...Packaging and purchase decisions ABSTRACT - The importance of packaging design as a vehicle for communication and branding is growing in competitive markets for packaged food products. This research utilized a focus group methodology to understand consumer behaviour toward such products and how packaging elements can affect buying decisions. Visual package elements play a major role, representing the product for many consumers, especially in low involvement, and when they are rushed. Most focus group participants say they use label information, but they would like it if simplified. The challenge for researchers is to integrate packaging into an effective purchasing decision model, by understanding packaging elements as important marketing communications tools. Propositions for future research are proposed which will help in developing better understanding of consumer response to packaging elements. Introduction: packaging at the point of sale Packaging seems to be one of the most important factors in purchase decisions made at the point of sale (Prendergast and Pitt, 1996), where it becomes an essential part of the selling process (Rettie and Brewer, 2000). Packaged food products are moving into ever larger supermarkets and hypermarkets, and there is a proliferation of products, offering consumers vast choice. The competitive context is ever more intense, both in the retail store and household. With the move to self-service retail formats, packaging increases its key characteristic...
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...CONSUMER BEHAVIOR TOWARDS THE NEW PACKAGING OF FMCG PRODUCTS Mitul Deliya Assistant Professor, S. K. College of Business Management, Hemchandracharya North Gujarat University, Patan Email: deliya.mitul@gmail.com ABSTRACT The importance of packaging design as a vehicle for communication and branding is growing in competitive markets for packaged FMCG products. This research utilized a focus group methodology to understand consumer behavior toward such products. The challenge for researchers is to integrate packaging into an effective purchasing decision model, by understanding Consumer’s behavior towards the packaging of FMCG products. When consumers search for and process information in-store, the product's package can contain relevant and useful information for the consumer. Product packaging forms the end of the 'promotion-chain' and is close in time to the actual purchase and may therefore play an important role in predicting consumer outcomes. Packages also deliver brand identification and label information like usage instructions, contents, and list of ingredients or raw materials, warnings for use and directives for care of product. INTRODUCTION “Packaging is the container for a product – encompassing the physical appearance of the container and including the design, color, shape, labeling and materials used” Packaging has a huge role to play in the positioning of products. Package design shapes consumer perceptions and can be the determining factor in point-of-purchase...
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...for pack THE EFFECT OF PACKAGING ATTRIBUTES ON BUYING BEHAVIOUR OF CONSUMERS-ALIGARH (QUESTIONNAIRE) Age- (a) Below 20 years (b) 20-30 years (c) 30-40 years (d) Above 40 years Gender- (a) Male (b) Female Occupation- (a) Student (b) Housewife/Retired (c) Businessman (d) Service (e) Professional/self employed Total family’s income (per month)- (a) Below 8000 (b) 8000-16000 (c) 16000-24000 (d) Above 24000 1. Do you prefer packed food products to loose items for the following product categories? | | Always | Often |Sometimes |Rarely |Never | |a) Fast food | | | | | | |b) Grocery | | | | | | |c) Cooking oils ...
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...Packaging functions When we want to purchase goods, we also focus on the good itself rather than the product packaging. But in fact, packaging also plays an important role for good and sale market. This paper is about the functions of packaging, including containing and protecting products, promoting product, facilitating usage and facilitating recycling. The essential purpose of product packaging is to protect the product from damage. Product packaging not only protects the product during transit from the manufacturer to the retailer, but it also prevents damage while the product moves on retail shelves. Of course, different products’ characteristics have different packaging. For example, computer as an electronic product must have bubble packaging and packaging box to protect product. Why use bubble packaging for computer packaging. In my opinion, bubble packaging is an extremely lightweight, durable packaging material that works well for wrapping items as well as filling the void in boxes. Computer is fragile product that bubble packaging absorbs shock to keep screen safe. However, packaging also plays an important role for portraying information about the product. Outside packaging of computer may contain directions on product information, such as brand name, style and sample of product. Many product packaging also have same information printing on their packaging. This information can help to sell the product and it allows potential customers to obtain the necessary...
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...ini Packaging and purchase decisions An exploratory study on the impact of involvement level and time pressure [pic] Pinya Silayoi, Mark Speece |The Authors | Pinya Silayoi, Department of Packaging Technology, Faculty of Agro-Industry, Kasetsart University, Bangkok, Thailand Mark Speece, School of Management, Asian Institute of Technology and Graduate School, Bangkok University, Bangkok, Thailand |Abstract | The importance of packaging design as a vehicle for communication and branding is growing in competitive markets for packaged food products. This research utilized a focus group methodology to understand consumer behavior toward such products and how packaging elements can affect buying decisions. Visual package elements play a major role, representing the product for many consumers, especially in low involvement, and when they are rushed. Most focus group participants say they use label information, but they would like it if simplified. The challenge for researchers is to integrate packaging into an effective purchasing decision model, by understanding packaging elements as important marketing communications tools. Propositions for future research are proposed which will help in developing better understanding...
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...Table of Content Q1 & Q2: Data Interpretation & Analysis ............................................................................ 1 Q3 & Q4: To Pack or Not To Pack ......................................................................................... 7 Recycling & Rewards .............................................................................................................. 9 Go Green to Gain “Greenback” ........................................................................................... 10 Tierra y Fuego – Earth (Land fill) and Fire (Combustion) ............................................... 13 Money, Money, Money........................................................................................................... 14 Cul-De-Sac .............................................................................................................................. 15 Leachate Attack...................................................................................................................... 16 Conclusion .............................................................................................................................. 17 Reference ................................................................................................................................ 18 Q1 & Q2: Data Interpretation & Analysis As shown in the table, anomaly data in year 1999, 2000, 2001, 2004, 2008, 2011 and 2012 is assumed to be unknown...
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...JFS R: Concise Reviews/Hypotheses in Food Science Food Packaging—Roles, Materials, and Environmental Issues KENNETH MARSH, PH.D., AND BETTY BUGUSU, PH.D. The Institute of Food Technologists has issued this Scientific Status Summary to update readers on food packaging and its impact on the environment. Keywords: food packaging, food processing dvances in food processing and food packaging play a primary role in keeping the U.S. food supply among the safest in the world. Simply stated, packaging maintains the benefits of food processing after the process is complete, enabling foods to travel safely for long distances from their point of origin and still be wholesome at the time of consumption. However, packaging technology must balance food protection with other issues, including energy and material costs, heightened social and environmental consciousness, and strict regulations on pollutants and disposal of municipal solid waste. Municipal solid waste (MSW) consists of items commonly thrown away, including packages, food scraps, yard trimmings, and durable items such as refrigerators and computers. Legislative and regulatory efforts to control packaging are based on the mistaken perception that packaging is the major burden of MSW. Instead, the U.S. Environmental Protection Agency (EPA) found that approximately only 31% of the MSW generated in 2005 was from packaging-related materials, including glass, metal, plastic, paper, and paperboard—a percentage that has remained...
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...SPICE GRINDING & PACKAGING INTRODUCTION Spices are essential ingredients adding taste and flavouring in food preparations. India is the largest producer and consumer of spices with a production of around 36.68 lakh tones. India is also the largest producer of chilli in world contributing 25% of the total world production. Indian spices are of the finest quality. Today the demand for it has considerably increased from all the countries. The project aims at production of ground spices especially chilli in consumer packs. The project mainly would involve production of chilli powder, tamarind powder, Jeera powder, Dhania powder and mix spice powder. ABOUT THE PRODUCT Powdered spices are convenient to use and also saves time and energy for preparing different delicious dishes. Besides their everyday use in households, spices are used in significant quantities in processed foods such as pickles and sauces. It is also very much useful particularly for the working couples, bachelors, hostels, hotels, restaurants, hospital and different camps of defense personnel spreading throughout the country. MARKET POTENTIAL Spices are integral part of Indian food (India has come to be known as “land of spices”) both as a component of daily food items as well as part of pickles, sauces & chutneys etc.. With changing of life style and especially with changes of food habits and increase of income level, the use of powdered spices has increased. Of late, the market for ready mix of spices has grown significantly...
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...INTRODUCTION: There is a general belief that packaging of Nigerian food products lacks the quality that can make them competitive in the local and global markets. Although some of the locally made products are considered to be of high quality and unique, but it is still very unfortunate that they are not accepted as good packaged food products, to enable them to be sold successfully in the local and global markets. Most of the packaging materials used are not environmentally-friendly, they are not designed properly while others get their food products spoilt, as a result of poor packaging system, leading to huge capital losses to manufacturers of such products, not to talk of the huge environmental problems caused by non-biodegradable materials used. The problem of poor packaging of locally made food products took a centre stage, after the Nigeria Export Processing Zone Authourity Decree 1992 was established by the Nigerian government to assist the export of Made-in-Nigeria products to the global market. It was then discovered that most of the exported food products to the international market could not be sold because of some of the above mentioned issues. Many efforts have been made by the various stakeholders in the packaging and export sector ever since to solve the poor packaging problem of locally made food products. In spite of all these efforts, the problem still persists. There are many factors that may contribute to poor or substandard packaging. Factors such as the manufacturer’s...
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...International Business Research; Vol. 8, No. 5; 2015 ISSN 1913-9004 E-ISSN 1913-9012 Published by Canadian Center of Science and Education How Does Packaging Influence Consumer Behavior? A Multidisciplinary Bibliometric Study Kelly Carvalho Vieira1, Valderí Castro Alcantara1, JoséWiller do Prado1, Cintia Loos Pinto2 & Daniel de Carvalho de Rezende3 1 Programa de Pó s-Graduaç o em Administraç o da Universidade Federal de Lavras (UFLA), Brazil ã ã 2 Institute of Humanities Sciences-Florestal, UFV/CAF-Universidade Federal de Viç osa, Campus Florestal, Minas Gerais, Brazil 3 Departamento de Administraç o e Economia da Universidade Federal de Lavras (UFLA), Minas Gerais, Brazil ã Correspondence: Valderíde Castro Alcantara, Programa de Pó s-Graduaç o em Administraç o da Universidade ã ã Federal de Lavras (UFLA), Brazil. E-mail: valderi.alcantara@posgrad.ufla.br Received: February 3, 2015 Accepted: March 5, 2015 Online Published: April 25, 2015 doi:10.5539/ibr.v8n5p66 URL: http://dx.doi.org/10.5539/ibr.v8n5p66 Abstract The objective of this research was to analyze the academic literature focusing on how product packaging influences consumer behavior through the use of a bibliometric study. To accomplish this, we analyzed 111 articles, published from 1982 to 2014, indexed in the Web of Science database maintained by Thomson Reuters (formerly the ISI Web of Knowledge). For the analysis, we used descriptive statistics, bibliometric...
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...Packaging The amount of food consumed by people is influenced by the ambiance or by the social circle they are in at that particular moment. Producers manage this process by opting for transparent packaging some times, opaque packaging other times or even a combination of the two types, in order to attract the customers. For example, Hillshire Brands Co. reached the tops once it started packaging its lunchmeat in containers that had transparent elements, so that the customers could take a peek at the turkey and ham that was sitting within, waiting for them to taste it. Anyhow, this marketing decision was made after a one year long research of the market. With the aim of addressing producers’ interest in post-purchase consumption Xiaoyan Deng, assistant professor of marketing at the Fisher College of Business at The Ohio State University, and Raji Srinivasan, associate professor of marketing at the Red McCombs School of Business at the University of Texas at Austin have conducted a study named “When Do Transparent Packages Increase (or Decrease) Food Consumption?”, which has revealed that 70 percent of the decision of buying a product is made right in the moment when we are at the point of purchase and that the way a product is packaged represents the most important tool a marketer can use in order to attract his clients. However, the use of transparent packaging in the case of tiny or visually unappealing products does not increase the consumption of that product. What...
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...Amsterdam MBA Operations & Supply Chain Management Bayonne Packaging, Inc. HBS brief case 4420 March 5, 2013 Gulcin Askin Michelle Donovan Kivanc Ozuolmez Peter Tempelman 1 The answers in this report relate to the questions given in the document ‘Case 1: Bayonne Packaging, Inc.’ Question 1: Operations Performance of Bayonne Packaging 1A. How would you define the Operations Strategy of Bayonne Packaging? The operations strategy of a company is the prioritization of the five key performance measures: cost, quality, speed, dependability and flexibility. The president of Bayonne Packaging, Inc. indicates that the problems of the company are: they have incurred their first losses since 2001, there are complaints about quality and they are delivering late more often. The other department managers, except for the absent Finishing department manager, also indicate to the new vice president of operations that they have problems in their departments that relate to the performance measures dependability, quality and speed. Based on the priorities given by the key personnel of Bayonne Packaging we have determined the operations strategy of Bayonne Packaging to be as follows (key performance measures in descending order of importance: 1. Dependability 2. Quality 3. Speed 4. Costs 5. Flexibility 1B. How can Bayonne Packaging, Inc.’s Operations & Supply Chain performance be quantified? Per Key Performance Measure we have determined the following ways to...
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...consumer need. It might be from existing products and services or new development of that particular products and services. Food processing industry is an important to the growth of food and beverage industry. The increased demand for processed food and beverages has in turn escalated the needs for innovative food processing and packaging equipment and technology, making it major contribution to the economy. Packaging plays a key factor in gaining the attention of consumers whenthey make their purchasing decisions, especially to the highly aware of hygeinic consumers. Innovation in the area of packaging has become increasingly important driven by consumer demand and the need to address environmental issues. The Cryovac brand leads the way in providing market driven solutions. The new packaging types and designs, as evidenced in the food and beverage sector, are frequently aimed at offering simplicity, cost-reduction and materials saving while maintaining the benefits of convenient, attractive and easy to-use and environmental friendly packaging design. The Cryovac are commited to uncovering and understanding what drives the market, so that their packaging solutions will improve their customer’s business. The Cryovac brands is a Sealed Air asset. Sealed Air is a leading global innovator and manufacturer of a wide...
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...Applying the principles presented by C.K. Prahalad, and Porter and Kramer’s ‘Creating Shared Value’, please conceptualize a product or service for BOP markets (you may use a new product or service, or one that is an extension of an existing product). Idea = biological packaging (leaves, sawdust, manure) Tagline = total product value Assumptions: ● BoP markets lack sufficient trash and recycling services and will burn their trash to provide heat and fuel to their homes and families. ● A 40lb bag of Pellets is about $6 and good for about 12 hours of burn time. ● 3 ⅓ lb of wood pellets will last 1 hour ● ~1 lb of wood pellets will last ~20 minutes Four Action Framework The first question forces a company to consider eliminating factors that companies in an industry have long competed on. Often those factors are taken for granted even though they no longer have value or may even detract from value. Sometimes there is a fundamental change in what buyers value, but companies that are focused on benchmarking one another do not act on, or even perceive, the change. ● package/contents structure ● input and construction materials ● distribution channels / efficiencies of scale ● discard process The second question forces a company to determine whether products or services have been over-designed in the race to match and beat the competition. Here, companies over-serve customers, increasing their cost structure for no gain. ● package...
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...Packaging affects the decision making of the consumers that drives towards impulse buying, as well as, serves as a tool to flog the competitors. Vishal Kamra, Navneet Bajwa vishalkamra@ymail.com,nav.bajwa7421@gmail.com Abstract Product packaging is the science, art and technology of protecting products for the purposes of containment, protection, transportation/storage and information display. So package performs an important role in marketing communications, especially in the point of sale and could be treated as one of the most important factors influencing consumer’s purchase decision. By this article we seek to reveal elements of package having the ultimate effect on consumer choice, edge over the competitors and have an instant buying decision. Impulse purchasing is an important phenomenon for researchers in consumer behavior, thus this paper relates packaging as an aspect for impulsive buying as well as having a competitive edge over the competitors that might lead to erratic demand for the product. Keywords Packaging, Elements of Packaging, Consumer Behavior, Impulse Buying, Sales and Competitors. Introduction Packaging seems to be one of the most important factors in purchase decisions made at the point of sale, (Prendergast and Pitt, 1996) where it becomes an essential part of the selling process. (Rettie and Brewer, 2000).Package becomes an ultimate selling proposition stimulating impulsive buying behavior, increasing market share and reducing...
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