...Unit 3: Introduction to Marketing Task 3 Student name | X NP email address |X Assessor name | X | Unit | 3 | Submission number | 1 | Hand-in date | 19-01-2015 | Cohort | 2014 – 2017 | Authenticity statement | I certify that the work submitted for this assignment is my own and research sources are fully acknowledged. | P3 Describe how a selected organisation uses marketing research to contribute to the development of its marketing plan. Samsung’s methods for market research Samsung gathers information by primary research and secondary research. Primary research is a specific way of finding out what the existing and potential customer wants. There are two types of primary research: Internal and External. Internal primary research includes gathering information from existing internal sources, such as sales figures and customer data which is already collected by the company. External primary research includes gathering new information from customers by surveys, focus groups, mystery shoppers, etc. Secondary research is a less specific way of gathering information. For this type of research, Samsung uses existing data. Here is also the Internal and External research. Internal secondary research gathers information from sales representatives and previous marketing research. External secondary research collects information from industry reports, trade journals, books, etc. These market research methods help Samsung to develop their marketing...
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...Unit 3- P3 Different types of research Primary Primary research is new research, carried out to answer specific issues or questions. It can involve questionnaires, surveys or interviews with individuals or small groups. Secondary Secondary research (Also known as desk research) involves gathering existing data that has already been produced. For example, researching the internet, newspapers and company reports. Qualitative Qualitative research is about finding out not just what people think but why they think it. It’s about getting people to talk about their opinions so you can understand their motivations and feelings. Quantitative Quantitative research is about asking people for their opinions in a structured way so that you can produce hard facts and statistics to guide you. To get reliable statistical results, it’s important to survey people in fairly large numbers and to make sure they are a representative sample of your target market. Waitrose SWOT analysis (Sourced from: http://www.mbaskool.com/brandguide/lifestyle-and-retail/13211-waitrose.html) The picture above shows the SWOT analysis of Waitrose. It shows all the strengths the company has the weaknesses, opportunities and threats. It lists a number of strengths which will have been taken from primary data; the primary data would have also shown any weaknesses and the opportunities they can get. Also they would have seen threats when looking at reports (reports are a form of secondary data). Also Waitrose...
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...C&G Unit 317 / EAL Unit P3/006 Reference: Inspecting, Testing, Commissioning And Certifying Electrotechnical Systems And Equipment In Buildings, Structures And The Environment Date: 01-04-2016-Present Please give a brief description of the job you were carrying out: (eg: “I was carrying out the first fix of a new build property for Taylor Wimpy homes in Gloucester” or “I was installing new outside lights at Mrs Jones house in Cheltenham”) The jobs below have been completed over a period of time for various builders. 1 Confirm safety of the system and equipment prior to completion of inspection, testing and commissioning in accordance with statutory and non-statutory regulations 1.1 Describe how you carried out safe isolation procedures in accordance with...
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...Introduction In P3 I am going to be talking about the structure and organisation of two businesses. The businesses I’m going to be talking about are Morrison and Make a Wish. First I will be talking about the functional areas of the two businesses. Then what factors influence the developments of internal structures. I will also talk the span of control and interdependencies between the functional areas. Functional Area Functional area is when a employees who share similar skills and knowledge in a certain are put together to form groups, for example the sales and marketing, human resources, finance and accounting, etc. All the people working for each of those departments would be specially suited for that role. Morrisons Functional Areas Human Resources The Human Resources department works with other departments across the functional area of Morrisons. However their main task is staff whether it’s recruiting them or sacking them. Once they employ staff, they need to provide them with the right training so they know what they’re doing. The HR department also plays a big role when it comes to employee health and safety and wages; any health and safety issues have to be followed by all staff or they’ll have to face the consequences. An example of when the HR department has to step in is when employees are not satisfied with their wages; they would need to speak with the HR department about an outcome which would satisfy both parties. Finance The financial department plays...
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...information you provide when giving us feedback or completing profile forms. We also monitor customer traffic patterns and Site use, which enables us to improve the service we provide. We will collect only such information as is necessary and relevant to us to provide you with the services available on the Site. Anonymous Information In addition to the information that you explicitly provide during your interactions on the Site, we will automatically receive and collect certain anonymous information in standard usage logs through our Web server, including computer-identification information obtained from "cookies" sent to your browser from: 1. Web server cookie stored on your hard drive 2. AN IP address, assigned to the computer which you use 3. The domain server through which you access our service 4. The type of computer you're using 5. The type of web browser you're using Information Sharing and Disclosure Profile Information We do not rent, sell or share your personal information to third parties - • Unless we have permission from you, • Unless we have to provide products and services that are requested by you, • Unless we have to help investigate, prevent or take action regarding unlawful and illegal activities, suspected fraud, potential threat to the safety or security of any person or organization or property or asset or rights of the Website from unauthorized use or misuse of the Website, violations of HomeLane.com terms and conditions or to defend against legal claims/proceedings...
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...P3 Market research Market research is the action or business of promoting and selling products or services, including market research and advertising. The information is about markets, products or services that a business sells to get new customers and make sure that the customers are happy. They aim to fulfil the aim of making as much money as they can and expanding the business. There are two types of market research: Primary: This is information that the person has gathered by themselves. It can be collected through questionnaires, customer interviews, focus groups, observations and experiments. Secondary: This is information that has been gathered already but not by the individual themselves. There are 2 types of research: Internal- This information is usually from within a business. For example this can be retails data, stock analysis and accounts. Primary Research: Tesco: Questionnaires: Tesco are an international organisation. They use questionnaires by sending them through the post, telephone, text, internet and face to face. By using it through the post it is cheap so they just need to pay for the postage. They can send these to residents in the company without spending a lot of money. Regularly sending these can mean regular feedback but a problem is that people can just disregard what they have received in the post. By getting feedback from them they can also find out what types of things the local residents what to be receiving information about from...
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...Unit 19 Developing Teams in Business Assignment 1: P1 & P3 Different types of teams What is a Team? A team is individuals whom are moulded into a group who work together to achieve an objective or task. Team Recruitment Recruiting the right team members is the key to the success of your team. When the leaders of any group recruit new members, there are a number of skills, qualities needed as well as a process that each member has to go through in order for them to be an successful addition to the team. This process is called job analysis from where a person specification is drawn up and following all the qualifications and qualities that a new team member would be expected to have. The process of recruitment for a successful new team member’s selection. Recruitment> selection> -training •coaching •mentoring •motivation the first steps to a successful recruitment > recruiting and selecting people who will be good team players > training them, providing mentoring and coaching to help them to perform better in the teams > creating your high-performance team. R (Reference: Business BTEC national book1 level 3, page 363) Benefits of a team * Working in a team as part of a company is good as every individual has their own contribution to the team they all share their ideas to help better the company * Team work empowers creativity within the members * Each individual grows as they have other team members to support them There are different...
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...P3-Describe how a selected organisation uses marketing research to contribute to the development of its marketing plans In this section of the unit the investigation of the marketing research used by Kellogg’s will be shown through thorough research and evaluation also how it links in to the development of Kellogg’s marketing plans. The Purpose of Market Research Marketing research is what informs business’s make decisions by helping it to understand the changing dynamics of its market. This involves finding out more about customers, competitors and the overall marketing environment. The purpose of doing this is to gather data on customers and potential customers. The pure definition of market research is systematically gathering, recording and analysing data and also about the issues relating to marketing products and services. There are two types of research’s that can be conducted: * Primary * Secondary These research can then be formed into either quantitative or qualitative Primary Research Primary research is data and information that the business has gathered first-hand and has not been gathered before. Internal primary research data sources include: * Sales figures for the business’s own products * Customer data held on a central database. External primary research methods include: * Questionnaires and Surveys * Interviews and Focus Groups * Mystery Shoppers, And other observation techniques. Secondary Research Secondary...
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... Explain the benefit of each of the features that you have listed in your feature table. Bluetooth and Wifi. This technology facilitates the operation of sending images or videos to devices that may not be in the same place or that are separated by distance. The wireless systems provides greater comfort to the user because it is not necessary to use so many cables for the installation of a wireless computer Gps The GPS is a new accessory that can easily replace the compass commonly used by the sportsmen to achieve orientation. It gives us the opportunity to know exactly where our location is in case of some assistance. Waterproof Video cameras that have major protection from water will allow us to take photos and underwater videos. It gives us the opportunity to enjoy and protect our electronic equipment, in aquatic and outdoor activities Battery Life The battery is without doubt one of the priority concern of almost any user. If battery lasts longer the better. No one wants to worry about bring their chargers on their expedition. It can be very annoying that in important moments our devices remains without a battery. Lcd Screen LCD screens are more comfortable for the sight because they offer a better contrast. It helps consumers to enjoy great quality videos. Video resolution The screen resolution is the maximum number of pixels that can be displayed on a given surface to complete a picture. In theory, the higher the resolution of a screen, more pixels, better definition...
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...iii) Fitness for Propose s14(3) From the course of the business, there are condition that need to applies from the good sold. If the goods do not fit any purpose then the goods have the right to be return whether it is implied by the seller but if it is unreasonable to rely on the seller judgement, the goods can be return or cannot be return due to another purpose. b) Supply Goods and service Act 1982 With the reasonable time and for a reasonable charge of work completion, the price of goods are not fixed. The trader also must have a proper standard of workmanship to provide the services. i) Transaction Covered Every product either it is free or purchase, it have to be in a good condition. ii) Effect of the Act It has a similar protection under the Sale of Goods Act 1979, the...
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... Environmental factors The environment can be a barrier to effective communication. Environmental factors such as the setting, seating arrangements and time can affect the way a person communicates and interacts. However in health and social care there are ways that can solve these factors so that every individual feels that they are confident enough to communicate and interact with health and social care professionals. Many problems can occur with the environment in a health and social care setting that can prevent people from communicating. The physical environment can have an impact on communication in different ways. www.collinseducation.com (assessed on 16/11/14) All health and social care settings can improve the effectiveness of communication in many ways. For example the changes that can be made to the physical environment in a health and social care setting is that poor lighting can be replaced by brighter light so that everyone can see and which will make it easier for people with poor vision to look around the setting. Another change could be putting suitable signs around the setting and posters which are in different languages so that every individual can read information that may be useful to them. The changes that could be put in place for people with hearing difficulties are fitting electronic devices such as induction loop systems and having sound proofing rooms so that background noise can be reduced. Health and social care professionals can provide the best...
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...GENERIC RISK ASSESSMENTS CONTENTS PAGE 1. All educational visits 2. Travel on educational visits 3. Residential visit accommodation 4. Use of tour operator or provider of activities 5. Ski trip 6. School exchange visit with a school abroad 7. Walks in normal country 8. Walks in remote terrain 9. Indirectly supervised walks (Duke of Edinburgh expeditions and similar) 10. River walks, gorge or stream scramble as an adventure activity 11. Field study by or in water 12. Rock climbing 13. Swimming during educational visits 14. Visits to coastal locations 15. Visits to farms 16. Cycling 17. Standing camps 18. Lightweight camping (Duke of Edinburgh expeditions and similar) 19. Canoeing/kayaking Assessments completed by. Rob Brindley | Date. January 2010 | Reviewed. | GENERIC RISK ASSESSMENT 1 – ALL EDUCATIONAL VISITS HAZARD OBSERVED | RISK BEFORE CONTROL MEASURES | PERSONS AT RISK | CONTROL MEASURES | COMMENTSACTIONS | RESIDUAL RISK RATING | Exposure to weather. | Cold injury, heat injury, over-exposure to sun. | Pupils and staff. | Consider possible weather conditions and plan appropriate programme, clothing and equipment. Plan for pupils who may not bring suitable clothing – check before departure and/or bring spares. Daily weather forecast obtained and plans adjusted accordingly. | Provide clear information about suitable clothing and equipment to pupils and parents. | Low | Pupil lost or separated...
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...In this task I will be discussing the procedure of maturing (ageing) and clarify the hypotheses of ageing and discuss the perspectives on what cause people to age and how it relate to Connie and Cyril. I will likewise evaluate the effect ageing has on the well-being and social care provision. P4: The two theories I am going to talk about in relation to ageing for Connie and Cyril are: Social disengagement theory and activity theory. Social disengagement theory: this hypothesis expresses that as individuals age, they have a tendency to pull back from society and society pulls back from them. As individuals age, they have a tendency to develop more delicate and their social circles shrink as they start to pull away and are less effectively included in many exercises. Many individuals bring up that frequently this withdrawal or disengagement is upheld, as opposed to willful. However, one of the reason why older people disengage is because of health issues. Older people might have well-being issues or maladies that prevent them from interacting with other individuals. Some of these could be hearing disability, visual impairment, mobility or breathing and so on. Another reason why older people disengage from society is because of retirement. However, this is the point at which they quit working totally as they won't have the capacity to carry out their occupation as successful as before because of ageing. This implies they will no more or have less contact with their partners or...
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...Unit 2 : P3: Describe the potential effects of discriminatory practice on those who use health and social care services When Jamila came to England she experienced a lack of support from health and social care services that would effect her life. Jamila experiences marginalisation from her schooling system as they didn't give her any resources to support her schooling as she doesn't speak or understand english. Throughout her primary schooling teachers never gave her a teaching assistant to help her this would make her very confused because she doesn't know what going on in in the class. Jamila would've felt pushed to the side an also isolated due to her not knowing the language. Once Jamila got to secondary school there was still no...
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...Shanae McKenzie Unit 14 P3: Describe the investigation that are carried out to enable the diagnosis of these physiological disorders Coronary Heart Disease Diagnosed This is when the patient refers themselves to a health professional, the will go to their GP. The person will notice something different about their body and themselves such as feeling breathlessness. Professional referral This is when the doctor will examine a patient and be extremely anxious about the diagnosis for immediate attention by hospital doctors. The doctor will see the patient a few times before deciding on referral to a consultant or specialist in that field of medicine. It may be a server of weeks before the patient can actually be seen by a specialist consultant....
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