P6
Describe how political, legal and social factors affect McDonalds
Political Factors in UK
Political factor is one of the main factors for McDonalds as it allows them to have the knowledge of how the economy is and also allows them to predict how to move forward with their business and expand it. The political stability in the UK is stable due to the fact they have a stable government because the inflation is at 2% which allows McDonalds to run their business successfully as the economy is thriving. Whereas India isn’t a well-developed country and the laws and legislation’s aren’t enforced properly. This could allow other companies to copy McDonald’s products and services without getting caught. As it is a LEDC there is less money in the economy so McDonalds may not be bought as frequently compared to the UK.
Availability of transport and internet
In the UK the availability of transport is excellent as the roads are good and there are very good transportation vehicles as well so the logistics for McDonald’s is excellent. This means they can get products from location to location easily and efficiently. The availability of the internet in the UK is also really good and reliable and it is quite the norm in society. This is good because McDonald’s can then use this to advertise the business.
In India the availability of transport is not as good as the roads are not properly maintained and some locations would be hard to reach. This means the logistics would not be as good and it would be difficult to get products from location to location. The internet is also not that good as it is a luxury and not the average person in India would have access to it.
Legal consumer protection law
In the UK McDonald’s have certain legal consumer protection laws for consumers that McDonald’s have to comply with for example The consumer protection Act 1987, the sale of