P2
In this task I am going to define the four key channels of the delivery of goods and examples of products that would use each channel. Also I will define for each produce the way this is the most suitable.
The creation starts with the creator, who makes or goods a certain item. Once they have made the products they will send it to the wholesaler who buy the items in bulk and package the items separately. Once individually packaged they get transported out to the retailer (shops) who have transported the element in unpackaged (not brought as many as the wholesaler but big enough to get a discount) and sell the products to the customer.
On behalf of instance Runnymede CDC (central distribution centre) package and distribute goods to airports such as Stanstead and Gatwick, these properties will include alcohol, tobacco, confectionary items and cosmetic goods. The producer would start with the raw materials to make beer, such as barley and yeast, once he has got the resources and made and bottled the beer. He would then send it to a wholesaler; they would want to get the beer in bulk and would ask for thousands of bottles, due to them marketing them onto other establishments. When the wholesaler has the beer they will individually package the beer (into a 6 pack) and will then distribute the beer to the airports. Once the beer has reached the airport, it will be sold in the duty-free area and will be sold to the passengers boarding planes (also known as regulars).
The main way of distribution is wholesaler to retailer to customer. The other ways are producer to wholesaler to retailer to customer, also retailer to customer.

Position retailer does not have a convinced product and the wholesaler has a supply of that product.
Most practical way to sell products such as alcohol is with the four channels of distribution, especially with a high value