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PETA Making Social Noise: A Perspective On Shock Advertising

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Shock advertising is always on television, and it is a technique that is not really well paid attention to. According to an article, “PETA Making Social Noise: A Perspective on Shock Advertising” written by Jonathan Matusitz and Maya Forrester, mentions that “social noise refers to a form of public communication that is sufficiently attention grabbing to be “heard” giving a feeling of “shock” on the target audience in order to get its point across” (Matusitz & Forrester). Social noise or other words, shock advertising, is used to make the viewers feel guilty. The campaign tries to connect with viewer’s emotions to make the causes seem helpless and vulnerable. These tactics are commonly used for charities that are trying to get viewers to send

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