...OUTBACK STEAKHOUSE: GOING INTERNATIONAL 1. BACKGROUND: _ Outback Steakhouse is an American casual dining restaurant chain based in Tampa, Florida with over 1200 locations in 22 countries throughout North and South America, Europe, Asia, and Australia. It was founded in February 1988 in Tampa by Bob Basham, Chris T. Sullivan, Trudy Cooper and Tim Gannon, and is now owned and operated in the United States by OSI Restaurant Partners, and by other franchise and venture agreements internationally. _Canadian Outback restaurants began in 1996. In March 2009, Outback Steakhouse Canada abruptly closed all nine locations in the province of Ontario, citing poor economic conditions. In June 2009, an Outback restaurant reopened in Niagara Falls, but has since closed. After closing one location in 2012 and a second in 2013, only one Outback location in Canada continues to operate in Edmonton, Alberta. _ In 1997, Outback entered the South Korean market through the franchise agreement with Aussie Chung Inc. Currently, there are 101 Outback Steakhouse locations throughout South Korea. On June 14, 2007, OSI Restaurant Partners completed a stock repurchase plan, and the company is now privately held. _ In April 2012, Bloomin' Brands, the current owner of Outback Steakhouse, filed with the SEC to raise up to $300 million in an initial public offering. 2. OUTBACK’S START-UP STRATEGY _ The Company's strategy is to differentiate its restaurants by emphasizing consistently...
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...Outback Steakhouse March 3, 2014. Outback Steakhouse ............................................................................................................................ 3 Appendix A: Situational Analysis: Why has Outback been so successful? ........................ 7 Appendix B: Internal Analysis: What are Outback’s Strengths, Weaknesses, Opportunities and Threats? ............................................................................................................. 8 Appendix C: Internal Financial Analysis ...................................................................................... 9 Appendix D: External Analysis: What are some Key Success Factors for the restaurant industry? ............................................................................................................................................... 11 Appendix E: External Analysis – How attractive is the restaurant industry? ................ 12 Appendix F: External Analysis: PESTEL ...................................................................................... 14 Appendix G: Analysis of ...
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...1. What are the principal features of Outback Steakhouse’s strategy in the US? Why has the strategy been so successful? (The reason as to why the strategy is successful is discussed together with the key features below.) a. Differentiation strategy: Consistently high quality of ingredients and food; generous portions; limitation of items offered to appeal to different taste; relaxed ambience and enjoyable experience for the customers b. Customer satisfaction: restaurants are always fully staffed and employees are well trained to satisfy the needs and preferences of customers to make sure the customers have a fantastic experience. c. Alignment of interest for management and employees: management people of restaurants are given the option to purchase a 10% interest in the restaurant they manage; all the employee are eligible for the stock ownership plan and also health insurance is provided to all employees. So employees and management are motivated to work hard to fulfill every need of their customers. d. Only dinner service: less employee hours and costs required; fresh food made at dinner time, which again ensures the high quality of food. e. Location and Australian theme: lower rental costs for suburbs and residential areas compared to downtown so outback steakhouse can provide more space to create a laidback and relaxed feelings for customers as opposed to being bustle and hustle downtown. f. Rigorous selection of staff:...
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...Outback Steakhouse Kayode Adewuyi Lawal Strayer University Strategic Human Resource Management (HRM 530) 13 November, 2011 Discuss how the employee selection methods at Outback Steakhouse help the organization achieve a competitive advantage. The selection method at Outback is focused on tailoring the characteristic of potential employees towards the culture, values and norms of the organization (Stewart & Brown, 2009). Outback uses the realistic messaging approach during their hiring process, outlining what the applicant are to look forward to, in the process the applicants are given the realistic job preview which details the responsibilities and duties expected of the applicant. This approach allows outback to weed out applicants who do not share the same view as outback earlier on in the hiring process and eventually leads to hiring people that see and share the value as the organization, this creates loyalty and also enhances the production process or customer satisfaction at outback. Outback has a rigorous selection process that applicants go through before they are eventually hired, the Dimension of Performance is an excellent document which shows potential employees what kind of behavior is expected at the organization and how the behavior fits in to the whole vision and goal of outback. The organization is able to achieve a competitive advantage mostly because they have been able to create a...
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...Prasanna V oUTBACK sTEAKHOUSE 6000I Vikram Prasanna hereby certify that the attached assignment and all materials therein have been created by me unless otherwise footnoted and that all the material contained herein including charts, graphs and other materials have been created by me. | SUBMITTED TO: MARIA RADFORDSUBMITTED BY: VIKRAM PRASANNASTUDENT NUMBER: 212448858 DATE OF SUBMISSION: 2ND MARCH 2014 | CASE OUTLINE: The case outlines Outback Steakhouse, one of the fastest growing and most acclaimed restaurant chains in North America by 1995. The chain was founded by Chris Sullivan, Bob Basham and Tim Gannon when they realized an untapped opportunity existed in serving quality steaks at affordable prices. The chain differentiated itself through its consistent high quality food, dinner only timings, and unique “buy in” concept with managing partners, suburban locations, stringent hiring practices and a high emphasis on the quality and degree of personalization of service it provided. Although initially company owned and managed, based on requests from known acquaintances, the chain cautiously embarked on the franchisee route as well. By 1995, Outback acquired rights to develop Carrabba’s Italian Grill as part of its diversification strategy. In 1994, Hugh Connetty was appointed to lead Outbacks overseas expansion and charter out its future direction. INDUSTRY ANALYSIS: The industry has been analyzed using Porters’s Five Forces framework in APPENDIX1 .The food service industry...
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...Question 1: Discuss how the employee selection methods at Outback Steakhouse help the organization achieve a competitive advantage. The Selection process within most organizations is the foundation of competitive advantage through people. Upon reading this case, there is one particular aspect that stands out: the people are the main ingredients that make the company successful. Therefore, since the competitive advantage to an organization’s success is it choices of the people that the leaders in charge hired. In a job fit option, the leaders create the job specification that needs satisfying by the employees hired. It is very important to select the right contender for the job based on the needs of each individual business, which fall sole on the premise of employee selection. Outback Steakhouse has integrated a defined selection process for hourly and management workers that will help Is this essay helpful? Join OPPapers to read more and access more than 550,000 just like it! GET BETTER GRADES hire and retain people to successfully run their organization. This selection process helps the organization achieve a competitive advantage because it allows Outback to recruit the applicant, assess their qualifications rigorously, then select the most competent centered on its objective by choosing employees who are willing to adapt to the culture, vision, values and beliefs of Outback Steakhouse. And it does allow them to employ people that appreciate the value of teamwork,...
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...Discuss how the employee selection methods at Outback Steakhouse help the organization achieve a competitive advantage: Since people are the competitive advantage to an organization’s success, it is important to select the right candidate for the job based on the needs of each individual business. Outback Steakhouse has incorporated a precise selection process for hourly and management workers that will help hire and retain people to effectively run their organization. This selection process helps the organization achieve a competitive advantage because it allows Outback Steakhouse to recruit the applicant, assess their qualifications, then select the one(s) most qualified based on their business objectives. Outback Steakhouse tries to choose workers who are willing to conform to the culture, vision, values and beliefs of Outback Steakhouse. It also allows them to employ people that understand and are committed to the value of teamwork, accountability, kindness, and individual responsibility. I think the validating (test) potential new hires against existing Outbackers who have been successful in the company is a strategic way to find out if a person is a good fit and that along with the series of test that are given makes Outback Steakhouse a step above the average restaurant when it comes to the selection process of hourly and management workers. By capitalizing on the strength of their employees, Outback Steakhouse not only keeps their turnover low, they have gained...
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...Scoring a 4 out of 5 for an American Steakhouse (TripAdvisor.com), Outback Steakhouse in Houma, Louisiana is definitely a reliable restaurant to go to for a filling and delicious meal. Outback offers a variety of food and drinks for those willing to sit down and enjoy a nice and well priced meal. Between its prompt service, family friendly atmosphere, delicious American food, and ideal location, Outback Steakhouse is the perfect restaurant to go when seeking a fully belly. One of the most important aspects all customers look for when going to eat out at a restaurant is good and timely service from happy and attentive waiters. Customers hate having to wait for a drink refill and they definitely do not find it amusing when their waiters are...
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...Vocabulary for IELTS Speaking: Part 1 SPEAKING PART 1: 1. DESCRIPTION QUESTIONS: (Strategy: divide into 2 or 3 parts) Sample answer Tell me something about your hometown? Well as you can probably guess I come from Taipei and I have lived here all my life, although at the moment I’m studying in another city – Taizhong. I suppose if I had to describe Taipei, the first thing I would say is that it’s very crowded, maybe even one of the biggest cities in Asia I guess. It’s so congested that even the locals have problems finding their way around! Another significant characteristic is that it offers splendid examples of contemporary architecture. Actually some of the renowned landmarks are in the middle of Taipei, such as the Taipei 101, the second tallest building in the world. | Well, the main thing you need to know is that…(1) + (details)… On top of that I can also add that (2)…+ (details)… Something else that I need to say is that (3)…so actually…(detail) Starting-off Ok, then; actually; alright; well, you know; Point 1 The first thing I’d like to mention is … The main thing you need to know is … I’d like to begin by highlighting the fact … Point 2 In addition I suppose I should say … Another interesting point … Not only that, but _______is also exceedingly ….. Point 3 And I shouldn’t forget to mention that… I guess I could also say that (it’s) sort-of …….. Finally I’d also like to mention …….. Practice: Tell me something about your...
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...Week 6 Assignment 3 Outback Steakhouse Linda D. Mitchell HRM 530 Professor Jerome Newman Strayer University Discuss how the employee selection methods at Outback Steakhouse help the organization achieve a competitive advantage. It is Outback’s belief that employee’s is what gives the company a competitive advantage and that employees are the primary reasons a company is successful. Therefore, since the competitive advantage to an organization’s success is its choice in the individuals they hire there has to be an effective hiring process in place to weed out those individuals that do not fit into the culture they’ve established. Their intention is to provide a positive employee experience to prevent a high turnover rate. They have created a selection process for hourly and management workers that will help hire and retain people to successfully run their organization. Their selection process helps the organization achieve a competitive advantage because it allows Outback to recruit the applicant, assess their qualifications, then select the most qualified individual by selecting candidates who are motivated and their willingness to adapt to the culture, vision, values and beliefs of Outback Steakhouse. Discuss the importance of fit to Outback Steakhouse. As stated earlier it is Outback’s belief that they need to hire employees that can adapt to their culture, vision, values and beliefs. It’s also, important to Outback that the individuals they hire...
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...Assignment #3 Outback Steakhouse Sherry L. Woodke Dr. Zelphia A. Brown, SPHR August 7, 2011 Assignment #3 Outback Steakhouse Discuss how the employee selection methods at Outback Steakhouse help the organization achieve a competitive advantage. Outback Steakhouse uses the long term specialist approach when choosing their employees. With this method Outback can determine if an employee will fit with not only the job but the organization itself (Stewart & Brown 2009). Even though an employee may not have all of the skills needed at first to perform the job, it is the ability to work within a team environment, think on their feet, have a commitment to the organizations culture as well as be service oriented. This is what gives Outback Steakhouse their competitive advantage because they have chosen the right people through having that realistic job preview and testing methods. By taking this approach Outback Steakhouse is able to keep turnover down and employee commitment high. Furthermore, by having the job preview this is the first step of weeding out employees that just don’t have the commitment and will know right away if the job is right for the potential employee. Employee selection is not an easy task and choosing the right HR approach for the hiring process allows an organization to choose the right people that will not only stay with the company, but give superior customer service, longevity with the organization and advancement to higher positions. Finally...
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...I. For the following reasons, the employee selection methods at Outback Steakhouse help the organization achieve a competitive advantage: The Selection process within most organizations is the foundation of competitive advantage through people. Employees are the main ingredients that make the company successful. Therefore, since the competitive advantage to an organization’s success is it choices of the people who are brought on board with the company, there has to be a stringent interviewing process that allows all of the bases to be covered so that a bad fit for the position is not brought on board by mistake. In a job fit option, the leaders create the job specification that needs satisfying by the employees hired. Outback Steakhouse has integrated a defined selection process for hourly and management workers that will help hire and retain people to successfully run their organization. This selection process helps the organization achieve a competitive advantage because it allows Outback to recruit the applicant, assess their qualifications rigorously, then select the most competent centered on its objective by choosing employees who are willing to adapt to the culture, vision, values and beliefs of Outback Steakhouse a. The first reason that the employee selection methods that Outback Steakhouse uses will give the competitive advantages over other competitors is the fact that they use such a stringent process when considering a candidate for employment. The fact that the...
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... February 12, 2016 Outback Steak House Case This case will reveal information in detailed facts about outback steakhouse and give my personal option as to how I feel the company will succeed in areas of their expansion. Outback steakhouse was one of the fastest-growing and most acclaimed restaurant chains in North America. Outback steakhouse’s principal feature strategy in the US was to emphasize on high-quality ingredients and preparation with a limited number of menu items that can appeal to a diverse array of tastes people will enjoy and try. Serving only at dinner time was the main idea of outback because simply food prepared in the morning would lose its freshness by evening. Making there dinner portions sizeable at moderate prices that can attract different customers through casual dinning but also with high attentive service. Having their restaurants in residential areas rather than downtown enforces the merits of keeping rent low, and encouraged customer and employee loyalty. With their Australian theme and appeal, outback steakhouse has truly got the respect they deserve and have develop long-term relationships for futures to come. Outback Steakhouse key elements for international expansion was a huge belief they lived by and opportunity for their suppliers. Huge Connerty, the president of Outback International believed that the approach that they are going to take is that they will...
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...Outback Steakhouse Chandra Shaw Dr. Sherbert Strategic Human Resource M Discuss how the employee selection methods at Outback Steak house help the organization achieve a competitive advantage. The selection process allows for them to pick the employee’s that best fit the company’s profile. The process seems to be laid back with an introduction to the company. The company takes time to allow for the candidate to be familiar with what the company expects from them. This also allows for the applicant to see if they can meet the company standards. If the applicant feels that they cannot meet the standards they can dropout and the company has not wasted any money on training the applicant. We share a document, called a dimension of performance, which provides detailed examples of the kinds of Behaviors expected of outbackers and how Those behaviors are tied to the vision of Outback. This is a candidate’s first exposure to our vision. (At this point, some candidates have withdrawn from The process because these dimensions set a very high standard.) (Stewart 234) The competitive edge this gives the company is that it is able to be very selective about their employees. This method saves them money...
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...Assignment 3: Outback Steakhouse 2/12/2012 1. Discuss how the employee selection methods at Outback Steakhouse help the organization achieve a competitive advantage. According to Hellriegel and Slocum (2010), effective employee selection is a critical component of a successful organization. How employees perform their jobs is a major factor in determining how successful an organization will be. Job performance is essentially determined by the ability of an individual to do a particular job and the effort the individual is willing to put forth in performing the job. Through effective selection, the organization can maximize the probability that its new employees will have the necessary skills to do the jobs they were hired to do (Hellriegel & Slocum, 2010). The selection process within Outback has allowed it to become the market leader in hiring and maintaining the most competitive workforce. Outback exercises a rigorous process in employee selection in order to acquire the best employees with exceptional qualities that not only enable them to deliver the best services, but also to retain employees and reduce turnover. The selection process involves five major steps. The first step involves offering employees a preview of responsibilities and duties that they will be charged with as employees and how they will be held accountable. The second step involves sharing with the prospective employee the dimension of performance overview, which states the expected behaviour...
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