...P6 – Imogen Durston For P6 you must develop a coherent marketing mix for a new product or service. Evidence for P6 Topshop/Topman has contacted you to launch a new range of children wear. They have asked you to develop a coherent marketing mix for the new products and service. The marketing mix can be an Information sheet/Word Document and should include the 4 Ps along with an Introduction to the technique. Introduction – the product I am creating for Topshop is a children’s clothing range. I am going to call this TopKidz. Products from this range will be sold online and in all Topshop stores. To promote this new range I am going to use celebrity endorsement and TV adverts to attract customers. This range will appeal to parents as well as children and I will ensure this happens by making the clothes stylish and affordable for the everyday family. * The objectives of developing a mix (support brand building, satisfy needs and aspirations of targeted group of customers). | * The importance of need for cohesion of different elements of the marketing mix | TITLE - TOPMAN/TOPSHOPS CHILDREN WEAR The name of the new range – TopKidz. * Product: product range; benefits versus features of product or service for targeted customers; concept of product life cycle.My product range is a new, stylish, affordable children’s wear range that will appeal to both the parents and their children. The benefits of this new children’s range is that all materials that...
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...Finally, your Editor has asked you to produce a report to your readers which discusses the business activities of your global organisation. You are to report on the following issues in a way that is easy for them to understand. • Describe how the main political, legal and social factors effect the business activities and the stakeholders of the organisations described in P3 & P4. (Drayton Manor and your chosen Charity). Business activities should include any activities carried out by the organisation to achieve its purposes. Describe how political, legal and social factors are impacting upon the business activities of the selected organisations and their stakeholders (P6) • Select at least three business activities from those you identified. • Analyse how each of these has changed because of political, legal and social aspects of the business environment. (Why has the activity changed and how and why has this affected the organisation?) Analyse how political, legal and social factors have impacted on the two contrasting organisations (M3) Make a list of your selected organisations aims and objectives. Evaluate how future changes in economic political, legal and social factors, may affect the strategy of the organisation. Evaluate how future changes in economic, political, legal and social factors may affect the strategy of your organisation. For each factor you will need to research future changes. (E.g. economic – inflation; new laws; government...
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...Factor (Political, Technological, Social) Name of organisation 1 impact on business activities and stakeholders. Name of organisation 2 impact on business activities and stakeholders. Consumer protection (Social) Consumer protection is a group of laws and organizations designed to ensure the rights of consumers as well as fair trade, competition and accurate information in the marketplace. This also can be a political factor as it makes the information of the business correct to make sure the business is selling items honestly and fairly. Tesco uses Consumer Protection so that they do not advertise goods as something they are not and to make sure they have described the products correctly to the customers. This can affect Tesco as a business because if they were to sell products to Customers that are described as something else Tesco can get in to problems not following the consumer protection act. They would be heavily fined, which can then lead to bad publicity or some of Tesco's outlets can get closed which could mean that the business would lose a large part of its loyal customers and this could mean that the businesses reputation can go down. Tesco gives Customers the chance for a 28 day refund for goods that they do not want which means that the customers are able to return faulty goods that they have brought from the store or if they feel they do not want the product. This means that Tesco are following the law. This gives the customer the assurance that Tesco are doing...
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...P5- Describe the influence of the two contrasting economic environments on business activities within a selected organisation The chosen organisation to which I am going to be writing about is Asda. This is from the fact that Asda is a large supermarket to which everyone knows about. I am going to be looking at their contrasting economic environments on their business activities. There are 2 important economic environments that have an influence on business activities, growth and recession When economic growth occurs, when more goods are being produced and consumed, and incomes are rising. A growth company tends to have very profitable reinvestment opportunities for its own retained earnings. Economic growth will affect Asda as it would increase their profits due to more people wanting more products and wanting to spend their money. As people have more money to spend on luxuries instead of the essentials it means that the higher value products will be brought. For example the finest range or more expensive brands will be bought instead of Asda’s value range, because of this it means more money is being spent in the store which is an advantage for Asda. Fast economic growth also means that Asda’s output is high due to increased demand in products. This would mean that unemployment is lower than it should be. With the business confidence, this means that it may be a high leading to increased investment and could also be classed as a boom. With boom what happens is that they...
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...Marketing Plan CROP - Salon | Unit 3 – Assignment 4 | Kiranpreet Multani BMC151602551 | In this assignment, I am going to develop a coherent marketing plan for a product or service. The service I have chosen for this assignment is a salon. First, I will explain marketing mix and then I am going to develop a marketing plan for this service. Marketing mix The marketing mix refers to the set of actions, or tactics, that a business uses to promote its product or service in the market. The 4Ps of marketing mix are price, product, promotion and place. Nevertheless, marketing mix is increasing and it includes other Ps such as packaging, position, people and even political. (http://economictimes.indiatimes.com/definition/marketing-mix, 18/01/2016) Marketing definition and opportunity The service I have chosen for this task is a salon. A salon is a very competitive business and we are more than likely to set up a business where there are already salon established. The salon is based in the city centre of Birmingham, near the bullring. We decided to open our salon here because there are many people who come here every day for shopping and we have an audience of 26 000. The services we provide are haircuts, hair dying, waxing, bridal makeup, and other services such as threading and IPL laser treatment. We will also offer hair smoothing and other services such as threading, waxing and IPL laser treatment. Crop is a unisex hair salon and spa. People can come with their...
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...P6 review physiological data collected, describing the effects of exercise on the musculoskeletal, cardiovascular, respiratory and energy systems Copper 12 Minute Run I thought that the copper test was reliable. This was because it allowed me to compare my score against the national average. It also gave an accurate prediction of my fitness levels. This enabled me to see and identify improvements that I needed to make to my fitness in order to improve it. When doing the test, I had to record my heart rate before and after the test. This was so it allowed me to see how hard I worked when doing the test and how my fitness level was. One problem when recording my results was that I couldn’t record my heart rate when doing the test. This was...
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... |Submitted on | | | | | |5th November 2012 |3rd December 2012 |3rd December 2012 | |Qualification |Unit number and title | | | | |BTEC Level 3 National Subsidiary Diploma in Business |Unit 1: The Business Environment | | | | |Assignment title |Similar Businesses in Different Worlds | |In this assessment you will have opportunities to provide evidence against the following...
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...purposes: supply of products or services; difference between profit and not-for profit organisations Set up file for new unit Reflective questions AS1 Business types and ownership, Task 1; as individual or pair activity SB activities: • Starter stimulus • Tony and Guy • Aresenal • VSO • Primary, secondary and tertiary businesses Sample assignment brief Task 1.1 for P1; learners should spend the session time and NS time on this activity SB activities: • Poundland AS1 Business types and ownership SB Sample assignment brief Task 1.1 Stretch and support Assessment P1 PLTS RL BTEC National Business © Pearson Education Ltd 2010. Copying permitted for purchasing institution only. This material is not copyright free. BTEC National Business Unit 1 The business environment Unit 1 The business environment Scheme of work 5 3 4 5 Content...
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...Assignment Details Course | 500/9148/7 – BTEC Level 3 Certificate in IT500/9147/5 – BTEC Level 3 Subsidiary Diploma in IT600/3887/1 – BTEC Level 3 90-Credit Diploma in IT500/9150/5 – BTEC Diploma in IT | Unit | 31 – Computer Animation | Assignment | 3 – The Complete Package | Assessor | | Start Date | | Feedback Date | | Final Date | | Mark Criteria P6 | Design computer animations using different animation techniques (Task 1) | P7 | Implement animations using different animation techniques (Task 2) | D2 | Evaluate the tools and techniques used to create animations (Task 3) | Learning Outcomes Be able to design and implement digital animations Scenario There are some urgent jobs that have come into Studio99 Graphics. You have been asked to help with one off these clients. List of Clients with Urgent Needs Love Affair, the local partner matching agency will need some animations for their website. The 3 animations they will need must put across the feeling of romance and will probably be in soft focus. A theme park called Thrills ‘n Spills, which used to be quite small but is now expanding and getting some really exciting rides. They will need 3 animations which show speed and excitement and obviously will have people and rides in them. Kennels and cattery, the client is a local kennels and cattery under new ownership and renamed as Paws ‘n Claws. They are looking for 3 good quality animations of cats and dogs which stand...
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...Assignment brief – QCF BTEC (Level 3)Assignment front sheet | Qualification | Unit number and title | BTEC Level 3 90 Credit Diploma in Business | Unit 2 Business Resources | Learner name | Assessor name | | Rasheed Adedokun, Michael Boadu | Date issued | Hand in deadline | Submitted on | 8.12.14 | 18.12.14 | | | | Assignment title | Business Resources ;- Assignment 2 | In this assessment you will have opportunities to provide evidence against the following criteria. Indicate the page numbers where the evidence can be found. | Criteria reference | To achieve the criteria the evidence must show that the learner is able to: | | Task no. | | Evidence | P5 | Interpret the contents of a trading and profit and loss account and balance sheet for a selected organisation | | 1 | | | P6 | Illustrate the use of budgets as a means of exercising financial control of a selected company | | 1 | | | P7 | Illustrate the financial state of a given business | | 2 | | | M3 | Interpret the contents of a trading and profit and loss account and balance sheet for a selected company explaining how accounting ratios can be used to monitor the financial performance of an organisation | | 2 | | | M4 | Analyse the reasons why costs need to be controlled to budget | | 1 | | | D2 | Evaluate the adequacy of accounting ratios as a means of monitoring the state of the business in a selected organisation. | | 2 | | | D3 | Evaluate the problems...
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...|Assignment brief – QCF BTEC | |Assignment front sheet | |Qualification |Unit number and title | |BTEC Level 2 Diploma in Engineering |Unit 14 :- Secondary machining techniques | |Learner name | Assessor name | |Abdulrahman mohamed |Adrian Ilsley-Morris | |Date issued | Hand in deadline |Submitted on | |3/6/15 | 29/6/15 |29/6/15 | | | | |Assignment title |Using Secondary Machining Techniques Safely | |In this assessment you will have opportunities to provide evidence...
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...BTEC Level 3 Extended Diploma/Diploma in Business |Unit: 3 Introduction to Marketing |Subject Tutor: | | |Amie Cushion and Rebecca West | |Assignment Title: The Marketing Plan |Ref: 3 of 3 | |Student Name: |Personal Tutor: | | |Lisa Sultanti | |Overall Target Grade: |Unit Target Grade: | |Issue date: |Submission date: | |12.12.14 |16.01.15 | |Extension Granted: |Submission Date: | |P1 | |M1 | | |P4 | | | | |P5 | | | ...
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...BTEC Level 3 Subsidiary / Diploma, Business Studies Unit 2 – Business Resources Assignment 1 (P1, P2, M2) – Recruiting the Right Staff Scenario You are coming to the end of your BTEC course and you have been considering getting a job in the summer break before you start university. As well as earning some extra money, you are looking forward to the opportunity to develop your skills and put into practice the knowledge you have learnt on your BTEC course. Task one (P1 part) Research some jobs that you can apply for on job websites. You could look at www.monster.com or www.totaljobs.com. You need to find a job that you think you could apply for either now or at the end of year 13. You need to collect a job description, person specification and application form as evidence. (P1 part) Task two (P1, P2 M2) To show that you understand the relevance of these documents used in recruitment you need to complete an information sheet which analyses their contents (see attached for template). Your information sheet should 1. Describe the recruitment documentation used for the job you have chosen. What is a job description, what is a person specification and what is an application form? How are they used in business? (P1) 2. Identify the skills required on the job description. Describe how you have these skills or if you don’t have them, describe how you could develop them this year. (P2) 3. For each of the skills that you have already identified...
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...BTEC Level 2 Extended Certificate in Business |Unit: 4 Customer Service |Subject Tutor: | | |Sura Altikriti, James Hulme | |Assignment Title: |Ref: 1 of 2 | |We can improve! | | |Student Name: |Personal Tutor: | | |Helen Cheshire | |Overall Target Grade: |Unit Target Grade: | |Issue date: |Submission date: | |Extension Granted: |Submission Date: | Final Assignment Grade |Unclassified |Level 1 |Level 2 P |Level 2 M |Level 2 D | | | ...
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...Assignment Front Sheet| Learner name|Assessor name| |S. Guzman-Rodriguez| Date Issued|Completion date|Submitted on| |See deadline spreadsheet|| Qualification|Unit number and title| Btec Level 3 National Extended Diploma in IT|Unit 8: E-commerce| Assignment title|Assignment 2 Shopping and Handling Money Online| In this assignment you will have opportunities to provide evidence against the following criteria.Indicate the page numbers where the evidence can be found | Criteria reference|To achieve the criteria the evidence must show that the student is able to:||Task no.||Evidence| P5|Examine the social implications of e-commerce on society||1||Booklet| P6|Plan an e-commerce strategy||3||Magazine article or a Podcast| M3|Design an interface for an e-commerce business||5||Interface| D2|Compare different payment systems used by e-commerce systems||2||Booklet| |||||| |||||| |||||| |||||| Learner declaration| I certify that the work submitted or this assignment is my own and research sources are fully acknowledged.Learner signature: Date:| Assignment brief| Qualification |Btec Level 3 National Extended Diploma in IT| Unit number and title|Unit 8: E-commerce| Start date|| Deadline || Assessor name|SGU| | Assignment title|Shopping and Handling Money Online| Assignment BriefIn this assignment you will be looking at alternative payment...
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