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P1 Unit 1

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P1. Describe the type of business and ownership of two contrasting businesses
Introduction: In this unit I will be investigating two businesses which are Debenhams and McDonalds. I will be highlighting the similarities and differences of how these two businesses operate as well as what these companies are trying to achieve.

Background information:Debenhams is a leading international, multi-channel brand with a proud British heritage. Debenhams gives its customers around the world a unique, differentiated and exclusive mix of own brands, international brands and concessions.In the UK, Debenhams has a top four market share in womenswear and menswear it also has a top 10 share in childrenswear. It leads the market in premium health and beauty.
Size of business:Debenhams is available online in 70 countries and is the 11th biggest UK online retailer by traffic volume. It also trades out of 240 stores across 28 countries. It currently has 29,000 employees across all its stores.

Business Sector: Debenhams comes under the tertiary sector as they sell customers manufactured goods such as designer clothing, stationary, toys and all other sorts of goods. This company may not directly make their own products although they may have a link to the producers in order to sell these products at their stores. They come under the tertiary sector as they provide a service of deliveries.
Main goals & purpose: Debenhams’ strategy is underpinned by three Aims: 1. Increase advantage of partners 2. Realise market potential 3. Grow efficiently. They are designed to make us bolder, clearer and more confident that our Partnership approach is a better way of doing business. Delivering on our Aims ensures that, as our business grows, we respond better to new demands and continue to make the most of our co-ownership model. Underneath all our activities are the Partnership's ethical principles and our commitment to do business in a fair, sustainable way.
Type of ownership: It is a Public limited company. Nigel Northridge (Chairman), Michael Sharp (CEO).
Key stakeholders:
 Employees; Debenhams want to be able to provide job satisfaction to their partners, long term future of the company and to provide job security.
 Customers and local communities; to provide customer satisfaction, quality and value and acceptability of development and building projects.
 Suppliers; Good communication between each other, compliance and shaping future regulation and minimising environmental impact.
International: Armenia, Azerbaijan, Bahrain, Bulgaria, Cyprus, Czech Republic, Egypt, Estonia, Hungary, Iceland, India, Indonesia, Iran,Jordan, Kazakhstan, Kuwait, Latvia, Malaysia, Malta, Pakistan, Philippines, Qatar, Romania, Russia,Saudi Arabia, Turkey, UK,United Arab Emirates, and Vietnam.

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