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Pacific Oil Co.

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Submitted By garnold1962
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Pacific Oil Company
Gene Arnold
Negotiation Strategy
Oklahoma Wesleyan University

Pacific Oil Company
The Pacific Oil Company went into negotiations with Reliant Manufacturing, and its goal was to sign a new long-term agreement. Pacific assumed that the new contract would be signed with no major obstacles, and that the principal point of negotiation would be price. Jean Fontaine, who is the marketing vice president for Pacific, went into a negotiation process with Reliant. Fontaine started the process three years before Reliant Manufacturing’s current contract was up, hoping to best his competition by offering Reliant a lower price and getting them to agree to a five year contract extension. Fontaine did not adequately research his client’s needs or sufficiently project the outcome of these negotiations. Due to this error Pacific was not prepared to address the concerns and requests that Reliant brought up during the negotiation. Both parties wished to renew the contract in a timely manner, but Fontaine slowed down the negotiations because he did not have a complete negotiation strategy that included a contingency plan or best alternatives. The negotiators for Pacific were not prepared for all the changes that Reliant would ask for at each meeting, and they had no power to make any key decisions to settle the negotiations. Reliant’s negotiators used Pacific’s lack of preparation to negotiate a far better contract. (Lewicki, Saunders, Minton, & Barry, 2015).
Analysis
Pacific believed while going into negotiations that there would be other sections of the contract that may be discussed, but no major changes were anticipated. Since Pacific felt that they were in control, the company’s Paris negotiators entered the renewal negotiations full of self-confidence. They felt that they had prepared for the negotiations carefully, and believed that the talks

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