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P4 Businesss

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P4- describe the functional areas in two contrasting business organisations

Tesco:

Marketing & Sales

In Tesco marketing and research they carry out existing products but try to bring in different types of products e.g. crisps and ask for feedback to see if the new product is nice or not. They promote the business with a variety of things for example they have a T.V advert with celebrities in it they have a website and they also have billboards and a radio advert. Tesco have a catalogue for customers so they can see what they might want to buy and order it online or order it straight from the shop itself. Someone part of Tesco had to make the website and update it put up the offers, new prices and sales so this is part of marketing and sales. If Tesco did bring in new products that they made with their own ingredients then maybe they could have a little stall in the store for the customers to try and then they could see weather the customers like them of not.

Production:

In Tesco production they have factories where they have raw materials to make the food for Tesco, they also have to put the food into packages but then after that the workers in Tesco would have to put the products and stack them up in the aisle with the other products. Also in Production in the bakery side of Tesco had problems with the machines they would have people check it regularly to make sure they work properly.

Administration:

In Tesco administration is about writing letters and putting them in the envelopes and then sending them to the people it’s supposed to be sent, they also make arrangements for the managers to see the other stores. Administration organise meetings for the workers which may be about what new things might be coming to Tesco, new prices and new products and stuff like that. They would also have to send things in the post for other Tesco co-workers.

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