Introduction

A stakeholder is an individual or group with an interest in the success of an organization in delivering intended results and maintaining the viability of the organization\’s products and services.

There are internal and external stakeholders in every organisation. An internal stakeholder is someone linked internally to the organisation that has personal interests which they might pursue; for example managers might seek organisational growth over profits, employees seek high wages and owners would seek for their shares to increase in value.

External stakeholders can be individuals or groups such as customers, suppliers, lenders, or the public which influence and are influenced by an organization but are not its internal part.

There are several types of stakeholders as seen below.

HSBC

HSBC operates in more than 80 countries and territories around the world, providing financial services to 89 million customers. Their success depends on the commitment and engagement of their employees and the satisfaction of their customers; however they also have a broad range of other stakeholders with whom they engage on a regular, ongoing basis.

• Customers

HSBC aims to offer customers around the world a consistently high quality service and experience using the benefits of our scale, geographic reach and strong brand. They carry out market surveys and communicate directly with their customers on a regular basis to ensure they are aware of their views and can better meet their needs.

• Employees

They recruit the best people regardless of age, gender, disability or ethnicity. They aim to attract employees who will be committed to a long-term career with the Group.

• Non governmental organisations and Non-Profit Organisations.

They work closely with non-governmental organisations and non profit organisations