...4) One reason Out and About plc should go with the proposed new plan is because of the declining success of the firm. In recent years the market share and profits have declined by 15% due to competition from new competitors such as JJB and Argos. Therefore, it is necessary for Out and About plc to adopt a new plan as market research has shown that the new target market (extreme sports) is one of the fastest growing sectors of the outdoor activities market. Also, with Out and About plc currently losing 15% market share and profits, the UK extreme sports market is forecasted to grow 15.7% in market size by value, therefore this could result in a significant increase in profits, which is needed according to the state the business’s current profits are in. A second reason Out and About plc should go with the proposed new plan is because it would create a whole new brand image for the business. Their current target market is predominantly middle aged and middle class or retired. Their new target market would be 16-30 year old interested in ‘extreme sports’. According to the data, the amount that these customers are willing to spend on extreme clothing is increasing, which could increase create higher revenues and increase profits. However, the current products which Out and About plc sells do not cater to the 16-30 year old target market. Therefore, with this target market having more disposable income, it would be sensible to accept the proposed plan. One reason they should...
Words: 705 - Pages: 3
...Table of Content Preface 1 1. Introduction 3 2. Case analysis 3 In the beginning 3 Political influence in the Old World 3 A New World was born 4 Global Wine War 4 The battle of the US market 4 3. Theory & application to the case 5 Porter Outside-In Model 5 Porter Outside-In model & the Global Wine War 6 The Resource Based View Inside-Out Model 6 The Resource Based View Inside-Out Model & the Global Wine War 7 Innovations 7 Red Queen competition 7 4. Conclusion 8 References 9 2. Case analysis In the beginning The first niche market for premium wine was created by the European nobility in the middle ages. They started to compete based on the quality of wine. Until the late 18th century, the size European vineyards were small because they were fragmented by wars. In that time, the wine producers did not own the whole value chain, the producers bought the grapes from the local farmers. Here, the local wine was not exported because of poor roads, complex toll and tax systems which made it too expensive. Political influence in the Old World The late 18th century was dominated by innovations, which led to greater wine stability and longevity, distribution to distant markets and bottle aging of good vintages. The result was an increase of vineyards and production. Because of the growing economic and political importance of the wine industry, there was an increased political attention and with it laws and regulations to control the whole wine chain. For example...
Words: 2486 - Pages: 10
...streamline its decade-old business processes and IT practices for the insurance system. The income’s insurance process were very tedious when the agent had to submitting the documents to the office services department, then there were delays few day for log and sort documents, allocated to underwriting staff, sent for printing, redistributed and storage, then would take about few day again to locate and ship it by courier and re fling. Besides that, despite periodic investments to upgrade the HP 3000 mainframe that hosted the core insurance applications as well as the accounting and management information systems, it still frequently broke down. There cause work would stop and the staff had to choose either data reconciliation or backup. The affected day’s data would be lost and costly and tedious reconciliation would be needed to bring the data up-to-date. In one of the hardware crashes, reconciliation took several months to restore the data loss. In the additional, more serious is the IT team found developing new products in COBOL to be quite cumbersome, and would make halted the system and caused temporary interruption. There was so waster the time and cost in the old system. How well is income prepared for the future, NTUC Income were clearly knew such as this old system not only waster the time and cost, but also impact the company’s operation and transaction processing. They all required improved. So in year 2003, when Income switched to the news system Java based eBao...
Words: 918 - Pages: 4
...company, but rather needed to assess the culture of three organizations: my former company, the buying company, and the old company as part of the new company. While companies are not people, I could see clear “personality” differences between the old company and the new one as well as changes in the old company as it began to be absorbed into the larger new company. So to gauge each, I formulated a theory: how would each organization score on the Myers-Briggs Type Indicator test (see MBTI handout)? I decided to test the theory and marked the MBTI answers I perceived best reflected the culture of each entity . For example, Question No. 62 asks, “Can the new people you meet tell what you are interested in?” The old company could explain our value proposition to potential clients rather easily, in fact every employee, from the CEO down to the receptionist, had to go through training to learn the “elevator speech,” the ability to explain quickly how we help clients succeed. The new company, similarly, has been very adept at explaining its business to its core audience. Moreover, individual analysts and sales people in each company are also, generally, able to speak passionately and simply about each company. It’s a key requirement for either job. As such, I marked both companies’ answers to question No. 62 as “right away.” However, with the old company as part of the new company complaints are often heard among employees about how to position the companies combined. As such, the combined...
Words: 1555 - Pages: 7
...Johnson Looking back on your business and personal experience, do you have any stories to tell that contrast the “old” and the “new” stories of leadership as Wheatley, describes them? Have you practiced or been informed by either leadership approach? Wheatley (2007) describes the old story of leadership as “a story of dominion and control, and all-encompassing materialism.” It can be explained by analogizing it to a machine; a lifeless object that does not have the capability to think, feel, or make decisions. It, the machine, functions quite like the old story of leadership by where there are many more managers (machines) than leaders. An ideology that she credits to Western culture, which believes organizations, can create processes that people will carry out in a machine-like manner. Wheatley (2007) states that “we would engineer it to do what we saw fit, and we would fix it through our engineering brilliance” (p. 17). Managers utilizing the “old” style of leadership will create processes and expect the people to follow the process exactly as is with little, if any, room for deviation from that process. By contrast, the new story of leadership encourages creativity and deviation from the “status quo”. Wheatley (2007) further argues that, people never behave like machines and often will resist change or “add their own spin” to directions. In the new story “key human traits as uniqueness, free will, and creativity” are essential to the organizations long-term success...
Words: 2066 - Pages: 9
...Everything You Need To Know About The Popular New Year's Eve Song By Carey Vanderborg@CareyDrew2 on December 31 2012 3:07 PM Among the many traditions that come with ringing in the new year, the singing of “Auld Lange Syne” has become a staple of every gathering. While “Auld Lange Syne” was originally a Scots poem written by Robert Burns in 1788, it was eventually set to the tune of a traditional folk song. The title of the Scottish tune translates to "times gone by" and is about remembering friends from the past and not letting them be forgotten. Now, at the conclusion of almost every New Year's celebration, partygoers join hands with the person next to them to form a great circle around the dance floor. At the beginning of the last verse, everyone crosses their arms across their breast, so that the right hand reaches out to the neighbor on the left and vice versa. When the tune ends, everyone rushes to the middle, while still holding hands. When the circle is re-established, everyone turns under the arms to end up facing outward with hands still joined. Over the years, “Auld Lang Syne” has taken on a life of its own as musicians put their own spin on the traditional New Year's jaunt. As the jam band Phish returns to Madison Square Garden in New York City for a four-show New Year's Eve run to close out 2012, the band will continue to play their rendition of “Auld Lang Syne” as they have done since 1989. As Phish rings in the New Year, the tune is often accompanied by thrillingly...
Words: 1733 - Pages: 7
...The Columbian Exchange was a trade route between the Old World and the New World. The Old World, for the most part, brought things that were destructive to the people who already inhabited the New World, which ultimately made colonization easier. American history, starting with the colonies, ending with today, was begun by this exchange of mostly food and diseases. The Columbian Exchange was an exchange of goods, ideas, plants, animals, diseases, and much more between the Old World and the New World. Goods were often flowing from the Old World into the New, and raw products, like furs, were leaving the Old World for the New. The founding of a New World, with new people is obviously going to foster and spread ideas across the Atlantic....
Words: 643 - Pages: 3
...Q4. While David Bosch sees New Testament as missionary documents, he doesn’t however, seems to consider OT as essentially missionary document. Give an account on what David Bosch means by that assertion. In particular, mission rooted in biblical foundation. There were no Old Testament people of God without a mission. The mission and the message of the Old Testament people, even though both issues can be separated, belong firmly together. The mission includes the proclamation of the message of God. Some scholars argued that in the Old Testament there is no specific call to evangelize the world. There is no commission in the Old Testament (in contrast to the New Testament) to go and evangelize the world. David J. Bosch stated that the New Testament as a missionary document, but he did not neglect the Old Testament. Depicting this idea that without the Old Testament there is no the New Testament document of mission. Bosch hints at an Old Testament notion of mission when he refers to the action of God in history. This activity is seen in history. The most obvious missionary activity is recorded in the Book of Jonah. This prophet was not willing to go and fulfill God’s commission. At the end, he wondered what was wrong with God when He saved the cruel Ninevites. Jonah saw the salvation of Ninevites as evil, and he refused to agree with God’s compassion (Jonah 3:10; 4:1). In a dramatic way, God taught His prophet about the universality of God’s salvation (4:6-11). The Lord demonstrated...
Words: 456 - Pages: 2
...technology and science in a future setting. Popular science fiction novels are 2,000 Leagues Under the Sea, The Hunger Games, and The War of the Worlds. But science fiction is also seen in short stories."Old Glory" is a dystopian short story about a future United States. Unlike in The Hunger Games, the narrator does not feel like the setting is dystopian. In the future United States, people cannot say anything they want. If they speak out, they are killed. "Harrison Bergeron" is also dystopian and is a society where everyone must be equal. While reading the story, readers find out that equality in fact is not always right if used...
Words: 665 - Pages: 3
...Many employees’ homes were devastated, and the firm found that it had to hire almost three completely new crews, one for each of its shifts. The problem was that the “old timers” had known their jobs so well that no one had ever bothered up job description for them. When about 30 new employees began taking their places, there was general confusion about what they should do and how they should do it. The storm quickly became old news to the firm out – of – state customers, who wanted filters, not excuses. Phil Mann, the firm’s president, was at his wits end. He had about 30 new employees, 10 old – timers, and his original factory supervisor, Maybelline. He decided to meet with Linda Lowe, a consultant from the local university’s business school. She immediately had the old – timers fill out a job questionnaire that had listed all their duties. Arguments ensued almost at once: Both Phil and Maybelline thought the old – timers were exaggerating to make themselves look more important, and the old – timers insisted that the lists faithfully reflected their duties. Meanwhile, the customers clamored for their filters. Questions: 1. Should Phil and Linda ignore the old – timers’ protest and write up the job description as they see fit? Why? Why Not? ✓ No, Phil and Linda should not completely ignore the protest and here is why. Despite the exaggeration, the old-timers have been doing their duties efficiently for a long period of time. No one knows what goes into...
Words: 633 - Pages: 3
...So it is important for companies to choose the right attributes on the map to find out the pertinent information they are trying to find out. In this simulation I was asked to help out CruiseThor, which is a motorcycle company that deals in high-end motorcycles. Their current product line, which has been quite successful, has been falling off lately and they are trying to decide on a new direction to take to help increase their market share. The first part of the simulation had us analyze the current market evaluation of customer’s perceptions of CruiseThor motorcycles. I chose to analyze the current price, lifestyle image, product services, and finance options. I chose these attributes because these were the ones that received the most negative remarks in the research data. My choices according to the simulation were good ones because these were the ones that were most important to the company to figure out why the current product line is under-performing. From there we had to make a decision on what to do inside the CruiseTho compound. We were given two different directions that the company was interested in pursuing. The first direction was revamping the current product line that they are experiencing the decline in or build a new product that was cheaper and would hopefully appeal to a new, younger crowd. CruiseThors’ customer base is basically an older crowd that is starting to get out of range of buying their current line....
Words: 1365 - Pages: 6
...members FROM: James McGregor SUBJECT: Implementation of new policy INTRODUCTION / PROBLEM STATEMENT James McGregor is the president of McGregor. He was trying to improve sales above the average of the total retail stores for the coming years. However, the issue that he found out is about old fashioned and traditional goods. Those old fashioned goods which need to be change become fashioned affect sales keep staying. Moreover, the outdated discount policy is complex and unfair for whole employees, especially for lower level workers. More importantly, the policy stay in old fashioned idea so that it loss interested in young customers. To solve this problem, James McGregor come out new policy to make it simple and fair. The reason he think the new policy will work is it could attracts young customers and it also will help to decrease the remaining goods at inventory. FACTS AND ASSUMPTIONS 1. Goods that sold at our store is too old fashioned. There is not enough young customers and young employees willing to buy them. 2. Due to the old fashion products, it is difficult to recruit young employees or attract young staffs who already work at our store. 3. It is important to increase long term profits. 4. Lower level and maintenance staffs have not benefited from the previous policy, so that they may be stealing inventory while working. 5. It will improve the turnover of inventory. 6. The old discount policy is too complex. ...
Words: 399 - Pages: 2
...John is caught between two cultures the traditional old tribal traditions and the western culture of the colonization and Christian traditions. Stanley and Susana in the text are looked at as the new western tradition and Wamuhu and her parents are looked as the old tribal traditions. However, John does not belong to either tradition. John worries most about what others think, especially his father. Stanley is strict, because of his own sin, he sinned too when he was young by sleeping with Susana who become pregnant with John. It is stated that “John must not tread the same road” (Thiong’o, 6) like Stanley and Susana, but history tends to repeat itself. John is then consumed by a moral dilemma that he eventually fails to face. Stanley is to blame for John murdering Wamuhu. Stanley is the force behind John, in the text Stanley is seen as a strict person, feared by all in the village. “You must be strict with what is yours” (Thiong’o, 11) this was Stanley’s attitude and beliefs. Stanley reflects the western culture of the colonization and Christian traditions. The western culture Stanley believes were girls were educated, girls were not circumcised, and of the new Christian religion. If Stanley ever found out about Wamuhu being impregnated by John, Stanley would be very angry and also eliminate any chance of john receiving a college education. This situation could destroy Stanley’s reputation in the village. John fears his father too much to destroy his reputation. Furthermore...
Words: 1044 - Pages: 5
...Keressar James Speech 102 Speech #1 Professor Brathwaite Keeping the old, Making it new General Topic: Keeping the old and making it new General Purpose: To demonstrate to my audience how to create a new look for the new season. Specific Purpose: At the end of my speech the audience will be able to keep and reuse outdated clothes as the seasons change and this project is one of the best ways in which to do that. Timed Length: 3-4 minutes. Central Idea: To demonstrate to my audience how to create a new look for the new season. Introduction: My favorite pair of shorts, were once my favorite pair of jeans that were damaged. I decided that although they were damaged, I couldn’t part ways with my beloved jeans .This project has been an effective way to reuse and reconstruct old or worn and torn garments, as the season changes. Today I will show you the 3 easy steps in revamping your old and out of season clothes. I. Like most projects, let’s begin by gathering the materials. II. The first step is to gather the materials. A. The first item is your old or damaged garment. B. The second item is a pair of scissors for cutting the garment. C. The third and fourth items are: a box cutter and a bottle of bleach, both for creating designs of your choice. I. Now that we have collected all the materials we can begin creating. II. The second step is to decide a design for your garment. III. The season usually inspires your direction in creating your...
Words: 468 - Pages: 2
...Realism and Naturalism Old Grannis and Miss Baker - Necessary or Needless? June 17, 2013 In "Frank Norris' "Drama of a Broken Teacup": The Old Grannis - Miss Baker Plot in McTeague", Donna M. Campbell disagrees with the critics that have argued that the Old Grannis - Miss Baker storyline in McTeague, is out of place and unnecessary. Rather, Campbell claims that the storyline is not deserving of the abuse heaped on it, and argues the alternate, that it is essential to the plot of McTeague, helping us both with the storytelling itself, and also with advancing the naturalistic nature and style of the stories of the other two couples in McTeague, Trina and McTeague as well as Zerkow and Maria Macapa. Campbell's main argument is that based on the two types of stories in the text, naturalistic stories as well as commonplace, "local color fiction", embodied in the actions of all three couples in McTeague, Norris is able to fully examine and explore what naturalistic writing is meant to entail. Using Norris' own words in his letter to Isaac Marcosson, Norris claims that he is writing a novel of "straight naturalism with all the guts I can get into it" (P. 48). According to Campbell, "Thus each pair of lovers functions on several levels: as representatives of varying social levels and codes of manners; as unwitting victims of the world of forces; as "owners" in several senses - of money, of passions, of restraint; and finally as characters in plots suitable to the differing...
Words: 1133 - Pages: 5
