...Development and Analysis of Two Mini Case Studies Taurus Parker December 18, 2012 Professor Mozinski Business412 Business Policy DeVry University Development and Analysis of Two Mini Case Studies This is a SWOT analysis of McDonald’s and Burger King, they will be followed by a cross-case analysis of the two mini case studies. The information in these cases will be based on the growth of the two companies and their sales. McDonald’s SWOT Analysis McDonald’s is the second largest food chain in the world falling short to Subway according to Forbes they are bringing in around 2.6 million in sales per store. (Forbes, 2013). Listed below is the mission statement and SWOT analysis for McDonald’s. Mission Statement - “McDonald's brand mission is to be our customers' favorite place and way to eat and drink. Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to continuously improving our operations and enhancing our customers' experience.” (Strategic management insight, 2013). Strength: McDonald’s uses $2 billion in advertising, more than 75% of restaurants are owned by independent franchises, the franchises attract children and locally adapted food menus. McDonald’s offer free unlimited Wi-Fi throughout their franchises. McDonald’s have a wide fan base from children to the business class working man. Weakness: McDonald’s...
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...unique, and convenient giving those consumers who don’t tend to pre plan their meals a new meal alternative. b. Conduct External and Internal Analysis • Market factors Internal Factors Our leadership style and the styles of other business management impact organizational culture. The positive or negative nature, level of family-friendliness, effectiveness of communication and value of our employees are cultural implications that result from our leadership approaches. Other business often provides formal structure or direction with mission and vision statements. These will be our forward-looking statements that provide our business for c decisions and activities. The strength of our employees is another crucial internal business factor. Motivated, hard-working and talented workers generally produce better results than unmotivated, less-talented employees. Our business processes and relationships within and between departments and employees also significantly impact business effectiveness and efficiency. External Factors This include socio-economic factors relate to the values, attitudes and concerns of our target customers and their economic abilities to afford our products. The legal, ethical and political environments generally relate to our need to abide by business laws and to meet the ethical or social responsibility standards of our customers and communities. In some industries, technological evolution drives the need for business to adapt and constantly research for improvements...
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...BURGER KING® IN MALAYSIA In 1954, James McLamore and David Edgerton opened their first BURGER KING® restaurant in Miami, Florida. These visionaries had extensive experience in restaurant business and a shared belief in the guiding principle of offering reasonably priced quality food, served quickly, in attractive, clean surroundings. Our Vision today honors their original vision. When America was introduced to the signature flavor of the Original WHOPPER® Sandwich in 1957, it was selling for only 37 cents. It was an instant sensation and immediately became our flagship product. Today the WHOPPER® is world renowned for its flame-grilled taste and the many ways customers can order it to their liking. The great success of the early restaurants made the BURGER KING® concept a franchise success. The concept spread rapidly throughout the 1960s and in 1963 the first international franchise restaurant opened in Puerto Rico. While the vision for the BURGER KING® brand hasn't changed over time, our restaurants have. The early BURGER KING® restaurants distinguished themselves from others by their self-serve ordering and outdoor patio seating. Burger King Corporation pioneered dining rooms in the fast food industry when it began to enclose its patio seating in 1957. For the first time, fast-food customers could comfortably eat their food at a table inside a restaurant. Burger King Corporation demonstrated its innovation again in 1975 when it began to offer drive-thru service at its...
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...RHETORICAL ANALYSIS 1 Rhetorical Analysis of “I Have Dream” Speech Alfonso Gonzalez Itt Technical Institute Instructor Deana Schoneberg EN 1320 RHETORICAL ANALYSIS 2 The main point of Dr. Kings speech was that an injustice had been done to the black people. They were promised freedom from the emancipation proclamation and up to that point they still were not free. They were segregated and treated like second class citizens. Were they suppose to sit down and let white men at that time humiliate them, beat them, bomb their houses, and strip them of human dignity? No! Dr. King was preaching to all who listened, that now was the time to metaphorically cash this check, a check that will give them upon demand the riches of freedom and the security of justice. But to do this, not with violence or retaliation, “we must forever conduct our struggle on the high plane of dignity and discipline. We must not allow our creative protest to degenerate into physical violence.” (Carson, 1998, p225) This would be the way Dr. King would want to see his dream played out, with non -violence. Were all his efforts done in vain? On August 28, 1963, The March on Washington was organized by Bayard Rustin and led by union leader A. Philip Randolph. The backdrop ironically took place on the steps...
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...Rhetorical Analysis of Martin Luther King’s Speech “I Have a Dream” Likita M. Taylor ITT-Tech English 1320: Composition I November 12 2012 Rhetorical Analysis of Martin Luther King’s Speech “I Have a Dream” “I am happy to join with you today in what will go down in history as the greatest demonstration for freedom in the history of our nation.” These are the opening words of Martin Luther King’s “I have a dream speech”, which he predicted will be the foundation of the Civil Rights Movement and the turning point in finally ending segregation. Time and time again, his speech is credited as being “one of the most successful and most legendary speeches in United States history.”(Martin, 2010, 10 par 1). He was an astonishing, intelligent speaker who often relied on using strong rhetoric devices to get his message across. Through his articulate use of logos, pathos, and ethos, King was able to persuade his generation that "the Negro is not free.” (Martin 2001 par3). His speech became the rallying cry for civil rights and lives on to this day as a perpetual masterpiece. Before one can really understand the analysis of his speech, it is important to understand King’s arguments. His main point is that blacks are not free or equal according to the rights guaranteed by the Constitution. He argues that African-Americans must claim their full rights and demand liberation from inequality and suppression. King's audience is not only Black Americans, but his message...
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...| Kings and Queens Discount Clothing Store | BUSINESS PLAN | | Prepared By: Terrance Clayton | 5/6/2009 | Bus 4100 -01 Dr. Hamid Ali | INTRODUCTION Kings and Queens’s clothing story will care a combination of well known designers and popular brand names, as well as national and local department store label along with countless others in one shopping location all at a fraction of the original price! What separates Kings and Queens from other clothing stores is that we carry large selection of plus size and king size fashion. We also have a tailor and seamstress on site so our customers can get that perfect fit. Located in Chicago, Illinois on the Westside, Kings and Queens will pride itself on selecting only the best quality merchandise at discount prices. By buying up manufactures’ overstock, post- season, and close out stock. Kings and Queens are able to offer fashionable, high quality designer items at 25% - 50% less than those of the department stores. Kings and Queens also have discount sales on their already low prices everyday! Stop by and see what you are missing! EXECUTIVE SUMMARY Kings and Queens will be a start up discount apparel retail store that offers brand name clothing for plus size women and big men. This business will sell high-end designer clothes and accessories for professional men and women. We also offer the latest fashion in urban and casual attire for the entire family as well. We will offer in our Men’s and Youth...
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...MASTER OF BUSINESS ADMINISTRATION MARKETING MANAGEMENT ASSIGNMENT ((( | | |TOPIC: | |SWOT ANALYSIS OF | |BURGER KING VIETNAM | | | | | | | | | | | | ...
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...Dr. Martin Luther King, Jr.'s "I Have a Dream" speech can be considered one of the greatest speeches in American history. Over 200,000 white and black Americans gathered in Washington D.C. on August 28, 1963 to hear Dr. Martin Luther King Jr. deliver this groundbreaking speech. This essay will analyze the speech for voice and rhetoric by showing King's main argument, how he supports that argument, identifying the language he used and the audience at whom it was directed. In addition, King argues that all men are equal and should be treated equal. Many times in his speech, King states how black citizens have been mistreated over the years. In the beginning of his speech King states "One hundred year later, the life of the Negro is still sadly crippled by the manacles of segregation and the chains of discrimination." King also states numerous times his dream for equality in the country. He says "I have a dream my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character." However, King uses many historical documents to support his argument. The first document he mentions is the Emancipation Proclamation. The Emancipation Proclamation was an executive order signed by President Lincoln freeing the slaves in the confederate states. It was the first step in equality for African-Americans. King also mentions the United States Constitution and the Declaration of Independence. He references these...
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...Significance of Cordelia’s Silence in King Lear Cordelia’s silence in King Lear by Shakespeare can be analyzed through different views. Here in this essay I try to criticize this matter through the principles of Kate Millet, Louis Althusser’s hegemony, Jacques Lacan, Roland Barthes, and Michele Foucault’s epitome and language. Although Cordelia’s presence in this play is not much frequent in comparison with the rest of other characters, her silence can reveal exciting information about the historical roots of renaissance. In order to provide a comprehensive approach toward the revelation of the Cordelia’s behavior, I have tried to add historical perspective to all the above mentioned critical thinkers. Kate Millet in her eminent book The Sexual Politics (1969), declares that our sex is determined at the moment of birth by biology and our sexuality is determined by social conventions. For instance, the society decrees that boys must be aggressive and active whereas girls are supposed to be humble and inactive. Now let’s see how far Kate Millet’s claims can be extended to Cordelia’s silence during Renaissance era. Well as we know, Renaissance was a patriarchal period in which men attained the highest jobs such as King, Earl, Minister, and the rest. But women usually had the lowest or the most humble jobs such as cooking and taking care of children. In such a society men used to control women. King Lear was not an exception during his own time. He was the king and had full power over the...
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...GAP Analysis: A technique that businesses use to determine what steps needed to be taken in order to move from its current state to its desired, future state. Also called need-gap analysis, needs analysis, and needs assessment. Gap analysis consists of (1) listing of characteristic factors (such as attributes, competencies, performance levels) of the present situation ("what is"), (2) listing factors needed to achieve future objectives ("what should be"), and then (3) highlighting the gaps that exist and need to be filled. Gap analysis forces a company to reflect on who it is and ask who they want to be in the future. Where is your company now? Burger King Holdings, Inc. was founded in 1953. Burger King is the world's number 2 hamburger chains after McDonalds. By the early 2000s Burger King is a little left behind. Years of under-investment left it struggling in its rival's shadow by the early2000s. Although a lot of consumers agree that it meals taste better than McDonald ones but it doesn't have the excellent perception created the administrative power and the aggressive marketing of his main by concurrent. It was freed in 2002 from Diageo the number one in wine and spirit drinks, which owned it since 1997, after a merger with Guinness. Although owned by Texas Pacific Group for US$2.26 billion, it recovered its latitudes of the sixties. The number 2 in hamburger fast food came back progressively in the fight with McDonalds. Since 2004 their performance constantly increased...
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... 1 II. Table Index Table 1. Market Segmentation………………………………………………………………..6 Table 2. PESTL Analysis……………………………………………………………………...7,8 Table 3 Benchmarking ……………………………………………………………………...12 III. Image Index Figure 1. Porter Analysis Diagram …………………………………………………………...9 Figure 2. Porter’s generic Value Chain………………………………………………………10 Figure 3. SWOT analysis……………………………………………………………………...13 2 IV. Index 0. Executive Summary…………………………………………………………………………....4 1. Introduction……………………………………………………………………………………...5 2. Definition of the Market – Market Segment………………………………………………..5,6 2.1. Geographic segmentation…………………………………………………………….....5 2.2. Demographics………………………………………………………………………….....5 2.3. Psychographic…………………………………………………………………………….5 2.4. Behavioural………………………………………………………………………………..6 3. Analysis of the External Environment…………………………………………...…………....6 3.1. PESTL Analysis…………………………………………………………………………..7 3.2. Porter Analysis………………………………………………………………..……..…8,9 4. Analysis of the Internal Environment…………………………………………………….10,11 5.Analysis of the Competitive Position of the Organization…………………………..….11,12 5.1. Critical Success Factors………………………………………………………...….11,12 5.2. Benchmarking……………………………………………………………………….…..12 6. SWOT Analysis……………………………………………………………………...…….13,14 7. Recommendations……………………………………………………………………….…...15 8.Conclusions …………………………………………………………………………………...
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...Daniel Zanata Dal Osto 9/10/2014 Robin Hood - Case Analysis Questions (case is in eBook) Your total answers that you write must be 1000 words minimum. To be submitted by due date to Blackboard. Type your answers and include your name. Unless you are in an online course, you must be in class on the date we discuss the case for full credit. Make sure your answers are very easy to understand and identify. Separate each answer with its own paragraph and a heading in underline or bold. Use bullets and numbering for easier reading. 1) What are the goals and objectives of Robin Hood and his band? What is it that they are trying to accomplish? Robin Hood aims to steal from the rich and give to the poor in order to form a strong and well organized group to fight against the current sheriff and his administration, who charges high taxes of poor people. 2) Create a basic organization chart for Robin Hood and The Merrymen. Write each person’s name and what they are responsible for doing. Name | Position | Responsibilities | Robin Hood | Director/ CEO | Responsible for the main decisions of the group, delegating tasks and defining responsibilities to the managers. | Will Scarlett | Operational Manager | Responsible for the intelligence, analyzing the opponent, checking their next moves and collecting information about the opponent. | Little John | Human Resource | Responsible for maintaining discipline among members and quality of performed tasks....
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...food sold at the restaurant, including burgers, sandwiches, snacks, Mexican food, and pizza. sales. The next four, Subway, Burger King, Starbucks, and Wendy’s, had $8 to $10 billion each in sales and 6% to 7% of the market. The three YUM! Brands restaurants in the top 20 (Taco Bell, Pizza Hut, and KFC) ranked sixth, seventh, and ninth individually. Together their sales totaled $16.7 billion, or 12% of the market, and placed YUM! Brands in second place behind McDonald’s. The restaurants in our analysis represent several different segments of the fast food market including burgers (McDonald’s, Burger King, Wendy’s, Sonic, and Dairy Queen), sandwiches (Subway), snacks (Starbucks and Dunkin’ Donuts), Mexican food (Taco Bell), pizza (Pizza Hut and Domino’s), and chicken (KFC).4 The number of U.S. locations of these twelve restaurants totaled almost 100,000 and ranged from approximately 3,500 Sonic restaurants to almost 24,000 Subway restaurants. These twelve restaurants comprised 41% of locations for the top 50 restaurants. Fast food segment Table 2 presents 2008 and 2009 sales data for the twenty largest fast food restaurants in the United States and highlights the twelve restaurants included in our full analysis. In addition to the ten restaurants with the highest sales in 2008 and 2009, we have also included Domino’s and Dairy Queen in our analysis due to the large number of TV advertisements seen by children for these restaurants. In 2008, Domino’s ranked ninth in the amount...
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...Burger King Corporation Company Profile Reference Code: F8CC90C1-1A3C-499B-BB52-A2604879F62C Publication Date: Aug 2007 www.datamonitor.com Datamonitor Europe Charles House 108-110 Finchley Road London NW3 5JJ United Kingdom t: +44 20 7675 7000 f: +44 20 7675 7500 e: eurinfo@datamonitor.com Datamonitor Americas 245 Fifth Avenue 4th Floor New York, NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: usinfo@datamonitor.com Datamonitor Germany Kastor & Pollux Platz der Einheit 1 60327 Frankfurt Deutschland t: +49 69 97503 119 f: +49 69 97503 320 e: deinfo@datamonitor.com Datamonitor Asia-Pacific Room 2413-18, 24/F Shui On Centre 6-8 Harbour Road Hong Kong t: +852 2520 1177 f: +852 2520 1165 e: hkinfo@datamonitor.com Datamonitor Japan Aoyama Palacio Tower 11F 3-6-7 Kita Aoyama Minato-ku Tokyo 107 0061 Japan t: +813 5778 7532 f: +813 5778 7537 e: jpinfo@datamonitor.com ABOUT DATAMONITOR Datamonitor plc is a premium business information company specializing in industry analysis. We help our clients, 5000 of the world's leading companies, to address complex strategic issues. Through our proprietary databases and wealth of expertise, we provide clients with unbiased expert analysis and in-depth forecasts for six industry sectors: Automotive, Consumer Markets, Energy, Financial Services, Healthcare and Technology. Datamonitor maintains its headquarters in London and has regional offices in New York, Frankfurt, Hong Kong and Japan. Datamonitor's premium reports are based...
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...Ali Alnasfan Mary Mullalond English 181 December 3, 2015 Literature Analysis: The Relation of the Works of African American Authors with Islam Introduction: The African American literature is full of enthralling stories, poems and riveting facts. The authors and poets have used various themes to express their depression, anger, plea and even hope. In this essay, various themes like racial discrimination, survival, honor and homeland will be discussed. Most of these themes that these authors have used in their work have a direct relation with the religion of Islam. All these themes have been discussed in Islam and the religion has provided answers to these problems. Following works will be discussed in the essay. 1. If we must die (poem) by Claude McKay 2. A Litany for Survival (poem) by Audre Lorde 3. I have a Dream (speech) by Martin Luther King Analysis # 1: If we must Die: Honor and honorable death is one such theme that is the main focus of the poem, “If we must die” by Claude Mackay. Claude McKay wants his people that are under threat from the white people and are being killed. He wants them to die nobly. Islam has given a huge distinction to the one who dies honorably i.e. in the way of Allah. This means if a person is doing something good, or is on his way to doing a going deed and dies, he dies a martyr. The Prophet [SAW] said: "Whoever fights to protect his wealth and is killed, he is a martyr. Whoever fights to protect himself, he is a martyr....
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