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Pak Suzuki Marketing Project

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Submitted By abeerpirzada
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Executive summary

This project is about the strategic Analysis of Pak Suzuki Motor Company. During the project, we have done the detailed study of Pak Suzuki Motor Company Limited like their company profile, mission, vision and corporate values. Then we observe the some of the major products manufactured and assembled by the Pak Suzuki Motor Company limited which includes SWIFT, LIANA, CULTUS, MEHRAN, APV etc… With the help of Internal and External analysis, we have sorted out some of their strengths, weaknesses and the opportunities and threats prevailing in the market. Also the PEST analysis was conducted to observe the external factors that may influence the performance of the company.

Further we have developed a marketing mix (product, price, place and promotion) which enable us to form tactics which to be used to make up the strategy that will be aimed at the target market and will help them to achieve their marketing objectives.
With the study of Pak Suzuki Motor Company Limited, we have learned that they are doing well in the Pakistani market and are leading market shareholder. They are producing Cars at affordable prices for the low income to middle income people. But they are unable to compete with Corolla and Honda in Luxury and semi-luxury cars. They need product development strategy to follow so they tried to get into the Honda and Corolla market by introducing Suzuki LIANA but that couldn’t make its space. Now they have again tried that by launching Suzuki SWIFT which is a 1300cc fully loaded car. I recommend Product Development strategy for PSMC to pursue in order to compete with HONDA and TOYOTA. Then they will be able to grow their market share and growth.

Table of Contents Executive summary 2 Introduction 4 Industry Analysis 5 Porter’s Five Force model: 12 Trends in Automobile industry in Pakistan 13 Key Success Factors 14

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