Premium Essay

P5:Innocent Methods

In:

Submitted By dxxld
Words 1141
Pages 5
How does innocent conduct market research?
Surveys:
What innocent do is “They hired a stall at a music festival and asked customers who bought a drink, “Should we quit our jobs to make smoothes?”. People could choose whether to throw their empty smoothie bottles into a bin marked “Yes” or “No”. (http://www.utalkmarketing.com/Pages/Article.aspx?ArticleID=4113&Title=The_marketing_secrets_behind_Innocent_Drinks ). By this method which is a survey you can see that Innocent is using primary research in order to develop their market research and know what the customers want. Surveys are widely used for gaining a better understanding of your customers’ needs or how they perceive your brand. They can help you profile your customer base, and it can sometimes be useful to send them out anonymously to ensure objectivity from your respondents.
Again Innocent drinks use a survey to find out basic yet vital information about their business. Doing a survey is a primary source which they use... “This survey is built to capture data for Innocent Drinks for Educational Research...” and this is the survey... (http://www.surveymonkey.com/s/B5QXTTM).
Focus groups:
Facebook and blogs are also used effectively to allow customers to comment and feedback on innocent. So one of our recent blog posts were on veg pots, sure enough, people are responding. Then you’ve got all this free insight there as to what you should do.
Sales Figures for the businesses own products:
“Innocent Sales rocked in 2012, as the value of sales reached £2.13M jumping to 36.6%. Innocent was an official sponsor of 2012 Olympics, this increased their sales figures to over 60%.” (http://www.marketingmagazine.co.uk/article/1176838/innocent-sales-rocket-35-says-britvic-soft-drinks-report) The sale figures allows innocent to set targets for the next year, so this would be a future target set this will mean

Similar Documents

Premium Essay

Unit 3 Citizenship, Diversity and the Public Services

...P5 Review the methods used by public services to ensure they have a diverse workforce P6 Explain the duty of public services to provide equality of service to all citizens M3 - Analyze the effectiveness of the methods used by the public services to promote equality and diversity in the society and within the forces. D2 - Evaluate the effectiveness of the methods used by the public services to promote equality and diversity in the society and within the forces. All Public services organizations are bound to follow a range of policies and procedures, to ensure that they have a diverse workforce, such as:  Equal opportunities and Anti-discrimination policies -   Grievance procedure Bullying and Harassment at work policies   Recording and monitoring of equal opportunities data complaints   Complaint procedures for service users  The Royal Air Force In the Royal Air Force the aim of the RAF's Equality and Diversity Strategy is to achieve a diverse, operationally effective work force in an environment free from harassment, intimidation and unlawful discrimination, in which all have equal opportunity and encouragement to realize their full potential. Diversity is, essentially, linked to equality and compliance with the law. In March 2011, the RAF have received a national award for improving the inspiration for young women to join the RAF as Engineers, with the increase of female recruits has improved the representation of women in the male dominated trades...

Words: 1520 - Pages: 7

Premium Essay

Abortion

...- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - It is considered by World Health Organization that one fourth of all the progenies in the world terminate in induced abortion. More precisely, the number of induced abortion is nearly 50 million every year(Berer, M., 2000 ). Induced abortion means “abortion brought on deliberately by drugs or mechanical means” (Stedman, T. L.,2008). It can be defined as an abortion that is preceded initiatively, which is opposite to spontaneous abortion. According to World HeaWHO  (1993), every year the number of woman who chooses abortion is about 1.5 million in United States. Almost half of American women get unplanned pregnancy, and 54% of these end in abortion (Finer LB &ump; Zolna MR, 2011). Nearly one fifth of pregnancies end in abortion (Jones RK &ump; Kooistra, K, 2011).  The laws on abortion have developed varied in countries since there are different social and moral perceptions due to the different cultures. In Great Britain, only medical professionals are able to provide abortion(rethinking of abortion p13). While it comes to Northern Ireland and the Irish republic , the law only allow women to get information of abortion and have abortion outside of their states (rethinking of abortion p19).Abortion is always a sensitive topic when it is regarded as killing a person surrounding with social and political discussion. It seems that the debate between anti-abortion and the opponents is increasing heated (BEYOND...

Words: 2346 - Pages: 10

Free Essay

Humanitarian Intervention in Kosovo

...Humanitarian Intervention Humanitarian Intervention in Kosovo - 1999 Edmund Tan (2014461102) Introduction On 24th March 1999, the North Atlantic Treaty Organization (NATO) launched a 78 day long air campaign Operation Allied Force (OAF) over former Yugoslavia, with the intent to stop the Milosevic regime from committing human rights abuses and ethnic cleansing of the Kosovo Albanians in Kosovo. This was a significant event with regards to humanitarian intervention in recent history as it was seen as a new international phenomenon. It was the first time that a group of states intervened without the authorization of the United Nations Security Council (UNSC) and it was also the first time that NATO used military force to prevent a humanitarian disaster. This event divided the world in their support for or against NATO’s humanitarian intervention in Kosovo. Critics of the intervention felt that NATO was breaking international law in acting without the authority of the UNSC and this could have jeopardized international order should any state or group of states decide to act on their own accord in intervening in a foreign territory in the future. Supporters of the intervention argue that the war gave human rights precedence over the rights of states. According to then Czech Republic President Vaclav Havel, even though NATO acted without a direct UN mandate for intervention, they have not acted out of license, aggressiveness or disrespect for international law. NATO has...

Words: 5151 - Pages: 21

Free Essay

Organizational Challenge: Independent Contractors

...organizational systems. Formally, organizational structure, selection systems, orientation and training programs, rules and policies, and performance management processes all contribute to culture creation and management. Informally, the culture’s norms of daily behavior keep the culture alive and indicate to both insiders and outsiders whether the formal systems represent fact or façade. Culture defines us and reflects the corporate public image. Ethics is an integral part of that organization’s overall culture. Kinicki’s Organization Behavior (OB) 8th Edition states OB is interdisciplinary field dedicated to better understanding and managing people at work…..Three basic levels of analysis in OB are individual, group, and organization,” (Kinicki, P5). This paper analyzes cultural challenges faced by an organization that hires ICs versus employees through the levels in OB:...

Words: 2273 - Pages: 10

Premium Essay

Impact of External Factors

...Grading tips Pass p4 To gain a pass you will need to describe the functional activities and their interdependencies (how they fit together) in two organisations. Use the same two organisations that you have been looking at for your assignment work so far on this unit, and draw charts and diagrams which show their functional activities. Explain in detail what each of the functions involves. Show how the functions fit together, e.g. the relationship between marketing and customer service, or how the call centre fits into the overall structure of the organisation. Draw a clear and well-labelled diagram of your organisation. Use lines and arrows to join up the various positions in the company. Then describe clearly what each of the functions involves and how they fit together. Merit m 2 To gain a merit you will need to compare the factors which influenced the development of the internal structures and functional activities of these organisations. Why do they have different structures? How does the structure relate to the particular sector (private/public/voluntary or charity) that the organisation is in? You may want to evaluate how effective the organisational structure is (does it work well or could it be improved?). If the organisations do not already provide organisational charts themselves you could construct one of your own from research about the organisation on its website and in documents. Perhaps you could write to the organisation...

Words: 8995 - Pages: 36

Premium Essay

Hereafter

...INTRODUCTION Praise be to Allah Lord of the worlds and blessings and peace be upon the best of the prophets and messengers, Muhammad and upon his family and companions. Since there are many religions and believing concepts are exists in this world nowadays, therefore, there are also many viewpoints are found about the concept of Hereafter. Some people say that there is nothing left of man after death, and that after that after life-ending event there is no other life. According to these people, belief in life after death has no reality. They say it scientifically impossible. This is the view of atheist who also claims to be scientific in their approach and bring it Western sciences to support their arguments. Meanwhile, other people maintain that man, in order to bear the consequences of his deeds, is repeatedly regenerated in this world. If he lives a bad life, he will assume in the next generation the shape of some animal, such as a dog or a cat, or some lower kind of man. If he acts have been good, he will be reborn as a man in higher class. This view point is found in some Eastern religions. There is a third view point which calls for believe in the Day of Judgement, the Resurrection, man’s presences in Divine Court, and the meting out of reward and punishment. This is the common belief of the all Prophet. From the above, we could said that Hereafter could be derived a lot responds. This is because many of them had some wrong conceptions towards Hereafter. Therefore...

Words: 5568 - Pages: 23

Premium Essay

Progamming

...A FIRST COURSE IN PROBABILITY This page intentionally left blank A FIRST COURSE IN PROBABILITY Eighth Edition Sheldon Ross University of Southern California Upper Saddle River, New Jersey 07458 Library of Congress Cataloging-in-Publication Data Ross, Sheldon M. A first course in probability / Sheldon Ross. — 8th ed. p. cm. Includes bibliographical references and index. ISBN-13: 978-0-13-603313-4 ISBN-10: 0-13-603313-X 1. Probabilities—Textbooks. I. Title. QA273.R83 2010 519.2—dc22 2008033720 Editor in Chief, Mathematics and Statistics: Deirdre Lynch Senior Project Editor: Rachel S. Reeve Assistant Editor: Christina Lepre Editorial Assistant: Dana Jones Project Manager: Robert S. Merenoff Associate Managing Editor: Bayani Mendoza de Leon Senior Managing Editor: Linda Mihatov Behrens Senior Operations Supervisor: Diane Peirano Marketing Assistant: Kathleen DeChavez Creative Director: Jayne Conte Art Director/Designer: Bruce Kenselaar AV Project Manager: Thomas Benfatti Compositor: Integra Software Services Pvt. Ltd, Pondicherry, India Cover Image Credit: Getty Images, Inc. © 2010, 2006, 2002, 1998, 1994, 1988, 1984, 1976 by Pearson Education, Inc., Pearson Prentice Hall Pearson Education, Inc. Upper Saddle River, NJ 07458 All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher. Pearson Prentice Hall™ is a trademark of Pearson Education, Inc...

Words: 121193 - Pages: 485

Premium Essay

Stroke

...Graduate School of Development Studies A Research Paper presented by: Joreen Nkole Mwelwa (ZAMBIA) In partial fulfilment of the requirements for obtaining the degree of MASTERS OF ARTS IN DEVELOPMENT STUDIES Specialization: Public Policy and Management (PPM) Members of the examining committee: Prof. Dr Michael Grimm (Supervisor) Dr Bridget O’Laughlin (Reader) The Hague, The Netherlands November, 2009 Disclaimer: This document represents part of the author’s study programme while at the Institute of Social Studies. The views stated therein are those of the author and not necessarily those of the Institute. Research papers are not made available for circulation outside of the Institute. Inquiries: Postal address: Institute of Social Studies P.O. Box 29776 2502 LT The Hague The Netherlands Location: Kortenaerkade 12 2518 AX The Hague The Netherlands Telephone: +31 70 426 0460 Fax: +31 70 426 0799 Acknowledgements I give my sincere gratitude to Jehovah God for his love and care throughout my life and the fifteen months I have been here. With much honour I sincerely thank my Supervisor, Prof M.Grimm, truth be told it was a blessing to have a supervisor like him, I am short of words to describe him, I would simply say he has been...

Words: 19712 - Pages: 79

Premium Essay

My Research

...The current issue and full text archive of this journal is available at www.emeraldinsight.com/2045-4457.htm SAJGBR 2,1 Profiting from poverty: ethics of microfinance in BOP Linda M. Sama and R. Mitch Casselman Department of Management, Peter J. Tobin College of Business, St. John’s University, New York, New York, USA Abstract Purpose – This paper seeks to examine the ethical dilemmas that emerge when offering microfinance services in BOP markets. Design/methodology/approach – Utilizing the ethical lenses of deontology, teleology, virtue ethics and moral relativism, the paper builds on prior research on ethical issues in BOP markets and the ethics of microfinance to highlight the specific stakeholder impacts facing MFIs. Relevant literature and examples from practice are utilized to illustrate the different ethical perspectives. Findings – In general, many of the key dilemmas represent themselves in the extreme poverty segment of the BOP where commercial business models have the least traction. Research limitations/implications – Propositions are developed for the corrective actions in the paper which might allow future research to uncover differences in intervention success in different BOP markets. Practical implications – The discussion of potential interventions for the various stakeholders may ameliorate criticisms of MFIs, suggest opportunities for cross-sectoral partnerships and improve outreach to the poorest of the poor. Social implications – For each issue...

Words: 11409 - Pages: 46

Premium Essay

Kam Vi

...concerns are addressed and managed in the allocation and delivery of health care services. I critically assess and evaluate those theories, concepts, and derivative principles as they impact important decisions and the implications of those decisions within the context of social change and with special emphasis on health care management and policy. In addition, I discuss the key assumptions on which the selected theories are constructed, compare and contrast the writers’ interpretations across theories, and conclude by providing a critical commentary on the merits of the selected theories. Abstract Depth Component In the Depth Component of KAM VI, I review and critically analyze selected articles on contemporary concepts and methods in ethical decision-making relative to the delivery of health services. I also attempt to build on the theories, perspectives, and conclusions discussed in the Breadth Component, and compare and contrast the views...

Words: 34918 - Pages: 140

Premium Essay

Marketing

...Review of Marketing Research Review of Marketing Research VOLUME 1 Naresh K. Malhotra Editor M.E.Sharpe Armonk, New York London, England 4 AUTHOR Copyright © 2005 by M.E.Sharpe, Inc. All rights reserved. No part of this book may be reproduced in any form without written permission from the publisher, M.E. Sharpe, Inc., 80 Business Park Drive, Armonk, New York 10504. Library of Congress ISSN: 1548-6435 ISBN 0-7656-1304-2 (hardcover) Printed in the United States of America The paper used in this publication meets the minimum requirements of American National Standard for Information Sciences Permanence of Paper for Printed Library Materials, ANSI Z 39.48-1984. ~ MV (c) 10 9 8 7 6 5 4 3 2 1 CHAPTER TITLE 5 REVIEW OF MARKETING RESEARCH EDITOR: NARESH K. MALHOTRA, GEORGIA INSTITUTE OF TECHNOLOGY Editorial Board Rick P. Bagozzi, Rice University Ruth Bolton, Arizona State University George Day, University of Pennsylvania Morris B. Holbrook, Columbia University Michael Houston, University of Minnesota Shelby Hunt, Texas Tech University Dawn Iacobucci, Northwestern University Arun K. Jain, University at Buffalo, State University of New York Barbara Kahn, University of Pennsylvania Wagner Kamakura, Duke University Donald Lehmann, Columbia University Robert F. Lusch, University of Arizona Kent B. Monroe, University of Illinois, Urbana A. Parasuraman, University of Miami William Perreault, University of North Carolina Robert A. Peterson, University...

Words: 167068 - Pages: 669

Premium Essay

Supply and Demand

...Answers to in-text Questions in Economics (5th edition) Chapter 1 Page 4 ( Could production and consumption take place without money? If you think they could, give examples. Yes. People could produce things for their own consumption. For example, people could grow vegetables in their garden or allotment; they could do their own painting and decorating. Alternatively people could engage in barter: they could produce things and then swap them for goods that other people had produced. ( Before reading on, how would you define scarcity? Must goods be at least temporarily unattainable to be scarce? See page 2 of text for a definition of scarcity. Goods need not be unattainable to be scarce. Because people’s incomes are limited, they cannot have everything they want from shops, even though the shops are stocked full. If all items in shops were free, the shelves would soon be emptied! ( If we would all like more money, why does the government not print a lot more? Could it not thereby solve the problem of scarcity ‘at a stroke’? The problem of scarcity is one of a lack of production. Simply printing more money without producing more goods and services will merely lead to inflation. To the extent that firms cannot meet the extra demand (i.e. the extra consumer expenditure) by extra production, they will respond by putting up their prices. Without extra production, consumers will end up unable to buy any more than previously...

Words: 89665 - Pages: 359

Premium Essay

Management Information Systems

...Course Technology’s Management Information Systems Instructor and Student Resources Introduction to IS/MIS Principles of Information Systems, Eighth Edition • Stair, Reynolds Fundamentals of Information Systems, Fourth Edition • Stair, Reynolds Management Information Systems, Sixth Edition • Oz Information Technology in Theory • Aksoy, DeNardis Office Applications in Business Problem-Solving Cases in Microsoft Access & Excel, Sixth Annual Edition • Brady, Monk Succeeding in Business Applications with Microsoft Office 2007 • Bast, Gross, Akaiwa, Flynn, et.al Succeeding in Business with Microsoft Office Excel 2007 • Gross, Akaiwa, Nordquist Succeeding in Business with Microsoft Office Access 2007 • Bast, Cygman, Flynn, Tidwell Databases Database Systems, Eighth Edition • Rob, Coronel Concepts of Database Management, Sixth Edition • Pratt, Adamski Data Modeling and Database Design • Umanath, Scamell A Guide to SQL, Seventh Edition • Pratt A Guide to MySQL • Pratt, Last Guide to Oracle 10g • Morrison, Morrison, Conrad Oracle 10g Titles Oracle9i Titles Enterprise Resource Planning Concepts in Enterprise Resource Planning, Third Edition • Monk, Wagner Data Communications Data Communications and Computer Networks: A Business User’s Approach, Fourth Edition • White Systems Analysis and Design Systems Analysis and Design in a Changing World, Fifth Edition • Satzinger, Jackson, Burd Object-Oriented Analysis and Design with the Unified Process • Satzinger, Jackson, Burd Systems Analysis and...

Words: 223685 - Pages: 895

Premium Essay

First Filipino

...THE FIRST FILIPINO Republie of the Philippines Department of Education & Culture NATIONAL HISTORICAL COMMISSION Manila FERDINAND E. MARCOS President Republic of the Philippines JUAN L. MANUEL Secretary of Education & Culture ESTEBAN A. DE OCAMPO Chairman DOMINGO ABELLA Member HORACIO DE LA COSTA, S. J. Member GODOFREDO L. ALCASID Ex-Oficio Member TEODORO A. AGONCILLO Member EMILIO AGUILAR CRUZ Member SERAFIN D. QUIASON Ex-Oficio Member FLORDELIZA K. MILITANTE Exccutive Director RAMON G. CONCEPCION Chief, Administrative Division BELEN V. FORTU Chief, Budget & Fiscal Division JOSE C. DAYRIT Chief, Research & Publications Division AVELINA M. CASTAÑEDA Chief, Special & Commemorative Events Division ROSAURO G. UNTIVERO Historical Researcher & Editor EULOGIO M. LEAÑO Chief Historical Writer-Translator & Publications Officer GENEROSO M. ILANO Auditor JOSE RIZAL (1861-1896) THE FIRST FILIPINO A Biography of José Rizal by LEÓN Ma. GUERRERO with an introduction by CARLOS QUI R INO ( Awarded First Prize in the Rizal Biography Contest held under the auspices of the José Rizal National Centennial Commission in 1961) NATIONAL HISTORICAL COMMISSION Manila 1974 First Printing 1963 Second Printing 1965 Third Printing 1969 Fourth Printing 1971 Fifth Printing 1974 This Book is dedicated by the Author to the other Filipinos Speak of me as I am; nothing extenuate, Nor set down aught in malice, Shakespeare: °the/Lo. Paint my picture truly like me, and not flatter me at all ; but...

Words: 203166 - Pages: 813

Premium Essay

Kscnkslv

...Economic Outlook, Prospects, and Policy Challenges 01 CHAPTER This year’s Economic Survey comes at a time of unusual volatility in the international economic environment. Markets have begun to swing on fears that the global recovery may be faltering, while risks of extreme events are rising. Amidst this gloomy landscape, India stands out as a haven of stability and an outpost of opportunity. Its macro-economy is stable, founded on the government’s commitment to fiscal consolidation and low inflation. Its economic growth is amongst the highest in the world, helped by a reorientation of government spending toward needed public infrastructure. These achievements are remarkable not least because they have been accomplished in the face of global headwinds and a second successive season of poor rainfall. The task now is to sustain them in an even more difficult global environment. This will require careful economic management. As regards monetary and liquidity policy, the benign outlook for inflation, widening output gaps, the uncertainty about the growth outlook and the over-indebtedness of the corporate sector all imply that there is room for easing. Fiscal consolidation continues to be vital, and will need to maintain credibility and reduce debt, in an uncertain global environment, while sustaining growth. On the government’s “reformto-transform” agenda, a series of measures, each incremental but collectively meaningful have been enacted. There have also...

Words: 64752 - Pages: 260