...were living in Virginia and my mom put me in my first basketball camp. It was fun to get on the court and practice and play with the other boys. I could not wait to get to practice each day. Some days I was tired and I realized that sometime you have to push yourself and work hard when you are a part of a team. There is no better feeling than after you have worked hard in practice and the coach calls your name to go on the court and play in a game. Touching the ball for the first time makes you nervous but when you hit the first shot the excitement takes over. Since I was a little boy I have watched basketball games with my mom. Seeing how exciting it is and how the fans go crazy when a player makes a basket made me want to become a basketball player when I grow up. I have watched Kobe Bryant play and I have dreamed of being a great player like he is. Kobe works hard and competes with his heart each night. He seems to enjoy his job and I want to enjoy whatever job I choose for my future. I have followed Kobe throughout his career and have his posters and jerseys. I look at them sometime and tell myself that I will be a great player like him someday. I know that it will take a lot of hard work and long practices to become great. I know that I will be forced to train and keep my body in the best condition. Sports are about being physical, athletic, and strong. The reason I am doing this I-search paper on basketball is to see if that is the career that I really would like...
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...Austin Lawton 6/17/14 English 101 “Austin Lawton goes for the shot and hits. Oh no, he seems to be hurt. This is a horrific scene.” What if this is said? What if basketball isn’t there for me anymore? What will I fall back on? That is why I plan to get my degree in computer engineering. If basketball doesn’t work out, my fall back plan will be put to use using my degree. I’ve been around computers for as long as I can remember. My mom was a middle school principal so she was a little computer savvy. We had a computer and she used to put me on the internet and let me play games. When I got done playing the games I tended to roam around the computer. Not knowing that while I’m doing so it helped me get comfortable with a computer. I used to explore the settings, the internet, and almost any program my mom had on the computer. In elementary school I got enrolled in a summer program that was dealing with computers. We made PowerPoints, typed papers in Microsoft Word, and even searched the web. This is when I got interested in computers and felt like I knew everything I could about computers. Oh was I wrong, this was nothing but it was pretty impressive that a kid of my age was so advanced. My mom eventually got a new computer and needed help hooking it up. It was funny because she went to use the bathroom before we started. Me being impatient and curious, I wondered if I could hook it up by myself. So I tried and surprisingly I hooked the whole computer up before my mom could...
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...However, it’s a challenge for a Chinese company, because in recent years, many of Chinese companies have being gone abroad, to exploit overseas market. Now, choose one Chinese company(for example Li Ning’s international marketing strategy) marketing consumer goods to American consumers, and you are the marketing manager responsible for American market. Please complete the tasks as following: Task 1 Analyse the concepts and process of marketing, and you are required to do these considering the company you choose. To do this, you should introduce your company briefly first. Li Ning Company Limited is one of the leading sports brand enterprises in the PRC, possessing brand marketing, research and development, design, manufacturing, distribution and retail capabilities. The Group's products mainly include footwear, apparel, equipment and accessories for sport and leisure uses under its own Li Ning brand. The Group has established an extensive supply chain management system, and a distribution and retail network in the PRC primarily through outsourcing of manufacturing operations and distribution via franchised agents. The Group also directly operates retail stores for the Li Ning brand. The Group adopts a multi-brand business development strategy. In addition to its core Li Ning brand, the Group (i) distributes sports products under its Z-DO brand via hypermarket channel; (ii) manufactures, markets, distributes and sells outdoor sports products under the French brand AIGLE...
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...Past to Present: The Influence of “Muscular Christianity” Doris N. Jamerson Liberty University Abstract This paper will explore the beginnings of Muscular Christianity and its influence on the youth population. I examined James A. Mathisen’s (1990) sociological article about Gil Dodds establishing Muscular Christianity as a norm in culture. Muscular Christianity has been through different stages during the late 1700s through 1900s. Each stage was influenced by very important men who helped contribute fundamentalist idealisms in their time. His case study analyzed the involvements of Thomas Arnold, Charles Kingsley, Thomas Hughes, Charles Studd, Bud Schaeffer and Gil Dodds. Each of these men had different interpretations of muscular Christianity based off of their backgrounds. Mathisen compared each interpretation and created a timeline of contributions to the rise of modern day religious sport culture. Past to Present: The Influence of “Muscular Christianity” Muscular Christianity is a religious connection of Christianity to physical well-being. Many organizations today are influenced by this modern day form of Christianity. The YMCA an organization we are all familiar with is a prime example of combining religious values with healthy living. The YMCA’s mission incorporates values such as honesty, responsibility, and caring. They focus on youth development and physical health. Youth ministries are included in their programs for youth. The YMCA is an organization...
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...Investigation of Irregular Classes in the Department of African and Afro-American Studies at the University of North Carolina at Chapel Hill Kenneth L. Wainstein A. Joseph Jay III Colleen Depman Kukowski October 16, 2014 I. EXECUTIVE SUMMARY ............................................................................................................. 1 II. INTRODUCTION........................................................................................................................... 7 III. INVESTIGATIVE PLAN AND METHODOLOGY ............................................................ 9 A. B. C. D. E. F. IV. The Scope of the Investigation............................................................................................. 9 Preliminary Steps of the Investigation ...............................................................................10 1. Review Prior Reports .............................................................................................10 2. Consult with District Attorney Woodall and the SBI .......................................10 3. Request Input from the Public..............................................................................11 4. Secure Access to FERPA Information ................................................................11 5. Distribute Broad Document Preservation Directive .........................................11 Collection and Review of Electronic...
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...Nike and Adidas Strategies Joyce Powell DR. Jean Fonkoua Bus 508 May 28, 2015 Nike and Adidas Strategies Compare and contrast the promotional strategies used by two different companies for a similar product within the category that you selected. The main purpose of this paper is to compare and contrast the various marketing, by Nike and Adidas, two of the world’s best sports companies. Nike and Adidas are involved in major athletic apparel. According toDermesropian, Drage, Grigaite and Lopez (2004,p.15) Nike focus on innovation and emphasis on their research and development department in order to be profitable in the long run and they do their best to produce footwear, apparel and athletic equipment that reduce or eliminate injury, help in athletic performance and maximize comfort. Nike operation in the USA, Asia Pacific, Europe, Middle East, Africa and the American regions trying to reach as many customers as possible. Nike business level strategy is a combination of the best cost provider and broad differentiation strategy, but more emphasis is put on the best cost provider strategy. They believe and confide heavily on strategic outsourcing and most of their products are manufactured outside the United States. One of the main reasons behind their success following the cost leadership strategy is their extensive network structure that allows them to cancel their alliance with any company that fails to maintain their standards. The team member work very closely...
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...negatively. Ethics is not just for individuals to care about. Governments, organizations, and banks spend a huge amount of money on determent what is ethical and what is not? Companies could lose all their customers if they made an unethical action. Governments could lose all their supporters if had an unethical scandal. Even, celebrities would lose all of his fans if he or she did unethical action such as racism or sexual abused. However, most of companies have guidelines or policies to face and prevent any unethical issues in side the organization against costumers or employees. Business ethics is a very important factor in any companies or organization because it tells how the company thinks about people and their employees. Furthermore, the paper will focus and analysis briefly what is ethics, the four types of ethics, what are the ethical challenges, and how companies deal with ethical action? Body one what is ethics: First of all, the fully understanding of the idea, concept, and meaning of ethics...
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...Plan When the “swoosh” logo is seen on billboards or displayed in magazine advertisements, we automatically think of one company name, Nike. We do not have to see the company name to realize the effect Nike marketing strategy has had to make its logo a familiar reflection of a recognized brand name on shoe racks and in households all around the world. Nike is widely known for their superior innovations in running shoes and has given athletes competitive advantages in their area of competition and in their fashionable appearance. With its sleek, game-changer designs, and head turning appeal, the new Nike Air Max+ 2012 is the highly anticipated running shoes soon to hit the pavement at a store near you, priced at $170. In Team A’s paper, we will discuss the history of Nike, the latest running shoes to hit the market for 2012, why marketing is important, the SWOTT analysis, and their market strategy. Nike, Inc. History Established in January 1964 by a college track athlete and his coach, Blue Ribbon Sports was formed and operated as a distributor of a Japanese shoemaker. As a startup company, Blue Ribbon Sports operated as a distributor and begun selling track shoe out of one of the founder’s automobile. Later in 1972, Blue Ribbon Sports changed the company name to Nike and in 1980, went public under the Nike name; this is according to Nike, Inc. May 2011 Security and Exchange Commission filing (Security and Exchange Commission, 2011). Nike’s principle business is design...
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...Product Analysis……………………………………………………………………………………………………………………..……………. 7-‐9 Competitive Analysis……………………………………………………………………………………………………………………………. 9-‐14 Market Analysis……………………………………………………………………………………………………………………………………. 14-‐15 Other Considerations (Past and Present Communications)…………………………………………………………………… 15-‐17 SWOT………………………………………………………………………………………………………………………………………………….… 18-‐19 Primary Research Considerations………………………………………………………………………………………………………….. 19 Work Cited and Appendix……………………………………………………………………………………………………………………… 20-‐29 2 ID: 936605550 ID: 911484064 ID: 933327329 ID: 919538922 ID: 938345647 Company Analysis Company Mission and Philosophy Converse sneakers were originally created as a basketball shoe, and the Chuck Taylor All Star is now an iconic part of the fashion industry and...
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...people who actually play the game. Is it ethical for colleges to not pay their football stars for playing their hearts out on the field, building popular branding images for themselves and their school, and for the collective big-money earnings and prestige that often comes to their schools? Or is indirect payment to these players in the form of a free undergraduate education and college degree through an athletic scholarship sufficient enough? In the 2012 NFL season, 1,947 players played in at least one game. Of those, 62% attended college at one of the five “power conferences” in the U.S., and only one of those players did not attend college at all.[i] Donald Remy, the NCAA chief legal officer has said, “The NCAA’s rules do not force athletes who wish to be professionals to enroll in school,”[ii] yet premier NCAA schools clearly offer the best path to fulfilling these hopeful football players’ dreams. Nevertheless, despite the more opportunistic path of attending a Division I school, a NFL team ultimately drafts only 1.6% of NCAA senior football players.[iii] Meanwhile, the top schools themselves often profit nicely from their players through ticket sales, alumni donations, media rights, and branding, all while paying large salaries to coaches and building state-of-the-art athletic facilities. The top ten NCAA schools with college football revenues have...
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...Sports, Youth and Character: A Critical Survey Robert K. Fullinwider* Institute for Philosophy & Public Policy University of Maryland * rkf@umd.edu CIRCLE WORKING PAPER 44 FEBRUARY 2006 CIRCLE Working Paper 44: February 2006 Sports, Youth and Character: A Critical Survey TABLE OF CONTENTS I. INTRODUCTION....................................... 3 a. methodological limitations..................... 4 b. conceptual and theoretical infelicities...... 5 II. THE LESSONS OF SPORT......................... 5 III. BASICS................................................ 6 a. too much too early?.............................. 8 b. competition’s role understood ............... 11 c. competition, participation, and fun......... 12 d. not enough?........................................ 14 IV. WHAT CAN WE CONCLUDE?.................... 15 V. THE MICROWORLD OF PARTICIPATION...... 17 VI. APPENDIX A......................................... 19 a. Shields and Bredemeier...................... 19 a.1. moral maturity: what are psychologists looking for?............ 22 a.2. game thinking............................. 24 a.3. moral confusion........................... 25 b. Stoll, Lumpkin, Beller, and Hahm.............. 27 It has been recognized for centuries that sport can contribute to education values that make for the development of character and right social relations . . . . [Within this contribution] there are many intertwined and interwoven threads of influences...
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...Professor Gregory F Stiber By: Brizaida Ribalta, Jessica Halsey and Shereen Hijazi Nova Southeastern University H. Wayne Huizenga School of Business & Entrepreneurship Assignment for Course: MKTP 5005 – Introductory Marketing Submitted to: Gregory F Stiber Submitted by: Brizaida Ribalta, Jessica Halsey, Shereen Hijazi. Date of Submission: August 30th, 2012 Title of Assignment: Term Project – Marketing Plan CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed in the paper. I have also cited any sources from which I used data, ideas or words, either quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course. Student's Signature: Brizaida Ribalta, Jessica Halsey and Shereen Hijazi ***************************************************************** Instructor's Grade on Assignment: Instructor's Comments: Table of Contents Executive Summary 4 Company Description 6 The Origin of Nike, Inc. 6 Today’s Nike 7 Mission and Goals 8 Core competencies 10 Situation Analysis 11 Macro-Level External Environmental Factors 11 Competitive Environmental factors 12 SWOT Analysis 15 Competitors 16 Reebok 16 Adidas 17 Puma 17 Target Market 19 Segmentation 19 Target Marketing 19 Marketing Mix 20 Product Strategy 20 Distribution...
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...entrepreneurial career in a video interview from his office in Boca Raton, Florida, in February 2001. Interviewer: Amy Blitz, HBS Director of Media Development for Entrepreneurial Management. The Early Years I grew up in the Bensonhurst section of Brooklyn. Both my parents worked. They taught me a strong work ethic and a strong sense of morality. They also taught me to never, ever complain about anything in life. I had a brother who was three years younger than me. We grew up in a very competitive environment. We weren’t aware that it was competitive since that was just the way things were. Sports were everything in our world. We had millions of street games in front of the house. Basketball was the big sport, because in Brooklyn we didn’t have the big playing fields, so everybody played in the schoolyards. Three-man basketball was the game all weekend long. In the winter you’d shovel the snow away and play. The deal was that you played three-man ball and if you lost you got off the court. Winners stayed on. If you lost, you might wait two hours to get back on the court. The games were very competitive. We also learned how to pick our partners. To have a winning team in three-man ball, you need a good shooter, a good rebounder, and a good arguer. I was the...
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...ATHE RETURN OF JAY SIDHU SARAH BLOOM RASKIN: Q&A magazine a With inent nBa prom sorship, spon essive aggr ology n tech ades upgr leek and s ouston , h neW quarters head compass BBva the puts ight on l spot turist l its fuing mode Bank e am G O BBVA Manolo USA’s Sánchez n 2013 m mber o Septe nbanker.c a meric a GAME ON BBVA Compass’ prominent NBA sponsorship, game-changing core platform upgrade and high-tech new headquarters tower–deep within the heart of its Texas base of U.S. banking operations–have opened a new playbook for the Spanish-owned franchise. Its futuristic banking model is attracting the spotlight and giving it the means to grow both in and out of its branch footprint. BY GLEN FEST Francisco González is BBVA’s global chairman and CEO. “When you look across the houston skyline,” says Francisco González, chairman and CEO of BBVA Group, “there’s not one building that defines it.” True enough. In the biggest city in Texas, there is no Space Needle, no Empire State Building, no Gateway Arch, no Sears (or make that Willis) Tower. Houston has Heritage Plaza, the JPMorgan Chase Tower and the Wells Fargo Bank Plaza, but nothing on the iconic scale of the postmodern Cuatro Torres (Four Towers) in BBVA’s corporate home of Madrid, or even Dallas’ Reunion Tower, capped by a bulging-ball design. No, in Houston, the city’s primary architectural achievement, the Astrodome, sits vacant and neglected, and the former Enron Tower now goes by the less-than-catchy...
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...International Marketing | PM 305 | | | OLANREWAJU OLABODE | I.D NUMBER 33344 | 3/19/2016 | | TABLE OF CONTENTS 1.0 Introduction............................................................................................................. ......3 2.0 Situational Analysis................................................................................................. ..4-7 3.0 Swot and Tow matrix................................................................................................ 7-10 4.0 Market Selection......................................................................................................... .11 5.0 Recommended Markets and Market entre Strategies............................................11-12 6.0 Marketing Strategies........................................................
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