation—demographic segmentation—became popular. Under this philosophy, targets were defined as younger people, men, or families with children. Unfortunately, a number of recent studies have shown that demo- graphic variables such as age, sex, income, occupation, and race are, in general, poor predictors of behavior and, consequently, less than optimum bases for segmentation strategies. More recently, a third type of segmentation has come into increasing favor: volume segmentation. The so-called "heavy half theory, popularized by Dik Twedt of the Oscar Meyer...
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...QUESTION: THE VERBUM INCARNATUM ON THE JERUSALEM STREET IS THE SAME WITH THE LOGOS OF FAITH. DISCUSS? BY JOSEPH ONYENWMADU O. CHIBUOGWU COURSE TITLE: THE QUEST FOR HISTORICAL JESUS. DATE: MAY, 2016 It is worthy of note that the first four centuries of the life of the Church was nearly marred by the Christological heresies. Argument about the person and work of Jesus Christ. Arguments abound concerning the Historicity of the Christian religion, while many has maintained that Jesus had not intended a development of faith from his teachings, the quest to identify the historical Jesus and differentiate between the Jesus of history and the Jesus of faith is going on. One of those devastating heresies called Docetism appeared in the time of John the beloved, propounded by the Marcions and the Gnostics, a teaching that denied the human nature of Jesus Christ claiming that the body is matter and matter is evil, so that the body was just a “Phantom” a body merely given a human appearance in nature but not necessarily human, because they believe that God cannot associate with evil. So John wrote in his first epistle that “every Spirit that confesses not that Jesus Christ is come in the flesh is not of God” 1John 4:3. The Jesus of History is the Jesus of the Historical Quests which is by now is on the 3rd stage. The Christ of Faith is the Christ of the Christian belief. To have any sort of separation between the two is like having a separation between the WORD and the CHRIST...
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...military uses the phrase “self-injurious behavior incidents” regarding detainees at Guantánamo Bay, it means what most of us call “attempted suicides.” In fact, when the word “detainees” is used, it means what most of us call “prisoners.” “Waterboarding” sounds at first like something you’d expect to see young people doing on a California beach, not a torture technique that involves forced simulated drowning. Less remarkable, perhaps, but possibly more relevant for most of us, we’ve heard the term “downsized” used when someone is fired or laid off. “Ethnic cleansing” covers everything from deportation to genocide. What we have to say may be important, but the words we choose to say it with can be equally important. The examples just given are cases of a certain type of linguistic coercion—an attempt to get us to adopt a particular attitude toward a subject that, if described differently, would seem less attractive to us. Words have tremendous persuasive power, or what we have called their rhetorical force or emotive meaning—their power to express and elicit images, feelings, and emotional associations. In the next few chapters, we examine some of the most common rhetorical techniques used to affect people’s attitudes, opinions, and behavior. Rhetoric refers to the study of persuasive writing. As we use the term, it denotes a broad category of linguistic techniques people use Moore−Parker: Critical Thinking, Ninth Edition 5. Persuasion Through Rhetoric: Common Devices and...
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...Notes for Exam 5- Geography North America Tuesday, November 16, 2010 Physical Geography * Latitude is very important –broad range * Western climates- Mountains (change the climate of the region) * Example: Sierra Nevada and Rockies * Deserts and dryness- Because the mountains are so tall they absorb the precipitation * Further west- very wet * Louisiana- very close to the equator, nothing to stop the storms -2 of the largest countries in the world include (Population)- 1. Canada- 1/10th of the US- 33 million * Lots of empty land in this area 2. The US- 300 million pop * Highly urbanized (D): Megalopolis- Applies to the US and Canada, very big *PROS OF North America 1. -Farming and Ranching and Agriculture * Used to be dominate * 1790: employed 90% of the work force * 1880: dropped down to 50%- because of industrialization * Today: less than 2% * In the US only 1% of population are farmers * Farm populations fell by 2/3 in the beginning of the 20th century * Farms are consolidating * 20% drop in the number of farms * Agriculture has become more meganized (more industrial) More money to keep it going, more land and more machines * Farms are still critical in the US and Canadian economy * 2000: US Alone, $216 billion dollars in farming alone * Land use, agriculture remains dominant * Varies by region * Dairy farming in the east * Live Stock...
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...Fordham Law Review Volume 55 | Issue 6 Article 5 1-1-1987 Constructive Discharge Under the ADEA: An Argument for the Intent Standard Ira M. Saxe Recommended Citation Ira M. Saxe, Constructive Discharge Under the ADEA: An Argument for the Intent Standard, 55 Fordham L. Rev. 963 (1987), http://ir.lawnet.fordham.edu/flr/vol55/iss6/5 This Article is brought to you for free and open access by The Fordham Law School Institutional Repository. It has been accepted for inclusion in Fordham Law Review by an authorized administrator of The Fordham Law School Institutional Repository. For more information, please contact melnick@law.fordham.edu. CONSTRUCTIVE DISCHARGE UNDER THE ADEA: AN ARGUMENT FOR THE INTENT STANDARD INTRODUCTION The Age Discrimination in Employment Act of 1967, as amended 1 (ADEA), prohibits employers2 from discriminating on the basis of age against individuals forty years of age or older.' An employer may not trine of constructive discharge,7 which occurs when the employer creates discharge4 an employee within the protected group based on his age, 5 except as provided by law. 6 In addition, the ADEA recognizes the docworking conditions so intolerable that a reasonable employee would be 1. Age Discrimination in Employment Act of 1967, Pub. L. No. 90-202, 81 Stat. 602 (1967) (codified as amended at 29 U.S.C. §§ 621-34 (1982 & Supp. III 1985)), as amended by Age Discrimination in Employment Amendments of 1986, Pub. L No. 99592, 100 Stat. 3342...
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...1. American Sport Movies There are few countries in the world in which sports permeate national life to the degree that it does in the United States. Sports are a big part of the fabric of American life. The centrality of sports in American life is amply reflected in the American cinema. For decades movie makers have successfully mined sports to produce some of the most inspiring, poignant, exciting and memorable American movies ever made. The genre of ‘Sport Movies’ established in the Fifties and the Sixties. At the very beginning it was hard to see it as an independent genre because there was a lot of mixture. There have been propaganda movies as well as comedies, dramas, gangster movies or even westerns combined with some sport scenes. So the movie industry defined three categories of sport movies. Category 1: movies in which the main part of the narration is about sport or an athlete Category 2: movies which tell the life story of an athlete Category 3: movies which use sport scenes to describe a special milieu In addition to that there are a lot of movies of another genre which use sport scenes to dramatise the story or to create a good suspense. The first sport movies were all about the so called American Myth of victory and glory. Fair competitions and the better athletes defeating the weaken. The fascination of sport inspiring the people was used to lure the public. Then in the eighties and nineties there have been made a lot of biographical movies...
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...BS (4 Years) for Affiliated Colleges Course Contents for Subjects with Code: ENG This document only contains details of courses having code ENG. Center for Undergraduate Studies, University of the Punjab 1 BS (4 Years) for Affiliated Colleges Code ENG‐101 Year 1 Subject Title Introduction to Literature‐I (History of English Literature‐I) Discipline English Cr. Hrs 3 Semester I Aims: One of the objectives of this course is to inform the readers about the influence of historical and socio-cultural events upon the production of literature. Although the scope of the course is quite expansive, the readers shall focus on early 14th to 19th century Romantic Movement. Histories of literature written by some British literary historians will be consulted to form some socio-cultural and political cross connections. In its broader spectrum, the course covers a reference to the multiple factors from economic theories to religious, philosophical and metaphysical debates that overlap in these literary works of diverse nature and time periods under multiple contexts. The reading of literature in this way i.e. within the sociocultural context will help the readers become aware of the fact that literary works are basically a referential product of the practice that goes back to continuous interdisciplinary interaction. Contents: • Medieval Period • Renaissance and Reformation • Elizabethan Period • Milton, the Metaphysical...
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...JOURNAL OF SEX RESEARCH, 51(6), 696–710, 2014 Copyright # The Society for the Scientific Study of Sexuality ISSN: 0022-4499 print=1559-8519 online DOI: 10.1080/00224499.2013.772086 ‘‘Becoming Bold’’: Alcohol Use and Sexual Exploration among Black and Latino Young Men Who Have Sex with Men (YMSM) Matt G. Mutchler Department of Sociology and Urban Community Research Center, California State University–Dominguez Hills; and Community-Based Research in Education Unit, AIDS Project Los Angeles Bryce McDavitt Department of Sociology and Urban Community Research Center, California State University–Dominguez Hills; Community-Based Research in Education Unit, AIDS Project Los Angeles; and Clinical Psychology Division, Pacifica Graduate Institute Kristie K. Gordon Department of Sociology and Urban Community Research Center, California State University–Dominguez Hills; Community-Based Research in Education Unit, AIDS Project Los Angeles; and Department of Criminal Justice, University of Alabama, Tuscaloosa Alcohol use is correlated with unprotected sex, which may place young men who have sex with men (YMSM) who use alcohol with sex at increased risk for contracting HIV. However, little is known about how this link develops. This study used qualitative interviews to explore how alcohol became associated with sex and sexual risk among YMSM. We purposively sampled 20 Black and 20 Latino YMSM (N ¼ 40), ages 21 to 24, who used substances (alcohol, marijuana, and crystal methamphetamine)...
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...fficial Wikipedia app for Android: Faster speed, offline reading, and more. Last edited 3 days ago by an anonymous user Personality psychology Personality psychology is a branch of psychology that studies personality and its variation between individuals. Its areas of focus include: Construction of a coherent picture of the individual and his or her major psychological processes Investigation of individual psychological differences Investigation of human nature and psychological similarities between individuals "Personality" is a dynamic and organized set of characteristics possessed by a person that uniquely influences his or her cognitions, emotions, motivations, and behaviors in various situations. The word "personality" originates from the Latin persona, which means mask. In the theatre of the ancient Latin-speaking world, the mask was not used as a plot device to disguise the identity of a character, but instead was a convention employed to represent or typify that character. Personality also refers to the pattern of thoughts, feelings, social adjustments, and behaviors consistently exhibited over time that strongly influences one's expectations, self-perceptions, values, and attitudes. It also predicts human reactions to other people, problems, and stress.[1][2] There is still no universal consensus on the definition of "personality" in psychology. Gordon Allport (1937) described two major ways to study personality: the nomothetic and the idiographic. Nomothetic psychology...
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