Elona Gega
10175414
BTEC Level 3 Subsidiary Diploma in Business
Unit 4 Business Communication
Cornelius Ademule

Task1: Explain the different types of business information, their sources and purpose.

TESCO
Introduction Business information is important to an organisation because it helps the business to grown and develops including the external information that is brought into the company to help their aims and purposes. Business information could be gathered through external and internal information
Tesco PLC is a British multinational grocery and general merchandise retailer. As a big business it has its stakeholders. The communication is one of the most important things in the relationships between stakeholders. Communication needs to be effective in business. It is the essence of the business management.
There are many categories of communication eg. oral, video, written, graphical, and multimedia used in a business information; sources would include department who provide the information, and the purpose of information.

Category | Type of business information | Source(s) of information | Purpose of information | WrittenThis type of information could include emails, text, letter, memo, financial documents, etc.E.g. Notification for the next meeting, could be delivered through email. | The email could include information and details (date, time and topics) for the next meeting in Finance Department, about the prices and discounts. | Manager of Finance Departments could give this information to the employees. | The purpose is to notify the employees for the details of the next meeting and what is going to be discussed about prices of the products and discount that are going to be made. | On-screenThis type of information is created on screen, and will come in form of: TV, video, animation, CD, etc. Tesco use video link, showing different information about the business. The video link could be published in the official website of the business. | Video link could include inductions about the Tesco card, and cash machine. It could include a summary information about the products and services, etc. | This type of information could be provided by Marketing Department of Tesco, who are responsible for this information. | This kind of information helps to promote product or services.E.g. Through the video they want to show and to explain to the customers, how to use the card and cash machine. Or their purpose might be to advertise their products and services through the video link. | Oral This type of information is so useful, because it is quick and easier. It could be face to face or telephone conversation. E.g. In Tesco, it is used in different meetings. | In meetings, people use oral information that means ‘speaking’. There could speak, suggest, or discuss, about different topics for the business. | The staff.In the meeting could be present the director, managers, other employees of the business. | In a meeting the purpose is to enable the employees to know what is going to happen in the business. Discuss different actual problems or topics. | Graphical Information graphics are graphics visual representations of information, data or knowledge intended to present information quickly and clearly. It could include production drawings, computer graphics, etc. | In Tesco, this type of information could be useful in different ways. E.g. Through the graphics they could present information about forecast income and expenditure for the business for the next month. Or they could use it for production drawings. | To use graphics in presenting information about finance, is the Finance Department of the business who could do that, because they are responsible for putting this information.Or, it could be Marketing Department, who use it for production drawings. | The purpose of using graphics could be updating knowledge, which helps the business to know how their markets are developing and what the economy is doing. E.g. Through a graphic it could be showed investments, costs and profits of the business, for a period of time. | Multimedia It means multiple forms of media integrated together, like: text, graphics, animation, audio & video etc.It could include Internet, Website, TV, DVD, etc. | Tesco, as a business use this type of information to advertise the products and services. E.g. The advertisements on TV provide different information, like: discounts, good prices, better products, and better services. | In an advertisement, the information could be provided by different departments, as: Finance Department that decide for the prices, and Marketing Department of the business that have the role to make these kinds of things in advertising the business. | Communicating sales promotions, is the main purpose of this type of information. It helps to promote products and services. E.g. The purpose of the advertisements of Tesco, on TV is to show and advertise the good services of the business in order to attract more customers, so it could bring more profit. |