...In this assignment I am going to be looking at the roles of marketing in two contrasting organizations, Tesco’s and the Oxfam. Tesco is a multinational food chain based in the UK and is the second largest retailer in the world after Wal Mart. On the other hand Oxfam is an international charity consisting of seventeen organisations which work together with partners and local communities throughout 90 countries to try and help erase poverty, this is a non-profit company as at the end of the day it is providing a service. Marketing is finding ways to provide products or services to customers through advertising and promotion. Organizations set up a list of marketing objectives to which they hope to achieve by a certain time goal. Marketing objectives are goals which are set up by the business when promoting its products or service to customers. Tesco’s marketing objectives are offering customers the best value for money at the most competitive prices, they seek to meet the needs of the customers by constantly seeking feedback on service, product quality and gathering opinions and they want to work closely with suppliers so they can build a strong relationship. On the other hand Oxfam’s marketing objectives are to set fundraising targets so they can try and get as much money as possible raised so they can guarantee that they can help people in third world countries, this means they want to make sure they advertise in the right demographic to ensure that people will donate, there...
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...Technology: 1) In the past years Oxfam has been conducting its impact evaluation, to understand whether its work is actually helping the poor or the needy. Previously Oxfam relied on paper based data collection method which lead to redundancy and many other problems. Then Oxfam started conducting digital surveys by using computer assisted personal interview (CAPI), which helped reduce their paper work and errors. This also involved the enumerators to use the hand held devices such as tablets or smart phones so they can record the responses while they were conducting interviews. Then they used to and are operating in fragile areas where babies born in conflict zones used to die so they developed a portable inflatable incubator for babies where there were no hospitals. Then when Ebola struck in west Africa it was another highlight for Oxfam with the help of clear maps with real time data helped many NGO’s to react quickly and with Vodafone’s backpack technology to provide communication made it even easier to discover and react on areas where there are people in need. So in the past decade technology has played a vital role in helping Oxfam and many NGO’s in making their working easier, efficient and effective. 2) Oxfam is basically a service organization which is helping the poor and the needy all around the world, but they also offer some products like T-shirts and caps online through which they earn money and donate it to the poor. But our main concern that i will talk...
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...THE WILLIAM DAVIDSON INSTITUTE case 1-428-664 February 2008 A Moment of Reflection DO Coffee and Ethiopia Schultz commented: “We’ve learned that perhaps one of the reasons that the NGO (nongovernmental organization) is involved in this is because they’re in a membership drive, and perhaps Starbucks is being used as a foil.” What would this allegation do to Oxfam’s brand? Oxfam’s members were frequently asked to act upon issues of economic injustice. Would Schultz’s comment cause them to doubt Oxfam’s credibility? And what about the Ethiopian coffee campaign? Should they continue pursuing the campaign? The last thing Oxfam wanted to do was get into a spitting match with Starbucks, an organization that had once partnered with Oxfam to raise awareness about coffee issues. It could take years before both sides came to an agreement, and Petchers wondered whether pressing this issue would damage all of Oxfam’s efforts. Petchers knew that people were watching this campaign very closely. The way in which he proceeded would not only affect their efforts to support Ethiopian coffee farmers, but also Oxfam’s campaigns across the world. In 2007, it was estimated that US$9,167,691 worth of unroasted, caffeinated coffee entered the global marketplace.1 This coffee is grown in approximately 53 countries, all located along the equator between the tropic of Cancer and the tropic of Capricorn.2 The three most prominent regions for the exportation of coffee beans are Latin America...
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...We’re nger stro ther toge The GenderWorks Toolkit is a practical, two-part guide to help: • Women’s groups campaign successfully on issues of gender, poverty and social exclusion and • Public bodies meet their obligations under equalities legislation and tackle poverty among women more effectively. The GenderWorks Toolkit ontents C Acknowledgements and Foreword 4 Toolkit credits plus how to order copies. A GenderWorks training participant and member of the Saheli Asian Women’s Group explains why this toolkit is so useful. Introduction 6 Why women? A look at the links between gender and poverty, and the need for women-only services. Women’s groups – the confidence to campaign 17 Real Women, Real Power 18 Five inspiring stories of women’s groups who achieved change in very different ways. Top tips for successful campaigning 32 Key messages from real women on how to achieve your aims. Self-analysis 34 Exercises and case studies to help you think about your group and how you can best achieve change. Lobbying letters 48 Practical examples to help you communicate with a range of audiences. Language, terminology and human rights 54 A look at the language used around issues of gender and poverty, and why switching the debate from needs to rights is important. If you’ve got a minute… 58 Practical suggestions about what...
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...Sins of the secular missionaries Non-governmental organisations (NGOs) are big business latter. As one UN official sighs: ,,Anybody who is anybody is a NGO these days.’’ NGOs are aimed at crises zones as quick as journalists are. Last spring, the Albania’s capital, Tirana was painty by 200 groups which had intension to help the refugees from Kosovo. Right in this country the environment is replete with foreign groups competing to bring democracy, build homes and offer in all honour goods and services. Recently NGOs are experiencing big boom. A 1995 UN report announced that almost 29,000 NGOs were established. In country like Russia, after communism fell, there exist least 65,000 and in Kenya, they create daily some 240 NGOs. The general public sees them as a disinterested, idealistic and without any dependency. But the notion deserves more investigation. Governments’ puppets? The reason why they name themselves non-governmental is due to exercising things which government will not or cannot do. However, NGOs have a big deal to do with government and it is not always healthy. As a former deputy director of USAID, Carol Lancaster, announced, NGOs have become ,,the most important constituency for the activities of development aid agencies’’, as witnessed in Albania. The Red Cross sums up that NGOs send out more money than the World Bank. Governments happily provide that money. All, world wide-known organisations, get lots of their income from government sources. If the public...
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...124 References Journal of Asian and African Studies 47(1) Albert M (2006) Realizing Hope: Life Beyond Capitalism. Nova Scotia: Fernwood Publishing. Gillem AR, Cohn LR and Throne C (2001) Black identity in biracial black/white people: A comparison of Jacqueline who refuses to be exclusively black and Adolphus who wishes he were. Cultural diversity and Ethnic Minority Psychology 7: 182–196. Issa G Shivji, Silences in NGO Discourse: The Role and Future of NGOs in Africa. Nairobi and Oxford: Fahamu, 2007, 68pp, £7.95 Reviewed by: Matt Birkinshaw, London School of Economics, UK DOI: 10.1177/0021909611425010 Shivji draws on his experience as both observer and participant of non-governmental organizations (NGOs) in Tanzania to outline a critique of NGO practice in the political and moral economy of African development. Shivji acknowledges that he is working ‘on a canvas of broad strokes’, but the issues he identifies are important for political and social practices across sites, scales and forms. The argument opens with a presentation of Africa’s colonial history and the coercive processes of extraction, domination and underdevelopment which continue into the present. He then outlines three failures of the liberation project in Africa: the national territorial state versus pan-Africanism; a developmental versus a democratic state; and nationalism versus imperialism. This is the context for his consideration of NGOs as non-state actors caught up in an imperial project. His...
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...Air asia’s stakeholders * Customers The purpose of a company is to create customers. Without customers the company cannot survive so in almost all situations the customer needs have to come first. The customer can always to choose to take his business to a competitor so it is essential that we continue to innovate, to offer good products and good value for money. Bargaining of buyers will be the ability of customers to put the firm under pressure. There are 2 types of buyer power which are customer’s price sensitivity and negotiating power. The consumer market for AirAsia also consists of customers who are out of the country such as Thailand , Indonesia , Philippines and so. * Suppliers Suppliers is individual or group which provide inputs to the organization or entrepreneur such as raw materials , equipment , machinery and others . A good provider will offer to the employer or the organization of the high quality, low price, delivery on time and a longer repayment period and reliable . For instance, the AirAsia Bhd opportunities for food and beverage ( F & B ) to become suppliers of food to the passengers of the flight . AirAsia now offers about 20 choices of in-flight food produced by local suppliers. the supplywill base on the market condition. Prices could not be increasing too much as this may become the risk for the long term business. * Government Third, the government or agency in which affect the activities of the organization , through various...
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...1.0 INTRODUCTION This paper sets out to give the reason why of late the Zambian Government have been pushing for the enactment of the NGO Bill into an Act of Parliament. In doing so the essay will firstly define the key concepts in the question. Thereafter give an analysis of why the NGO Bill and why it met with a lot of dissent from the NGO fraternity and other stakeholders. Furthermore, why government was so eager to enact such a law and what factors contributed to the NGO’s reaction towards Governments intention. 2.0 DEFINITIONS 2.1. Non-Governmental Organisation (NGO) There are so many definitions of the Non-governmental Organisation. World Bank defines the NGO as many groups and institutions that are entirely or largely independent of government and that have primary humanitarian or cooperative rather that commercial objectives. They are private agencies in industrial countries that support international development; indigenous groups organized regionally or nationally; and member-groups in villages. NGOs include charitable and religious associations that mobilize private funds for development, distribute food and family planning services and promote community organization. They also include independent cooperatives, community associations, water-user societies, women’s groups and pastoral associations. Citizen groups that raise awareness and influence policy are also NGOs. It is also defined as an organization established by and for the community without...
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...FORMATION OF A NON GOVERNMENTAL ORGANISATION. 1. A letter addressed to the Executive Director requesting for registration. | | 2. Duly filled Form 3 (three copies) in original Forms. | | 1. Duly filled Form 1 (one copy stating organization’s contact person). | | Please note that Form 1 and Form 3 are issued upon payment of KES 400.00 (All downloaded form 1 & form 3 shall only be accepted upon payment of KES 400) | | 2. Two (2) recent colored passport size photographs on a white background (2 by 2 inches) of the proposed officials and two (2) other board members with the names of the 3 proposed officials, 2 board members and organization written at the back | | 3. Copy of ID card/passport for the five(5) proposed officials and board members. | | 4. Among the top three officials, one of them MUST be a Kenyan for all foreign based NGOs. | | 5. Copy of Name Reservation Form(Form 2) duly approved and paid for.Reservation of name is upon payment of KES 1000.00 | | 6. Constitution (filed in Triplicate) of the proposed NGO/INGO and signed by both the proposed 3 officials and LISTING AT LEAST TWO (2) other board members. Please note that all the 3 constitutions MUST be signed by all the proposed board members on the execution page and by at least one of the proposed officials on each and every page. | | 7. Minutes authorizing the filing of the application with a specific agenda and resolution to register THE ORGANISATION AS AN NGO...
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...NGO Promoted Microcredit Programs and Women's Empowerment in Rural Bangladesh Introduction: Nongovernmental organizations (NGOs) in rural Bangladesh are reaching out to poor women with collateral-free credit programs aimed at both alleviating poverty and increasing women's status. The present study investigated the hypothesis that participation in credit-related activities by NGO credit members leads to greater empowerment of credit members compared to nonmembers. Objectives: To measure the status of empowerment of rural women (both members and non members of the micro-credit organization) in the selected areas To ascertain the factors related to empowerment of women and To assess the role of the micro-credit organizations in empowering rural women in Bangladesh The main objective in this paper was to determine the important factors that contribute to women’s economic success in microcredit programs Women Empowerment: Empowerment refers to increasing the spiritual, political, social or economic strength of individuals and communities. It often involves the empowered developing confidence in their own capacities. empowerment of women, also called gender empowerment, has become a significant topic of discussion in regards to development and economics. Entire nations, businesses, communities, and groups can benefit from the implementation of programs and policies that adopt the notion of women empowerment.[1] Empowerment is one of the main procedural concerns when addressing...
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...METHODOLOGY A. RESEARCH APPROACH This research consists of a survey, considered a quantitative strategy an approach that “that provides a quantitative or numeric descript of trends, attitudes, or opinions of a population by studying a sample of the population” (Creswell, 2009, p. 12). This study will involve a questionnaire, used like a structured interview for collecting data to assist with answering the three research questions; and intended to generalize a sample population of five NGOs (Babbie, 1990 cited in Creswell, 2009, p. 12). B. CHARACTERISTICS OF RESEARCH APPROACH The characteristics of case study research embody the following (derived from Creswell, 2009, p. 175-176): multiple sources of data; theoretical lens; and participant meaning.. First, multiple sources of data may include: observation, case studies related to humanitarian organizations, documentation from humanitarian organization’s source to donors, and other mass media and social media available. Additionally, the study will use framing theory as its guiding approach and how it relates to soft power theory, to understand how humanitarian organizations develop their messages. Finally, the participant meaning by reviewing the responses NGOs have toward the research questions to view “the meaning that the participants hold about the problem or issue, not the meaning that the reaserchers bring to the research or writers express in the literature”(Creswell, 2009, p. 176). C. RESEARCH STRATEGY ...
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...AMITY BUSINESS SCHOOL AMITY UNIVERSITY MARKET RESEARCH AND REPORT PREPARATION PROJECT- STARTING OF AN NGO SUBMITTED TO:- Ms. SONIA SINGH SUBMITTED BY:- RITU SHEKHAWAT ROLL NO.-108K03 A0101908415 RICHA CHAUDHARY ROLL NO.-108K23 A0101908045 STARTING an N.G.O. Even before you actually set up an NGO, you may simply not know where to start. A number of queries received at the NGO Cafe ask this question - where do I start? How do I know what to do? I am inspired, I want to do something, I want to help the poor... It’s not easy to get it right the first time. The first project, the first action, is fraught with problems you never anticipated. So, even before you start anything, be prepared: • Find an 'excuse': This is the spark, the initial reason for you to start along a path leading you to the setting up of an NGO. Many times it is a tragedy - such as a disastrous flood or a fire - that needs handling. Sometimes a more joyous event, such as a local festival, that brings the community into the streets to enjoy. Look at these initial trigger events as a learning experience, and as a means of building your network of friends and supporters. • Involve leaders: People and communities, in general, trust their leaders - not the political party types, but the 'real' leaders - the ones who do the actual work for the community, the ones who are active and care for the . Involve them at all stages of the project development and implementation, ask their permission...
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...Non-Governmental Organization Benefiting Women and Children: Umeed Foundation in Punjab, India Non-Governmental Organizations or NGO’s are organizations that are neither a part of a government nor conventional for-profit businesses. Usually set up by ordinary citizens, NGOs may be funded by governments, foundations or businesses or run by volunteers (Wikipedia). In this paper I will discuss the Umeed Foundation, based in Punjab, India and focused on rural development of the Punjab region through economic empowerment and healthcare programs benefiting many women and children of the area. I will cover the core values of this foundation, the programs the foundation creates and supports as well as the impact to the community and my commentary of the resources they provide. The Umeed Foundation was created by Chairman Arvind Khanna in 1997 as a way to work with the impoverished region of Sangrur in the Punjab region of India which was a locally marginalized area that had been wrecked by years of terrorism, fighting in the region and lack of development by state resources. Local residents were unable to earn a fair wage and were thereby unable to support themselves and help develop future generations and that system was creating a long term poverty cycle for the area that was unlikely to be broken. Khanna believed in working to empower the local inhabitants through a small loan program and skill development training as well as by setting up a more reliable healthcare system...
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...Non-governmental organization nurses • Manpower insufficient ■ Residential aged care homes & Day Care Centre for the Elderly ■ Aging population • Bringing knowledge and skills to residential aged care homes ■ Enhancing the service quality of residential aged care homes Accredited nurses (評審護士) from the Residential Aged Care Accreditation Scheme (香港安老院舍評審計劃) • Finding out the inappropriate practices of residential aged care homes • Raising out the problems actively in conference • Enhancing service quality of residential aged care homes • Designing a sudden and unannounced accreditation Social Welfare Department- Nurse in the welfare sector (2005). Retrieved June 28, 2015 from The Hong Kong Government, Social Welfare Department Web site: http://www.swd.gov.hk/en/index/site_ngo/page_nursews/ HKAG_Home (2012). Retrieved June 28, 2015 from Residential Aged Care Accreditation Scheme, Web site: http://www.hkag.org/index_RACAS.html Another nursing role is non-governmental organization nurses, they should actively promote their works to the public, especially the teenagers, who are deciding their future career. Encouraging more people to work for the Non-governmental organizations together with their knowledge and skills, as the manpower is really insufficient due to the aging population in Hong Kong, especially those Residential aged care homes & Day Care Centre for the Elderly. Apart from those NGO nurses, accredited nurses are...
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...Earthquake The strongest earthquake in 25 years in Northern California's Bay Area struck early Sunday, injuring dozens of people, damaging historic buildings in downtown Napa and turning fireplaces into rubble. The 6.0-magnitude quake struck just six miles southwest of Napa, California's famed wine country. Nearly 160 were treated for minor injuries at the emergency room at Queen of the Valley Hospital, though hospital CEO Walt Mickens could not confirm that all of those patients were injured in the earthquake. Plate tectonic California San Francisco seems like a city living on the brink of disaster. Its residents know that I lies along the San Andrea’s fault, where the pacific moves north westwards past the North American plate. The two move in the same direction but the pacific plate moves more quickly, this creates friction. This is called a conservative plate boundary. The San Andreas Fault is the fault line between them. It runs along the Californian coast from Los Angeles north to San Francisco. Other fault lines run parallel to the major fault; San Francisco is built over two of them. The 1989 Loma Prieta earthquake * Date and time- 5;04pm, 17th October 1989 * Magnitude and locations 7.1; epicenter -loma prieta in the Santa Cruz mountains * A magnitude 5.2 aftershock struck the region 37 minutes after the main earthquake * 63 people died and 13757 were injured (most were killed when a freeway collapsed) * 1018 homes were destroyed...
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