...and has been a core aspect of the business from the outset. Woolfenden, marketing director at the Irish bookmaker, says this stems from one of its founders, Stuart Kenny - an embodiment of 'mischief and entertainment'. It is embraced by the whole business, so it is common for colleagues to pitch mischievous ideas. Social media is at the heart of Paddy Power's marketing, often inspiring both its digital and above-the-line campaigns. 'We hear you' is the brand's ad strapline and, alongside mischief, a central marketing theme. 'If you look at what people tweet to Paddy Power, or go on our Facebook page, there's always good stuff,' says Woolfenden. 40% - Paddy Power's share of the social audience among bookmakers, 330% - Increase in Paddy Power's social footprint since January 2012 Source: Paddy Power (BrandRepublic, 2012) QuBit Social score breakdown, July, 2012 Paddy Power have the strongest social presence: The QuBit social scores are calculated based on each company’s reach on each social network, which is then weighted based on the average time spent on the website and revenue driven through each source. Betfair and Paddy Power was the only site to have engaged across all five key social networks, with a notable presence on the rapidly growing site Pinterest, which has been found to proportionally drive far more revenue than Twitter. (Qubit products, 2012) The strength of brands within the online gambling industry is highlighted by high level of reach achieved through...
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...Case 7: Paddy Power. You answer the questions as follows: A. You state the central problem of the case in the introduction How did Paddy Power build up its network of loyal customers? B. You mention the methods, models and concepts from the chapters in the book that you considered to use (you do not have to explain them, your tutor understands…) / C. You explain which method, model or concept you decided to use and why / D. You answer the questions. Include an argumentation based on the chosen method, model or concept and the information in the case. 1. Analyse the ways in which advances in technology have changed the betting business. What are the implications for betting firms? Poker became more popular so they decided to come up with an online poker play. They are an entertainment company, at least that’s what they like to be seen as. Internet makes it available to communicate much easier with their clients. 2. How did Paddy Power go about building its service brand? * They have build different websites for different target groups. * They would like to be seen as fair, that’s why customers can get their money back in some situations. This makes the risk of betting a bit lower for the people who are involved. * They support charity organizations, for example with their strip poker contest. They have deals with other companies. * They don’t only focus on the high value customers, but on every customer. * They are seen as an entertainment...
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...INTRODUCTION 1 1.1.1 An Overview of Paddy Power 1 2.1 MACRO (IPESTEL) 2 2.1.1 International 2 2.1.1a Expansion into Australia 2 2.1.1b Business-to-Business (B2B) Venture 3 2.1.2 Political/Legal 3 2.1.2a Offensive Ad 3 2.1.2b Under-age Bet 4 2.1.2c Rob Keane’s Lawsuit 4 2.1.3 Economical 5 2.1.3a Global Economic Downturn 5 2.1.3b Foreign Exchange Rate 5 2.1.4 Socio-Culture 5 2.1.4.a Responsible Gambling 5 2.1.4b Sports and Social 6 2.1.4c Health and Safety Policy 6 2.1.4d Publicity stunts 6 2.1.5 Technology 7 2.1.5a Mobile Betting 7 2.1.5b Acquisition Cayetano 8 2.1.5c Marketing Strategy 8 2.1.6 Environmental 8 3.1 MICRO (THE COMPITITIVE ENVIRONMENT) 8 3.1.1 Supplier 8 3.1.2 Buyers 9 3.1.2 Competitors 9 4.1 Cultures and Globalization 11 5.1 Conclusions 11 Appendix 12 Works Cited 13 THE INTERNAL AND EXTERNAL BUSINESS ENVIRONMENT OF PADDY POWER 1.1 INTRODUCTION Paddy Power, Irelands biggest, most successful bookmaker is an international betting and gaming group. Since 2012, an estimate of €5 billion what of bets have been placed by Irish online gamblers alone (Duffy, 2015). In this case study, we will focus our environmental analysis on the bookmaking industry and Paddy Power in particular. This will include the internal, external analysis and how international management has affected the company. Why Paddy Power? The company claims to be the most innovative and security conscious bookmakers (Paddy Power, 2011). They have also drawn a lot of...
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...Ifugao is a landlocked province of the Philippines in the Cordillera Administrative Region in Luzon. Covering a total land area of 2,628.2 km², the province of Ifugao is located in a mountainous region characterized by rugged terrain, river valleys, and massive forests. Its capital is Lagawe and borders Benguet to the west, Mountain Province to the north, Isabela to the east, and Nueva Vizcaya to the south. It is named after the term "i-pugo" which means "i" (from/people) and "pugo" (hill), thus it means people of the hill. The Rice Terraces of the Philippine Cordilleras and Banaue Rice Terraces are the main tourist attractions in the province. These 2000-year-old terraces were carved into the mountains, without the aid of machinery, they used their "bare" hands to provide level steps where the natives can plant rice. In 1995, they were declared as a UNESCO World Heritage Site. ------------------------------------------------- History During Spanish occupation, government was established in Kiangan. The Spanish occupation ended with the outbreak of the Philippine Revolution. Ifugao used to be part of the former Mountain Province prior to its split into four separate and independent provinces. In 1905, Ifugao was made a sub-province of the old Mountain Province. Captain Pedro Bulan became the first native to become the first provincial governor. Ifugao became the center of warfare in the last year of World War II when Gen. Yamashita launched his last stand against the American...
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...CareGroup Executive Summary CareGroup is an alliance of healthcare providers that seeks to offer a diverse range of high-quality care to residents of eastern Massachusetts. The CareGroup team was formed through a merger of major hospitals including Beth Israel Deaconess Medical Center, Mount Auburn Hospital, New England Baptist Hospital, Deaconess-Glover Hospital and Deaconess-Nashoba Hospital—all in an effort to combat rising industry competition and to increase bargaining power against health maintenance organizations (HMOs). As a result of the merger, CareGroup is the second largest hospital group in its region, with over 15,000 employees and $1.6 billion in revenue. To deal with the mismatching legacy IT systems of each of these different hospitals after the merger, John Halamka, CIO, brought them together with Meditech software. Shortly after, CareGroup’s system became recognized as one of the most advanced and efficient systems in the healthcare industry. Unfortunately, over time, the system grew “out of spec” as many smaller networks added complexity and fueled the fire that started the network collapse. This was the root problem that caused the CareGroup outage. The mechanisms that added to the growing problem were originally intended to be controls that safeguarded the group’s network. The redundant components, which were intended to protect data, and the network switches, which route data packets, were both compromised by the complexity of the system and played...
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...ANG TOEY VILLAGE (บ้านอ่างเตย) Ang Toey Village is located at village no. 9, Ta Takiap Sub-District, Ta Takiap District, Chachoengsao Province. It is situated 75 kilometers from Chachoengsao, occupying 24,000 acres of land, of which approximately 9,000 acres are used for diversified plantations such as cassava, rubber, eucalyptus and pineapple etc. and 3,000 acres are rice paddy fields. In 1996 the village was also selected to be part of PTT reforestation project, which followed the Reforestation Campaign in Commemoration of the Royal Golden Jubilee. The village headman is Mr. Praiwal Khumprasit. Majority of local people came from the lower Northeastern part of Thailand. At present, there are 320 households with total population of 1464. The success of the whole village was recognized since the year 2007. Ang Toey Village is a small, close-knitted community. It started off as a small scale farming community then expanded to diversified farming and occupations. Villagers are hard working persons and self-reliant I.e. they worked and produced for their own consumptions initially. Villagers started off as being farmers but as time went by, they realized that rice farming was not sufficient and was not good for their soil so this was the starting point of diversified farmings and occupations namely rice farming, orchards, vegetable growing, silk woven, fish cultivation. From producing for own consumptions, surplus occurred so they started selling/exchanging to nearby villages...
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...Black Ice Software, Inc. Demo version TRANSFORMATION OF AGRICULTURE IN NORTH-WESTERN BANGLADESH: EXPLORING THE VULNERABILITIES OF THE POOR PEOPLE’S LIVELIHOOD AND ADAPTATION TO CLIMATE CHANGE Dr. A.N.K. Noman Professor, Department of Economics University of Rajshahi, Bangladesh Email: noman_eco@yahoo.com & Md. Shafikuzzaman Joarder Lecturer, Department of Sociology University of Rajshahi, Bangladesh Email: shafikuzzaman@gmail.com Black Ice Software, Inc. Demo version EXECUTIVE SUMMARY The Process of transformation of agriculture in Northern Bangladesh has been going on for more than a decade. The nature of transformation could be characterized as the transformation of rice fields into mango orchards. This is changing the very basic characteristics of the socio -economic activities as well as life style of the people in this area. There are several reasons which are guiding transformation process from the behind. Among different reasons, economic as well as environmental factors are the key behind the transformation. This transformation has very significant impact on production of rice, the staple food for the country and at the same time, on the livelihood of huge mass of population living in this area dependent on agriculture. Production of rice is the principal and the only economic activity; people of this area are dependent on. Considering the degree and intensity of change as well as its impact on the socio -economic life of landless agricultural laborers...
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..."skate" over the surface of the water, riding on the surface tension that lies between the water and the air. Migratory Fish Migratory species such as Salmon, Trout and Eel can survive all levels of salinity in their migration through River, Estuarine and Coastal Wetlands. Fish such as these that are able to adapt to varying levels of salinity are described as eurythaline. Gator Holes Alligators in Southern Florida Wetlands excavate the "Marl" (fine-grained clay or limestone) in order to form a deep depression into which they retreat in the dry seasons. During the dry season, a multitude of animals seek refuge and food in the deep water of Gator Holes. Question 3 In 2010, the planted paddy area in Malaysia is 667,884 hectares. Peninsular Malaysia has some 320 000 hectares of wet paddy cultivation and about...
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...The Input Subsystem: Mango Commodity 1. Major Inputs Used Mango production is said to be input-intensive as inputs cost per kilogram in pesos is 4.8 and share in total, 32.9 %. The farm inputs (planting materials, chemicals, fertilizers – organic and synthetic, financing assistance and technologies) take up nearly a third of production cost; and another third of imputed costs of labor and capital account. Profit per kg is P10.00 (FAO 2013). Table _. Cost and Return Analysis per Hectare of MANGO Production, 2011P ITEM | Amount (Pesos) | CASH COSTS | | Seeds/Planting Materials | - | Fertilizer | 16,357 | Pesticides | 7,134 | Other Material Inputs | - | Hired Labor | 10,070 | Wages for Overseer | - | Land Tax | 791 | Rentals | 1,732 | Water/Electric Bills | 281 | Fuel and Oil | 1,726 | Transport of Inputs | - | Irrigation Fee | - | Interest Payment on Crop Loan | 1,133 | Food Expense | 1,168 | Repairs | 1,292 | Landlord's Share | - | Electric Bill | - | Others | - | Sub-total | 41,684 | NON-CASH COSTS | | Seeds Paid in Kind | - | Hired Labor Paid in Kind | 632 | Wages for Overseer Paid in Kind | - | Rentals Machine and Vehicle | 118 | Landlord's Share Paid in Kind | 3,037 | Harvester's Share | 610 | Lease Rental | - | Sub-total | 4,397 | IMPUTED COSTS | | Operator and Family Labor | 5,014 | Exchange Labor | - | Depreciation | 10,676 | Interest on Operating Capital | 5,370 | Rental Value of Owned...
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...THE COUNTRY AND CITY LIFE If you have two choices: living in the countryside or living in the city, which one will you choose? Life in the city or life in the countryside has its own advantages and disadvantages. Some people think that living in the countryside is better, but some don’t think so, they say that life in the city is more convenient. There are lots of differences between them. First is about the environment. Life in the countryside is quiet and peaceful. The air is fresh because there are a lot of green trees and it has few factories. There are large paddy fields grow rice and green vegetables. There’s only a little traffic, so there’re fewer accidents. In the countryside, the market is small, it has fewer shops than the city. You’ll have to walk a long way to buy some things you need. But in the city, it’s always noisy and bustling. There’re many high buildings, museum, stadium, supermarket… The air is now polluted by the smoke from the means of transport, chemical factories and other things. The roads are always busy so there’re many accidents every week. The big markets are a lot. It also has many supermarkets that can give you a wide variety of selections. Every thing is under one roof. You can buy anything you want without noticing about the weather. Second, the people in the countryside are very friendly. We can easily know all the people in our neighborhood and make friends. When you get in trouble, they are willing to help you. They always solidarity...
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...the festival, important functions and other social ceremonies. 2. This dance express that one should not undermined or underestimate any individual as the temperament of an individual lies inside. It is conveying message that we should respect each other. 3. Chirping of birds, howling of animals and beautiful atmosphere of our surroundings inspiring the heart and soul of women folk which induce them to embark on song and dance. 4. In this song the lady put across her happiness over her baby who is in her lap and lady out of joy compare her baby with a beautiful flower ‘ Opu nga Ama nga”. The anxious mother is worried and enquires where her baby is to deliver ask herself if it will be wise and suitable place to give birth in the paddy field. But she is worried and doubtful on the safety of her baby that the insects may harm the baby. 5. The song tries to compare situation like that of a baby elephant crying helplessly at the very bottom of the hill. Therefore, the women folk try to so their sympathy by making the baby and its mother relieved from sorrow and pain associated with such situation. 6. The...
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...Common names: Golden snail (English), Golden apple snail (English),Channeled applesnail (English), Apple snail (English), Gelbe Apfelschnecke (German), Golden kuhol (English-Philippines), Miracle snail (English-Philippines). Scientific name: Pomacea canaliculata (Lamarck, 1819) Synonyms: Ampullaria canaliculata Lamarck, 1822 Classification Kingdom: | Animalia | Phylum: | Mollusca | Class: | Gastropoda | (unranked): | clade Caenogastropodainformal group Architaenioglossa | Superfamily: | Ampullarioidea | Family: | Ampullariidae | Genus: | Pomacea | Subgenus: | Pomacea | Species: | Pomacea canaliculata (Lamarck, 1819) | The Family of apple snails (Ampullariidae J. E. Gray, 1824) has 105-170 freshwater species with 9 genera and more than 150 nominal species. The Synonyms of this family is Pilidae. This family consists of two subfamilies (according to the taxonomy of the Gastropoda by Bouchet & Rocroi, 2005), that used classification by Berthold (1991): -Tribe Ampullariini Gray, 1824 - synonyms: Pilidae Preston, 1915 (inv.); Lanistimae Starobogatov, 1983; Pomaceinae Starobogatov, 1983. -Tribe Sauleini Berthold, 1991. There are 9 extant genera in the family Ampullariidae: +Tribe Ampullariini Gray Ampullaria , Pila, Lanistes, Pomacea. +Tribe Sauleini: Saulea , Asolene, Felipponea, Marisa , Pomella . The Golden apple snail Pomacea canaliculata is classified under the canaliculata complex. This is a groups of very closely related species which...
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...Why Cambridge Hospital Community Health Network embarked on the ABC study. 1. Change in macro environment 1) A series of government reform significantly reduce the revenue of hospital. Federal legislative and state legislators have cut the revenue of hospital get from Medicare and Medicaid gradually since 1995. Also, the proliferation of managed care and DRG reimbursement system to outpatient clinics have fixed the revenue of hospital regardless the type or time length of service that hospital provides to patients. 2) The wave of hospital integrations forms strong competitors, i.e. joint ventures with insurance companies or nonprofit or for profit chains that could share expensive diagnostic equipment or financial risks. 2. Network itself: Hospital economies are very often based on public funding and the primary objective of these organizations is much more to provide the acceptable level of care with predefined budget. While the hospital was required to make a 14 million reduction in expenditures in the next two fiscal years, which is 15% of the entire hospitals operating budget. Also, Cambridge Hospital Community Health Network is high cost provider, whose unit of service costs had been rising at a rate of 10% per year. The first step for managers of Network to reduce expenditure while maintain the quality of service is to understand the detailed cost information, however, the current cost system seems cannot fulfill this requirement. 3. The drawbacks of current...
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...borders her small farm. Then after the attack, the villagers organized for the hunt of the Lion. Armed with bows and arrows, machetes and riffles the hunting team which was lead by a seven strong men and I, left Gamy villa village on 27th May 2016, the leader being Rwinda who was a tall strong fearless man. We had an early night where mosquitoes and eerie sounds made by the nocturnal creatures of the jungle kept us awake for almost the whole night. During this trying moment, I had almost made up my mind to give up. At first break of daylight, we were up to face the tuff assignment which was before us. We ate the food we had brought and set off for Karry pawal. Our walk slowed down to a snail’s pace as we had to make our way cross muddy paddy fields. As it began to get dark, we frantically searched for a site so as to set up camp. Suddenly, while we were there, we saw the flicker of kerosene lamps in the distance. Our stomachs growling with hunger and thirsty and our aching bodies in dire need of a comfortable and good rest, we decided to spend the night at Karry pawal. In this village, the hospitable villagers provided us with a tasty and delicious meal of hot porridge and salted fish. We later discussed the details of the ambush on the Lion with...
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...Size-up: Item | So What? | Hospital policy required supplier contract reviews every five years. | This is ridiculously long! Supplier reviews should be part of annual business strategy! | They have arranged site visits. | It’s a really important step in choosing suppliers. | According to Northeastern Hospital’s RFP it seems that dollar value is not the only focus of purchasing team. | That’s another positive thing about the supplier selection process in the Northeastern Hospital. | In the RFP, the weight of 10% has been assigned to site visit. | Site visit plays an important role in selecting suppliers; they should have assigned higher weights on this criterion. | Northeastern is a large hospital, which provided care for more than one million patients. | Managing the waste should be one of their main problems. | Problem Statement: How can Northeastern Hospital find the best supplier to benefit all the stakeholders-patients, people who live in Newton, Massachusetts, the hospital itself, the managers of hospitals etc. And meet the environmental requirement of the hospital? Analysis: Strengths - Good suppliers selection process, the fact that they have a rating evaluation system, Weaknesses – they only review the contact of suppliers every 5 years, they should review the suppliers each year to made sure they are in the same page with the hospital. Opportunities – by choosing a more innovative supplier they have the chance to gain some strategic...
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