Brendon Cassidy - P3
Research Brief
We are trying to find out how well our new product would sell. Our new product is going to be, a product that allows users to stream movies and music from any device. We need to understand if there is already this competition out there and how trendy it is. Our focus is going to be on what the people want. We’re a company for the people, we give our customers what they want so they we will need to understand trends that are in at the minute.
Research Objectives * How well the product will sell – (1 week time period for this information to be gathered) * We are going to complete this objective by using our own primary research. The research we are going to carry out will be a questionnaire. The reason for this is that it will allow us to get an in depth opinion of the customers by us using both quantitative and qualitative questions. For example not only asking if they like the idea, but asking why they would like the idea. * How much competition there is – (2 days for this to be completed) * We should complete this objective using secondary data. Using an internet based search engine, e.g. Google. So we can obtain information about how many other companies use a product that shows similarities to ours in this area. The reason we are going to collect this type of information is because it will be a lot quicker then asking each person if they use any products like this. Resulting in it taking less time which means we will have more time to focus on other aspects of the research. * Potential future issues – (1 week for this to be completed) * We are going to do this by thinking one step ahead. We should use primary data such as a focus group in order to ask them questions such, why they would stop using this type of product. This is a good way of researching because we will be able to gather a better in