...Unit 3 P5 Marketing Segmentation Introduction In this assignment I will be discussing different types of marketing segmentations, so what is segmentation? Segmentation is used by businesses to help target their products at the right customers. It is about recognising the specific needs and wants of customer groups and then using this information into providing products and services which meet customer needs. Geographic Companies segment the market by attacking a restricted geographic area. It is very valuable information because businesses can precisely tailor their products mix based on a location, for example, people in Cambridge show a preference for coffee whereas consumers in Lincolnshire tend to prefer tea. This information will allow a tea company to focus marketing its product more up north in Lincolnshire rather than Cambridge. Demographic Demographic segmentation means dividing a market into a group, age, gender, race, occupation and income. For example, Dove created a product for called ‘Men + Care’ which is a hygiene product targeted only for men. Psychographic/Behaviour Psychographic Segmentation is based on personality, values, lifestyle, interests, attitudes, self image or opinions. For example, Ducati is a motorbike manufacturer and may segment its market on the basis of personality variables such as a masculine image, independent, impulsive and fearless. Macbook Pro The MacBook pro is a line of Macintosh portable computers introduced...
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...Market Segmentation Market Segmentation is understanding the needs of key sectors that have been identified . There are 3 ways to divide the market : 1. Geographic — this is based on geographical outlines which consists of spending and income levels, purchasing habits and employment levels. 2. Demographic — this is splitting people according to their age, gender and income. 3. Behavioural — Segmentation based on the social class, lifestyle and personality of a household. An understanding of neighbourhoods can help a business to adapt to it. Market Positioning This is when a business will consider where to place their product in order for it to make money for them. This is also used to set a good view in the eyes of potential customers. Before announcing a product to the public the organisations need to think ahead of that, to see what type of customers would buy the product. So for example if a company’s product was Mouthwash then they’d go for the lower price to sell it at first only to see whether the product sells or not and then if the product shows profits are being made then the company can decide to bump up the price of the Mouthwash. Furthermore, this can also be a difficult procedure. This is because businesses need to guarantee that they know how customers recognize their products and how small variations in how the product is being advertised can have an impact on the awareness of the product. Some companies also consider relocating so that...
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...Case study – Eileen is a 68 year old pensioner who suffers with arthritis, her arthritis has been getting worse since she turned 65 and has tried everything within the orthodox health system to try and ease the condition but unfortunately nothing has been successful in helping her and is still suffering from persistent pain. Prescribed medication has been tried to see if that would help Eileen’s condition but she claims to experience awful side effects and would rather not take any medication, because of the side effects Eileen has been experiencing they have started to make Eileen feel overly stressed for no real reason, due to this Eileen has been considering a couple of different complementary therapies which have been recommended by some close friends and family. The two therapies that Eileen has been researching and considering are acupuncture and osteopathy. * Acupuncture is said to help relieve pain by either diverting or changing the painful sensations that are sent to the brain to then alert you to the pain within the body. (Arthritis Research UK) * Osteopathy is also said to help relieve pain that individuals experience for a number of different reasons, this is done by improving mobility and reducing inflammation by using gentle, manual osteopathic techniques. (Hoddesdon osteopathic & sports injury clinic , 2016) Case study – Eileen is a 68 year old pensioner who suffers with arthritis, her arthritis has been getting worse since she turned 65 and has...
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...P5- Explain the care strategies that can be used to support individuals with each of the physiological disorders. M3- Discuss the care strategies that can be used to support individuals with each of the physiological disorders. D2- Evaluate the care strategies that can be used to support an individual with one of the chosen physiological disorders. In this assignment I will be explaining and discussing the care strategies which can be used in order to support people who suffer from both diabetes and Coronary heart disease. Care strategy A care strategy is care that is provided by the health care professional to the individual in order to meet their needs. Care strategies include things such as medication, surgery, blood transfusion,...
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...------------------------------------------------- P5 - Interpret the contents of trading, profit and loss account and balance sheet for a selected company. In this assignment I will be interpreting the contents of the trading and profit loss account of Marks and Spencer’s and their balance sheet. I will then give my opinion on how well the might look to shareholders in the business. Scenario Marks and Spencer’s Finance Manager is attending the AGM set for the shareholders and other stakeholders next week. He has asked you to produce a presentation to address the stakeholders for Marks and Spencer’s. Why is a trading, profit and loss account important? A trading and profit loss account shows the how successful the business has been in terms of achieving their ultimate aim which is to make a profit. Most of the time the trading, profit and loss account of a business would tend to show the volume of revenue the business has received within the year of the trading, profit and loss account and the cost involved in generating that revenue. It is important as it allows them to compare their performance to previous years. This is also important because similarly to the balance sheet as it allows investors and shareholders to look at the businesses financial status and decide whether they would prefer to invest in the business. This puts added pressure on a business such as M&S because if they have failed in their objective of making a profit there is a high chance of them losing...
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...|Assignment brief – QCF BTEC | |Assignment front sheet | |Qualification |Unit number and title | |BTEC Level 3 90 credit in Health & Social Care |Unit 6: Personal and Professional Development in Health & Social | |BTEC Level 3 Diploma in Health & Social Care |Care (Part 3) | |Learner name | Assessor name | | |Lorraine Bullard | |Date issued | Hand in deadline |Submitted on | |3rd May 2016 | 16th May 2016 | | | | | | | ...
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...PRIMARY 5 Name: ( ) Form Class: P5 Banded Math Class: P5 Duration: 50 min Date: 10 May 2011 Your Score (Out of 100 marks) Your Score (Out of 40 marks) Parent's Signature INSTRUCTIONS TO HAMninATFS 1• Do not turn over this page until you are told to do 2. Follow all instructions carefully. so. 3. Answer ALL questions and show all working clearly. 4. NO calculator is allowed for this paper. Pagel of 12 SECTION A (20 marks) Questions 1 to 10 carry 1 mark each. Question 11 to 15 carry 2 marks each. For each question, four options are given. One of them is the correct answer. Make your choice (1, 2, 3 or 4). Shade your answer (1, 2, 3 or 4) on the OAS provided. All diagrams are not drawn to scale. 1. How many ten-dollar notes make up $201 010? (1) (2) (3) (4) 10 20 2 010 20101 2. What is the product of 83 * 700? (1) (2) 581 5 810 (3) 58100 (4) 581 000 Page 2 of 12 3. Find the volume of the cuboid shown below. 28 m (1) (2) 84 m3 140 m3 (3) (4) 168 m3 840 m3 What is the missing number in the box? • 9 d) 6 2 3 (2) (3) (4) 8 14 15 ->• k txpress — as a mixed number. c 38 (D (2) 3* 4 4 (3) (4) 94 9! 2 Page 3 of 12 6. Which of the following figures cannot be tessellated? (D (2) (3) (4) ( ) 7. In 43.21, which digit is in the tenths place? (1) (2) (3) 1 2 3 (4) 4 ( ) Page 4 of 12 8...
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...DEA Tutorial Abstract Data envelopment analysis (DEA) is a linear programming based technique for measuring the relative performance of organisational units where the presence of multiple inputs and outputs makes comparisons difficult. This tutorial paper introduces the technique and uses an example to show how relative efficiencies can be determined and targets for inefficient units set. The paper also considers a number of practical issues of concern in applying the technique. Introduction There is an increasing concern with measuring and comparing the efficiency of organisational units such as local authority departments, schools, hospitals, shops, bank branches and similar instances where there is a relatively homogeneous set of units. The usual measure of efficiency, i.e.: [pic] is often inadequate due to the existence of multiple inputs and outputs related to different resources, activities and environmental factors. This problem can be illustrated for depots of a large retailing organisation which distributes goods to supermarkets. In this case the inputs for an efficiency measure are taken to be the value of the stock and the recurrent costs mainly in the form of wages, as those are resources supporting the operation of the depots. Stock is reasonably an input to an efficiency measure as an efficient depot will attempt to give a good service at lower stock levels, saving on capital and space. The outputs correspond to activities of the depots and are measured by...
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...BTEC National Certificate (Level 3) in Health and Social Care UNIT 11 ASSIGNMENT – Safeguarding Adults and Promoting Independence Student Name: Teacher: Ms Tumoe | Date assignment issued: 10th March 2014 Final Completion Date: 29th June 2014 | Welcome to the first of two Units as first year students that deals with the sensitive issues surrounding the need to safeguard adults, whilst understanding ensuring how the rights, independence and the wellbeing of adults are promoted through a person-centred multi-agency approach. In order to make sure that you complete the unit on time and meet all your deadlines, you will find that the assignment is broken down into key tasks. Each task will start with the part of the grading criteria that the task relates to, example P1, P2. It will finish with a deadline for the task to be completed. Introduction This unit looks at ways in which adults are supported and protected within the health and social care sector by practitioner’s whose main job role is working with adults. The unit covers sensitive subjects including physical, psychological, sexual and financial abuse. It aims to develop your understanding of the differing needs of people who use health and social care services. You will gain understanding of how to develop supportive relationships that respect individual rights, and also an understanding of how such relationships...
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...Server Virtualization and Consolidation - A case study Ravi G Singh Consulting IT Specialist – System p rsingh@us.ibm.com Special Notices This document discusses Server Virtualization and Consolidation designed and implemented by the author for an IBM Customer. This document is presented “As-Is” without any warranty, guarantee or assurances of any kind, either express or implied. IBM does not assume responsibility for the statements expressed herein and it reflects the opinions of the author. If you have questions about the contents of this document, please direct them to the author at rsingh@us.ibm.com. Author is not responsible for errors in this document that may result in any kind of inaccuracies. Acknowledgements Thanks to John R Hock, IBM Certified IT Specialist – System p - Advanced Technical Support Americas (ATS) for reviewing this White Paper. Thanks to the customer and IBM team for their contribution and support to this project. Trademarks The following terms are registered trademarks of International Business Machines Corporation in the United States and/or other countries: AIX, AS/400, DB2, IBM, Micro Channel, MQSeries, Netfinity, NUMAQ, OS/390, OS/400, Parallel Sysplex, PartnerLink, POWERparallel, RS/6000, S/390, Scalable POWERparallel Systems, Sequent, SP2, System/390, ThinkPad, WebSphere. The following terms are trademarks of International Business Machines Corporation in the United States and/or other countries: DB2 Universal Database, DEEP BLUE...
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...Qualification | BTEC National Extended Diploma in Health & Social Care Level 3 | Unit number and title | Unit 44: Vocational Experience | Hand out Date | w/c 9th September 2013 | Hand in Date | 13th June 2014 | Learner Name | | Assessor name | Adelaide McLaughlin & New Lecturer (TBC) | | Assignment title | Vocational Experience | Criteria Assessed | P1 explain the structure and function of a health or social care organisationP2 report on own contributions to a specific team activity relating to health and social careP3 make regular reflective entries in a personal journal related to own contributions to work in a health and social care settingP4 present a portfolio of evidence from all placements that demonstrates the development of own practice in health and social care settingsP5 explain how continuing development of staff influences practice in settings.M1 assess how their contributions to the team influenced the success of the activityM2 assess how own development of knowledge, skills and understanding has made a difference to teams and individuals in health and social care settings M3 assess how continuing development of staff can enhance the care of patients/ users of services.D1 make recommendations as to how they could have adapted their own contributions to the team to enhance the success of the activityD2 evaluate how own effectiveness as a carer has developed as a result of workplace experiences. | The purpose of this assignment is to:...
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...Qualification | BTEC National Extended Diploma in Health & Social Care Level 3 | Unit number and title | Unit 44: Vocational Experience | Hand out Date | w/c 9th September 2013 | Hand in Date | 13th June 2014 | Learner Name | | Assessor name | Adelaide McLaughlin & New Lecturer (TBC) | | Assignment title | Vocational Experience | Criteria Assessed | P1 explain the structure and function of a health or social care organisationP2 report on own contributions to a specific team activity relating to health and social careP3 make regular reflective entries in a personal journal related to own contributions to work in a health and social care settingP4 present a portfolio of evidence from all placements that demonstrates the development of own practice in health and social care settingsP5 explain how continuing development of staff influences practice in settings.M1 assess how their contributions to the team influenced the success of the activityM2 assess how own development of knowledge, skills and understanding has made a difference to teams and individuals in health and social care settings M3 assess how continuing development of staff can enhance the care of patients/ users of services.D1 make recommendations as to how they could have adapted their own contributions to the team to enhance the success of the activityD2 evaluate how own effectiveness as a carer has developed as a result of workplace experiences. | The purpose of this assignment is to:...
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...Model Assignment (Learner Extract) Issued September 2012 OCR Level 3 Cambridge Technicals in Health and Social Care Unit 1: developing effective communication in health & social care Please note: This OCR Cambridge model assignment may be used to provide evidence for the unit identified above. Alternatively, centres may ‘tailor’ or modify the assignment within permitted parameters (see Information for Teachers). It is the centre’s responsibility to ensure that any modifications made to this assignment allow learners to meet all the assessment criteria and provide sufficient opportunity for learners to demonstrate achievement across the full range of grades. The assessment criteria themselves must not be changed. The entry codes for these qualifications are: OCR Level 3 Cambridge Technical Certificate in Health and Social Care 5307 OCR Level 3 Cambridge Technical Introductory Diploma in Health and Social Care 5309 OCR Level 3 Cambridge Technical Subsidiary Diploma in Health and Social Care 5312 OCR Level 3 Cambridge Technicals Diploma in Health and Social Care 5315 OCR Level 3 Cambridge Technical Extended Diploma in Health and Social Care 5318 The Ofqual Unit Number for this unit is: Developing effective communication in health & social care R/600/8939 OCR model assignment remains live for the life of these qualifications. ALL THESE MATERIALS MAY BE PHOTOCOPIED. Any photocopying will be done under...
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...BTEC Level 3 National Extended Diploma in Sport and Exercise Sciences Unit 3: Assessing Risk in Sport Assignment 1:Legislative, Legal, and Procedures in Health and safety | Learning Outcomes:1 & 3 | Criteria: P1, P2,P4, M1,M3, D2 | (Please tick where evidence has been submitted) Evidence you need to submit | Tick in box if submitted | | Deliver a PowerPoint Presentation and speaker notes | | Task 1 | Summary of four legislative factors, legal factors and regulatory bodies that influence health and safety in sport | | Task 2 | Summary of three procedures used to promote and maintain a healthy and safe environment | | Date Issued: | | Submission Date: | | Date Submitted: | | | | Learner Name: | | Learner Signature:I certify that the work submitted for this assignment is my own. | | | | Assessor Name: | Anne Bedford | Internal Verifier: | | Date: | | Vocational Context – The health and safety of sports participants is paramount in today’s society. This is important not only in relation to the people who play sport but also those who work within the industry, and the thousands of loyal fans who follow and watch sport week in and week out. Health and safety is now a priority for those who work within the sector with the aim of reducing incidents and making the sector safer for spectators and participants alike. All organisations have a duty of care to the people within their environment. Scenario – In order for...
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...------------------------------------------------- Level 3 Sub Dip/Extended Diploma in Business - Academic Year 2013-14 Candidate | | | Unit No. | Unit 5 ; Unit 2 ; Unit 18 | | Unit Name | Business accounting, Business resources and managing a business event | * | Qualification | Btec Level 3 | | Start Date | September 2013 | | Deadline | November 2013 | | Assessor | Maria Pillay | | Unit 5 – Business accounting | | | Criteria | To achieve the criteria the evidence must show that the student is able to: | Page No. | Achieved? | P1 | Describe the purpose of accounting for an organisation | | | P2 | Explain the difference between capital and revenue items of expenditure and income | | | P3 | Prepare a 12 month cash flow forecast to enable an organisation to manage its cash | | | P4 | Prepare a profit and loss account and balance sheet for a given organisation | | | P5 | Perform ration analysis to measure the profitability and liquidity and efficacy of a given organisation | | | M1 | Analyse the cash flow problems a business might experience | | | M2 | Analyse the performance of a business using suitable ratios | | | D1 | Justify actions a business might take when experiencing cash flow problems | | | D2 | Evaluate the financial performance ad position of a business using ratio analysis | | | Unit 2 – Business resources | | | Criteria | To...
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