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Outbound Health Care Case Study

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From the perspective of an administrator in the US health care system, respond to these two questions. Each response is to be no more than 200 words.
1. How would you expect state and national governments to respond to this phenomenon? Medical tourism includes inbound, intrabound, and outbound, however, for the United States, outbound is expected to have the most substantial growth. Furthermore, the comparison on costs concerning medical procedures of the United States to other countries, it is no wonder thousands are choosing medical care abroad. As an Administrator, I expect the government to understand the issue concerning this phenomenon. With healthcare turning into a more global market, it brings more competition to providers. Due to this, an administrator …show more content…
How will you position your organization (presuming you are a for-profit health care organization) to deal with this phenomenon based on what you have read? Being and administrator, I would like to position my organization in a way that stands out amongst the competition. With the rise in outbound care, it seems as though providers are faced with a whole new array of competition. Not only are these facilities offering luxury rooms, but also a packaged deal including affordable medical costs and nice beaches. However, I find that the main reason for medical tourism includes the fact that there is a signicificently high demand for low-cost health care. Being an administrator, we can possible give them the five-star rooms, however this will increase the cost even more than they already are. Due to this, I would try to control cost as much as possible. However, I find that in order to do so, we would also need the help of the many other health care players. However, in the meantime I would try to focus my marketing efforts on care that my target market would most likely come to my organization to receive. In doing so, I would then want to succeed in these areas and position the organization

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