...Marketing Plan Marketing Plan 2012 2012 Vu Phuong Anh – s3325156 Nguyen Thi Van Chi - s3373465 Nguyen Bao Hung – s3393103 Le Minh Thu - s3357569 Vu Phuong Anh – s3325156 Nguyen Thi Van Chi - s3373465 Nguyen Bao Hung – s3393103 Le Minh Thu - s3357569 Group 3 – Kieran Tierney Group 3 – Kieran Tierney TABLE OF CONTENTS EXECUTIVE SUMMARY 1 SITUATION ANALYSIS 2 I Introduction 2 1 Company description 2 2 Product description 2 II Marketing environment 2 1 Microenvironment 2 a Customer market 2 b Competitors analysis 3 c Publics 4 2 Macro environment 4 a Demographic environment 4 b Economic environment 5 c Natural environment 6 d Technological environment 6 SWOT ANALYSIS 8 OBJECTIVES 9 SEGMENTATION, TARGETING & POSITIONING 10 I Segmentation 10 II Targeting strategy 10 1 Segment size and growth 10 2 Segment structural attractiveness 10 3 Market targeting strategy 11 III Positioning strategy 11 1 Positioning map 11 2 Possible value differentiation 12 a Product differentiation 12 b Service differentiation 12 c Channel differentiation 12 d People differentiation 12 e Image differentiation 12 3 Chosen competitive advantages 12 4 Positioning statement 12 MARKETING MIX STRATEGIES 13 I Product strategy 13 1 Levels of product 13 2 Product life cycle 14 3 Brand development strategy 14 II Price strategy 15 1 General pricing approaches 15 2 New-product pricing...
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...For millennia the Maya lived in what is now the lowlands of Guatemala, Mexico, Belize and Honduras.For reasons still not full understood, around 900 AD their society collapsed and cities abandoned.While their social structure disappeared, the Mayans did not. | | 11,000 B.C. The first hunter-gatherers settle in the Maya highlands and lowlands. 3114 or 3113 B.C. The creation of the world takes place, according to the Maya Long Count calendar. 2600 B.C. Maya civilization begins. Olmec figurine 2000 B.C. The rise of the Olmec civilization, from which many aspects of Maya culture are derived. Village farming becomes established throughout Maya regions. 700 B.C. Writing is developed in Mesoamerica. 400 B.C. The earliest known solar calendars carved in stone are in use among the Maya, although the solar calendar may have been known and used by the Maya before this date. Mayan Calendar 300 B.C. The Maya adopt the idea of a hierarchical society ruled by nobles and kings. 100 B.C. The city of Teotihuacan is founded and for centuries is the cultural, religious and trading center of Mesoamerica. 50 B.C. The Maya city of Cerros is built, with a complex of temples and ball courts. It is abandoned (for reasons unknown) a hundred years later and its people return to fishing and farming. Teotihuacan 100 A.D. The decline of the Olmecs. 400 The Maya highlands fall under the domination of Teotihuacan, and the disintegration of Maya culture and language begins in...
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...CR TOPIC-WISE EXERCISES (700-800 LEVEL) 1 The 700-800 Club Critical Reasoning Critical Reasoning Topic 1: CONCLUSION 1. • • • • • 2. In the United States, about $5,200 per person per year is spent on health care, while in Britain the amount is about half that. A recent study indicated that middle-aged white Americans have a significantly higher rate of diabetes and heart disease than do middle-aged white Britons. Even after eliminating from the study the lifestyle differences of diet, exercise, smoking, and drinking, the data showed that the Americans have poorer health than their British counterparts. The statements above, if true, best support which of the following assertions? Health care spending in the United States should be reduced by 50%. More expensive health care causes a higher incidence of certain diseases. The money spent on health care in the United States is not being used effectively. The average health care spending for middle-aged white Americans is probably less than the average health care spending for Americans in general. Something other than diet, exercise, smoking, and drinking must account for the difference in health for the two groups in the study. Spokesperson: In the 2006 election of the city mayor, 55% of the voters were female. All the voters were between ages 18 and 70 and 2/3 of them supported the incumbent mayor. The incumbent mayor won the election with a substantially greater number of votes than any other...
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...Preface Centre for Research in Economics and Business (CREB) was established in 2007 to conduct policy-oriented research with a rigorous academic perspective on key development issues facing Pakistan. In addition the Centre (i) facilitates and coordinates research by the faculty at the Lahore School of Economics, (ii) hosts visiting international scholars undertaking research on Pakistan and (iii) administers the postgraduate programme leading to the M Phil and PhD Degree at the Lahore School. An important goal of the Centre is to promote public debate on policy issues through conferences, seminars and publications. In this connection, the Centre organizes the Lahore School’s Annual Conference on the Management of the Pakistan Economy. The proceedings of which are published in a special issue of the Lahore Journal of Economics. The CREB Working Paper Series has been started to bring to a wider audience, the research being done at the Centre. It is hoped that these Papers will promote discussion on the subject and contribute to a better understanding of economic and business processes and development issues in Pakistan. Any comments and feedback on these Papers will be appreciated. i Abstract Analysis of economic development in Pakistan has traditionally followed a "top-down" approach. This approach—that it is the federation as a whole rather than the federating units that matter— is so ingrained that even after 60 years of Pakistan's existence the authorities do not...
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...onoECONOMICS RESOURCE | 1 ECONOMICS RESOURCE | 1 ECONOMICS 2009-10: FUNDAMENTALS OF ECONOMIC THINKING Table of Contents Preface to the Economics Resource .................................................................................. 5 Fundamentals of Economics ............................................................................................ 7 The Basic Economic Problem—Scarcity ............................................................................................ 8 Production of Goods and Services .................................................................................................... 10 Increasing Costs ............................................................................................................................... 12 The Factors of Production ............................................................................................................... 14 Benefit-Cost Analysis – Marginal Decision-Making ......................................................................... 15 Marginal Utility and Waffles ............................................................................................................ 17 More on Marginal Utility and the Effect of Prices ............................................................................ 19 Individual and Social Goals .............................................................................................................. 20 Positive and Normative Economics...
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...To purchase a paperback copy please visit: http://www.cafepress.com/hanmilounge Thinking of starting your own online business or writing career? Try My Favorites: Internet and Computer Tutorials Newbie Club *** LOW COST - HIGH QUALITY! Websites and Domain names Netfirms *** E-Book Creation Software E-book Gold *** Sell your books and more. CafePress Self Publishing House *** Personalized Merchandise You create it, they sell & ship it! Zazzle *** Many resources for writers The Writers Store *** Search hundreds of Literary Agents in seconds! FirstWriter English Korean Phonetic Dictionary ROMANIZED Travel Companion Edition A beginner’s guide to the Korean language By D.L. Bangerter Emergency Word List ambulance bleeding breathless (not breathing) choking doctor food poisoning headache heart heart failure help hospital injured medicine pain painful painkiller pharmacy poison sick unconscious urgent g(k)oo-guuhp-chah pee-nah-yoh soom-ah-moht-sae-oh soom-mahk-hee-dah uuhee-sah s(sh)eek-joong-d(t)ohk d(t)oo-tohng sheem-jahng sheem-jahng-mah-bee d(t)oh-ah-choo-sae-oh b(p)yuhng-wuhn d(t)ah-chee-dah yahk g(k)oh-tohng ah-puuhn j(ch)een-tohng-jeh yahk-gook d(t)ohk-yahk mah-nee-ah-puuh-yoh moo-uuhee-sheek g(k)een-guuhp-hahn 구급차 피나요 숨 못쉬어요 숨막히다 의사 식중독 두통 심장 심장마비 도와주세요 병원 다치다 약 고통 아품 진통제 약국 독약 많이아프다 무의식 긴급한 Public Places airport bank downtown hotel immigration office market (small store) money changer police station post office...
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...ANALOGY EXERCISE A Directions: In each of the following questions,there is a certain relationship between two given words on one side of : : and one word is given on another side of : :while another word is to be found from the given alternatives,having the same relation with this word as the words of the given pair bear. Choose the correct alternative. 1 . Moon : Satellite : : Earth :? (A) Sun (B) Planet (C)Solar System (D) Asteroid Ans: (B) Explanation: Moon is a satellite and Earth is a Planet . 2 . Forecast : Future : : Regret :? (A) Present (B) Atone (C)Past (D)Sins Ans: (C) Explanation: Forecast is for Future happenings and Regret is for past actions . 3. Influenza : Virus : : Typhoid : ? (A) Bacillus (B)Parasite (C)Protozoa (D) Bacteria Ans: (D) Explanation: First is the disease caused by the second . 4. Fear : Threat : : Anger : ? (A)Compulsion (B)Panic (C)Provocation (D)Force Ans: (C) Explanation: First arises from the second . 5. Melt : Liquid : : Freeze : ? (A)Ice (B)Condense (C)Solid (D)Crystal Ans: (C) Explanation: First is the process of formation of the second . 6. Clock : Time : : Thermometer : ? (A)Heat (B)Radiation (C)Energy (D)Temperature Ans: (D) Explanation: First is an instrument used to measure the second . 7. Muslim : Mosque : : Sikhs : ? (A)Golden Temple (B)Medina (C)Fire Temple (D)Gurudwara Ans: (D) Explanation: Second is the pace of worship for the first . 8. Paw : Cat : : Hoof : ? (A)Horse (B)Lion (C)Lamb (D)Elephant Ans: (A) Explanation: First...
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...This page intentionally left blank Lut12575_fm_i-xxvi.indd Page i 2/10/11 2:28 PM user-f494 /203/MHBR222/Lut12575_disk1of1/0078112575/Lut12575_pagefiles International Management Culture, Strategy, and Behavior Eighth Edition Fred Luthans University of Nebraska–Lincoln Jonathan P. Doh Villanova University Lut12575_fm_i-xxvi.indd Page ii 2/11/11 2:35 PM user-f494 /203/MHBR222/Lut12575_disk1of1/0078112575/Lut12575_pagefiles INTERNATIONAL MANAGEMENT: CULTURE, STRATEGY, AND BEHAVIOR, EIGHTH EDITION Published by McGraw-Hill, a business unit of The McGraw-Hill Companies, Inc., 1221 Avenue of the Americas, New York, NY 10020. Copyright © 2012 by The McGraw-Hill Companies, Inc. All rights reserved. Previous editions © 2009, 2006, and 2003. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of The McGraw-Hill Companies, Inc., including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. Some ancillaries, including electronic and print components, may not be available to customers outside the United States. This book is printed on recycled, acid-free paper containing 10% postconsumer waste. 1 2 3 4 5 6 7 8 9 0 QDB/QDB 1 0 9 8 7 6 5 4 3 2 1 ISBN 978-0-07-811257-7 MHID 0-07-811257-5 Vice President & Editor-in-Chief: Brent Gordon Vice President, EDP/Central Publishing...
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...cover next page > title author publisher isbn10 | asin print isbn13 ebook isbn13 language subject publication date lcc ddc subject : : : : : : : : : : : cover next page > < previous page page_i next page > Page i 1100 Words You Need to Know Fourth Edition Murray Bromberg Principal Emeritus Andrew Jackson High School, Queens, New York Melvin Gordon Reading Specialist New York City Schools . . . Invest fifteen minutes a day for forty-six weeks in order to master 920 new words and almost 200 useful idioms < previous page page_i next page > < previous page page_ii next page > Page ii © Copyright 2000 by Barron's Educational Series, Inc. Prior edition © Copyright 1993, 1987, 1971 by Barron's Educational Series, Inc. All rights reserved. No part of this book may be reproduced in any form, by photostat, microfilm, xerography, or any other means, or incorporated into any information retrieval system, electronic or mechanical, without the written permission of the copyright owner. All inquiries should be addressed to: Barron's Educational Series, Inc. 250 Wireless Boulevard Hauppauge, NY 11788 http://www.barronseduc.com Library of Congress Catalog Card No. 00-030344 International Standard Book Number 0-7641-1365-8 Library of Congress Cataloging-in-Publication Data Bromberg, Murray. 1100 words you need to know / Murray Bromberg, Melvin Gordon. p. cm. Includes index. ISBN 0-7641-1365-8 1. Vocabulary. I. Title: Eleven hundred words you need...
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...Acknowledgments ix Acknowledgments This book owes a great deal to the mental energy of several generations of scholars. As an undergraduate at the University of Cape Town, Francis Wilson made me aware of the importance of migrant labour and Robin Hallett inspired me, and a generation of students, to study the African past. At the School of Oriental and African Studies in London I was fortunate enough to have David Birmingham as a thesis supervisor. I hope that some of his knowledge and understanding of Lusophone Africa has found its way into this book. I owe an equal debt to Shula Marks who, over the years, has provided me with criticism and inspiration. In the United States I learnt a great deal from ]eanne Penvenne, Marcia Wright and, especially, Leroy Vail. In Switzerland I benefitted from the friendship and assistance of Laurent Monier of the IUED in Geneva, Francois Iecquier of the University of Lausanne and Mariette Ouwerhand of the dépurtement évangélrlyue (the former Swiss Mission). In South Africa, Patricia Davison of the South African Museum introduced me to material culture and made me aware of the richness of difference; the late Monica Wilson taught me the fundamentals of anthropology and Andrew Spiegel and Robert Thornton struggled to keep me abreast of changes in the discipline; Sue Newton-King and Nigel Penn brought shafts of light from the eighteenthcentury to bear on early industrialism. Charles van Onselen laid a major part of the intellectual foundations on...
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...Secular Stagnation: Facts, Causes and Cures Edited by Coen Teulings and Richard Baldwin CEPR Press a A VoxEU.org Book Secular Stagnation: Facts, Causes, and Cures A VoxEU.org eBook Centre for Economic Policy Research (CEPR) Centre for Economic Policy Research 3rd Floor 77 Bastwick Street London, EC1V 3PZ UK Tel: +44 (0)20 7183 8801 Email: cepr@cepr.org Web: www.cepr.org ISBN: 978-1-907142-77-2 © CEPR Press, 2014 Secular Stagnation: Facts, Causes, and Cures A VoxEU.org eBook edited by Coen Teulings and Richard Baldwin CEPR Press abcde Centre for Economic Policy Research (CEPR) The Centre for Economic Policy Research (CEPR) is a network of almost 900 research economists based mostly in European universities. The Centre’s goal is twofold: to promote world-class research, and to get the policy-relevant results into the hands of key decision-makers. CEPR’s guiding principle is ‘Research excellence with policy relevance’. A registered charity since it was founded in 1983, CEPR is independent of all public and private interest groups. It takes no institutional stand on economic policy matters and its core funding comes from its Institutional Members and sales of publications. Because it draws on such a large network of researchers, its output reflects a broad spectrum of individual viewpoints as well as perspectives drawn from civil society. CEPR research may include views on policy, but the Executive Committee of the Centre does not give prior...
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...MEDITERRANEAN Pollution prevention opportunities in the Tanning sector industry CLEANER within the mediterranean region production Regional Activity Centre for Cleaner Production (RAC/CP) Mediterranean Action Plan Ministry of the Environment Spain Autonomous Government of Catalonia Ministry of the Environment Centre for Cleaner Production Initiatives Pollution Prevention Opportunities in the Tanning Sector Industry within the Mediterranean Region Note: This publication may be reproduced in whole or in part and in any form of educational and non-profit purposes without special permission from the Regional Activity Centre for Cleaner Production (RAC/CP), provided acknowledgement of the source is made. RAC/CP would appreciate receiving a copy of any publication that uses this material as a source. No use of this publication may be made for resale or for any other commercial purposes whatsoever without prior permission in writing from RAC/CP. If you consider that some part of this study could be improved or there is any lack of precision, we would appreciate if you could notify it to us. Study finished on January 2000 Study published on October 2000 Additional copies or information could be requested to: Regional Activity Centre for Cleaner Production (RAC/CP) C/ París, 184 – 3ª planta 08036 Barcelona (Spain) Tf. (+34) 93 415 11 12 - Fax (+34) 93 237 02 86 e-mail: cleanpro@cema-sa.org Web page: http://www.cema-sa.org Page 1 of 162 Pollution...
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...Universitatea “Dunărea de Jos” din Galați Facultatea de Litere Specializarea: Limba și literatura română – Limba și literatura engleză Limba engleză contemporană. Semantica Conf.dr. Mariana Neagu Anul III, Semestrul 2 D.I.D.F.R. UDJG Facultatea de Litere Contemporary English Language. Semantics Course tutor: Associate Professor Mariana Neagu Galați 2011 Contents 1. Introduction 1.1. Definitions and the beginnings of semantics 1.2. An overview of semantic studies 1.3. Study questions and exercises 5 5 5 10 2. The relationship between language, thought and reality 11 2.1. Extension and intension 2.2. Sign – sense – referent 2.3. Types of signs 2.4. Models of meaning 2.5 Study questions 11 12 13 14 16 3. Types and dimensions of meaning 3.1 Descriptive meaning 3.2 Non-descriptive meaning 3.3 Social meaning 3.4 Evoked meaning 3.5 Study questions and exercises 17 18 19 20 21 23 4. Sense relations(I):polysemy and homonymy 4.1. Semasiology and onomasiology- two basic approaches to the study of words and their senses 4.2. From word to concept: polysemy and Homonymy 4.3 Study questions and exercises 25 25 26 27 5. Sense relations (II): synonymy and antonymy 5.1. From concept to word: synonymy and antonymy 5.2. Study questions and exercises 31 31 34 6. Hierarchical sense relations: hyponymy and meronymy 6.1 Hyponymy 6.2 Meronymy 6.3 Study questions and exercises 39 39 40 42 7. Semantic organization 7.1. The lexicon...
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...The Power of Logic The Power of Logic FOU RTH E DITION Frances Howard-Snyder Daniel Howard-Snyder Ryan Wasserman WESTERN WASHINGTON UNIVERSITY Published by McGraw-Hill, an imprint of The McGraw-Hill Companies, Inc., 1221 Avenue of the Americas, New York, NY 10020. Copyright © 2009, 2005, 2002, 1999, by The McGraw-Hill Companies, Inc. All rights reserved. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of The McGrawHill Companies, Inc., including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. This book is printed on acid-free paper. 1 2 3 4 5 6 7 8 9 0 DOC/DOC 0 9 8 ISBN: 978-0-07-340737-1 MHID: 0-07-340737-2 Editor in Chief: Michael Ryan Editorial Director: Beth Mejia Sponsoring Editor: Mark Georgiev Marketing Manager: Pamela Cooper Editorial Coordinator: Briana Porco Production Editors: Melissa Williams/Melanie Field, Strawberry Field Publishing Cover Designer: Ashley Bedell Cover Photo: © Dan Trist/Corbis Media Project Manager: Thomas Brierly Production Supervisor: Louis Swaim Composition: This text was set in 10.5/12.5 Goudy by Aptara, Inc. Printing: Printed on 45# New Era Matte by R.R. Donnelley & Sons, Inc. Credits: The credits section for this book is on page 647, following the Answer Key in the back of the book, and is considered an extension of the copyright page. ...
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...HUM 1000: WORLD CIVILIZATIONS NOTES BY DR. KAKAI P.W THE NATURE AND ORIGIN OF CIVILIZATION IN AFRICA Definition of key terms As we begin this course, it is crucial to first discuss our understanding of the concept ‘civilization’. This is a comparative term which is usually applied in comparison to such words as ‘barbarian’ ‘savage’ and ‘primitive’. In classical antiquity the Europeans used the word ‘barbarian’ to refer to a foreigner who was regarded as inferior (Ogutu and Kenyanchui, An Introduction To African History, 1991 p33). Do you think this is still the way we use the word barbarian? The Latin speakers referred to hunters, food-gatherers as savage. In the 17th century this term ‘savage’ referred to a person without art, literacy, or society who lived in fear of existence and death. ‘Primitive’ on the other hand, in Latin meant ‘the first or original’. Europeans used these words interchangeably when referring to non-Europeans while the word civilization was preserved to describe historical developments of European people (ibid). Now the term civilization is no longer confined to the above development but also extends reference to non-European communities. Attributes of civilization includes observance to law, belonging to an organized society, having a society of literate people with advanced developments in urbanization, agriculture, commerce, arts and technology. The French thinkers of the 18th century referred to a person of the arts and literature...
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