...How To Pick Out A Paint Color For You A well chosen paint colors help to accentuate the most impressive features of your house and also to hide flaws in the design which may increase its appeal and market value . Many people find the task of choosing the best paint colors for their home very daunting. If you belong to this group here are some tips that could help to make your task easier: 1. Take into account the mood you want to create in the room you are painting. If you want a cool and relaxed atmosphere go for colors such as blue, green or yellow. For a sophisticated and exciting look use dramatic colors such as red or orange. Purple gives the room a romantic mood. 2. Borrow ideas from your neighbors. When choosing a color for your exteriors it is important to take into consideration the color of your neighbors' houses. You can go for uniformity or uniqueness. If you choose to make your house conspicuous ensure it doesn't clash with those of neighbors but it is also important to ensure that it is not an exact copy of a neighbor's paintwork. 3. When painting a room factor in the age of the occupant of that room. For a little child's nursery, bright and vivid colors are the norm but it is also important to take into consideration the temperament of your child. For a hyperactive child earthly colors can help to get them relaxed and calm. 4. Use light colors to produce an illusion of size. Painting a house with light colors on the outside makes it look larger...
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...Asian Paints Limited is an Indian chemicals company headquartered in Mumbai, India.[3] It manufactures a paints for decorative and industrial use. Asian Paints is India's largest paint company and Asia's third largest paint company, with a turnover of Rs 96.32 billion. Besides Asian Paints, the group operates around the world through its subsidiaries Berger International Limited, Apco Coatings, SCIB Paints and Taubmans. Asian Paints has acquired 30% stake in Dutch Boy Philippines from Berger International Limited (BIL), an indirect subsidiary of Asian Paints. Asian Paints executed a conditional stock purchase agreement relating to the sale of 427,000 shares of Dutch Boy Philippines, which ceases to be an associated company of BIL. Asian Paints, Ltd. (APL) has entered into a 50:50 new joint venture agreement with PPG Industries, Inc. (PPG), a US-based provider of paints, coatings and speciality products, to accelerate the growth of non-decorative coatings business in India. This is the second joint venture between APL and PPG. They currently have a 50–50 joint venture named Asian PPG Industries Ltd (APPG). APL and PPG have agreed that APL will take lead in the second venture, while PPG will take lead in APPG in order to utilise their respective strengths to best capture the growth in infrastructure development and globally driven markets in India. APPG currently services the Indian transportation coatings market and this change will expand its scope to additionally service...
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...Indian Paint Market to reach Rs495bn by FY17: IPA Study | | India Infoline News Service/ 09:35 , Jan 21, 2013 | The theme for this year’s conference Coating 2020 – Future Redefined; will witness industry stalwarts converge to analyze and redefine the future of coatings industry in India. | Indian Paint Association (IPA), the apex body of the Indian Paint industry, is hosting the 26th Indian Paint Conference which is scheduled between 18th – 20th January 2013, at Hotel Grand Hyatt in Mumbai. The theme for this year’s conference Coating 2020 – Future Redefined; will witness industry stalwarts converge to analyze and redefine the future of coatings industry in India. In order to have a better understanding of the paint market in India, IPA, has appointed AC Nielsen to undertake a detailed and comprehensive study to estimate the size of the market, both in decorative and Industrial paints. Indian Paint Market – Size & Future coating industry’s latest report by AC Nielsen will also be unveiled at the conference. This report will cover the estimated trends in different product categories with an in-depth analysis of the end user market in the decorative paints segment. Key highlights of the Study by IPA & AC Nielsen: Indian paint market is expected to reach 49,545 INR Crs by 2016 – 17, decorative market will continue to grow and would have higher share compared to industrial paints. Overall paint value market is estimated at 26,040 INR Crs for...
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...siQUESTIONNAIRE 1. What is your overall satisfaction rating with Asian Paints ltd 4 3 2 1 Very satisfied somewhat satisfied some what very dissatisfied dissatisfied 2. Please rate your level of satisfaction with your sales representative in the following areas. 4 3 2 1 Very satisfied somewhat satisfied some what very dissatisfied dissatisfied Responsiveness Professionalism Understanding my needs 3. Are you satisfied by online facilities provided by Asian Paints? 4 ...
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...CASE STUDY After passing out from FORE school of management I, Laksh Kapoor, was campus placed in ASAIN PAINTS which is India's largest paint company and Asia's third largest paint company, with a turnover of Rs 77.06 billion. It is one of the largest paint companies in the world and operates in 17 countries. Besides Asian Paints, the group operates around the world through its subsidiaries Berger International Limited, Apco Coatings, SCIB Paints and Taubmans. I was offered a sales profile and so was an incharge of 8 commercial areas in Ahmadabad. This area had 32 major wholesalers of which 7 were in the outskirts of the city. But the company was known for its excellent supply chain management and catering to the needs of its wholesalers, retailers and customers. But recently there has been have been constant complaints, from two of our major wholesalers in the outskirts of the city regarding the quality and even duplicate paints being delivered to them. This was a serious issue as it could have spoilt the image of the company in that district, due to which the sales could have have also dropped. Also when I tested the paints i came to realized that the complaints were true and the paints were duplicate. As I was the in charge of the district it was my responsibility to look into the matter and solve the same else my job would have come in jeopardy. But one thing I had clear in my mind and that was that quitting here wasn’t an option. This being an external matter I had to...
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...Analyzing Poem At first the only aspect that really stood out to me in the poem, I Shall Paint My Nails Red, was the acts of a woman talking about feminine things that woman like to do to change up their appearance. After thoroughly analyzing this poem I came to the realization that it was much deeper than that. Every line of this poem is a distinct statement filled with self-expression and confidence. I Shall Paint My Nails Red by Carole Satyamurti, takes the simple act of painting your nails and shows the meaning behind it. This poem hits home to me because painting my nails is something I enjoy doing with my grandmother. My grandmother has never gone a day without having her nails painted, and after reading this poem I understand why. To me, womanism is the main theme that Satyamurti is trying to portray in this poem and it is being shown through beauty, strength, and passion. Beauty can represent a numerous amount of things, and in this poem Satyamurti does a remarkable job at capturing the true meaning of beauty. “Because I am proud of my hands” (Satyamurti 2), after I broke this poem down piece by piece, the imagery in this line caught my eye. I relate the pride she takes in her hands after painting them to my grandmother and how I never see her go a day without having her nails painted. Although painting your nails is a simple thing, it makes you feel good about yourself. My grandmother walks with confidence every day and though it may not be just because of her nails...
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...Summary This report analyses the strategies of the Berger paint Bangladesh limited. Berger is one of the most renowned companies in our country. This report has covered almost all the strategy of Berger Paints Bangladesh ltd for marketing its product. It also includes a brief profile of the company. To know the strategy of the company it also includes the product categories and the distribution channel of the company. The objective of this report is to identify and analyze marketing strategies of BPBL (Broadly). We have used both the Primary sources of data and Secondary sources of data. The data has been collected through some non structured questionnaire. The limitations to get the proper information were Time barriers, Intension to not disclose the information Rules and regulation etc. The vision of the company is to remain as the benchmark in the Paint industry. being an innovative and technology driven Company consistently delivering world-class products ensuring best consumer satisfaction through continuous value added services provided by highly professional and committed team. Their mission is to increase the turnover by 100% in the next five years and remaining socially committed ethical company. Production of paints and coatings is the core business of Berger. Berger produce a wide range of paints including decorative/architectural paints, industrial coatings, marine paints and powder coatings. Berger paints Bangladesh LTD operates its business in a competitive environment...
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...Alkyd paint and paint driers.† 1.1 Introduction 1.1.1 A brief history of paints and coatings[1-4] Paints and coatings occupy a prominent place in the cultural history of mankind. People have always been fascinated with colors and used paints to decorate and beautify themselves and their environment. Archaeologists found pigments and paint grinding equipment in Zambia (Southern Africa), thought to be between 350,000 and 400,000 years old. The oldest testimony of artistic activity was found in the south of France where some 30,000 years ago our prehistoric ancestors decorated the walls of their cave dwellings with stunning animal drawings. The ancient paints consisted of animal fat and colored earth or natural pigments such as ochre. Hence, they were based on the same principle as the paints that are used today - a binder and a coloring agent. Around 3000 BC, Egyptians began using varnishes and enamels made of beeswax, gelatin and clay – and later protective coatings of pitch and balsam to waterproof their wooden boats. About 1000 BC, the Egyptians created varnishes from Arabic gum. Independently, the ancient Asian cultures developed lacquers and varnishes and by the 2nd century BC, these were being used as coverings on a variety of buildings, artwork and furnishings in China, Japan and Korea. The ancient Chinese knew how to make black lacquer (the true predecessor of modern coatings) from the sap of the lacquer tree Rhus Vernicifera. In India, the secrete of the lac insect Coccus...
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...INDUSTRY REVIEW: India is the fastest growing paint market in Asia Pacific.India’s paint industry is estimated to be worth INR 24,500 crore.The following paints are available in the market: • Acoustic Paints • Resin paints (Alkyd) • Dripless Paints • Latex Paints • Single Coated Paints • Primary Rubber based Paints • Texture oriented Paints The decorative paints to industrial paints ratio is 70:30 both in value and volume terms. Almost half of the revenues earned by the Indian Paint industry are through enamels. The demand in the paint industry is seasonal to some extent. While the demand dips in the monsoon season, it is the maximum in the festive season. The key drivers of decorative paints are: • Robust economic growth leading to higher disposable income. • Continued growth in real estate sector. • Change in perception towards painting. • Launch of affordable houses. • Shift in demographic profile resulting in increase in number of households. • Various innovations by market players. ASIAN PAINTS: Asian paints was started in 1942 by four entrepreneurs – Chimanlal Choksey, Champaklal Choksey, Suryakant Dani & Arvind Vakil as a partnership firmfor manufacturing paints, in a garage rented for Rs.75 a month in the Kheda District in the state of Gujarat as a collection of small plants. Over the course of 25 years, i.e. in 1967, Asian Paints became a corporate force. The company has come a long way since its small beginnings in 1942. It was set up as a partnership...
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...Asian Paints On the whole Asian Paints has segmented its market based on utility of the products, recognizing 3 major segments - (i) Decorative Coating, (ii) Industrial Coating and (iii) Automotive Paint. CONSUMER BEHAVIOUR IN DECORATIVE PAINTS SECTOR The foremost factors that consumers consider while purchasing paint are durability, price, health and environment, in that order. The quality of paints is a prime pre-purchase factor. Since years Asian Paints has been delivering high quality and differentiated products in this sector. It has managed to create its own brand value and presence in the Paint Market. Hence home owners, decorators and developers tend to favour this brand over its competitors. As far as the Indian market is concerned, the frequency of repainting walls is still around 5 years, and hence consumers are on the look-out for better quality and hence branded paint. Asian paints offers varied products at a wide range of prices, which caters well to consumers of different income groups. For instance, "UTSAV", a low-value paint, is fast penetrating the lower income group, helping the company to move from metros to small towns for branded products. An efficient Customer Service and a novel concept of 'Colour Stores' greatly helps widen customer base as far as Decorative Paints sector is concerned as it helps consumers visualize and plan their wall shades before purchase. Such a service has gone a long way in enhancing image and awareness of Asian Paints in the...
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...USE OF CHLORINATED RUBBER PAINT FOR MACHINERY BILGES 1. Introduction:- Maintenance of machinery bilges has always been a challenge to the maintainer due to poor accessibility and unavoidable effects of running machinery such as spillage of cooling sea water, spillage of fuel, spillage of lub oil, high ambient temperature and drainage of hot water below feed quality (in case of steam driven machinery). Coal tar epoxy paint (CTE) has been in use in these bilges. However the expected life of CTE could not be achieved, in many cases, as stringent surface preparation standards (Grit blasting to Sa 2.5) specified for the paint system could not be achieved prior to application of CTE. Creating sufficient accessibility to undertake grit blasting in machinery bilges has also been found to be extremely demanding in terms of time and effort, even during an MR when the engine bearers are thoroughly surveyed. Hence it can be seen that the ideal paint scheme, for machinery bilges, would be one which can accept the standard of surface preparation achievable by means of manual methods, in poor accessibility conditions, typical of a machinery compartment, often with the vessel afloat. Paucity of time required for boxing up of refitted machinery, critical for undocking, often restricts the possibility of undertaking painting in machinery bilges during the docked time. Chlorinated rubber based paint applied by brush has been tried out as an alternative paint system. This paper is a report...
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...Asian Paint is one of the leading companies in India. The company want to lunch the new product called Royal Play. The company has decided various planes for promoting the product. The various functions relating to the marketing plane is as below. 2.1 Current Market Situation Asian Paints is India’s largest paint company and Asia’s third largest paint company, with a turnover of Rs 66.80 billion. The group has an enviable reputation in the corporate world for professionalism, fast track growth, and building shareholder equity. Asian Paints operates in 17 countries and has 23 paint manufacturing facilities in the world servicing consumers in over 65 countries. Besides Asian Paints, the group operates around the world through its subsidiaries Berger International Limited, Apco Coatings, SCIB Paints and Tubman’s. Forbes Global magazine USA ranked Asian Paints among the 200 Best Small Companies in the World for 2002 and 2003 and presented the 'Best under a Billion' award, to the company. Asian Paints is the only paint company in the world to receive this recognition. Forbes has also ranked Asian Paints among the Best under a Billion companies in Asia In 2005, 06 and 07; The Company has come a long way since its small beginnings in 1942. Four friends who were willing to take on the world’s biggest, most famous paint companies operating in India at that time set it up as a partnership firm. Over the course of 25 years Asian Paints became a corporate force and India's leading paints...
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...“Market Research On Current Standing Of Kansai Nerolac Paints Limited Vis-À-Vis Its Competitors In Ghaziabad and Noida” (GHAZIABAD DEPOT) By: Varun Singh Kalsi PGDBM BATCH: 2007-2009 Company Guide: Faculty Guide: Mr. Manojeet Rautrey Prof. Alpana Grover Das Asst. Manager Assistant Professor Kansai Nerolac, Ghaziabad Depot GHS-IMR, Kanpur DR.GAUR HARI SINGHANIA INSTITUTE OF MANAGENMENT & RESEARCH, KANPUR PRAFACE This project in the out comes of conscious attempt to understand the gap between theories and real life aspects of business. In actual theories are too good to be followed. Industrial interface through summer training has been made compulsory for the fulfillment of P.G.B.D.M. course so that student get geared up to take a deep plunge on the corporate world. This project is the culmination of my odyssey of my two month of exclusive study and development at KANSAI NEROLAC PAINTS LIMITED. This gave me a lot of practical exposure and also gave me a wide scope to acknowledge the new elements in today’s market place. Marketing is no longer a mere part of company, but drives the company’s vision, mission and strategic planning. Marketing deals with the whole process of entering market, establishing profitable position and building customer relationship. Customer is the king and now they are dictators. Even MNCs move to any extent for...
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...internationalize. Since its foundation in 1942, Asian Paints Limited, an Indian chemical company headquartered in Mumbai- India, has come a long way to become India’s largest paint company with a turnover of 10 billion pounds. The company operates in 17 countries and has 25 paint manufacturing facilities around the globe servicing consumers in over 65 countries. Asian paints has always been a leader in the paint industry, pushing new concepts in India like color worlds, home solutions, color next and kid’s world. The company has progressed notably since its small beginnings in 1942. It was set up as a partnership firm by four friends who were willing to take on the world’s biggest, most famous paint companies operating in India at that time. Over the course of 25 years, Asian Paints became a corporate force and India’s leading paints company. Driven by its strong consumer-focused and innovative spirit, the company has been the market leader in paints since 1967. Today it is double the size of any other paint company in India, manufacturing a wide variety of paints for decorative and industrial use. Asian paints aims to become one of the top five decorative companies worldwide by leveraging its expertise in the higher growth emerging markets. Simultaneously the company intends to build long-term value in the industrial coating business through alliances with established global partners. In order to achieve those goals, Asian Paints has employed the following strategies to help the...
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...Hit List/Todo Out side: • All Window ledges Cleaned off • Handicap posts repainted yellow – need to buy spray paint and paint carefully not painting grass or sign • Front door Pepper Band – stay tuned for a cleaning instructions from Tim Carroll • Re-paint ground light and benches that need touch up with black paint. Spray paint in office. Front Door area: • Polish door handles and door threshold to a brassy finish. • Clean and paint foyer base boards (first area entered from front door) • Silicon fill holes where floor heater power source used to be. • Get door closer covers (mechanisms that help close the doors) • Install menu holders next to host stand with red (holds menus to be cleaned) and green (holds menus that are clean) stickers. • Dust above and around front door. Look above door. Need to point all lights towards the wall. Dining Room • All chair legs and backs completely clean • Replace plant (plastic) in duck (by 42) and pig (by drink station) • Detail all stainless in remote drink station and clean underneath. • High dust all light fixtures, speakers, vent covers, chalkboards, congruitied metal above tables and runners. • Dust vents and walls in men’s and women’s bathrooms • Fix all blinds that do not recede all the way up…..see Rick on how to • Detail all micros • Detail floors….black that runs along the baseboards. • Baseboards clean Bathrooms: • Detail doors. Clean all hand grease off front doors • Clean all...
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