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Process Design Matrix

Pick one service with which you are familiar. Complete three to five line items such as production line, self-service, or personal attention approach, on the Process Design Matrix.

Pick one product with which you are familiar. Complete three to five line items such as Job shop, batch, assembly line, or continuous flow approach, on the Process Design Matrix.

|Process Design Aspect |Service |Product |
|Design focal point |The Personal Attention Approach |Low-Cost |
|Strategy |While Starbucks is a product manufacturer and |The strategy that will be used for this |
| |distributor to a degree, it is its SERVICE model|assignment is the manufacturing of low-cost|
| |for which it is most well known. The strategy |footwear. Alibaba, an online manufacturer |
| |will be one that focuses on quality over |and distributor of low-price shoes and |
| |quantity. Prices may be slightly higher than |boots is used as the model for this |
| |other competitor establishments, but the |approach. The focus will be on footwear |
| |experience will be worth its weight in gold. |that is NOT purchased as much for |
| | |long-term, high-level usage as it is for |
| |

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